Tag: Digital Jalebi

Top 4 Experiential Marketing Companies Catering to Different Sectors
Business World

Top 4 Experiential Marketing Companies Catering to Different Sectors

Feb 26, 2021 by Neel Achary 0 Comments #Digital Jalebi, #Indigital Technologies

Experiential marketing companies engage consumers through interactive solutions and help the brand to connect its idea with its audiences. These companies plan and execute immersive events and experiential activities, such as interactive exhibits using cutting edge technologies that encourage consumers to actively participate and get entertained at the same time. Generally, these services include location planning, logistics, and staffing solutions for all events and activities. Experiential marketing is often used by businesses looking for creative solutions that allow consumers to develop deeper connections with their brand. Businesses may accompany their experiential marketing efforts with other forms of advertising too.

Below is the list of top 4 preferred experiential marketing agencies by bigger and renowned brands across varied sectors.

  1. Digital Jalebi: The company which embarked on its journey in September 2012, is engaged in designing interactive installations and software for spaces like museums, exhibitions and planetariums. With a varied background of design, software engineering, electronics and multimedia, Digital Jalebi offers end-to-end delivery starting from research, conceptualisation and story-boarding; to content generation, graphic design, and animation, 3D modelling, to development, fabrication and installation.
  2. Indigital Technologies: Since its inception in 2015, Indigital Technologies has been selling its array of products and services to the pharma-healthcare industry by supporting pharma marketeers. Intending to solve all the marketing problems of the targeted industry through its products, the company is offering products that no one else could even imagine. Some of its phenomenal products include Kanopi, Kribado, Kyoiku, Incontro, and Pixika. The company has been serving as the potential digital transformation collaborator for its rich clientele for a long time now.
  3. Adloid: The company is a pioneer in 3D visualization and Augmented Reality technology since 2016. Using its proprietary 2D to 3D offerings, it is enabling large enterprises to create virtual shopping experiences for their customers. With world-class products on offer and leading in terms of the features supported, the company believes that its rate of customer-retention is considerably high as the team constantly innovates. Innovation enables the company to meet the needs of enterprise customers across multiple sectors without compromising on any features of the AR experience.
  4. Alchemy Group: Founded in 2015, Alchemy Group is a tech-first digital media and content agency providing marketing solutions to reach next-gen audiences. The company caters to more than 700 large-scale advertiser and media publication clients from around the world. Backed by cutting-edge technology, the company’s focus on experiential marketing to push digital boundaries in an ecosystem thriving on growth and exclusive engagements has delivered an uber-connected environment across all avenues of digital.
Business World

Digital Jalebi curated the first ever large scale virtual exhibition India-International Jewellery Show (IIJS) Virtual 2020 for the GJEPC

Oct 19, 2020 by Gouri Achary 0 Comments #Digital Jalebi, #GJEPC, #International Jewellery Show (IIJS) Virtual 2020, #virtual exhibition India

The first ever virtual mega show- India International Jewellery Show (IIJS) Virtual 2020, organised by the Gem & Jewellery Export Promotion Council (GJEPC), apex body for the Gem & Jewellery Trade in India, sponsored by Ministry of Commerce & Industry, Government of India, wrapped up on October 16, 2020. GJEPC holds the India International Jewellery Show (IIJS) in Mumbai every year but this year due to the ongoing pandemic, they conceptualised a virtual mega show – IIJS Virtual 2020 to connect exhibitors and buyers digitally.

Envisioned and visualized by GJEPC, the show was brought to life by Digital Jalebi, a one-stop agency for all digital needs. Digital Jalebi completely realised GJEPC’s vision and curated a one-of-its kind B2B business platform for them.

IIJS Virtual, the biggest online B2B gem and jewellery trade show of this year, retained all its necessary facilities and services that exhibitors and visitors have come to expect from the physical show. The lifelike simulation and ease added to the smoothness of doing business.

Sharing his views on the association, Shailesh Sangani, Convener National Exhibitions, GJEPC said, “we couldn’t have asked for more! The Virtual platform curated by Digital Jelebi was an ideal one for our industry as it required jewellery pieces to be showcased to buyers in the best possible way and help visitors to take buying decision as they do in a physical show. The platfrom has worked very well and I thank Digital Jelebi for all the support they provided to make the show a huge success.”

Excited about the association, Mr. Nikhil Joshi, Co-founder of Digital Jalebi also said, “Working towards building real tangible value for businesses has been at the core of our offerings at Digital jalebi. The IIJS Virtual platform built to aid thousands of buyers and exhibitors is yet another milestone for Indian virtual event industry, which is working towards pandemic proof marketing capacity development.”

Digital Jalebi has been in the experiential business for eight years now, and have been doing some exceptional work in the field of virtual reality.

Education

Digital Jalebi created 3D Avatars of the students to receive Awards at IIT-Guwahati 22nd Convocation

Sep 25, 2020 by Gouri Achary 0 Comments #Digital Jalebi, #Indian Institute of Technology Guwahati, #Mr. Nikhil Joshi

28th September 2020, INDIA: Indian Institute of Technology Guwahati organized a unique virtual reality mode convocation where avatars of students collected their degrees and medals from the director’s avatar. Around, 1,803 students including 687 BTech and 637 MTech students’ avatars received their degrees. The concept was ideated and implemented by Digital Jalebi, a leading experiential design studio in the country.

IIT Guwahati came up with this innovative idea of doing this out of the ordinary convocation keeping the present pandemic situation in mind. Digital Jalebi not only created students’ virtual avatars, for them to attend their big day from the comfort of their homes but also created a photo-booth with an option of different backgrounds, for students to take pictures at some selected locations on the campus.

Excited about the association, Mr Nikhil Joshi, Co-founder of Digital Jalebi said, “We are extremely proud and honoured that we got the opportunity to be associated with such a prestigious event. Convocations are one of the most important events of a student’s life; we did our best to create the occurrence memorable for them”.

Sharing his views on the association, one of the spokespersons of Indian Institute of Technology Guwahati said, “We hired Digital Jalebi to provide a solution to us during this unforeseen situations and they satisfactorily created and delivered 3D avatars for Convocation of IIT-Guwahati 2020.”

Digital Jalebi has been in the experiential business for eight years now, and have been doing some exceptional work in the field of virtual reality.

Business World

Digital Jalebi forays into the Space of No-touch Activations to bring back life in the Physical Event

Sep 8, 2020 by Gouri Achary 0 Comments #Digital Jalebi, #Nikhil Joshi, #No-touch Activations

Contactless customer experiences are fast becoming a norm in a wide range of industries amidst the Covid19 pandemic. Experiential design studio Digital Jalebi has added a new dimension to its business with a ‘No-Touch Activations’ vertical for brands. 

Nikhil Joshi, Co-founder, Digital Jalebi, said that in this ‘new normal’, there is a greater awareness about the potential impact of no-touch activations. “We have innovated and already delivered these activations by using audio sensors, body tracking, hand gestures, expression tracking, etc,” he noted.

“Brands are also looking forward to taking safety measures and providing a more connected, autonomous experience by investing and leveraging new age technologies,” Joshi added.

Digital Jalebi has been in the experiential business for eight years now, and four months back there was no business due to pandemic. But in the last two months when clients started approaching them, they could see a huge difference in their expectations. And hence they started working to collate solutions for their clients that would quickly boost client’s content using technology, to help them deliver a better experience even during the pandemic.

The entire idea of No-Touch Activations is to handle the entire set of apprehensions that everybody has in the market about how we would get back to doing the events the way they used to happen. With No-Touch Activations, Digital Jalebi is trying to refine the interactions in a way that everything is already taken care of, for both brands and their customers who are experiencing the activation.

The technology remains the same; they are not using a new set of sensor tech, but the biggest difference is the way they are using it.

“When we previously used this No-Touch Activations technology, the exhibit design never really allowed us to keep people apart from each other; the exhibits were always made in a way that a lot of crowd would assemble. From a technology point of view, there was still physical interaction involved.

But right now what we are doing is, every exhibit we design, there is an underlined premise that nobody would come close to each other and that is engraved in the design more than the technology. So that is the big conceptual shift that we undertook with the technology and still made sure that we deliver a good experiential solution for the brand.” Joshi explained.