Tag: Criteo (NASDAQ: CRTO)

criteo
Business World

Criteo Launches its Latest Green Energy-Based Data Center in Japan

Oct 21, 2020 by Gouri Achary 0 Comments #Criteo (NASDAQ: CRTO), #data center in Tokyo (Koto-ku), #Diarmuid Gill, #Green Energy-Based Data Center, #Megan Clarken

Criteo (NASDAQ: CRTO), the global technology company powering the world’s marketers with trusted and impactful advertising, today announced its newest data center in Tokyo (Koto-ku). Criteo’s newest data center aims at enhancing ads delivery and performance for its clients and partners in North Asia including Japan and Korea, showing its commitment to better serve the region. In the past 10 years, Criteo has expanded its global server pool from 150 to over 45,000 to meet the ad industry’s growing needs.

 “We’re thrilled to launch our eighth global data center and third one in Japan, which is our largest market outside the US,” said Megan Clarken, Chief Executive Officer at Criteo. “Japan has been a key market in APAC for Criteo. Its ad industry has been experiencing positive growth for the eighth consecutive year as seen in Dentsu’s report on Advertising Expenditures in Japan[1], where total ad spend in Japan was 6.9381 trillion JPY (approx. USD 65.7 billion) in 2019. 

Rapid increases have been noted for transactions of programmatic ads and Real-Time Bidding (RTB). We continue to diversify our solutions and invest in upgrading our infrastructure and R&D to provide better service and performance to our clients. As a green-energy based data center, it demonstrates our commitment to being a socially responsible company, caring for our environment and society.”

 This is Criteo’s third data center in Japan following the first launched in March 2011 and soon the second in 2012 as a result of business fast growth. After migration, it will be Criteo’s largest data center in Asia Pacific (APAC), with the other in Hong Kong focusing on helping South APAC clients. The new data center in Japan will enable advertisers to secure premium ad spaces immediately with more efficient and faster access to publishers’ ad inventories. 

 The data center was built to allow for high performance with the latest technologies while being sustainable, running on less power and less CO2 emission. Currently, 84% of consumption energy from Criteo’s data centers are compensated by renewable energy production sources through REC (Renewable Energy Certificates). This is a 9% increase compared to 2018 at 75%.  Criteo has set a goal of using renewable energy to run its data center at 100% capacity in the near future.

 The New Data Center Features

This new data center footprint was built on-premise and runs at its core a 400G IP fabric. All servers will be connected using 25Gbps interfaces, allowing faster data access with shorter computing time. The new servers boast 2 – 3x faster and better performance, with one server operating on the equivalent of up to four older servers while offering an optimized QPS per watt ratio. This allows for cost savings due to the need to purchase fewer servers. The new data center uses the latest technology with an improved density per rack and has 400m2 of server space.

 “Criteo is conscious of its environmental footprint and our IT infrastructure team has always had this in mind as we look at improving our data centers,” said Diarmuid Gill, Criteo Chief Technology Officer. “By using leading technology combined with sustainable practices, our powerful data centers around the world can support up to 2.8 trillion bid requests per week, evaluate over 64 million campaigns per second and accumulate 700 TB data per day.”

 Currently, Criteo operates 8 data centers globally and owns up to 45,000 servers in North America, Europe and APAC. The platform utilizes data analysis in the fields of digital performance advertisement. As a global technology company, Criteo continues to show a commitment to provide reliable and effective ad solutions to marketers all over the world.

 

e commerce
Business World

Raksha Bandhan, Big Billion Days and Diwali mark the onset of A Golden Quarter for E-Commerce : A report by Criteo

Sep 23, 2020 by Gouri Achary 0 Comments #Big Billion Days, #Criteo (NASDAQ: CRTO), #Diwali, #E-commerce industry, #Raksha Bandhan, #Taranjeet Singh

Criteo (NASDAQ: CRTO), the global technology company powering the world’s marketers with trusted and impactful advertising, today released its Holiday Report 2020 highlighting key trends in the online E-commerce industry in the much-awaited festive season including Raksha Bandhan, Big Billion days, and Diwali. The report highlights the top trends observed for the highly thriving E-commerce market in India. Criteo regards this as the ‘Golden Quarter’ of 2020 as e-commerce clocks significantly high growth.

Overcoming such unprecedented times, online retail is back to pre-COVID-19 numbers, and steadily
growing upwards since then. As 2020 sales are increasing progressively; 2019 data provides relevant
context and describes the strong seasonality expected in the coming weeks. According to the report, there has been a 28% year on year increase in the overall online retail sales.

Speaking on the Report, Taranjeet Singh, Managing Director of South East Asia and India, Criteo, said,
“During these trying times, the Indian E-commerce industry has been on a steady upward growth
trajectory showcasing a gradual shift of consumers towards E-commerce websites for purchases. Consumers have moved onto a stage where purchasing online has become their daily routine in order to fulfill all their demands for food, beverages, and festive gifting. Expanding businesses on E-commerce
platforms are the need of the hour. This golden quarter signals a revival in demand and consumer sentiment at large on e-commerce platforms.”

With the festive season around the corner, the daily sales of flowers, gifts, food, and beverages increase
manifold. Individually Flowers and Gifting categories witness a boost in their numbers by more than 343% in August 2019, compared to its average in July. Additionally, statistics according to Criteo Holiday Report reveal a 70% increase in sales in the Food & Beverage category observed during the festival of Raksha Bandhan. During the time of Big Billion Days on Flipkart, overall, retail sales were up 39%, showcasing an average of 27% for the entire week compared to the average in August 2019. As traffic generates more sales the conversion rates remain above usual as sales increase more than traffic during the four weeks leading to Big Billion Days. The report quotes that for every 1,000 visitors to Indian retailers, there are significantly more transactions than usual. The week of Big Billion Days represents e-commerce traffic increased by 19%, followed by a sharp rise in sales (+27%).

As people spending most of their time at home, especially during the most anticipated festival like Diwali; the share of transactions completed on App increased consistently before and following the festival in2019, with an acceleration of In-App sales just before the event. For all retail combined, during the weeks following Diwali, sales remain 6-8% above average in August with a 32% increase in sales in the Food & Beverage category. This festival of Diwali also marks the onset of the travel season with an uplift of bookings to 16% in the week following Diwali.

KEY HIGHLIGHTS FROM THE REPORT
• Retail Recovery – 28% YoY increase in online retail sales
• Up to +343% – Sales of Flowers & Gifts categories increased in August 2019, compared to average
in July during Raksha Bandhan
• 70% increase in sales for Food & Beverages during Raksha Bandhan. The previous year, it was increased by 50%, showcasing a significant increase up to 70% following the event
• Overall, retail sales up 39% for Big Billion Days, 27% on average during the entire week, compared to average in August.
• For every 1,000 visitors to Indian retailers, there are significantly more transactions than usual. The
week of Big Billion Days represent +27% sales for +19% traffic
• 50% increase in App sales, just one month after Diwali 2019
• 32% increase in sales in the Food & Beverage category
• 16% travel upliftment & bookings just after Diwali 2019,