Tag: Coca-Cola

Business World

This World Water Day, Coca-Cola reinvigorates, a decade of water stewardship in India

Mar 22, 2021 by Neel Achary 0 Comments #Coca-Cola, #World Water Day

New Delhi, 22nd March, 2021: On the occasion of World Water Day, Coca-Cola reinforces its commitment towards water management, conservation and replenishment, particularly across water distressed regions in India. With interventions spanning over a decade, Anandana – The Coca-Cola India Foundation, has successfully deployed innovative water stewardship strategies for sustainable development and inclusive growth in rural India, to contribute towards socio-economic upliftment of communities at large. The pioneering commitment that the Company made in 2007, to replenish 100% water used in its operations, is a reality today. On World Water Day, Coca-Cola has pledged to emerge stronger and further support the nation’s priorities around preserving Jal Shakti (water power) and saving every drop of water.
Coca-Cola’s journey of water stewardship in India

• WUR (Water Usage Ratio) reduced from 2.89 liters of water used per liter of beverage in 2009 to 1.74 liters used in 2019 due to continuous process improvements in operations.
• Water replenishment potential of 25.1 billion liters through bottling operations and Coca-Cola India Foundation (CCIF/Anandana)
• Replenishment of more than 200% water used in operations
• More than 500 water replenishment projects across the country
• Benefitted 1 Million+villagers/ community members

With its inception in 2010, Coca-Cola India’s water stewardship journey in India began as a forward-looking endeavor to build a successful and resilient business that adds value to the communities and restores the ecosystem where it operates.

With meaningful collaborations with its bottling partners, Non-Government Organizations (NGOs), Civil Society Organization (CSOs) and community members, the Foundation has been able to make humble contributions through key water projects for holistic development of communities in distressed regions across India. While these projects focus on addressing the challenges owing to water scarcity, they have also paid special attention to community participation with a focus on women empowerment, who often reach supervisory roles in village “PaniSamitis” (water committees) to ensure maintenance and sustainability of community water projects. With expansive interventions, the Company has been able to bring well-being through water strategy that focuses on the four-pronged strategy of Reduce, Reuse, Recycle and Replenish.

The Company is on track to achieve tailored targets that reflect global trends, linked to community sustainability, climate change and water security for all. As the company continues to evolve and align its sustainability efforts to national priorities, Anandana has extended its commitment to sustainable development and inclusive growth by diversifying its focus on issues relating to the environment, healthy living and social development. Today, the Foundation pioneers interventions in waste management, biodiversity, nutrition support, healthcare and socio-economic development.

Today, Coca-Cola in India has been able to create a significant and positive impact, setting up 500 water replenishment structures with a potential of replenishing 25.1 billion liters of water which has further benefitted more than 1 Million community members.

About Anandana, The Coca-Cola India Foundation
The Coca-Cola India Foundation, a Company registered under Section 25 of the Companies’ Act is committed to sustainable development and inclusive growth by focusing on areas that aim to create a better and healthy society, and a strong and resolute India by enabling the common man to better his or her life. In order to promote the Foundation’s objectives, monetary grants and other assistance is provided to NGOs, beneficiary organizations, cooperatives, philanthropies and such others who can be suitable partners in implementing projects for social welfare across the country.

Business World

Companies become thoughtful with Diwali gifts for employees

Nov 11, 2020 by Gouri Achary 0 Comments #Burgeon Law, #Cashfree, #Coca-Cola, #Diwali corporate gifting, #Diwali Gifts, #Employees, #MoneyTap, #upGrad:

During the pandemic when most of the people are going through distressing times, companies have become thoughtful about Diwali gifts to make their employees feel appreciated, motivated and cheered up. Moving beyond the traditional gifts like sweets and chocolates, companies have now shifted towards contactless and personalized Diwali gifting. The major focus of Diwali corporate gifting this year has shifted to the overall wellbeing of employees.

Here is a list of five companies which have added a personal touch to their employee gifting this Diwali.

Coca Cola

To ensure the safe and no contact gifting, Coca-Cola has sent gift hampers of its products to the homes of its employees. It has also sent redeemable digital vouchers to them which can be used as per one’s convenience.

Burgeon Law

India’s leading boutique law firm Burgeon Law has sent each team member a Diwali gift which helps with physical, mental as well as their spiritual wellness. It has gifted them a fitness pack of yoga mats, water bottle and a herbal potli bag for pain relief. Burgeon Law is encouraging its employees to spend time with nature while being safe.

upGrad

One of the leading online higher education companies, upGrad is providing customised gifts to the family members of its employees. It is offering a variety of gifts like Fitbits, Carvaan audio players, chocolates and superhero T-shirts along with a personal note to the family members while describing the employee’s contribution to the organization.

Cashfree

One of the leading payment gateway startups, Cashfree has given Bluetooth speakers, kindles and premium chocolates to its employees. The company aims to help its employees to enjoy the festivities while staying home and making the most out of the gadgets to pamper themselves.

MoneyTap

MoneyTap has gifted French press coffee makers to all employees along with Marriott gift hampers. In addition to this, it has added a personal touch to the gifts with goodie bags, personalised thank you cards, and has also gifted custom-made crystal mementoes to the employees who have completed five years with the company.

Business World

Coca-Cola Invests in the Essence of India – Celebrates its Farmers Brings Delightful Fruit Nutrition from the ‘Farm to Table’

Aug 5, 2020 by Gouri Achary 0 Comments #.Minute Maid Nutriforceand Minute Maid Vita Punch, #‘Total Beverage Company with strong local roots’, #beverage localization, #Coca-Cola, #Coca-Cola India and Southwest Asia, #T. Krishnakumar - President, #Vijay Parasuram

Reiterating its commitment as a ‘Total Beverage Company with strong local roots’, Coca-ColaIndia continues to invest in the essence of India by advancing beverage localization, celebrating farmers and catering to the evolving needs of the Indian consumers. Today, the company under its master brand Minute Maid, introduced two new products delivering some of the daily essential nutrition requirements, made with fruits grown by Indian farmers. Minute Maid Nutriforceand Minute Maid Vita Punch offer much needed benefits of, mental agility and immunity, demonstrating a commitment to expand the company’s portfolio of delightful nutrition for everyday occasions.

Expansion of brand Minute Maid with the introduction of the new beverages also underlines Coca-Cola India’s focus on the ‘Fruit Circular Economy’ initiative, enabling farmers to increase their yield by sourcing fruits to launch fruit-based beverages. Coca-Cola India has also committed an investment of $1.7 billion towards creating a Fruit Circular Economy to aid the Indian Agri-ecosystem until 2023.

Speaking at the launch, T. Krishnakumar – President, Coca-Cola India and Southwest Asia, said, “Coca-Cola remains grounded in its purpose to craft meaningful brands and offer its consumers a choice of drinks that refresh in body and spirit. Our long-term strategy entails offering more and more fruit-based beverages in line with consumer preferences. The expansion of our portfolio of nutritious juices under Minute Maid is in line with our aim to nourish every Indian and become India’s first choice in Fruit Nutrition. This also marks another step towards our commitment to the nation and its farmers.”

Minute Maid Vita Punches a range of delicious fruit cocktails crafted from Indian fruit recipes that provide 100% of ones’ daily requirement of Vitamin C to support immunity. This also marks Coca-Cola India’s entry into the nascent category of immunity-boosting beverages. Minute Maid Nutriforceis designed especially for Indian mothers, who are seeking nutritious choices for their growing children. Minute MaidNutriforce blends the great taste of Kashmiri apple juice with Iron, Zinc and other essential vitamins that support cognition and mental acuity and helps children learn faster, which is an important need in these times.

Vijay Parasuraman – Vice President – Marketing, Coca-Cola India and Southwest Asia, added, “With the changing times, consumers are now opting for beverage options with health benefits – as their approach towards health and wellness is also transforming drastically. The new beverages were developed keeping in mind consumers’ requirements as they also adapt to the ‘new normal’. Made with fruits grown on Indian soil by Indian farmers, the latest additions to our delightful nutrition portfolio under Minute Maid Masterbrand are focused on solving real problems of our consumers in these times.”

For the last two years, Coca-Cola’s portfolio of beverage offerings has expanded in a segmented manner. The company has focused on listening acutely to the consumers and offering beverages to match their evolving preferences by going hyperlocal. Coca-Cola India has also optimized manufacturing and distribution networks to find the best ways to regionalize its business and create more opportunities for its local bottling partners.