Tag: Coca-Cola India and Southwest Asia

Business

Thums Up partners with Mohammed Siraj

Sep 21, 2021 by Rekha Nair 0 Comments #Apni Pace Se, #Arnab Roy, #Chief Creative Officer, #Coca-Cola India and Southwest Asia, #India Ka Game#PalatDe, #Mohammed Siraj, #Ogilvy India, #Sukesh Nayak, #Vice President and Head-Marketing

New Delhi: After celebrating the ‘Toofani’ spirit with #PalatDe and #TaanePalatDe campaigns at Tokyo Olympics and Paralympic Games 2020, Thums Up, Coca-ColaIndia’s home-grown brand,celebrates the grit and determination of the Indian fast bowler – Mohammad Siraj, through its #PalatDe campaign. This is in continuation to Thums Up’s partnership with ICC (International Cricket Council) as an exclusive non-alcoholic beverage partner. Through this association, Thums Up showcases its longstanding commitment to sports and narrates thestories of hard-work and dedication of real heroes.

Announcing the partnership, Arnab Roy, Vice President and Head-Marketing, Coca-Cola India and SouthWest Asia said, “The Coca-Cola Company has been thelongest corporate partner of the Olympic Games and our recent associations with the Paralympic Games and theICC World Cup, underscore the company’s philosophy of endeavoring to be a part of the joyous moments and occasions of its consumers. The ability of Cricket to create unique and memorable moments makes it a robust platform for us to connect with sports fans around the globe. We are elated to welcome Mohammed Siraj, one of the best bowlers in the world on this exciting journeywith us. It is inspiring to witness how extraordinary people like Siraj have overcome real life challenges and risen to become a beacon of national pride. Such inspirational stories resonate with the spirit of the brand.”

Speaking about the partnership, Mohammed Siraj, said, “I am humbled to be associated with Thums Up and to have been offered this platform to showcase my life journey and experiences. This association is close to my heart as it brings out our common goal of inspiring Indians to push their boundaries and achieve the unthinkable. I am certain that this partnership will evoke the natural connect with cricket fans and showcase the resilience and hard work that players coming from varied backgrounds, put in to overcome their challenges andrepresent the country.”

Through this campaign, Thums Up aims to showcase the arduous journey of Mohammed Siraj, who despite his humble background and challenges of everyday life, stays true to his roots to become one of the best bowlers and aninspiration for the youth of the country. Thecampaign is shot inHindi and Teluguand is a touching tribute to Mohammed Siraj’s life and struggles as well as his commitment to achieve his dreams.The campaignwill also give viewers a chance to meet Mohammed Siraj along with chances to win other exciting prizes. The video campaign effectively aligns with Thums Up’s brand message of ‘real heroism’, resilience and strength against the backdrop of the inspirational tagline – Apni Pace Se, India Ka Game#PalatDe.

Sukesh Nayak, Chief Creative Officer, Ogilvy India said, “The spirit of the brand resonates with the stories of grit, hard work and determination of our players, who overcome all hurdles to play for the country. After Olympics and Paralympics, in the third instalment of the #PalatDe campaign, we will be celebrating the victories of our cricketing heroes over their naysayers. Siraj’s story in particular is very inspiring and we are proud to partner with him and have him share his story with the world.”

Business World

Sprite’s new campaign refreshes the art of advertisement; takes virtual route to shoot films in the new normal

Aug 18, 2020 by Gouri Achary 0 Comments #Coca-Cola India and Southwest Asia, #Shrenik Dasani, #TaapseePannu and AyushmannKhurrana, #Vice President - Sparkling Category

Coca-Cola India has launched a new brand campaign for its leading sparkling beverage – Sprite. The campaign features leading celebrities TaapseePannu and AyushmannKhurrana in four refreshing films – each depicting the funny and annoying sides of the relaxing-at-home experience. The central idea emerges from how we all might address the irritants that come our way when we are trying to relax with our favourite screen – be it watching a show or casually browsing through our social media feed, and how we can kick back with a Sprite instead of being perturbed by these irritants.

Keeping in sync with the opportunities and hurdles of the new normal, the entire shooting process was an exciting challenge, which brought with itself many new experiences as most of the shooting was done virtually.

Commenting on the new campaign, Shrenik Dasani, Vice President – Sparkling Category, Coca-Cola India and southwest Asia, said, “The launch of this new campaign, underscores our consumer-centric approach. Our brands have always sought to add value to various consumption occasions and given the evolving reality, we are now ready to connect with our consumers in new situations and bring forth some more relatable moments in the ‘new normal’ of their lives. As Sprite is known to do, we wanted to offer a tongue-in-cheek, bold and contemporary take on life at home with your favourite screen.

Our simple message: no matter what the distraction or irritant – a chilled Sprite is still the best choice when you want to relax and unwind at home with your screen of choice.

Speaking about the new campaign, AyushmannKhurrana, said, “Sprite’s BakwasHatao. Sprite Uthao campaign is about the real and relatable distractions that surround us the moment we want to kick back and relax at home. Shooting a film in the current situation brought with it many new experiences and learnings and all possible precautions were taken to ensure that we were adhering to all safety guidelines. I particularly loved this shoot as it was shot in my hometown, Chandigarh. I am excited to be associated with Sprite and wish that everyone is able to embrace their time to relax and unwind.”

Sharing her thoughts on the unique concept and shoot of the campaign, TaapseePannu said, “Among all the campaigns that I’ve shot for in the past – this has to be one of my favourites. I have always personally related to outspoken, honest concepts – and the thought behind ‘BakwaasHatao. Sprite Uthao’ – really resonated with me. I think the campaign looks super cool and hope everyone enjoys it with a chilled Sprite!”

During the films, Ayushmann candidly dodges the incessant WhatsApp groups and navigates through a swarm of hashtags on social media platforms while Taapsee puts the brakes on the clichéd promises and the beep filled web series during the lockdown. The films conclude with a comforting message that at the end of the day, some experiences never change, and Sprite is still the best idea for a refreshing accompaniment to make one’s at-home screen time more wholesome and enjoyable.

Link to the TVC:https://www.youtube.com/watch?v=K5KIySoi7Og

Business World

Coca-Cola Invests in the Essence of India – Celebrates its Farmers Brings Delightful Fruit Nutrition from the ‘Farm to Table’

Aug 5, 2020 by Gouri Achary 0 Comments #.Minute Maid Nutriforceand Minute Maid Vita Punch, #‘Total Beverage Company with strong local roots’, #beverage localization, #Coca-Cola, #Coca-Cola India and Southwest Asia, #T. Krishnakumar - President, #Vijay Parasuram

Reiterating its commitment as a ‘Total Beverage Company with strong local roots’, Coca-ColaIndia continues to invest in the essence of India by advancing beverage localization, celebrating farmers and catering to the evolving needs of the Indian consumers. Today, the company under its master brand Minute Maid, introduced two new products delivering some of the daily essential nutrition requirements, made with fruits grown by Indian farmers. Minute Maid Nutriforceand Minute Maid Vita Punch offer much needed benefits of, mental agility and immunity, demonstrating a commitment to expand the company’s portfolio of delightful nutrition for everyday occasions.

Expansion of brand Minute Maid with the introduction of the new beverages also underlines Coca-Cola India’s focus on the ‘Fruit Circular Economy’ initiative, enabling farmers to increase their yield by sourcing fruits to launch fruit-based beverages. Coca-Cola India has also committed an investment of $1.7 billion towards creating a Fruit Circular Economy to aid the Indian Agri-ecosystem until 2023.

Speaking at the launch, T. Krishnakumar – President, Coca-Cola India and Southwest Asia, said, “Coca-Cola remains grounded in its purpose to craft meaningful brands and offer its consumers a choice of drinks that refresh in body and spirit. Our long-term strategy entails offering more and more fruit-based beverages in line with consumer preferences. The expansion of our portfolio of nutritious juices under Minute Maid is in line with our aim to nourish every Indian and become India’s first choice in Fruit Nutrition. This also marks another step towards our commitment to the nation and its farmers.”

Minute Maid Vita Punches a range of delicious fruit cocktails crafted from Indian fruit recipes that provide 100% of ones’ daily requirement of Vitamin C to support immunity. This also marks Coca-Cola India’s entry into the nascent category of immunity-boosting beverages. Minute Maid Nutriforceis designed especially for Indian mothers, who are seeking nutritious choices for their growing children. Minute MaidNutriforce blends the great taste of Kashmiri apple juice with Iron, Zinc and other essential vitamins that support cognition and mental acuity and helps children learn faster, which is an important need in these times.

Vijay Parasuraman – Vice President – Marketing, Coca-Cola India and Southwest Asia, added, “With the changing times, consumers are now opting for beverage options with health benefits – as their approach towards health and wellness is also transforming drastically. The new beverages were developed keeping in mind consumers’ requirements as they also adapt to the ‘new normal’. Made with fruits grown on Indian soil by Indian farmers, the latest additions to our delightful nutrition portfolio under Minute Maid Masterbrand are focused on solving real problems of our consumers in these times.”

For the last two years, Coca-Cola’s portfolio of beverage offerings has expanded in a segmented manner. The company has focused on listening acutely to the consumers and offering beverages to match their evolving preferences by going hyperlocal. Coca-Cola India has also optimized manufacturing and distribution networks to find the best ways to regionalize its business and create more opportunities for its local bottling partners.