Kandivali’s Transformation From Value To Premium
Kandivali, a western Mumbai suburb has seen a drastic transformation in recent times. This suburb is now one of the most popular micro-markets in India. Kandivali in the last 10 years has become a developed residential area with good connectivity, social infra and employment hubs, making it an attractive destination.
Primarily used to be known as a Gujarati neighbourhood, Kandivali is now one of the most versatile locations to reside in. Once recognized for its value for money and budget lifestyle, Kandivali has now revamped into a trendy Mumbai hotspot. A lot of this change has been brought about by the changing dynamics of modern-day families. Over the years, the suburb has seen an significant rise in the population of the catchment. The good old Kandivali is now an upcoming hub of social and commercial infrastructure that is welcoming more and more multicultural families to settle in the northern suburbs of Mumbai.
As lifestyles change so does the people’s standard of living. The typical middle-class family is now aspiring for more. This aspiration has led to an increase in the demand for premium goods and services. The attitudes in India are changing because of rising incomes and of exposure to new ideas and technologies. Increasingly, people are now spending more on premium experiences and services and customized products.
With these news aspirations and changing attitudes, Growels 101 Mall by the Western Express Highway in Kandivali has witnessed a change in consumer behaviour and demand. Speaking about this paradigm shift, Sachin Dhanawade, Chief Operating Officer (COO) Retail & Real Estate, Grauer & Weil (India) Limited, which operates Growel’s 1O1 Mall, said, “Customers are no more value-conscious than ever before. An average spend per customer at the mall has jumped over by 70% in the last two years. This is a phenomenal change given to the disruptions caused by the pandemic and strong competitive e-commerce. The modern multicultural families residing in the locality, being more aware of the world are now leaning towards branded, premium goods and luxury experiences.”
The modern residents of this Mumbai suburb prefer to do their shopping at Growels101 which houses numerous brands and offers premium services that fulfill their needs. With the influx of multicultural families comes the demand for a diverse variety of products. These diverse needs and consumer preferences are all met at Growel’s 101 Mall which possesses has an ideal mix of fashion, retail, hypermarket, consumer durables, department stores, health & beauty and family entertainment centres. Even the Mall’s food court is one of the best in town offering a variety to satisfies every taste bud and caters to diverse audiences.
So what really triggered the change in Kandivali? The simple answer is the lure of premium living options. Renowned real estate developers looked at the locality and realised Kandivali offers a variety of advantages, including quick and easy access to employment hubs on the western suburbs, prime educational institutions, spaces to develop premium townships, as well as it facilitates the use of a range of recreational amenities to ensure a happy and healthy life. Thus, triggering the transformation of this locality is one of the most coveted areas in the northern suburbs of Mumbai.
Today, Kandivali has numerous premium residential real-estate properties mushrooming up constantly. With such a younger population looking at investing in property, this north Mumbai suburb suits their pocket and lifestyle. According to a recent Magicbricks research report, it was revealed that the western suburbs priced between INR 15,000 -20,000 per sqft in Malad, Goregaon, Kandivali, and Dahisar, continued to be buyers’ favourite in Q-2 2021. This was credited to major IT and commercial development, metro connectivity and vast employment opportunities available in these areas.
Many reputed real estate players already have a presence in Kandivali. Mahindra Lifespaces, Kalpataru, Godrej, , Ajmera, Shapoorji Pallonji, RNA, Lokhandwala, Oberoi Realty, Thakur Builders and many more already having established their presence in the locality and have more premium projects underway.
The allure of having a quality lifestyle has brought with it a mix of all communities. Kandivali has hence witnessed an influx of people from all ethnicities coming together and making the area more diverse. The diversity of residents has drastically changed the retail environment as well. As aspiring modern families indulge in premium brands. This has given impetus to Growels 101 Mall, which elevates the standard of retail and enhances the shopping experience.
Consumers now want to shop for everything from daily essentials to occasional buys all at a premium level. This gives impetus to malls, one of the biggest areas of leisure and utility. Premium shoppers come with quality demand which attracts big brands and companies to set up shop in the area. This new consumer behaviour makes a brand like Growels 101 which houses numerous high-end retail outlets turning into one of the most happening retail centres in the city.
Local retail shops and F&B outlets are now making way for more premium brands and the finest of Mumbai’s social life. Making Kandivali one of the most thriving suburbs in the Mumbai metropolitan region.