Tag: Blum

Evolution of BLUM: From Vision to Reality in Hyderabad

Hyderabad, May 11, 2024….BLUM, the global leader in innovative kitchen and furniture fittings opened its first experience centre in Hyderabad at Gachibowli.

BLUM Indfias first state of the art Experience Centre in Hyderabad 01

The new BLUM experience centre was inaugurated by Mr Nadeem Patni, Managing Director of BLUM India and Mr Sameer Waingankar, Sales Director of BLUM India, alongside Mr Sekhar Raju K, Director of Space Interior India in a function on Friday night.

The new experience centre boasts an extensive array of BLUM’s signature product categories, including advanced drawer systems, hinges, lift systems, and seamless motion technologies. Within these categories, visitors can explore BLUM’s renowned products such as LEGRABOX, AVENTOS, CLIP top BLUMOTION, and TANDEM allowing them to witness these fantastic solutions firsthand while navigating the centre.

BLUM offers top-quality, “made in Austria” furniture fittings to its customers in the trade, furniture industry, the interior design segment, and end consumers keen on bringing creative furniture ideas to life. The fittings manufacturer is a family-owned company rooted in Austria, delivering customer-centric furniture hardware solutions to their global clientele.

Mr Nadeem Patni, Managing Director, BLUM India, said, “We are excited to unveil our newest experience centre in Hyderabad, in collaboration with Space Interiors India. This modern facility offers direct access to BLUM’s world-class furniture fittings. With over two decades of presence in India, we remain committed to innovation and excellence in serving the furniture industry”, he added

Giving details about Blum he said BLUM is an Austrian hardware manufacturer specializing in high-quality furniture fittings. Its main product categories include lift, hinge, pull-out, and pocket door systems for furniture. The company has eight plants in Vorarlberg, Austria; production sites in Poland, Brazil, China, and the USA; and 33 subsidiaries and representative offices globally. The company delivers to furniture manufacturers and authorized dealers in more than 120 countries.

We have 60 franchisees across India. We are also expanding in Hyderabad. Another experience Centre will be opened very soon in Hyderabad, he said. Nadeem Patni added that Hyderabad is a very good potential market for them.

As we all know India is a carpenter-centric market. But, covid changed that scenario. The market has moved fast to modular furniture. After COVID-19, the modular furniture market is growing steadily. The modular segment in our country has been growing.

The Gen Next is solution-focused. From loose hardware, their preferences are shifting towards modular furniture. The market size of our kind of products in India is about Rs 1000 crore and our goal is to garner one-third share of the same, Nadeem Patni said.

BLUM’s partnership with Space Interiors brings its renowned range of products closer to customers in Hyderabad, providing them with direct access to the latest in functional and ergonomic design for modern living spaces.

As BLUM continues to expand its presence across Southern India, the inauguration of the experience centre in Hyderabad provides access to cutting-edge furniture solutions. BLUM aims to empower homeowners, interior designers, and industry professionals with the necessary tools to blend style and functionality in their spaces seamlessly. By fostering a culture of collaboration and creativity, BLUM continues to lead the way in the furniture fittings industry, shaping the future of modern living.

Nadeem spoke about the AgeExplorer® age simulation suit which was on display. He said a new kitchen is usually a big purchase and added that once installed, it’s hard to change. Kitchens last about 20 years on average. So your kitchen should meet your current requirements and those of the future. To predict those future needs, this suit helps. Know today what your requirements might be tomorrow. This is our research tool, he said.

SPACE TOWER by Blum

The SPACE TOWER is a product from Blum, which manufactures products in Austria and is a global leader in furniture fittings. If you’re looking for a tall storage unit with plenty of storage space, customizable inner pull-outs, and easy access to objects from all three sides, look no further than the SPACE TOWER. This is the most convenient and ergonomic way to store items.

This SPACE TOWER is equipped with LEGRABOX or TANDEMBOX which is spacious enough to hold provisions for the whole family along with endless design options. It provides ample storage space and easy access to contents, making it ideal for kitchens, bedrooms, hallways and bathrooms, too. The unit makes everyday kitchen use easier by providing easy access and enhanced user convenience. Even smaller models of the SPACE TOWER can accommodate large amounts of food.

For further user convenience, the unit can be equipped with a variety of motion technologies. It pulls out and opens automatically – with just a single touch — thanks to the SERVO-DRIVE electrical motion support system. They close again softly and effortlessly with soft-close BLUMOTION. Pull-outs can also be equipped with mechanical TIP-ON BLUMOTION, and handle-less doors can also be opened with TIP-ON, which requires just one push to open the door and a push to close.

The SPACE TOWER has full extensions that give you clear visibility and easy access to provisions from all three sides (left, right and even the front). Inner dividing systems or inner organizers tidy up interiors and give you clear visibility of contents. They also make sure that nothing falls over. Each drawer has an impressive load-bearing capacity (up to a total weight of 70 kg) so the larder unit can even safely hold heavy items such as bottles. It is available in a variety of heights, widths, and depths, and can be tailored to your individual storage space needs.

Blum India appoints Nadeem Patni as the new Managing Director

Blum, one of the world’s leading manufacturers of furniture fittings from Austria, is pleased to announce the appointment of Nadeem Patni as the Managing Director of Blum India. In his new role, Nadeem will be managing business operations for Blum across South Asia including India, Nepal, Bhutan, Sri Lanka, and Bangladesh. He comes with over 16 years of professional experience who joined Blum when it was a mere liaison office in India and has seen the inception of Blum India as a wholly-owned subsidiary in2017. He says, “India is a multi-faceted, complex country with challenging markets that presents some interesting opportunities where our decades of experience come into play.”

Nadeem is keenly customer-centric in his overall business approach and has built a strong connection with business clients throughout his career at Blum. His experience in training and quality has helped him drive many educative dialogues with clients about the importance of top-quality fittings in furniture. This has increased the acceptance of quality products, enhancing awareness of the Blum brand among the Indian and South Asian markets.

Mumbai Showroom featuring the EXPLORER® Suit

Keeping innovation and practicality at its core, Blum introduced the AGE EXPLORER® suit in their newly launched 2500 sq. ft. showroom in Mumbai. The AGE EXPLORER® allows people to feel what it would be like to have physical limitations in old age making it a vital tool to test products for the long haul. This is where theAGE EXPLORER® suit comes into play–The components of the suite simulate typical physical limitations that can occur in old age.

A kitchen lasts for about 20 years on average, making it essential to think about user convenience in the long-term at the planning stage itself. By simulating practical situations – such as cooking, opening, and closing cabinets, tidying up – we gain important insights that can be incorporated into the development of new products. This ensures that kitchen buyers of all ages will enjoy using their new kitchens for many years to come. The age simulator suit is used by various industries, e.g. automobile industry, OEMs (original equipment manufacturers), and retailers to define the features of sustainable products.

Award-winning Products

On to the products spectrum of Blum, to cater to the need of the growing Indian markets, the brand has introduced some of their award-winning products like AVENTOS HK top, SPACE STEP, Onyx Black Hinges, and more. The products have gained massive global recognition over the years by winning prestigious awards like Germany’s RedDot Design Award and iF Gold Award, amongst others, for their minimalist designs and practicality.

Each product is crafted keeping in mind simplicity and dynamic space utilization. For example, AVENTOS HK top is an innovative lift mechanism by Blum that brings premium quality motion to wall cabinets with ease, blending discreetly into tall units and wall cabinets, putting the focus firmly on furniture design. Moreover, SPACE STEP, another novel product, offers extra storage space in plinths and allows easy access to top cabinets.

Global Figures

Thanks to a good start to the 2019/2020 business year, fittings manufacturer Blum recorded 1,906.92 million euros in group turnover at year-end. This is broadly the same as the previous year amounting to an increase of 14.9 million or +0.8%. Blum achieved 97% of this turnover mainly through exports of which 44% was generated in the EU while 15% came from the USA. Blum has continued to grow and develop its international operations and now has 32 subsidiaries and representative offices worldwide.

Although the business year got off to a good start, the coronavirus impacted international markets from April onwards and led to substantial decreases in turnover for Blum. However, the global brand was able to provide reliable services to customers in over 120 countries throughout the crisis. Through this pandemic situation and its impact on the global economy, Blum shall continue to focus on developing markets like India, building close relations with customers, and driving ongoing innovation in the field of products and services.