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Sudhindra Holla, Director, India & SAARC, Axis Communication

Mysore Palace deploys smarter surveillance system with innovative cameras by Axis Communications

Aug 16, 2021 by Rekha Nair 0 Comments #Axis Communications, #City of palaces- Mysore, #Director, #India & SAARC, #Mr. Sudhindra Holla, #Mysore Palace

Mysore: Axis Communications, the market leader in network video, has expanded its footprint to the City of palaces- Mysore, with the successful installation of network cameras for integrated and intelligent crowd management in Mysore Palace.

Mysore Palace is among the world’s most famous and busiest heritage sites in the state of Karnataka. With an area of 72 acres and an annual footfall of up to 3.5 million visitors per year, it has partnered with Axis Communications to integrate an IP surveillance solution system to provide complete security coverage to palace grounds and adjoining areas with minimum human intervention along with reliable storage to store videos.

According to IHS 2019 India report, the global video surveillance market size is expected to grow from USD 588 million to USD 1.6 billion by 2023, at a CAGR of 18.3%. Vis-a-vis, that of network cameras is expected to grow from USD 225 million to USD 605 million at a CAGR of 26.6%. Heritage sites with its rich artifacts of national importance require calculated integration of intelligent solutions for its safeguarding and protection. The increasing concerns of social distancing, public security and rising demand for remote monitoring are the some of the driving factors for the growth of the network camera industry.

Deputy Director, Mysore Palace Board, Mysuru said, “Security is topmost priority in this sector considering the number of artifacts and the rich heritage associated with the Palace. Our priority is to provide safety to our visitors and patrons. We needed to upgrade to IP camera technology and high-quality cameras with a strong product support to ensure greater peace of mind. Axis Communications has provided us with a sturdy solution and ongoing support from a wide reseller network.”

Axis Communications solution gold partner Bangalore Datacom has played a major role in the implementation of the surveillance system. A holistic system was designed according to the needs of the customer to enable perfect monitoring of the grounds and deploy quick alarms for potential security breaches. The implementation covers every point of the Palace property – from entry points to the parking areas with blind spots. A total of 125+ Axis network cameras consisting of different models powered by Ethernet has been set up to provide excellent image quality.

Speaking on the successful implementation Mr. Sudhindra Holla, Director, Axis Communications, India & SAARC exclaimed, “Keeping in mind the current situation, we are witnessing an uptake in the need for perimeter protection and crowd management solutions. The tourism segment is a dynamic and critical part of our business and upholding the sanctity of heritage sites is our responsibility as the citizens of India. At Axis, driving innovation and delivering value has always been at the threshold of our commitment. We are proud to have partnered with Mysore Palace in providing remote monitoring capabilities with our wide portfolio of solutions.”

Highlighting the experience, Bangalore Datacom team said, “The installation of the surveillance system has been done while the palace was fully functional with minimum disruption to the property. We are delighted for being the chosen partner for this project and we look forward to collaborating with Axis Communications on many more developments in the future.”

Sudhindra Holla, Director – India and SAARC, Axis Communications

Business World

Axis Communications rolls out innovative initiatives to propel end to end solution sales

Apr 19, 2021 by Neel Achary 0 Comments #Axis Communications, #Director – India and SAARC, #Sudhindra Holla

Delhi, India, April 14, 2021: Axis Communications, the market leader in network video, has recently launched its partner-focused initiatives to strengthen its channel partner commitment. These programs provide an opportunity for channel partners to tap wider segments like retail, manufacturing, education with Axis end-to-end surveillance and audio solutions.

The two initiatives include the “AXIS Camera Station Specialist Program” and the “AXIS Audio Specialist”. These programs aim to engage the partners with extensive educational and ACAT training sessions. Channel partners, who qualify for this program and fulfil all the criteria will be recognized with the special partner category, free licenses, leads and incentives.

Commenting on these initiatives, Sudhindra Holla, Director – India and SAARC, Axis Communications said, “Axis Communications has always fostered a strong relationship with the channel partner community. Our commitment is to provide value in terms of support to our channel ecosystem and further enhance our understanding of the end users to identify and deliver the right solutions to all our customers. I am confident, that these initiatives are a significant step to further bolster the channel partner ecosystem in these times of uncertainty.”

Axis Communications had also extended its 5-year product warranty to all customers which came into effect from October 2020. This increase from the prior 3-year warranty is aimed at exhibiting commitment to provide high-quality products and cost-efficient, trouble-free ownership.

About Axis Communications

Axis enables a smarter and safer world by creating network solutions that provide insights for improving security and new ways of doing business. As the industry leader in network video, Axis offers products and services for video surveillance and analytics, access control, and audio systems. Axis has more than 3,000 dedicated employees in over 50 countries and collaborates with partners worldwide to deliver customer solutions. Axis was founded in 1984 and has its headquarters in Lund, Sweden. For more information about Axis, please visit our website www.axis.com

Business World

International Women’s Day – Quote by Marie-Helene Mansard, Business Development Director, Axis Communications, Asia Pacific

Mar 8, 2021 by Neel Achary 0 Comments #Asia Pacific, #Axis Communications, #Business Development Director, #Marie-Helene Mansard

By Marie-Helene Mansard, Business Development Director, Axis Communications, Asia Pacific

“Being a woman in security and technology, I have witnessed progress regarding women’s representation across different industry verticals. I have realised we must live in the moment and act now to break the preconceived gender stereotypes. I believe that it’s critical for organizational success to have a healthy diversity quotient. There should be a culture of learning and development and sensitizing the workforce. We are at a juncture of limitless tech possibilities and as more women helm challenging roles; I want to encourage young professionals to seize every opportunity and think one step further. Do not let gender be a deterrent and as a woman, support another woman so that you are visible and heard at the workplace.”

Business World

Streamlined fixed domes with brilliant image quality up to 4K and enhanced security features

Feb 24, 2021 by Neel Achary 0 Comments #Axis Communications, #Director, #India & SAARC, #Sudhindra Holla

Axis Communications, the market leader in network video, launches new additions to the AXIS P32 Network Camera Series. These streamlined cameras offer cost-efficient installation and are ideal for surveillance in a wide range of locations, including data centers, logistic centers, and high-end retail stores.

Available as both indoor and outdoor models, these varifocal domes deliver excellent image quality. Enclosed in dust and vandal-resistant IK10-rated casings, they’re protected against redirection, defocusing, and impacts. AXIS P3247-LV and AXIS P3247-LVE offer 5 MP resolution whereas AXIS P3248-LV and AXIS P3248-LVE offer brilliant 4K resolution. Plus, thanks to Axis Zipstream with support for H.264 and H.265, it significantly reduces bandwidth and storage requirements without compromising image quality.

Sudhindra Holla, Director, Axis Communications, India & SAARC commented, “Axis Communications has always been the key propeller of innovation to meet the changing requirements of the customers in the post pandemic world. The upgradation to the AXIS P32 Network Camera Series offer top notch efficiency, which can be implemented in Retail, Critical Infrastructure, Education, Logistics, and Data centres by bringing in additional value to their surveillance requirements.”.

Featuring Axis Lightfinder 2.0 and Axis Forensic WDR, these cameras deliver true colors and great detail in challenging light or near darkness. They include OptimizedIR for surveillance in complete darkness and motion-adaptive exposure significantly reduces motion blur from approaching or nearby objects. With AXIS Object Analytics, they can detect and classify humans and vehicles. And, thanks to two-way audio and I/O connectivity, it’s possible to add audio analytics and integrate peripheral equipment.

Key features include:

5 MP and 4K resolutions at 30 fps
Lightfinder 2.0 and Motion-adaptive exposure
Zipstream supporting H.264 and H.265
AXIS Object Analytics
Enhanced security features

Furthermore, these products feature enhanced security features such as Axis Edge Vault which protects the Axis device ID and simplifies authorization of Axis products on the network.

Business World

Union Budget 2021 Reaction from Pega India,Axis Communications, Verizon Media, Live SSIR

Feb 1, 2021 by Neel Achary 0 Comments #Axis Communications, #Live SSIR, #Pega India, #Verizon Media

Commenting on the Union Budget 2021, Suman Reddy, managing director, Pega India said, “As the first budget during recovery of the pandemic, we are optimistic that the slew of measures announced on healthcare and infrastructure will provide impetus to the economy. The agenda to focus on the six pillars including infrastructure, innovation and R&D clearly sets India on a path of recovery.

In a significant break from tradition, Government’s Atmanirbhar package focuses on increasing spend towards the creation of jobs and rural development, generous allocations for development schemes, handing more monetary benefits to the common man, and easing rules to attract foreign investments. Enhancing the digital backbone of the country, the announcement on the fintech hub at the GIFT -IFSC and R&D investment of 50,000 crores over 5 years will ensure that the overall research ecosystem of the country is strengthened with a focus on identified national priority thrust areas. The move to establish a National Digital Educational Architecture (NDEAR) in the context of a Digital First Mindset to ensure digital learning, as well as planning infrastructure, will empower the youth of the nation.

Commenting on the Union Budget 2021, Sudhindra Holla, Director, Axis Communications, India & SAARC said, “We are upbeat on the six pillars of the government agenda including focus on infrastructure, innovation and R&D that is all set to strengthen India’s power as a global digital hub. We are optimistic by the renewed focus on road safety with advanced traffic management system with speed radars, variable message signboards, GPS enabled recovery vans along with the outlay of ₹ 2.28 lakh crores for developing the highways, roads, and railways. Good to see pertinent steps taken to revitalize the economy with key focus on allocating budget for healthcare, metro railways, ports, airports, and logistics to boost urban infrastructure. These in turn will be stepping stones towards invigorating Smart Cities planning and urban development and help in generating more jobs.”

Nikhil Rungta, Country Manager, India, Verizon Media commented “Taking insights from the learning curve of Covid-19, the government has done well to take appropriate measures to improve the lives of citizens and pave way for economic recovery.”

“This is a ‘get well’ budget with an expansionary outlook and focused on growth. Given the times it might not be a radical budget, but it is practical and thoughtful, which will propel consumption and growth of business. This budget has also rightly signalled the need for greater inclusion in India’s workforce. Women being allowed to work in all sectors and in night-shifts with adequate protection, and social security benefits extended to gig workers will provide an impetus for women to step up their contribution towards Aatmanirbhar Bharat.”

Vamsi Krishna CEO and Co-founder of Vedantu

Vamsi Krishna, CEO & Co-founder, Vedantu– a pioneer in LIVE and Interactive online tutoring platform commented that “The National Education Policy has been a strategic move towards guiding the development of India’s education. To strengthen the policy further, this Union Budget is focusing on initiatives like National Digital Educational Architecture (NDEA) which will provide a diverse education eco-system for the development of digital infrastructure, educational planning, governance and administrative activities. The complete shift from using assessments to not only judge the cognitive levels of the learner but also using it as an opportunity to identify the unique strengths and the potential, is a student-centric approach that will lead to the holistic development of a child and provide them a greater edge, globally. Further, I would like to see more investments & budget allocation to go into the education sector to enhance it with more trending technologies which will make education accessible to students in the farthest corners of the country.”

Commenting on the Union Budget 2021, Balajee Sowrirajan, Managing Director, Samsung Semiconductor R&D (SSIR) “We are very optimistic with the focus given on Innovation and R&D being identified as one of the key pillars, I believe ‘Design for India’ will gain momentum and localization of product designs will lead towards an aspirational and Innovative India. These will lead to the next phase of inclusive growth with increased emphasis on skilling and job creation. Furthermore, with a significant increase in Capex from 4.39 lakh crore to 5.54 lakh crore, the Atmanirbhar Bharat Initiative will be strengthened with more focus on domestic manufacturing and production, laying the foundation for the 5 Trillion Dollar Economy by 2030.”

Business World, News

Budget Expectations for 2021

Jan 21, 2021 by Rekha Nair 0 Comments #Axis Communications, #Director, #India & SAARC, #Sudhindra Holla

– Sudhindra Holla, Director, Axis Communications, India & SAARC

“We believe that a sharper focus on investments in automation of physical security systems in the defence sector will be critical with the increasing focus on border security. We are very optimistic that the funds that have been allocated for smart city initiatives will be renewed to further the implementation of advanced surveillance system that can bolster security for the citizens, especially for women and children. As business operations get back on track, we are hopeful that the Make in India policy will be more favourable so that a company like us can realign our policies to stay more relevant and conducive in the Indian market. This will help in more localization of our products and generating more employment. Reduction of GST rates and customs duties will in turn help to generate a higher deployment and proliferation of our products leading to enhanced safety and security.”

About Axis Communications

Axis offers intelligent security solutions that enable a smarter, safer world. As the market leader in network video, Axis is driving the industry by continually launching innovative network products based on an open platform – delivering high value to customers through a global partner network. Axis has long-term relationships with partners and provides them with knowledge and ground-breaking network products in existing and new markets. Axis has more than 3,734 dedicated employees in more than 50 countries around the world, supported by a global network of over 90,000 partners. Founded in 1984, Axis is a Sweden-based company listed on NASDAQ Stockholm under the ticker AXIS. For more information about Axis, please visit our website www.axis.com.

Business World

Axis Communications launches upgraded functionality to AXIS S3008 Recorder for a more flexible surveillance experience

Dec 14, 2020 by Neel Achary 0 Comments #Axis Communications, #Director, #India & SAARC, #Sudhindra Holla

Axis Communications, the market leader in network video, recently introduced its latest feature, the AXIS Companion Video Management Software as an invaluable addition to the recently launched AXIS S3008 Recorder. Compatible with all Axis products with firmware 5,50 and later, this comes with an added advantage for customers as they can have a tailor-made solution to assist them basis their needs.

The upgraded functionality of the AXIS Companion allows effortless round-the-clock vigilance over the security system and all videos, with real-time alert notifications in instances where there is any suspicious activity with customization capabilities. This easy-to use VMS is designed and validated to perfectly match any Axis’ products and is compatible for both single site as well as multi-site surveillance systems with up to 16 installed devices per site. It also ensures a tight integration of network cameras, audio and door stations.

Key attributes of AXIS Companion include:

Easy and intuitive surveillance
Alert notifications
Flexible user management
Mobile app for anytime access
Seamless integration of audio and video
Flexible and reliable recording solutions

Sudhindra Holla, Director, Axis Communications, India & SAARC commented, “Innovation has always been at the core of our organization and the propelling factor for our growth. The pandemic has intensified the need for smart solutions and surveillance technology across different verticals to act as a strong backend support for enterprises. As technology has become more pervasive, the updated version of the software will enhance and bring additional value to our customers and provide more functionality for improving business operations and augment users need.”

Furthermore, it is user friendly and customizable in terms of set up and implementation and allows for round-the-clock control over the security system and all video irrespective of the user’s location.

AXIS S3008 Recorder is a recent launch by Axis Communications that provides integrated PoE switch that can accommodate up to 8 cameras and high-performance recorder. This high-performance recorder offers gigabit uplink for video recordings in ultra-high definition. Additionally, for enhanced cybersecurity, the footage can be accessed from anywhere with the Axis Secure Remote Access technology.

Sudhindra Holla, Director, Axis Communications, india & SAARC

Business World

Axis Communications recognizes the contribution of partners at the Axis Virtual Innovation Summit 2020

Nov 12, 2020 by Neel Achary 0 Comments #Axis Communications, #Axis Virtual Innovation Summit 2020, #Carl Malmqvist, #Director, #India & SAARC, #Ohtee Lee, #Regional Director SAP, #Sudhindra Holla

Axis Communications, the market leader in network video successfully concluded its annual Virtual Innovation Summit 2020, recognizing and rewarding its channel partner’s contributions in 2019 of India SAARC region. Going virtual for the first time, the summit was an interactive and engaging session that was represented by Senior Leadership from the company and key Axis channel partners who uphold and strengthen the Axis ecosystem.

The summit also marked the presence of Boudewijn Pesch, VP APAC, Carl Malmqvist, Regional Director SAP, Sudhindra Holla, Director, India & SAARC, Ohtee Lee, Director, Corporate Sales APAC who shared their vision and go-to-market strategy in making Axis Communications the front runner in technology to enable a smarter and safer world.

The summit recognized the contribution and dedication of partners through eight award categories. Inflow Technology Pvt Ltd and Johnson Controls (I) Private limited were recognized as the Best Distributor of India SAARC 2019 and Best Solution Partner India SAARC 2019 respectively. Region awardees included – Best solutions Partner Award (2019) to Chubb Alba Control Systems Limited (South Region), Nexgen Integrated Systems Limited (West Region), and Toshniwal Industries Private Limited (North Region). Optonet Technologies Private Limited won the Best Solutions Sales Partner 2019 while Synest Electronics Ltd was awarded the Best Solutions Partner SAARC 2019.
“Axis Communications is a channel-focused company, and our partners are the strongest backbone in ensuring our growth not just in size but also in value. We understand the pulse of the Indian market and work for hand in hand with them to take the company to newer zeniths. We owe a significant amount of our success to our partners and the annual Axis Innovation Summit is one such event to appreciate their continuous efforts,” added Sudhindra Holla, Director, India, and SAARC, Axis Communications.

Axis Communications highlighted the support given by the partners to strengthen the robust inroads that the company has made even in Tier 1 and 2 cities. Moreover, the partners’ during the pandemic had not faltered despite many logistical and travel challenges. This was an ideal platform to recognize some of their key contributions during the past year.

Customer references:
The company’s customers in India include Kolkata Police, Vivekananda Stadium, Scope Minar, Persistent, Davalbagh Educational Institute, Kalinga Institute of Medical Sciences, Novotel Shrem Goa, Café Coffee Day chain, Fortis Healthcare, Punjab, Indian Public School, Coimbatore and some key smart city surveillance installations like Junagadh, Kolhapur and Nanded.

About Axis Communications
Axis offers intelligent security solutions that enable a smarter, safer world. As the market leader in network video, Axis is driving the industry by continually launching innovative network products based on an open platform – delivering high value to customers through a global partner network. Axis has long-term relationships with partners and provides them with knowledge and ground-breaking network products in existing and new markets. Axis has more than 3,734 dedicated employees in more than 50 countries around the world, supported by a global network of over 90,000 partners. Founded in 1984, Axis is a Sweden-based company listed on NASDAQ Stockholm under the ticker AXIS. For more information about Axis, please visit our website www.axis.com.

Tag: Axis Communications