Tag: Art-E Media

Business World

4 tech-driven platforms that are helping businesses to grow

Oct 26, 2020 by Gouri Achary 0 Comments #Anshai Lal., #Art-E Media, #ClanConnect.ai, #Kunal Kishore Sinha, #Qlik, #Sagar Pushp, #Shopmatic

As global digital adoption continues to skyrocket, the world is in dire need of adopting the technology. Clearly, technology helps in making the efforts seamless for any type of communication and sales. Today, the rise of digital technologies has not merely benefitted the ultramodern customers, it has also come across as a boon in disguise for global businesses. Let us then quickly have a look at how a number of tech-driven companies and their tools that leverage artificial intelligence and machine learning technologies are assisting business.

ClanConnect.ai – ClanConnect.ai is India’s first and only AI-driven smart platform for influencer marketing. It is a one-stop platform for influencer marketing campaign management for both influencers and brands. ClanConnect.aI facilitates seamless collaboration between content creators and marketers to optimize the value of their branded content. The platform is backed by industry veterans and co-founded by Kunal Kishore Sinha, Sagar Pushp, and Anshai Lal.

Shopmatic – Aimed at young entrepreneurs and SMBs, Singapore-based technology startup Shopmatic services include integrating payment and delivery systems, managing selling channels, adapting to evolving technology, and digital devices. Founded in 2014 by Anurag Avula, Yen Ti Lim, and Kris Chen, Shopmatic provides a code-free interface so that anyone can build their preferred store by using 60+ free store designs.

Moreover, the platform provides linkages with Amazon and eBay so that clients can sell on those platforms as well. Recently, it partnered with Singapore-based retail management solutions startup Octopus to disrupt the retail market in the Asia-Pacific region, with a suite of services to address the pain points of offline businesses in going online.

Art-E Media – Art-E Mediatech is one of the fastest-growing startups in the country that is integrating creativity, technology, marketing, and consulting. By bringing an extraordinary set of minds to form a collective of sorts, they seek to provide multidimensional perspectives to their clients, in line with the needs of the technological age.

The brainchild of four enterprising friends, Art-E Mediatech’s objective is to become the preeminent ‘clutter cutters’, who can bring contemporary insights and nuance in understanding the new-age consumer. Founded in 2018, Art-E’s growth story of the last 2 years reflects the efforts of our conscientious 100-member team.

It is due to their untiring pursuit to provide timely services, that we’ve managed a head-start in the industry. Keeping everyone’s best interests at heart, we embarked on a journey to create a niche internationally. We are now striving hard to make a name for ourselves as the finest emerging tech & marketing consulting firm in the world.

Qlik: If ‘data is the new oil’, Qlik easily comes across as an oil refinery for modern organizations. The data analytics and artificial intelligence-driven business intelligence solutions provider enables businesses to combine all of their incoming data and makes it analysis-ready for professionals across the board. This enables modern marketers throughout different levels of hierarchy to make informed decisions and hence, drive superior efficiency

Business World

Art-E Media facilitates BharatPe’s ad campaign films featuring Rohit Sharma and 10 Indian Cricketers shot across 5 states and 2 countries

Oct 13, 2020 by Gouri Achary 0 Comments #Art-E Media, #BharatPe’, #Punit Malhotra, #Suhail Sameer, #Tejendar Sharma

Delhi-NCR based agency, Art-E-Media, who is spearheading the ad campaign for BharatPe, India’s largest merchant payment network has created 4 TV commercials that recently started airing on TV channels. The ad campaign communicates the message ‘Hum Hai Team BharatPe – Jo DeshKeHarDukandaarKeSaathHaiKhade’. Earlier this year, BharatPe had onboarded 11 of India’s best cricket stars as its brand ambassadors, including one of the world’s best opening batsmen Rohit Sharma, top pacers JaspreetBumrah and Mohammed Shami, the stylish batsman KL Rahul, the seasoned all-rounder Ravindra Jadeja, as well as Suresh Raina, Shreyas Iyer, Prithvi Shaw, Sanju Samson, YuzvendraChahal, and Shubhman Gill.

Art-E and Student of the Year 2 director, Punit Malhotra, joined hands to make the TV and online commercials for the brand. A series of ad films involving notable television and film actors such as ManojPahwa, Rajesh Balwani, KanchanPagare, Krunal Pandit, etc., showcase BharatPe’s range of financial products for small shop owners across India. Art-E’s in-house production house, Gibbous Films, created the commercials.

With the cricket extravaganza currently underway, the popular appeal of the brand ambassadors will help the platform increase its reach. The BharatPeapp offers a range of financial services for small merchants including the interoperable UPI QR for accepting payments, loans and POS machines. Art-E’s objective has been to make the cricketers and actors craftily include these aspects in their enactment, showing how SMEs stand to benefit from the BharatPe app.

It was challenging for Art-E to pull off 4 TV commercials during an ongoing pandemic. Considering all 11 cricketers were in different locations, it was further challenging to shoot in various geographies, not only national but also international. However, strong planning and talented resourcing enabled they were able to execute the production at one international and five domestic locations, after adopting the necessary safety and social distancing measures. They shot the ads across India, in Mumbai, Delhi, Chennai, Bangalore, and Trivandrum. The production then moved to Dubai.

Tejendar Sharma, Co-founder and Chief Creative Officer at Art-E Media said “Filming ads with the finest cricketing talents of the country for a revolutionary FinTech company such as BharatPe has been a phenomenal experience. Our team’s collaborative effort has ensured the smooth and safe execution of the project amidst a pandemic. We were able to coordinate the logistics across countries, states during a difficult time, without compromising on the quality and messaging of the films. Scripting, keeping in mind the pandemic and different cricketers in different cities, was a big challenge but it’s a relief to see the output come out so well.”

The amazing Punit Malhotra who directed the films said “We decided to shoot for ads when the unlock procedure started. However, the challenge was to shoot the ad for BharatPe with 11 cricketers while ensuring all safety protocols are met. The shoots had to be done across multiple locations. We could make this happen, even with all the roadblocks coming in our way, because of a like-minded team. We managed to shoot four films, across locations andI absolutely loved the process. Right from creatively jamming with ArtE to delivering the films, the process has been nothing but joy. I only hope that everybody likes the films as much as we enjoyed making them.”

Added Suhail Sameer, Group President, BharatPe, “BharatPe has been the flagbearer of disruptive marketing, since its early years. Cricket is a great unifier and hence, for this year’s campaign, we decided to build our own Playing XI to reach out to merchants and showcase our range of financial products as well as communicate how our products can help the merchants grow their business. Art-E has done a commendable job in creating these TV commercials for us and we are hopeful that they will be able to make a huge impact. We thank them for their commitment to churn out high-quality films, amidst the pandemic.”

Video link: https://youtu.be/U6Ew6vSb0Gk