Tag: Suhail Sameer

Business

BharatPe expands the reach of its POS business by 25X: Records the fastest-ever scale up in the industry

Jan 29, 2022 by Praveen 0 Comments #BharatPe’, #POS business, #Suhail Sameer

New Delhi, January 27, 2022: BharatPe, India’s leading fintech company for merchants, today announced that it has ramped up the reach of its POS business (BharatSwipe) by 25X to 250+ cities in the last 12 months. Since the launch of its POS business in the second half of 2020, the company has deployed more than 1.25 lakh BharatSwipe machines across offline shops. Achieving this rare feat in a short span of close to 1.5 years, BharatPe has scripted history as the fastest-ever scale-up on the POS business in India.

BharatPe, which is the No. 3 private POS player in India, also announced that the company has witnessed 200% growth in the annualized transaction value from its POS business, over the last 12 months. BharatSwipe now contributes about 25% to the overall payments Transaction Processed Value (TPV) of the company. The phenomenal growth can be attributed to the expansion of the company’s POS business in non-metro cities, with more than 50% of BharatSwipe machines being deployed in tier 2/tier 3 towns and cities since 2021. BharatSwipe has been universally adopted by small merchants and retailers across categories including grocery, food & beverage, electronics and durables, among others.

Speaking about the aggressive expansion, Mr. Suhail Sameer, CEO, BharatPe, said “BharatSwipe has been the biggest growth story in India’s POS industry- from making a humble beginning with 10 cities in the middle of COVID in 2020 to processing US$4 bn payments annually today. Over the course of last year, we have witnessed multi-fold growth in our POS business, led by our aggressive expansion plans in tier-2, 3 and 4 towns and cities. We realized that a large number of merchants in the smaller cities have not used a POS machine ever, owing to the traditional high rentals associated with POS and hence, took it as an opportunity to push our zero-rental POS machines. We were able to take POS to several small merchants in last-mile areas with low digital penetration like Alappuzha, Azamgarh and Chalisgaon. In fact, over 60% of our merchants are first time POS users.”

Added Suhail, “The transition to digital payments offers a range of benefits for the merchants and the economy at large- including customer delight in the times of pandemic, a better record of transactions and most importantly, access to credit. The addition of POS enables us to further assess the financial strength of a merchant from his daily transactions and thus, facilitate business loans as per the merchant’s eligibility, in partnership with NBFCs.”

BharatSwipe is India’s first zero-rental card acceptance machine that offers merchants the option for zero transaction fees. Launched in the middle of COVID in 2020, BharatSwipe received a great response due to its disruptive business model. With BharatSwipe, merchants can also generate physical receipts for both QR transactions done on BharatPe UPI QR.

In August last year, BharatPe announced a strategic partnership with Axis Bank. As a part of the association, Axis Bank became the acquiring bank for BharatPe’s point of sale (POS) business, BharatSwipe, and enables the acceptance of credit and debit cards for merchants associated with BharatPe.  BharatPe will continue to ramp up strategic partnerships with banks, financial institutions and brands with the objective of enhancing the customer experience on its POS devices. The company targets to reach US$ 30 billion TPV on payments through both QR and Swipe by March 2023.

Business World

Art-E Media facilitates BharatPe’s ad campaign films featuring Rohit Sharma and 10 Indian Cricketers shot across 5 states and 2 countries

Oct 13, 2020 by Gouri Achary 0 Comments #Art-E Media, #BharatPe’, #Punit Malhotra, #Suhail Sameer, #Tejendar Sharma

Delhi-NCR based agency, Art-E-Media, who is spearheading the ad campaign for BharatPe, India’s largest merchant payment network has created 4 TV commercials that recently started airing on TV channels. The ad campaign communicates the message ‘Hum Hai Team BharatPe – Jo DeshKeHarDukandaarKeSaathHaiKhade’. Earlier this year, BharatPe had onboarded 11 of India’s best cricket stars as its brand ambassadors, including one of the world’s best opening batsmen Rohit Sharma, top pacers JaspreetBumrah and Mohammed Shami, the stylish batsman KL Rahul, the seasoned all-rounder Ravindra Jadeja, as well as Suresh Raina, Shreyas Iyer, Prithvi Shaw, Sanju Samson, YuzvendraChahal, and Shubhman Gill.

Art-E and Student of the Year 2 director, Punit Malhotra, joined hands to make the TV and online commercials for the brand. A series of ad films involving notable television and film actors such as ManojPahwa, Rajesh Balwani, KanchanPagare, Krunal Pandit, etc., showcase BharatPe’s range of financial products for small shop owners across India. Art-E’s in-house production house, Gibbous Films, created the commercials.

With the cricket extravaganza currently underway, the popular appeal of the brand ambassadors will help the platform increase its reach. The BharatPeapp offers a range of financial services for small merchants including the interoperable UPI QR for accepting payments, loans and POS machines. Art-E’s objective has been to make the cricketers and actors craftily include these aspects in their enactment, showing how SMEs stand to benefit from the BharatPe app.

It was challenging for Art-E to pull off 4 TV commercials during an ongoing pandemic. Considering all 11 cricketers were in different locations, it was further challenging to shoot in various geographies, not only national but also international. However, strong planning and talented resourcing enabled they were able to execute the production at one international and five domestic locations, after adopting the necessary safety and social distancing measures. They shot the ads across India, in Mumbai, Delhi, Chennai, Bangalore, and Trivandrum. The production then moved to Dubai.

Tejendar Sharma, Co-founder and Chief Creative Officer at Art-E Media said “Filming ads with the finest cricketing talents of the country for a revolutionary FinTech company such as BharatPe has been a phenomenal experience. Our team’s collaborative effort has ensured the smooth and safe execution of the project amidst a pandemic. We were able to coordinate the logistics across countries, states during a difficult time, without compromising on the quality and messaging of the films. Scripting, keeping in mind the pandemic and different cricketers in different cities, was a big challenge but it’s a relief to see the output come out so well.”

The amazing Punit Malhotra who directed the films said “We decided to shoot for ads when the unlock procedure started. However, the challenge was to shoot the ad for BharatPe with 11 cricketers while ensuring all safety protocols are met. The shoots had to be done across multiple locations. We could make this happen, even with all the roadblocks coming in our way, because of a like-minded team. We managed to shoot four films, across locations andI absolutely loved the process. Right from creatively jamming with ArtE to delivering the films, the process has been nothing but joy. I only hope that everybody likes the films as much as we enjoyed making them.”

Added Suhail Sameer, Group President, BharatPe, “BharatPe has been the flagbearer of disruptive marketing, since its early years. Cricket is a great unifier and hence, for this year’s campaign, we decided to build our own Playing XI to reach out to merchants and showcase our range of financial products as well as communicate how our products can help the merchants grow their business. Art-E has done a commendable job in creating these TV commercials for us and we are hopeful that they will be able to make a huge impact. We thank them for their commitment to churn out high-quality films, amidst the pandemic.”

Video link: https://youtu.be/U6Ew6vSb0Gk