Genelia Deshmukh Evion

Genelia Deshmukh reveals her skin and haircare resolutions for 2022

Kolkata, 10th January 2022: Having just concluded the holiday season and year-end festivities, reality hits hard as one begins to witness dull skin and damaged hair. As the new year marks another opportunity to start afresh and be a better version of yourself, why not start the year by vowing to take good care of your hair and skin?

The year-end stress of planning and attending celebrations, holiday travels, coupled with the constant usage of face masks has led to a lot of struggles in maintaining our skin and hair. At some point we have all have slept with our makeup on, or gorged on greasy food, which isn’t in the best interest of our overall appearance. Moreover, pollution is worse in the winter months, which heightens the risk of damage. So, as we ring in the new year, it’s time for us to take extra care of our skin and hair. Bollywood actress Genelia Deshmukh couldn’t agree more.

Genelia Deshmukh, with her gleaming skin, glossy tresses, and sparkling smile, is easily one of the most beautiful actresses the industry has seen. However, an inevitable part of being in showbiz is attending parties, events, and shoots, which infer a lot of make-up and hairstyling. And with the new year here, wondering what Genelia’s mantras for healthy skin and hair are?

Giving a glimpse into her hair and skincare routine to repair the damage caused during the holiday season, Genelia Deshmukh says, “Preparing for celebrations during the holiday season can manifest in different ways, sometimes even on our faces and tresses in more ways than one. And it can be hard to fit in time for skin and hair care. So, to repair all the damage and ensure healthy skin and hair, I include my daily dose of Vitamin E with Evion® Forte. Its antioxidant and anti-inflammatory properties revive the cells to health from the daily damage of sun exposure, pollution, and damage caused by free radicals. It has been my go-to for all the skin and hair care woes.”

When dealing with hair and skin issues, most people rely on topical treatments. However, such treatments alone wouldn’t fix the root cause of these maladies as they are triggered on the inside at the cellular level. Evion, India’s number 1 Vitamin E brand, works from the inside out, helping to reduce oxidative stress by restoring the balance between free radicals and antioxidants in your skin. Vitamin E also provides nourishment to hair that is constantly damaged by exposure to pollutants and styling treatments.

About Evion: Evion is India’s number 1 Vitamin E brand in India and is trusted by thousands of doctors, consumers, and pharmacists. Evion understands body science and works at the cellular level to nourish your cells.

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Maasters Infra Group, instituted by seasoned professionals and under the patronage of five-decade-old infra company K. R. A. Engineers & Contractors, announced their first commercial project Maasters Capitol Avenue spread over 5 acres in Sector 62, Noida. With the strategic announcement during festive season, the group was bullish about the market response as signs of recovery in commercial realty were visible. As per Knight Frank’s recent report the total office transactions in NCR rose to 6.4 mn sq ft in 2021 and new completions witnessed an increase of 38 percent YoY. The region saw office space absorption of around 4 mn sq ft in H2 2021 compared to 2.1 mn sq ft in the year-ago period. Gurugram witnessed 64 percent of overall office space transactions in H2 2021 - 2.6 mn sq ft of office space, while Noida saw leasing activity of 1.1 mn sq ft (at par with H2 2020). Capitol Avenue, one of the most futuristic upcoming commercial properties in Noida Sector 62 will have office space and retail; the project's total area would be 10,00,000 sq. ft. to be completed in 42 to 45 months, post announcement. The company says that the total sales realization from the project is between Rs. 600 crore to Rs. 650 crore. The real estate group also has plans on coming up with a residential project and an IT park project in near future. The units in Capitol Avenue have priced between Rs 30 lakh to Rs 2 crore. Developed with the vision of a world-class commercial unit, that new-age businesses are looking for, Capitol Avenue is definitely the most awaited project for the Noida office market. The environment-friendly project will also have high street retail and other facilities like a food court, rooftop club, gymnasium, and convention center. Talking about the office segment in Noida, Nikhil Anand, Director, Maasters Infra, said, “Noida is quickly catching up to other parts of the region in the commercial segment race in Delhi NCR. As for connectivity increases, there is a greater need for real estate infrastructure, notably commercial space. Noida's commercial viability will be boosted by the airport, Film City, and DMRC corridor. The Noida-Greater Expressway belt and the office zones (Sector 62 and 63) are particularly active.”

Capitol Avenue, the most awaited commercial project by Maasters Infra

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