Category: sports

sports

AlUla wins 2023/24 SAFF Women’s First Division League: New champions crowned following penalty shootout victory against Al Taraji in Jeddah final

Mar 16, 2024 by Sujata Muguda 0 Comments #AlUla, #First Division League, #Jeddah final, #SAFF Women

Jeddah, Saudi Arabia – 16 March 2024:

AlUla was crowned SAFF Women’s First Division League champions following a captivating showdown against Al Taraji on Wednesday night – clinching the 2023/24 title with a penalty shootout victory at Jeddah’s King Abdullah Sports City Reserve Stadium.

AlUla celebrating their victory

With promotion to the SAFF Women’s Premier League already assured for next season, the two went head-to-head to determine which team would win the championship. After a hard-fought final which ended 1-1 after extra time, AlUla clinched the title by winning 4-2 on penalties.

The championship trophy was proudly presented to the AlUla club by Lamia Bahaian, Vice President of the Saudi Arabian Football Federation (SAFF), in the esteemed presence of Aalia Al-Rasheed, Head of the Women’s Football Department at SAFF.

As for Al Taraji, they enter next season’s Saudi women’s top flight as runners-up after narrowly missing out on the title. Al Amal also joined AlUla and Al Taraji in the 2024/25 SAFF Women’s Premier League after securing the third and final promotion spot thanks to a 3-1 win against Al Taqadum in Wednesday’s third-place play-off.

A thrilling campaign from start to finish, this season’s second edition of the SAFF Women’s First Division League welcomed 26 clubs – beginning in group stage format with four groups of five teams and one group of six. After facing each other home and away across five cities, 12 qualifiers progressed to the final rounds – again using a group stage format with four groups of three teams. The winners from each progressed to the semi-finals, where AlUla beat Al Amal 3-0 and Al Taraji overcame Al Taqadum 1-0 – paving the way for Wednesday’s incredible final.

Over the 2023/24 SAFF Women’s First Division League season, 122 matches were played with 111 wins and 979 goals. These figures illustrate the positive direction of travel for professional women’s football in Saudi Arabia, as well as the skill, development, and performances of players and clubs alike.

The SAFF Women’s First Division League is one of several competitions playing a crucial role in the strategic growth of women’s football in Saudi Arabia. By increasing the number of football competitions and enhancing standards, the aim of SAFF is to foster the development of talented female players within the Kingdom and provide pathways to representing the national team across age groups.

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Britannia & Talented get India to care about more than one kind of score with #HungryForGold

Mar 16, 2024 by Sujata Muguda 0 Comments #Britannia, #HungryForGold, #Hyderabad, #Talented.Agency

Hyderabad, 16 March 2024: Britannia, India’s leading biscuit brand launched a campaign which encourages a hunger for sports beyond India’s favourite religion – cricket. Britannia recruited Talented.Agency to conceptualise a new vision for India, one that is as inclusive as it is hopeful and it was done in partnership with JSW Sports. Thus born was #HungryForGold – their latest campaign featuring six of India’s elite athletes representing diverse sports, genders and states across the country.

hungry for gold

Neeraj Chopra Javelin
Lovlina Borgohain Boxing
Satwiksairaj Rankireddy & Chirag Shetty Badminton
Bhavani Devi Fencing
Avinash Sable Steeplechase

#HungryForGold. boasts of a deep on-pack  integration with the six biggest biscuit brands of Britannia, where consumers can scan and play various games on hungryforgold.com such as Javelin, Boxing, Badminton etc. represented by the athletes.  The campaign, centred around ‘Britannia Khao, Paris Jao’ allows the consumers who top the leaderboard with these games to get a chance to go to Paris. The two month campaign is being amplified across digital, social, OTT, CTV, OOH and various other platforms.

The campaign has been conceptualised by Talented.Agency and JSW Sports, the mobile game on hungryforgold.com has been developed by Big City Promotions and the production house for the films is Rooted Films.

Amit Doshi, Chief  Marketing Officer, Britannia Industries Limited, said “I am thrilled to unveil our latest marketing endeavor ‘Hungry For Gold.’ In a nation where cricket often dominates the spotlight, our aim is to ignite a fervent hunger for excellence beyond the cricket pitch. By partnering with six remarkable athletes and integrating an engaging gaming promotion, we are not only showcasing their incredible journeys but also fostering a deeper appreciation for sports like Badminton, Javelin, Steeplechase, and beyond. With our vast reach touching millions of Indian lives daily, we aspire to instil pride in every Indian and inspire a nation hungry for victory in all arenas.”

Divyanshu Singh, Chief Operating Officer, JSW Sports exclaimed, “At JSW Sports we have been pioneering the rise of emerging and non-cricket sports for close to a decade now, and we are firm believers in the power these sporting disciplines and athletes have from a marketing, advertising and public interest point of view. Britannia have been behind some of the most memorable and successful sports campaigns in the past, and Hungry For Gold – in the same vein – has all the makings of a legacy campaign. We are excited to have played our part in it, and are confident that it will be a big success.”

Pearl Alex, Creative, Talented said, “My peers in the Indian advertising industry will agree that at least a quarter each year gets devoted to campaigns around men’s cricket. Rare comes a brief that is inclusive & diverse by design, and not by retro-fit. Speaking to many Indias through the language of our collective hope has been a wonderful challenge.”

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Kanojjiya’s valiant fifty in vain as Chennai Singams go down to Majhi Mumbai in ISPL semi-final

Mar 15, 2024 by Sujata Muguda 0 Comments #Chennai Singam, #ISPL semi-final, #Kanojjiya, #Majhi Mumbai

New Delhi, 15th March 2024: Chennai Singams’ campaign in the Indian Street Premier League (ISPL) T10 tournament came to an end in the semi-final, as they went down to Majhi Mumbai by 58 runs at the Dadoji Kondadev Stadium here on Thursday. Chasing a stiff target of 146, Chennai could not build momentum in their chase and managed to score 87 in reply.

Sanju Kanojjiya in action (1)

Strong start

Chennai began the semi-final on a high, reducing Mumbai to 13 for 3 in the third over after being asked to bowl. V Vignesh and Rajdeep Jadeja struck in their opening overs, and in the third, Vignesh ran out Vijay Pawle to leave Mumbai in some trouble.

However, Mumbai revived their innings with an 88-run partnership in just 27 deliveries between Abhishek Dalhor (62 off 23) and opener Ajaz Qureshi (33 off 17).

50-50 challenge

One of the unique aspects of the ISPL is the 50-50 challenge. A batting team sets themselves a target of a minimum of 16 runs and chooses who should bowl from the opposition team. If the batting team achieves or exceeds the target, 50 per cent more runs are added. For example, if a team scores 20 runs, they will get 30 runs for that over and if they score 10 runs, they will get only five runs.

In the Challenge Over, Vishwanath Jadhav ended up conceding 26 runs, with Dalhor striking two sixes and a nine, awarded when the ball lands in the stands. As a result, Mumbai added 39 to their total.

Towards the end of the Mumbai innings, Krushna Pawar scored an unbeaten 23 off 12, taking the side’s total close to 150. For Chennai, Dilip Binjwa was the most expensive bowler, going for 48 from his two overs, while Jadhav went for 40.

Kanojjiya’s fighting knock

In the chase, Chennai opener Sanjay Kanojjiya produced a magnificent knock of 60 off 26, striking six sixes and three fours. However, the rest of the line-up could not fire, with Chennai losing the big wickets of Ketan Mhatre (14 off 9) and Bablu Patil (2 off 3) cheaply. Despite Kanojjiya holding up one end solidly, Chennai kept losing wickets at regular intervals at the other end faced with the steep asking-rate.

BRIEF SCORES: Majhi Mumbai 145-6 in 10 overs (Abhishek Dalhor 62, Ajaz Qureshi 33; Rajdeep Jadeja 1-10, V Vignesh 1-11) beat Chennai Singams 87 in 9.4 overs (Sanjay Kanojjiya 60; Devid Gogoi 4-8, Bashrat Wani 2-17, Vijay Pawle 2-20) by 58 runs

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MS Dhoni in a double role for Tata IPL 2024

Mar 11, 2024 by Mansi Praharaj 0 Comments

Mumbai, March 11th, 2024: As the TATA IPL frenzy hits a fever pitch ahead of the 2024 season, JioCinema launched its campaign for what promises to be yet another exciting edition. The campaign features three ad films, the first of which stars MS Dhoni in a double role. All three ad films spotlight the collective excitement of watching the TATA IPL on digital. The campaign is built on the insight that an increasing number of Indians are now opting to consume live sport on digital, including the TATA IPL which saw a record reach of 449 million last season on JioCinema.

The film, conceptualised by The Script Room and produced by Early Man Films, casts MS Dhoni in a unique double role of a grandfather and his grandson. It portrays the tongue-in-cheek story of a grandson glued to his phone screen as a riveting TATA IPL match unfolds, while the grandfather, also deeply engrossed in watching the same match on his phone, starts experiencing discomfort in his chest. On their way to the hospital in the ambulance, the medical attendant too now is seen watching the game on his phone while the grandfather and grandson humorously continue to watch the game on their respective phones at the back of the ambulance van. The plot takes a twist as the grandfather burps and they all realize the discomfort was due to a mere bout of gas. Just then a six goes off in the match, which cheers the three up, bringing the film to an end. The campaign will be breaking across TV, digital, social and print.

“The campaign draws from one of the biggest consumption shifts we’ve seen among viewers in recent times, as they migrate to digital from linear avenues to catch their daily dose of live sports action,” said JioCinema’s Creative Marketing Head Shagun Seda. The campaign idea ‘Sab Yahaan, Aur Kahaan!’ centre stages the ubiquity of watching the TATA IPL on digital, and JioCinema continuing to present the world’s biggest T20 tournament without any barriers to accessibility, affordability and language. Creatively, we attempted to present MS Dhoni in a manner that resonates with fans who cherish every minute of him in action.”

“This is more than just a campaign for us, it’s what large agency heads call “a mandate”. And what a crazy mandate it was, from cracking the central idea of ‘Sab Yahaan, Aur Kahaan!’, to working closely with the JioCinema team and scripting out multiple films, to jamming with the production team and seeing it through, it has been a hectic and emotionally gratifying journey,” said Ayyappan, Founder, The Script Room. “Thanks a lot to the JioCinema team for their trust and the camaraderie, couldn’t have asked for more. It also gives us great joy that they pushed us towards the best creative output. We are super happy with the work and hope everyone enjoys it.”

TATA IPL 2024 will commence on JioCinema with the southern derby as MS Dhoni’s Chennai Super Kings face off with Royal Challengers Bangalore on March 22, 2024. Viewers will be able to catch the latest season for free in 4K across 12 languages including Haryanvi for the first time, multi-cam options including the much-hyped Hero Cam, and many more fan-engagement features including Jeeto Dhan Dhana Dhan.

sports

The Emirates FA Cup Takes Over New York With Unprecedented US Tour

Mar 8, 2024 by Rekha Nair 0 Comments

Emirates FA Cup

New York – March 8, 2024 – The Emirates FA Cup, soccer’s oldest and most-esteemed national knockout competition, made its presence felt across the New York area last week, with an inaugural United States trophy tour scoring points and social posts with thousands of casual and diehard football fans, celebrities, youth groups and athletes.

The New York ‘Takeover’ included a special event held pregame at Madison Square Garden with Knicks star Josh Hart and soccer legend Tim Howard; a visit to UBS Arena for a pregame meet and greet with Islanders fans (and their UK supporters group who happened to be on hand that night); a stop in with John Oliver at the Beacon Theater; and visits to other New York landmarks like the board at NASDAQ, Central Park, Brookyln Bridge, 30 Rockefeller Center and the Empire State Building. Additionally, local soccer influencers like Alexis Guerrero took the cup to his favorite NYC spots such as L’Industrie Pizzeria; Dylan Sadik, aka “The College Cuber” reimagined the trophy using Rubik’s cubes for fans to enjoy; and Frankie Flo freestyled alongside the famous silverware.

A major highlight of the tour was partnering with Black Star, a pioneering program dedicated to fostering the growth of soccer in Black American communities, and holding a special clinic at SoFive in Brooklyn. The event aimed to inspire the next generation of soccer players, while also highlighting the importance of diversity and representation within the sport. DaMarcus Beasley, renowned U.S. Soccer legend and Emirates FA Cup veteran, headlined the event and led a soccer clinic alongside local coaches. Beasley shared his personal soccer journey, spanning both sides of the Atlantic, and offered invaluable insights to aspiring players.

Speaking after the event, Beasley said: “Black Star teaming up with the Emirates FA Cup to grow the game in black communities and inspire the next generation is so important. Programs and clinics like these are much needed. My time spent with the kids was so much fun. To be able to watch them compete, learn and have fun was the best outcome I could have asked for.”

The tour was capped by a pair of sold-out viewing parties of the Emirates FA Cup Fifth Round at Moonlight Studios in Soho, where one lucky fan (and a plus one) won the Grand Prize to be a guest of The English Football Association (The FA) for the Emirates FA Cup Final at Wembley Stadium in London this May.

James Gray, Commercial Director at The FA, said: “We were delighted to bring the Emirates FA Cup to the US for this historic trophy tour. It’s an exciting time for the game in the US, with the ongoing growth of soccer evident to see, especially with the FIFA World Cup just a couple of years away. The trophy tour was an ideal opportunity to bring US fans closer to this iconic competition through the Watch Parties in collaboration with our broadcast partners ESPN+, and it was special to meet and engage with new audiences at these events.”

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Kitman Labs Expands Performance Deal With 2023 NWSL Champions, Gotham FC

Mar 7, 2024 by Rekha Nair 0 Comments

Kitman Labs

Menlo Park, CA and New York, March 7, 2024 – Kitman Labs, the global enterprise SaaS platform providing the only single, centralized operating system for performance intelligence in the elite performance industry, today announced a new deal with the 2023 NWSL Champions, New Jersey/New York-based, Gotham FC. On the heels of the NWSL’s deployment of the Performance Medicine Solution from Kitman Labs as its league-wide advanced EMR and securing their first title, Gotham FC will expand the use of iP: Intelligence Platform across the Club to include Performance Optimization.

Gotham FC will now be able to combine player medical data with performance data (eg. game, training, gym, physical testing and more) in a centralized and fully integrated advanced operating system – eliminating information silos, enabling cross-Departmental communication and supporting evidence-based, data-led decision-making. All relevant stakeholders across the team will now have access to a complete, real-time assessment of each athlete. Both players and practitioners will be able to access and input data through a dedicated Coach and Player App to allow for real-time data capture on and off the pitch.

“Our objective at Gotham FC is to set performance standards across the League and across the Sport. To that end, we want to empower our coaches and players with the tools, resources and intelligence necessary to develop talent and unlock player potential. Partnering with Kitman Labs allows us to not only unify our data and analytics, but enables us to collaborate at every level of the organization – on and off the pitch,” said Julian Haigh, Gotham FC High Performance Director.

“Fragmented data leads to fractured teams” said Stephen Smith, CEO and Founder of Kitman Labs. “Our technology enables leagues and teams like NWSL and Gotham City FC to mobilize their data and galvanize their staff and athletes with the actionable insights and intelligence necessary to compete at the most elite levels in sport.”

Kitman Labs has an established track record of working with top leagues, teams and regulatory bodies across a variety of sports, including soccer, basketball, rugby, and American football. The company’s technology is currently being used by leagues and teams within some of the world’s most elite sports organizations, including the National Football League (NFL), Premier League, Major League Soccer (MLS), National Women’s Soccer League (NWSL) and Irish Rugby Football Union (IRFU).

This launch follows other recent business strategy moves Kitman Labs has undertaken including two strategic acquisitions of The Sports Office and Presagia Sports. The combined companies represent the industry’s largest network of elite and youth organizations (2000+), creating the industry’s largest dataset of talent, performance, and medical data for all stages of the athlete lifecycle.

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Times Group Enters New Age Sports – Pickleball

Mar 5, 2024 by Mansi Praharaj 0 Comments #New Delhi, #Pickleball, #Pranav Kohli, #Sports, #Times Group, #Vineet Jain

Hyderabad/New Delhi, March 5, 2024: Pickleball, which is billed as the fastest-growing modern sport, will soon have a new superstar league- the Pickleball World Series. The Times Group –the news and entertainment leader in India — is partnering with Pickleball Asia to start this exciting new series on a global stage. The Pickleball World Series will start in the United States and travel across different continents with six major events in a year.

Pickleball –which has become a worldwide sensation in a very short period of time— is a fusion of tennis, table tennis and badminton. Its accessible gameplay has attracted enthusiasts of all age groups across the globe as well as sports stars and celebrities including champions from these three racquet sports,

While there are several existing competitions and leagues in the US, the Pickleball World Series will be the first tournament with global ambitions and will also have a significantly enhanced entertainment quotient. In the first year, the Pickleball World Series will comprise of 64 players in the individual format and six teams comprising four players each, from the US and the rest of the world, including India – which is the rising hotspot for Pickleball.

Times Group Managing Director Vineet Jain states: “Pickleball is gaining ground as the game for urban sports enthusiasts. Times Group is known for its innovation and ability to be ahead of the curve in every one of its initiatives and we hope that this effort to take the fastest growing modern sport to the next level will inspire its exponential growth all over the world including in India. I personally believe that in five to seven years, Pickleball will overtake Tennis in terms of participation.”

Times Group CEO, New Media and Investments, N Subramanian adds: “Rapidly accelerating participation and increasing fandom is driving the popularity of many innovative sports globally. That is the opportunity we spotted in Pickleball, an exciting sport that is being enjoyed by millions the world over. Powered by passion and fueled by competition, this fun and immersive sport has won over the hearts of Gen Z and Millennials, making it a natural choice for our partnership and an important addition to our portfolio of strong brands. The Pickleball World Series, our marquee event, will provide a unique platform to bring out the best in players and teams, for fans to enjoy and support their favourites, and for brands to engage and interact with these audiences.”

Pranav Kohli of Pickleball Asia says: “The Pickleball player community is now 60 million strong worldwide and is growing steadily. We could not have found a better partner, anchor and investor than the Times Group –which brings us many positives that will swiftly move the needle of growth. That is a big gain for the sport and the Series.”

Outlining details, he said: “Pickleball World Series will embody the spirit of the Pickleball community and aim to provide action-packed competition along with scintillating entertainment built around the game. Starting in the US, the Pickleball World Series will travel across different continents with six major events. The Series will be supported by Pickleball World Rankings, a one-of-a-kind ranking system that allows players to accumulate points and qualify for the Pickleball World Series. We expect this will enable Pickleball stars to rise from different corners of the world and not just from the US.”

Pranav Kohli is a fourth-generation entrepreneur associated with the legacy brand “Stag” – which is popular as the makers of table tennis gear across the globe—as well as Pickleball Asia and Pickleball United. In his short time as CEO, Pickleball United has become one of the top infrastructure providers for Pickleball in the US and is associated with major events both in the US (eg Pickleball Slam, US Indoor National Championships, US Open, etc), as well as in other territories like the English Open, Bainbridge Cup, etc.

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Saudi Arabian Football Federation launches SAFF+ platform to broadcast local competition matches held across the Kingdom

Mar 4, 2024 by Rekha Nair 0 Comments #SAFF+, #The Saudi Arabian Football Federation

SAFF+ logo

Riyadh, Saudi Arabia – 4 March 2024: The Saudi Arabian Football Federation has officially unveiled SAFF+, an AI-assisted multi-purpose digital platform that will air all local competition matches that do not have exclusive broadcast rights. SAFF+ will immediately begin streaming matches on a trial basis through its dedicated website, with the smartphone application set to be launched next week.

SAFF+ will initially broadcast live coverage of 15 competitions held across 62 stadiums – with plans in place for gradual increases over time. Utilising cloud broadcasting technology alongside the high-quality multi-angle cameras fitted within stadiums, SAFF+ will deliver comprehensive coverage with a Riyadh-based broadcast centre overseeing and managing production aspects.

Yasser Al Misehal, President of the Saudi Arabian Football Federation, said: “The launch of SAFF+ is the realisation of a dream to help take Saudi football to the next level and provide fans with instantaneous access to matches being held throughout the Kingdom. By embracing digital transformation and technology integration, we’re excited to enhance fan access to various levels of our national football ecosystem while simultaneously delivering benefits to clubs, coaches, scouts, and our national youth team set-ups through this innovative digital-first platform.”

Besides broadcasting a wide range of men’s and women’s matches across Saudi Arabia, SAFF has revealed that the platform will also become home to an extensive player database for clubs and national youth teams to access player statistics and data for technical analysis and performance evaluation. Furthermore, this feature is intended to assist coaches and scouts in their talent discovery endeavours – leveraging reliable digital data to identify in-form players and promising talent, as well as support their development.

SAFF+ is the latest embodiment of SAFF’s long-term, football transformation strategy, launched in 2021 to help elevate Saudi Arabia to elite status in world football with an emphasis on seven key pillars.

The platform is expected to make vital contributions towards the strategy’s technology pillar – which aims to harness innovative technological solutions across performance, talent identification, and player pathways.

Additionally, the platform will feature digital content related to all SAFF activities and events, serving as an influential digital hub where fans can keep updated on the latest Saudi football news and enjoy behind-the-scenes access through diverse content.

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Vogue World Comes to Paris to Celebrate French Fashion and Olympic Sports

Feb 29, 2024 by Sujata Muguda 0 Comments #Anna Wintour, #International Olympic Day, #Paris, #Vogue world french fashion and olympic sports review, #Vogue world french fashion and olympic sports tickets

VOGUE WORLD PARIS

Paris, 29 February 2024: At a press conference held in Paris, Anna Wintour, Chief Content Officer, Condé Nast and Global Editorial Director, Vogue; accompanied by Bruno Pavlovsky, President, Fédération de la Haute Couture et de la Mode and President, CHANEL Fashion; designers Pharrell Williams, Simon Porte Jacquemus, Olivier Rousteing, and Marine Serre—with French athletes and Olympic hopefuls Enzo Lefort (fencing), Carlota Dudek (breakdancing), Erwan Konaté (track & field), Tiavo Randrianisa (taekwondo)—announced that the third annual Vogue World will take place in Paris on Sunday, 23 June 2024, International Olympic Day. The evening will kick off Paris Haute Couture Fashion Week, one month before the 2024 Paris Olympics Games.

Continuing the precedent set by Vogue World’s debut in New York in 2022 with a fashion show and street fair and 2023’s

Vogue World: London, a spectacular evening at the theater benefiting the performing arts, the third edition in Paris will be a tribute to the Olympic opening ceremonies, celebrating 100 years of fashion and sports, as well as Paris itself.

 Vogue World: Paris will collaborate with youth sports academies from all over Paris and around the country to celebrate ten different sporting disciplines within the show (track and field, cycling, swimming, equestrian sports, fencing, gymnastics, martial arts, tennis, breakdancing, football)—with each sport paired with a theme of French fashion for every decade since 1924, the last time that Paris hosted the Olympics.

 Vogue World: Paris will come to life at Place Vendôme, a location emblematic of both Paris and the history of fashion.

Anna Wintour, Chief Content Officer, Condé Nast, and Global Editorial Director, Vogue, said: “I am delighted that Vogue World has found its third home here in Paris. If Vogue World: New York was a street fair and Vogue World: London was an opening night at the theater, Paris will be a tribute to the Olympic Games. And it’s a dream to make the Place Vendôme Vogue World’s home—I can’t think of a setting that better captures the city’s rich history and glamour.”

 Vogue is committed to making a meaningful impact by donating a portion of the net proceeds from ticket sales to the Paris 2024 charitable tickets program in association with Secours populaire, a humanitarian organization dedicated to granting individuals in low-income households the unique opportunity to attend the Olympic and Paralympic Games. The organization also facilitates access to essential equipment for aspiring athletes across France.

 The team behind Vogue World includes Anna Wintour and Mark Guiducci, Creative Editorial Director, Vogue, with support from many global teams. Juan Costa Paz, from Paris-based creative studio Convoy, will be joining as creative director; Alexandre Samson, historian and curator from Palais Galliera, as fashion curator; while fashion will be spearheaded by distinguished fashion editors Carine Roitfeld and Ib Kamara.

 Artistic direction and choreography will be supervised by Parris Goebel, a New Zealand dancer and choreographer world-renowned for her work with Rihanna (including her Super Bowl halftime show), among other musicians and entertainers.

 Dame Pat McGrath and Pat McGrath Labs are returning to lead makeup design and execution. For the third year, production will be overseen by Bureau Betak, and Vogue World’s livestream will be produced by Den of Thieves and directed by Sam Wrench, the director of Taylor Swift’s Eras Tour film. Vogue is also set to collaborate with communications agencies Lucien Pagès and KCD Paris.

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Kärcher India Accelerates into Supercross Action as Official Cleaning Partner for CEAT ISRL

Feb 28, 2024 by Sujata Muguda 0 Comments #Bangalorem, #CEAT ISRL, #Jatinder Kaul, #Kärcher

India, 28th January 2024— Kärcher India has become the Official Cleaning Partner at the CEAT Indian Supercross Racing League (ISRL) – a significant milestone for both entities.

karcher

The CEAT Indian Supercross Racing League held across Pune, Ahmedabad, and Bangalore, stands as the world’s first franchise-based Supercross league, revolutionizing the landscape of motorsport in India. Bringing together global athletes and local talents, the league promises a thrilling and electrifying experience for fans across the nation. Joining the league’s esteemed roster of sponsors, Kärcher India brings its cutting-edge cleaning solutions to the thrilling world of racing.

The partnership was officially announced through the league’s social media platforms, accompanied by the caption, “Getting closer to the thrill of CEAT-ISRL, we are proud to announce Kärcher India as our official Cleaning Partner for season 1.” Before this collaboration, the league had successfully onboarded renowned brands including BookMyShow, Vyom Consultancy, Axor, and Red FM 93.5 to its sponsorship portfolio.

Mr Jatinder Kaul, Managing Director of Kärcher India, expresses his enthusiasm for the strategic partnership, stating, “Our relation knows no bounds as we align with the CEAT Indian Supercross Racing League. Kärcher India, renowned for delivering advanced cleaning technology, recognizes the transformative impact our pressure washers bring to this exhilarating industry. This collaboration marks a synergy of innovation and high-energy Supercross racing, promising an elevated experience for participants and fans alike.”