Category: Business World

Gizmore launches its first Make in India Gaming smartwatch GIZFIT Ultra…

New Delhi, August 5, 2022: Gizmore, one of India’s leading Smart Accessories, Fitness Gear and home audio brands, today announced the launch of GIZFIT Ultra. Having disrupted the smartwatch segment with affordable premium smartwatches, Gizmore is now ready to revolutionise the space with its new gaming smartwatch GIZFIT Ultra, which will retail exclusively on Flipkart.

Designed keeping in mind the requirements of today’s gaming generation, the GIZFIT Ultra features 1.69-inch HD curve display with 500 nits brightness, which provides excellent sunlight visibility. GIZFIT Ultra packs in a host of health and fitness features, and over 60 sports modes. The features are designed to keep the mind and body fit. GIZFIT Ultra is AI Voice Search-enabled Bluetooth calling smartwatch and is compatible with both Alexa and Apple Siri. It has an IP 68 waterproof certification, making it perfect companion for the current monsoon season.

· Gamer’s delight: Avid gamers will be delighted with GIZFIT Ultra as it is not just a smartwatch. It comes with three pre-installed games. The smartwatch also features a built-in speaker and mic that delivers crystal clear sound quality.

· Ultra Battery: Crafted to delight the customers, GIZFIT Ultra comes with a mammoth battery that can go on for 15 days on a single charge, ensuring that the smartwatch continues delivering unmatchable performance.

· Complete health monitoring system: From monitoring one’s heart to tracking sleep and checking oxygen saturation levels (SpO2) and pulse rate, GIZFIT Ultra can do all this and more. It can track all the popular sporting activities and workouts and even help in keeping a check on the menstrual cycle.

· Efficient multitasker: GIZFIT Ultra has an intelligent split screen that makes it convenient to use by adding shortcut to your frequently used features. One can make a call, listen to music, or track health seamlessly. It also have unique feature of call switch function by which you can switch call from watch to mobile or vice versa.

Mr. Sanjay Kumar Kalirona, CEO and Co-founder Gizmore, said, “We are a young and energetic brand that is working towards bringing innovative feature-packed devices to customers. We have delivered many industry-firsts and are delighted to launch GIZFIT Ultra, a comprehensive smartwatch targeted at gaming and fitness enthusiasts. It offers a bouquet of features, and our customers will enjoy wearing this smartwatch. We are confident that GIZFIT Ultra will help us in further strengthening our smartwatch portfolio.”

GIZFIT Ultra will be available in three attractive colour options – Grey, Burgundy and Black. While the MRP of GIZFIT Ultra is Rs 5,999/- it will exclusively retail on Flipkart from August 7, at the best buy price of Rs 1,799. This special price is only for the first four days, after which GIZFIT Ultra will be available for Rs. 2,699. The product listing page is already live, and interested consumers can click the notify button to get notified on when the product goes live.

Gizmore has been rapidly expanding its home audio, personal audio and smart wearable range. It has recently roped in ace cricketer Dinesh Karthik as its brand ambassador and will soon unveil an integrated 360-degree campaign to reach a wider audience.

Woot Factor Hosts The 6th Edition Of The Godrej Vikhroli Cucina And Food Blogger Association Of India’s Iconic IFBA 2022

Mumbai: WOOT Factor Brands Architects – an experiential, strategic communication and an event company – ideated, conceptualized and executed the 6th edition of India Food Bloggers Awards(IFBA) 2022, organised jointly by food platform – Godrej Vikhroli Cucina and Food Blogger Association of India (FBAI). The event aimed to target bloggers, media, and chefs with assistance from various fun and engaging activities.

Held at the exclusive Jio World Drive in BKC at the Nine Dine area, the event’s primary concept was to drive engagement through experiential zones of the event. The award show’s intent was to honour chefs, restaurants, content creators, bloggers, media houses, communities, and TV personalities, who have contributed immensely, emerging as trendsetters in the food and beverage industry. 2022 brought entries from over 32 cities to an event where Raymond Made to Measure, Aspri Spirits, Baskin Robbins, The Brooklyn Creamery, Godrej Veg oils, Godrej Yummiez, Godrej Protekt, Godrej Jersey and Jio World Drive were among the brand partners. Amit Relan hosted this extravagant event taking the guests through a night of filler games like ‘Guess the Food Brand’ and more. The audience witnessed Chef Varun Imamdar jumping in glee to win victory points for his team.

Sujit Patil, Vice President and Head – Corporate Brand and Communications, Godrej Industries Limited and Associate Companies, commented, “We are thrilled at the success and engagement this year’s award show has brought us. It has been great to partner with WOOT Factor Brands Architects and have them manage this esteemed award show. I believe they have a knack for ‘appetizing’ the event experience for audiences so as to make every event a memorable one, and bring fresh talent to the table with the help of our assistance.”

Amit Relan, Founder and Co-producer, WOOT Factor Brands Architects, commented, “It was definitely the highlight of my night to host this event. It makes me ecstatic to see the excitement and fervour audiences bring to such events; especially where famed chefs, bloggers, and content creators battle with glee for winning positions. Of course, other than the fun aspect, it has been an absolute pleasure to host this event for Godrej.”

This year’s award entries were distinguished by 7 main award categories – Facebook, Instagram, Blog, YouTube, Media, Hospitality, and Celebrated Chefs. These categories were furthermore divided into 29 sub-categories where prominent celebrities like Sanjay Kapoor and Ranveer Brar were voted Culinary Icons at India Food & Beverage Awards 2022. Barring celebrities, the award show boasted a jury panel of maestros in the food and culinary industry – Chef Ajay Chopra; Chef Gaggan Anand; Chef Harpal Singh Sokhi; Chef Kunal Kapur; Chef, Restaurateur and Food Stylist Nitin Tandon; Chef Rakhee Vaswani; Chef Ranveer Brar; Rashmi Uday Singh, Food Writer, Author & TV Host; Culinary Expert, Writer & Consultant Rushina Munshaw Ghildiyal; Master Chef Shipra Khanna; Two National Award-winning Chef Varun Inamdar, Chef Vicky Ratnani & Restaurateur Zorawar Kalra. Another highlight of the event, was the preview of Chef Vicky Ratnani’s latest book – Urban Desi – it was an absolute honour to have so many stars from the culinary world on one stage for the book preview.

Ashok Leyland’s authorized distributors, Deluxe Trucks and Buses in Kenya alliances with Kenya Commercial Bank to co-promote the Ashok Leyland Brand of Vehicles

India, August 2022: Ashok Leyland’s authorized distributors, Deluxe Trucks and Buses in Kenya have signed a partnership with Kenya Commercial Bank to jointly promote the Ashok Leyland Brand of Vehicles. Kenya Commercial Bank (KCB) is the largest financial institution in the region offering an array of services.

Ashok Leyland customers will now be able to access flexible financing options in a deal from Kenya Commercial Bank. The partnership will see customers enjoy up to 95% financing with an extended repayment period of 72 months as well as a comfortable 60-day payment holiday.

In addition, customers will have the privilege to access an embedded tracking and insurance package and access to unsecured working capital of up to KES 3 million among other bank products available at the bank.

Also catered for are KCB SAHL Banking customers who under the Shariah-compliant banking model, will be able to purchase trucks from Deluxe Trucks & Buses at affordable rates.

Mr. Amandeep Singh, Head International Operations for Ashok Leyland expressed his pleasure at the tie up and noted that “Ashok Leyland Trucks and Buses has a wide future ready portfolio in commercial vehicle categories ranging from 2.55 Ton GVW to 55 Ton GVW and buses suited for all applications. The Ashok Leyland range of vehicles offers the best-in-class mileage in all these categories. This partnership with KCB will enable customers to avail financing options to purchase Ashok Leyland commercial vehicles at industry best terms and conditions.”

Speaking during the event, KCB Bank Director of Corporate Banking, Esther Waititu said, “We are delighted to partner with Deluxe Trucks & Buses, for financing Ashok Leyland products. It is a reflection of our commitment to supporting key customers to derive value from their long-standing loyalty.”

On his part, Deluxe Trucks & Buses E.A. Managing Director, Mr. Ameet Shroff said, “The partnership targets individuals, Small Medium Size companies, and large commercial businesses for flexible financing of up to 95% of the vehicle cost. Delivering uptime to customers is our key objective and we will ensure that our customers are continuously served with complete satisfaction.”

Deluxe Trucks & Buses E.A. Ltd, which is wholly owned by Simba Corp, was appointed the sole authorized distributor of the full range of Ashok Leyland brand of trucks and buses. The vehicles are locally assembled at Associated Vehicle Assemblers (AVA) which is also owned by Simba Corp. The firm recently opened a modern sale, service equipment center at Xylon Complex, located along ICD Road, Off Mombasa Road, Nairobi, in a move that will ensure that customers get access to specialized services post-purchase, given the rising demand for vehicles used by SMEs and MSMEs.Deluxe Trucks and Buses current network includes dealerships in Nairobi, Nakuru, Mombasa and Thika, and plans to appoint dealers in other major towns countrywide.

Everything You Need to Know About Body Pillows: Benefits, How to Choose the Right One, and More!

Photo by Amelia Hallsworth:

Do you sleep like a baby? If not, maybe it’s time to invest in a body pillow. body pillows offer many benefits, including better sleep and relief from pain. But with so many body pillows on the market, how do you choose the right one for you? In this blog post, we will discuss everything you need to know about body pillows! We’ll cover what they are, the different types available, and how to choose the right one for your needs. So keep reading to learn more!

What is a body pillow?

A body pillow is a type of mattress pad, designed to provide comfort and support to your body while you sleep. It can be used in any position – on your side, on your stomach, or even between your knees – and can help reduce tossing and turning during the night. Whether you’re pregnant, suffer from chronic pain, or simply want a more comfortable night’s sleep, a body pillow may be the answer.

There are many different types of body pillows available on the market today. Some are filled with down or feathers, others with memory foam; some are firm, others soft. 

The best way to choose the right one for you is to consider your sleeping habits and what kind of support you need. Do you tend to sleep on your side? Your stomach? Your back? The answer will help you narrow down the field and find the perfect body pillow for a restful night’s sleep.

Once you’ve found the right body pillow, it’s important to take care of it. Most are machine-washable, but be sure to check the care instructions before laundering. With proper care, your body pillow can provide years of comfortable nights – and maybe even help you finally get that eight hours of uninterrupted sleep!

Benefits of a Body Pillow

There are many benefits of using a body pillow. One benefit is that it can help to reduce back pain. Another benefit is that it can help to improve your sleep quality. Additionally, a body pillow can also help to reduce pregnancy-related back pain and can even be used to support your baby during breastfeeding.

Finally, using a body pillow can also help to protect your skin from pressure sores. 

Ultimately, the decision of whether or not to use a body pillow is up to you and what you feel comfortable with. However, if you are experiencing any type of pain or discomfort, it may be worth trying out a body pillow to see if it helps. 

Celebrate Raksha Bandhan on a Sweet Note with Mother’s Recipe Seviyan Kheer Instant Mix

The bond of growing up with a brother or sister is unmatched. A brother or a sister can be the best friends, perfect crime partners, and secret keepers. One can never actually put a label on a sibling relationship as it is built on equal parts of unconditional love and trust. Raksha Bandhan is one such celebration in the Hindu traditions where the expression of love between siblings is honoured. The sister prays to God almighty for the well-being of her brother and for a healthy eternal bonding of being them.

Sweets are a major part of festivities in India as families come together to rejoice in the spirit of every festival. In Raksha Bandhan families unite to celebrate it together. Newness in every Raksha Bandhan celebration with a different kind of sweet makes the occasion even more special. This year, Mother’s Recipe brings to you an exciting way to make the Raksha Bandhan celebration more memorable with its People’s Favorite “Seviyan Kheer”.

This divine dessert is known as ‘Semiya payasam’ in South India and ‘Seviyan’ or ‘Seviyan Kheer’ in the north. Payasam in Sankrit means nectar. Mother’s Recipe brings to you this nectar with Seviyan Kheer Mix which is mouth-watering. It is prepared using only the freshest ingredients. It has a soft texture and a sweet which can be garnished with rich dry fruits. It is very easy to prepare. Boil 1 litre of milk and add the entire contents of the pack. Mix and cook on a medium flame for 15 minutes. This sweet dish is ready within minutes. This instant mix has no added preservatives and is made with all-natural ingredients. For this occasion, Mother’s Recipe has a special offer on Seviyan kheer which is available to the customers at INR 11. Off and can be directly purchased via https://www.mothersrecipe.com/product/seviyan-kheer-payasam-instant-mix/.

Key features:

Delicious Rich Seviyan
Ready in minutes
Boil milk and just add contents and cook
No Added Preservative

Mother’s Recipe as a brand always strives to bring in the traditional taste of age-old recipes in the most convenient form through its range of products, especially crafted keeping in mind the food preference of different regions and making cooking a less cumbersome process. With the current offer, Seviyan Kheer is available in a pouch size, 180g only @ INR 69 /-. Additionally, Mother’s Recipe brings to you an assortment of authentic and traditional Ready to Cook food variants to tickle your taste buds like Pav Bhaji Mix, Vegetable Biryani, Paneer Butter Masala Mix, and many more to add variety, colour, and more flavours to the Raksha Bandhan special meal. The products can be purchased via the Mother’s Recipe website https://www.mothersrecipe.com/ and across all local stores, supermarkets, and e-stores in India.

Stratefix Consulting has been appointed as consultant for chemicals manufacturer Tatva Chintan Pharma Chem Limited (TCPCL)

Stratefix will help the company to strengthen the HR Processes in the area of Performance Appraisal Process and Retention

India: Tatva Chintan Pharma Chem Limited (TCPCL) has signed a mandate with business consulting firm Stratefix Consulting to revamp and strengthen its human resource function.

Having established an integrated model encompassing world-class manufacturing infrastructure, complex and multiple chemical processes, warehousing facilities, and technically sound R&D capabilities, Tatva Chintan Pharma Chem Limited (“Tatva Chintan”) is a leading specialty chemicals manufacturer that achieves high operational efficiency and quality, innovates, customizes, and invests in sustainable operations. The company caters to customers in the automotive, petroleum, pharmaceutical, agrochemical, paints and coatings, dyes and pigments, personal care, fragrance and flavor industries. The company exports its products to countries such as South Africa, Germany, Japan, and South Africa and supplies to domestic clients.

Employee retention and attrition were challenges for the company. Stratefix Consulting, a management consulting firm specializing in small and medium businesses, was hired to help Tatva Chintan Pharma Chem Limited overcome the following challenges:

• Identify and map the pay structure of employees within relevant positions in the organization to reduce pay-scale parity
• Identify any gaps in the facilities and benefits to be provided to employees by measuring them across organizations by mapping with across the Industry
• Align the company’s HR processes with global best practices for Better Employee Retention
• Establish a new approach to employer-employee relations that focuses on growth in order to attract new employees
• Implement retention strategies for existing employees
• Establish a plan to control employee attrition and boost employee happiness

Stratefix Consulting Co-founder Chirag Patel said, “We are excited to work with Tatva Chintan Pharma Chem Limited on this critical project to help them become more competitive and effective at recruiting. During our engagement, we studied both the market and the company’s policies, identified gaps and developed a comprehensive retention and attrition plan. Stratefix understands the unique needs of the SME and MSME segments, strategizes a solution, implements it, and helps ensure that it is effectively executed. That’s what makes us unique.” 

Management of TCPCL has shared their words as well, “we are really eager to focus on employee happiness index and in a way, boost our employee’s moral and increase retention of team.

Mind Fcked by Anubhav Agrawal’s launched @ Pacific Mall NSP

Best-selling author Anubhav Agrawal launched his new novel, ‘Mind F**cked’ on 30th July at Pacific Mall, NSP. He is a famous author and known mental health advocate who has authored several national bestsellers like ‘Why Not Me? A Feeling of Millions’ and ‘Hands Down: The Simplest Ways to Move On’. The event took place in association with Shelfebook.

The new creation speaks to a large audience which cannot stop but overthink every minor thing. Mind F**ked talks about how overthinking becomes a regular habit for many people and adversely affects their mental and emotional well-being. It elaborates on the solutions an overthinker can use to get rid of the dreaded cycle of overthinking. The book has received rave reviews on the online platform it was launched a few weeks ago.

Anubhav Agrawal enjoys a massive footfall of fans who attended the event to meet their favourite author and witness the launch of his latest literary creation. He also runs personal sessions to help people deal with their deep-seated emotional trauma. His famous epigram “Waqt ko waqt do, sab theek ho jayega” is quite popular among the youth.

At the book launch event, Abhishek Bansal, Executive Director, Pacific Group, said. “A book which spreads mental health awareness and gives tips to stop overthinking should be read by the masses. People suffer from stress and anxiety due to overthinking in this day and age. Pacific Group has always spread social consciousness about such peremptory issues. It was lovely to host a knowledge-giving book’s launch, and the presence of a well-educated and self-aware audience was an excellent add-on.”

TresVista announces the expansion of its Delivery Center in Pune…

Pune, 29th July 2022: TresVista, the industry leader in high-end outsourced services, announces the expansion of its Pune delivery center spread across 100,000 sq. ft. This center is an extension of the existing office space after the brand laid out its plan to double the workforce in India. The firm currently has a presence in Mumbai, Pune, Bengaluru, New York, London and Singapore and provides high-calibre support and operating leverage for over 1,000 clients across 80 countries and diverse asset classes.

The new space, which will function as its largest delivery center in India, will accommodate 700 employees, taking the overall capacity for their Pune office to 1,300. Aiming for a friendly, comfortable and efficient workspace, the new office comprises a library, a medical room, and an open recreational room.

The space is intended to bring seamless integration for all company functions, with an emphasis on establishing an inclusive ecology. The organization also promotes a tranquil environment by building open areas, breakout spaces and pantries to incorporate an adaptable working style and an engaging, collaborative work culture into the infrastructure.

TresVista places high importance on Training & Development and understands the need to update and refresh every employee’s skill set. It is part of the organization’s culture to expand and diversify one’s knowledge set constantly. Keeping these values in mind, the new office space has a state-of-the-art training center with over 120 seating spaces and sound-proof partitions.

The full-fledged facility will cater to the company’s increasing client base worldwide while enabling it to attract the leading talent pool in the country. It will also help accommodate the company’s expansion over the past two years.

The global outsourcing giant has plans aligned with the hiring of overall 5,000 employees in the next four years and aims to open its 5th office space in Bengaluru soon.

Say Bye to Monsoon Acne…

Plantas purifying defense Message Gel 

Plantas purifying acne defence Message Gel is enriched with Neem & Tulsi Extracts. This 100% Natural & 95%+ message gel kills acne-causing bacteria and prevents scars, pigmentation, and blackheads without drying skin. The extracts of Aloe Vera in this message gel moisturize the skin without giving it a greasy feel, so it is perfect for anyone with an oily skin type. All Plantas products are certified by Ecocert Greenlife, France under COSMOS V3, the Highest Global Organic Cosmetic Standard.

Plantas purifying & acne control Face Wash  

Plantas purifying & acne control Face Wash is enriched with Neem & Tulsi Extracts. This 100% Natural & 95%+ acne control face wash clears the skin by removing excess oil or sebum from deep inside the skin pores and killing the acne bacteria. This miraculous formula not only treats acne but also prevents blemishes right from the first use. The extracts of orange in this face wash helps maintain the health, appearance, and texture of skin by promoting clarity, radiance, and smoothness, thereby reducing the signs of acne and other uncomfortable skin conditions. All Plantas products are certified by Ecocert Greenlife, France under COSMOS V3, the Highest Global Organic Cosmetic Standard.

Plantas purifying & acne control Cleansing Milk 

Plantas purifying & acne control cleansing milk is enriched with Neem & Tulsi Extracts. This 100% Natural & 95%+ cleansing milk formula helps in deeply cleansing the skin. Extracts from natural Tulsi and Neem washes the dirt, pollution, and make-up, remove excess oil, and controls sebum leaving your skin refreshed. The extracts of redefined shea butter in this message gel have anti-inflammatory and healing properties, once applied it conditions, tones, and smoothen your skin. All Plantas products are certified by Ecocert Greenlife, France under COSMOS V3, the Highest Global Organic Cosmetic Standard.

Plantas purifying & acne control Toner 

Plantas purifying & acne control toner is enriched with Neem & Tulsi extracts. This 100% Natural & 95%+ toner serves as an anti-oxidant, anti-bacterial and anti-inflammatory agent. It hydrates and rejuvenates the skin and also helps in clearing acne, scars, pigmentation, and blackheads. The tea tree extract present in this toner possesses antibacterial, anti-inflammatory, antiviral, and antifungal properties. All Plantas products are certified by Ecocert Greenlife, France under COSMOS V3, the Highest Global Organic Cosmetic Standard.

Plantas purifying & acne control Face Mask 

Plantas purifying & acne control face mask is enriched with Neem & Tulsi extracts. This 100% Natural & 95%+ mask traps the goodness of neem and Tulsi and along with extract of sage & grapeseed opens clogged pores, exfoliates, and removes excess oil and impurities from the skin, and makes it soft and smooth. It brings back the radiance and elasticity of the skin. All Plantas products are certified by Ecocert Greenlife, France under COSMOS V3, the Highest Global Organic Cosmetic Standard.

Shapoorji Pallonji Real Estate to hand over 2000 apartments in FY22-23…

New Delhi, July 26, 2022: Shapoorji Pallonji Real Estate, the real estate arm of Shapoorji Pallonji Group, today announced the handover of 400 more units at its largest mass housing project, Shukhobrishti in Kolkata taking the total handovers to 10,154 apartments. The company will hand over 2000 apartments in FY22-23. Last year, in November 2021, the company received INR 200 crore funding from HDFC Capital in construction finance to complete the remaining phases of the project.

Spread across 150 acres of land, Shukhobrishti aims to provide affordable homes with excellent facilities. Exclusively designed for Low-Income Groups (LIG) and Middle-Income groups (MIG) of the society, Shukhobrishti would be home to over 20,000 families.

Strategically located in Kolkata, Shukhobrishti provides excellent connectivity to the airport and is in close proximity to various social infrastructures like educational institutions, malls, hospitals etc. This mass housing project offers configurations of 1 BHK to 3 BHK apartments. Attractively priced, the project has received a tremendous response from home buyers.

Speaking about the success, Mr Venkatesh Gopalakrishnan, CEO Shapoorji Pallonji Real Estate, said, “I congratulate the Shukhobrishti team on the handover of the 400 apartments taking the total handovers to more than 10,000 units. Kolkata is a promising market for the Shapoorji Pallonji Group, and the company has another residential project in Howrah (near Kolkata) under the Joyville brand.”

Mr Rana Gupta, Executive Vice President – Operations, and Regional Head, Shapoorji Pallonji Real Estate, added, “After overcoming the unprecedented crisis faced during the global COVID-19 pandemic, we are delighted to announce the project’s success in handingover 400 more units This validates the trust of our valued homebuyers in Shapoorji Pallonji’s 150+ years of legacy. Our focus has always been to deliver an outstanding project to our customers at Shukhobrishti. To date, 10,154 units have been constructed and occupancy certificate obtained for, and an equal number of families are staying at the housing complex.”

Shukhobrishti is a planned development of 10,444 LIG (1BHK), 3,840 MIG (2BHK) and 5,716 Upper MIG (2BHK+Study) apartments along with a wide range of amenities like school, community centre, sports & social club, health centre, and commercial complex.