Category: Business World

Supari Studios executes cultsport’s Smart Move digital marketing campaign

19th August 2022: The world of smart fitness devices and gadgets continues to grow with each passing day. And while it may seem overwhelming, these creations can truly up your workout game to the next level. cultsport, the smart fitness product brand, recently launched a digital campaign “MOVE”, to promote its ‘smart’ range of apparel, cycles and home equipment. Conceptualized by LEAP and executed by Supari Studios, the campaign aims to officially launch cultsport and establish it as one of the finest fitness brands in the country.

For this campaign, Supari Studios produced a unique and captivating series of 3 ad films that engage the audience with its smart visuals. The films are aspirational and high on energy, and focus on each category cultsport offers. Ranging from apparel to outdoor cycles and home workout equipment, the campaign highlights the ‘smart’ features of these products while making the audience believe why they are the better and smarter choice.

The concept for the campaign was born from the product itself. Speaking of exercising, it’s all about ‘move’ment; so whenever someone purchases a cultsport product, they are not just purchasing a fancy ‘alloy-cycle’ or a cool ‘anti-sweat T-shirt’ – which are premium top-quality products. They are essentially entering into an ecosystem, giving total access to trainers, dieticians, performance tracking software, and communities as well as the cult.fit app. The brand desires to appeal to the ‘everyday athlete’ and providing these unique features in its products can be considered a really Smart MOVE.

Through the campaign, cultsport smartly reveals the futuristic features of its fitness products and brings out the ‘feel good’ factor about them. In a way, the brand is inviting its audience to enter into a cutting-edge fitness universe allowing them studio-quality workouts and trainer interactions.

The campaign targets a broader audience segment of Gen-Z and Millennials. The content of the films adds a consumer-centric spin with a quirky undertone to promote how cultsport offers quality with innovative and smart features, enabling immersive fitness experiences.

Prachita Pujari, Brand Marketing, cure.fit mentioned, “With this campaign our goal was to launch cultsport and establish it as the number one fitness product brand with the categories its associated with and to tell people why we are the smarter choice. The 3 films focused on the 3 main sections cultsport has to offer. We are excited for everyone to see and imbibe the ‘Smart Move” 

Kalpit Damania, Lead – Creative Producer from Supari Studios said “This was our third collaboration with Cult and we really wanted to nail the essence of using these products in routine life. The biggest opportunity in this series of films was the cycling film as it gave us a much bigger canvas in terms of the narrative. We looked across India for scenic locations and we landed up on the picturesque lanes of Pondicherry. It was an experience unlike no other where we turned a lot of active roads into a playground. Whether it was the use of action-oriented rigs or just trying to execute this behemoth within 3 days of the shoot while running across the city, it was super fun and a surreal experience.” 

cultsport started its journey with sportswear, but gradually, it has expanded into various other categories such as – home equipment, outdoor cycles, strength equipment and nutrition to name a few. The campaign introduces cultsport as a reliable, accessible and comfortable choice for customers and is directed towards making it the ‘number one fitness product brand’, in India. It also positions the brand as one that provides the highest quality experience, rendering it the default choice for any consumer looking for a comfortable fitness product at an affordable price point.

ITLH Introduces ReactJS, a new front-end development framework course

Pune, August 2022: Information Technology Learning Hub (ITLH), a fast-growing incubator that helps students gain proficiency in coding skills and design (UI and UX), has announced the launch of a new course called ReactJS Intermediate. The course is designed to provide in-depth knowledge of front-end development.

ReactJS is one of the popular frameworks in the market and is used to build Netflix, PayPal, eBay & Airbnb. The course makes learning the framework very versatile and easy. Individuals pursuing graduation or who have graduated can pursue this course, which will be taught online.

It also provides you with an added skill set of SEO knowledge and application. The course is taught by specialized trainers who have trained employees for companies like Capgemini. It helps students gain practical experience in using the framework and provides internship opportunities from technology-based companies.

Alex George, the Co-Founder and Managing Director of ITLH, said, “The course enables you to do coding in a short time which is an in-demand skill set. Due to the practical learning it provides, there is a high self-placement ratio. Learning ReactJS makes you one of the in-demand professionals because 31.3 per cent of all professionals worldwide currently use it.”

ITLH offers the course in a fixed/batch-wise manner. On the course completion, various career opportunities open up like Frontend developer, HTML specialist, UI developer, SEM, and SEO specialist.

Countries Across the Globe Join India in Celebrating its 75 Years of Independence

August 2022, New Delhi: Indians living all over the world, including India, enthusiastically celebrated India’s independence by hoisting the tricolour on the occasion of Independence Day and singing patriotic songs after the national anthem. In India as well as all over the world, this festival was celebrated through exhibitions and cultural programs.

Indian Ambassador to China, Pradeep Kumar Rawat hoisted the tricolor at the Indian Embassy. A large number of Beijing-based Indian expatriates participated in this colorful event. After the flag hoisting, Rawat read out President Draupadi Murmu’s address to the nation. Later, members of the Indian diaspora presented cultural performances.

In Singapore, a 16-member band from patrol ship INS Saryu played patriotic songs at the Indian High Commission in the country as part of the Indian Navy’s initiative to celebrate India’s Azadi Ka Amrit Mahotsav across the world.

The 76th Independence Day celebrations began in Nepal with the unfurling of the National Flag by Counsellor Shri Prasanna Srivastava. The Embassy honored the widows and their families of deceased Gorkha soldiers of the Indian Armed Forces by paying dues of NPR 2.65 crore. Also, the function saw the presentation of patriotic songs and performances by the teachers and students of Swami Vivekananda Cultural Center of the Embassy and Kendriya Vidyalaya School, Kathmandu.

India’s Ambassador to Israel, Sanjeev Singla, emphasizing efforts to deepen strategic ties between the two countries, hoisted the tricolor to celebrate the 76th Independence Day in the presence of around 300 people from the Indian diaspora. People from the Indian Jewish community, Indian students and NRIs, came from all over Israel to celebrate Independence Day despite it being a working day. With the help of the Indian Diaspora, India continues to deepen its strategic ties with Israel, said the Indian envoy in his address to the Indian community.

Amidst the celebration of independence, India has handed over a Dornier aircraft to the Sri Lankan Navy. This aircraft is used in Maritime Surveillance. Sri Lankan President Ranil Wickremesinghe and Vice Chief of Indian Navy Vice Admiral S. N. Ghormade were present. This showcases that on its Independence Day celebration, India remembered its commitment towards the neighbourhood, under its Neighborhood First Policy.

Transform Yourself with MultiFit

While trendy diet plans or workouts may have crept into people’s lives in the past several years, today, individuals are much more aware of nutrition, fitness, and their overall approach to well-being has changed. Marketing gimmicks such as How to lose weight in just 20 days, or Try an “x” workout for a flat stomach in just 14 days etc., are not effective anymore. Individuals prefer a more healthy, holistic approach when starting their fitness journey. With this in mind, MultiFit Gyms is proud to introduce their ‘Transform Yourself’ program- an all-inclusive program with a holistic approach towards fitness to help you achieve the transformation YOU want at YOUR pace.

The fitness industry, in the past, has been filled with toxic, unhealthy fitness practices. Individuals have succumbed to the pressure of adapting to unhealthy diet plans to achieve a  certain body type, without being aware of the benefits of strength training, lacking knowledge of different workouts, or entirely missing the crucial elements of fitness. MultiFit’s ‘Transform Yourself’ program includes all of the essential components one needs to succeed on their fitness journey holistically. From your Diet to Sleep Plans to Pilates,

Strength training, and HIIT to cardio, this program takes care of all the fitness essentials and your requirements. “The fitness industry has evolved tremendously. We have and always
will be dedicated to serving to the requirements and needs of our customers. Through the ‘Transform Yourself’ program, we aim to offer our members our expertise to help them achieve their weight goals. The program includes workout routines and nutrition which is backed by science, industry expert trainers, a private exclusive studio, and most important- workout routines tailored to suit you and your needs. It is a place that is inclusive of all and that which will help you reach your fitness goal at your pace and availability”, says Nasir Shaikh, Group CEO – MultiFit, The Lexicon Group of Institutes and EduCrack.  The ‘Transform Yourself’ program also has several other perks that you can look forward to, such as in-house spa facilities, weekend getaway at a wellness resort, nutritional hampers, chauffer facilities, and much more.

Embarking on a fitness journey can sometimes be daunting or get plain mundane. But with MultiFit Gyms, your fitness journey will always be backed with the right kind of support,
motivation, and knowledge you need, always taking you one step closer to achieving your fitness goals.

Gifts that you can present to your Game-loving Brother on Rakhi

By gifting one or more items from the list of options given below, you can make this Rakhi Festival really special for your brother who loves to spend his free time playing games.

With the auspicious occasion of Rakhi around, you might be struggling with an idea of what to gift to your beloved brother at this festival. Options are aplenty and if your brother is one among many who loves to spend time playing games then this piece of writing is just what the doctor ordered. We bring to you a carefully chosen and compiled list of items that make for a perfect gift. So read the complete article and then decide which one of these items you will like to gift to your brother.

1) EvoFox Elite Play Wireless Controller: Equipped with the exceptional capability of 10 hours of immersive gameplay, EvoFox Elite Play Wireless Controller is specifically designed for hard-core and passionate gamers. The controller is compatible with all major platforms including PlayStation (PS) 4, Android, and iOS and comes with inbuilt speakers and Bluetooth 5.0 wireless connectivity. It also doubles down as a mouse on Android and its 6-axis gyroscope offers superior controlling capacity to players. Further, the convenience of an external charging dock port further enhances its utility quotient and the icing on the cake is its exceptionally good value-for-money pricing.

2) ZIUMIER Z30 Gaming Headset: The USP of the Z30 Gaming Headset is its 50mm audio driver that offers an exceptional sound experience to users. You feel as if the sound is coming from every possible direction and this livens up the gaming experience to a different level altogether. Another feature that makes the headset far ahead of its competitors is its capability to eliminate background noise. This not only ups the entertainment quotient but also helps in effective communication among team members to put out an impressive performance.

3) Dell Alienware X14 Gaming Laptop: Powered by the latest Intel 12th generation core i7 or i5 processor, the 14-inch gaming laptop from the house of Dell is a must to have in the list of gaming enthusiasts. The laptop comes equipped with 32GB of Ram and the storage options offered by Dell  range between 256GM and 2TB SSD. Some of the other key highlights of this newly released product in the Indian market include Cryo-Tech Cooling, Dual Torque technology for hinges, and multiple ports for a connected experience. Further enhancing the entertainment experience are Dolby Atmos and Dolby Vision and a fast charging system for the battery that can last up to 8 hours on a single charge add to the practicality of the laptop.

4) Acer Nitro VG271U Gaming Monitor: The 27-inch IPS LCD display monitor from Acer features WQHD resolution and comes with an exceptional refresh rate of 144Hz for a superior gaming experience. To further enhance the performance, the monitor supports the advanced technology of AMD FreeSync and its flickerless features coupled with BlueLightShield make sure that players won’t get eye strain even after long gaming sessions. Undoubtedly, the product is one of the best monitors available in the market for those who want to enjoy the best gaming experience without any kind of compromise.

5) HP G200 Gaming Mouse: Counted among one of the most stylish mice available on the market, the HP G200 ticks all the right boxes when it comes to offering an exhilarating gaming experience to users. The USB mouse has the exceptional capability of performing exceptionally well on all important parameters of performance such as speed, sensitivity, and targeting needs among others. The mouse has been rated to deliver clicks as large as 20 million and thanks to its anti-slip side feature, one can enjoy games without any unnecessary distraction. Last but not the least, the mouse features a gaming sensor that helps players establish superior control during the games for achieving better performance.

6) Razer Huntsman Elite Gaming Keyboard: Specifically created keeping in mind the requirement of speed and agility for Gamers, the distinctive feature of the Razer Huntsman Elite Gaming keyboard is its optical light sensing technology. Each and every key on the keyboard work in a lightning-fast manner which brings extra advantage to gamers to establish their superior control over the game for better performance and output. The keyboard is rated for approximately 100 million strokes and the top-mounted stabilizer bar helps in optimising the balance between speed and stability. Some other distinctive features of the gaming keyboard include a cloud storage facility, separate media keys, and rebind functionality which comes in handy in saving up to a total of five profiles.

Moglix Celebrates Azadi Ka Amrit Mahotsav, Launches Internship Program for Children of Armed Forces Personnel

New Delhi, August 2022: One of Asia’s largest and fastest-growing B2B Commerce companies, Moglix has launched Shaurya, a 3-month internship program in supply chain and procurement for the children of armed forces personnel of all three wings namely, the Indian Army, the Indian Air Force, and the Indian Navy.

The internship program will provide a platform to the children of defence personnel to get exposure to the functioning of the new age supply chain industry for three months.

Introduced on the occasion of Azadi Ka Amrit Mahotsav that marks the completion of 75 years of India’s independence, Rahul Garg, Founder & CEO, Moglix, said, “We salute the Indian Army, the Indian Air Force, and the Indian Navy for their exceptional service to the nation and for providing us an impregnable safety cover against all odds.”

“We have envisaged this internship program to give back to the community of armed forces personnel by enabling access to career opportunities in the supply chain industry for their children. Candidates with relevant educational background and a zeal for the supply chain industry will become future ready through this program,” he added.

This internship is open to applicants whose parent/immediate family is working with or has retired from either of the three wings of the armed forces of India. The applicant should have completed their class 12th board examination this year or should be pursuing an undergraduate degree course at a recognized college/university. Applicants will be granted an entry level position based on merit and will get exposure to diverse departments of Moglix across multiple office locations in India. Interested candidates can apply or learn more about the internship by visiting https://business.moglix.com/shaurya.

Commending the internship program, Retired Brigadier Rakesh Chhibber said, “The supply chain industry owes its birth to invaluable lessons learnt in planning, anticipating, execution of the tasks at hand and achieving operational excellence, by the armed forces from their rich combat experiences.”

“As a veteran of the Indian Army, it gives me great pleasure to see that new age companies like Moglix are responding to the clarion call of Azadi Ka Amrit Mahotsav in letter and spirit by enabling supply chain industry exposure to the children of armed forces personnel. I wish them all the best in their endeavors to create a center of excellence in the field of supply chain management,” he added.

With end-to-end supply chain operations from strategic sourcing, digital procurement to financing, Moglix is a global digital supply chain solutions company. Its global sourcing and delivery footprint spans across 1000+ large enterprises, 500,000+ MSMEs and 18,000+ suppliers across India and the Middle East.

PMJ Jewels Unveils new store at Bhimavaram

National, August 2022 : PMJ Jewels, South India’s most loved fine jewellery brand launched their new showroom in Bhimavaram. This is PMJ’s 26th store in South India and 13th store in AP as part of the brand’s aggressive expansion plans.

Shri. Grandhi Srinivas, MLA, Bhimavaram inaugurated this new outlet along with Mr. Ram Reddy, Business Head of Telangana & Andhra Pradesh, PMJ Jewels. The elite showroom was thronged by loyal customers of PMJ who added extravagance and excitement during the launch.

The store has been exclusively curated keeping in mind the assorted taste of the customers at Bhimavaram and will have a wide display of designs across diamonds, gold, and precious stones. PMJ’s finest & never-seen-before designer jewellery range handcrafted creations along with region specific & wedding jewellery, lightweight creations which are apt for office, party and regular daily wear are going to be a part of their collection at the store. The store promises to offer a wide range of latest, finest and never seen before designer dazzling diamond bridal jewellery to all its customers.

Speaking at the inauguration of the store, Bhimavaram MLA Shri. Grandhi Srinivas said, “We are extremely delighted to welcome such an elite jewellery store in our Bhimavaram. Our hearty congratulations go to the entire team of PMJ Jewels who have considered our city and our people to experience an enchanting experience every time they visit the store. PMJ Jewels promises to give their customers an eternal experience, and as a customer myself, I can vouch for this store attracting all jewellery lovers of Bhimavaram.”

Each jewellery piece of PMJ Jewels is designed in India, with an equal essence of tradition and modernity, and utmost love and passion. The designs PMJ showcases epitomise the remarkable craftsmanship and shills of Indian goldsmiths.

Expressing his joy at the opening of the new store, Mr. Ram Reddy, Business Head of Telangana & Andhra Pradesh, PMJ Jewels said, “Bhimavaram is one of fastest growing cities in AP with a significant cultural and traditional legacy. We are happy to open our PMJ Jewels store at Bhimavaram today and take immense pleasure in the hospitality and love the jewellery lovers in the city have extended to us. We have received a lot of requests from our valued customers to have a presence here encouraging towards this new outlet. Jewellery lovers in and around Bhimavaram will love our latest designs at this new store and we promise a wonderful experience for all our customers who visit the showroom. We are looking to increase the footprint of PMJ Jewels all across AP in the near future. We welcome everyone to experience the personalised hospitality during the retail shopping experience that PMJ Jewels is known for”.

PMJ’s loyal customers who blessed the store with their presence during the auspicious occasion were elated checking and trying out new designs displayed during the inauguration.

Dr Batra’s(R) offers free homeopathic treatment for the economically disadvantaged individuals

Mumbai, 8 August 2022: To commemorate the birthday of Dr. Mukesh Batra, founder of Dr Batra’s Healthcare, Dr Batra’s® Foundation offers free consultations and medications at Dr Batra’s clinics on the second Wednesday / Thursday of every month between 10:00 am to 12:00 noon.

Dr Batra’s® Healthcare has the medical expertise of over 40 years in treating various ailments with the goodness of homeopathy. With a solid base of over 300 doctors and 200+ clinics, Dr Batra’s has successfully treated over 15 lakh happy patients. Dr Batra’s® Healthcare extends free medical services in over 160 clinics to spread the goodness of homeopathy to underprivileged individuals.

There are many advantages that homeopathy offers to patients. Foremost is that it offers holistic treatment. The other benefit is that homeopathy is safe and treats naturally. With the help of homeopathy and a success rate of over 90% Dr Batra’s® Healthcare has treated patients with Allergies, Asthma, Hair loss, Migraine, Anxiety and Depression, Psoriasis, PCOS, White Patches, and many more in all age groups.

Speaking on the free clinic initiative, Sanjoy Mukerji, Group CEO, Dr Batra’s Group of Companies said, “The best way to celebrate our founder’s birthday is to spread the joy of homeopathy to many more people. We think that no one should be refused medical care due to a lack of money. This initiative is a small step in the right direction, with the help of this initiative, Dr Batra’s Healthcare reaches out to individuals who are deprived of medical treatments’’.

Veteran Actor Sabitri Chatterjee, Manoj Mitra, artist Subhaprasanna and author Mani ShankarMukherjee awarded with ‘Tamalika Panda Seth Jibankriti Puraskar 2022’

Kolkata, 6 August 2022: In the Memory of Poet, MLA, and Editor of ‘Aponjon’ Weekly Magazine – Late Tamalika Panda Seth, esteemed artists from the field of acting, creative work and culture were felicitated byICARE Institute of Haldia and ‘Aponjon’ WeeklyMagazine since 2016. This year the felicitation ceremony – ‘Tamalika Panda Seth Jibankriti Puraskar 2022’ has taken place at the Bhasha Bhavan of The National Library. Veteran Actor SabitriChatterjee, Manoj Mitra, and artist Subhaprasanna Bhattacharya have received the esteemed awards this year along with a cash prize of One Lakh Rupees. The dignitaries present were the Author, Shirshendu Mukhopadhyay, Former MP, Lakshman Chandra Seth, Former MLA &Lawyer, Padmashree Bula Choudhury, President of Booksellers & Publishers Guild, Sudhanshu Sekhar Dey, and Editor of Kishore Bharati to name a few.

After the demise of Poet Tamalika Panda Seth in her memory, every year on her birth anniversary ‘Tamalika Panda Seth Jibankriti Puraskar’ has been awarded to versatile personalities in the field of art, culture, and literature by the ICARE Institute of Medical Sciences and Research(Haldia).  In the past few years, author Shirshendu Mukhopadhyay, Poet Shyamal Kanti Das, and author Nalini Bera have been felicitated with the award as a gesture to mark their remarkable contribution to Bengali literature.

Chairman of ICARE Dr. Lakshman Chandra Seth has said,’Tamalika Panda Seth Jibankriti Puraskar’ holds immense value to us as put in our best efforts to commemorate the Editor and Founder of ‘Aponjon’Weekly Magazine – Tamalika Panda Seth, who has an extraordinarily talented lady. Her admiration and devotion towards the field of art, culture, and literature deserve to be celebrated in many years to come and we hope to ensure the same successfully.”