The Pro of Durability is Here – itel A100 Pro Launched with Military Grade Toughness

Mumbai, May 22: itel, one of the leading electronics brands famous for democratizing technology for millions of Indians, has recently launched the sensational A100 Pro smartphone. With its standout design creating buzz everywhere, it has emerged as the perfect blend of durability, style, and affordability. The A100 Pro smartphone is equipped with military grade certification (MIL-STD-810H), providing unbeatable durability and peace of mind for users. Equipped with Ultralink, it will provide connectivity even where there is no network connectivity. The A100 Pro smartphone are available with 3+5 GB RAM and 64GB ROM. With a huge consumer base of 15Cr+ customers, retail presence in more than 1.3 Lakh retail outlets and 1000+ service centres. Despite increase in global memory prices, it is available at just Rs. 8999, making it the only brand under 10K that provides such a premium design smartphone. itel also provides a free screen replacement within 100 days – ensuring unparalleled product quality & reliability only provided by itel in India.

Commenting on the launch, Mr. Arijeet Talapatra, CEO of itel India said, “itel has always been the leader in pioneering durable, reliable and affordable products for millions of Indians. This latest launch of A100 Pro is a continuation of that legacy. With its captivating design & colours backed by strong military grade build, this smartphone is an ode to India’s vibrant cultural heritage. The latest CMR Durability Index reinforces what our users already know – itel is the most durable and reliable mobile brand under 10K.”

The latest Cyber Media Research (CMR) report on The Rising Role of Durability, Reliability, and Affordability in India’s Device Market has demonstrated strong all-round performance of itel – securing impressive scores of 0.65 in feature phones and 0.86 in smartphones – highest in the segment. Additionally, 85% of consumers feel they get great value for money, 81% associate itel with strength and durability, 79% appreciate its design, and 74% consider it a trustworthy and reliable brand.

At the heart of the itel A100 Pro lies a stunning 6.6-inch 90Hz HD+ display, complemented by immersive DTS-powered sound technology – engineered to captivate the senses with vibrant colours, crisp clarity, and ultra-smooth visuals. The addition of an intuitive Dynamic Bar keeps users effortlessly connected with battery status, calls, notifications, and more without interruption. Photography enthusiasts will love the 8MP rear camera, enhanced with advanced image Processing resulting in vivid and vibrant images. The A100 Pro also features an IR blaster, making it easy to control TVs, air conditioners, and other electronic appliances remotely.

Powered by an octa-core Unisoc T7100 Processor and Android 15 Go – the A100 Pro ensures seamless multitasking, smooth gaming, and effortless video calls. For security and ease of access, the A100 Pro comes equipped with face unlock and a side-mounted fingerprint sensor, offering both Protection and convenience. Packed with a large 5000 mAh battery and 10W charger, the device ensures all-day performance. This smartphone is available in iconic colours of Comet Orange, Cloud White and Black.

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