New-Age Professionals Dump Loyalty for Learning: 50% Say Tenure No Longer Defines Success, Reveals Genius HRTech Survey
Genius HRTech Limited (formerly known as Genius Consultants Limited), a leading Workforce Staffing Services & HR Solutions provider, has released the findings of its latest Digipoll Survey Report exploring the changing meaning of career loyalty in India’s evolving employment landscape. The survey, conducted among 1,607 professionals across sectors, reveals that modern employees are increasingly driven by learning opportunities, flexibility, and growth rather than traditional long-term commitments to a single employer.
When asked how long respondents ideally see themselves staying with their current employer, 55% said around 3–5 years, adding that it largely depends on growth opportunities. 25% expressed a preference for long-term stability and belonging (5 years or more), while 20% said they would stay less than 2 years, citing value change and new experiences as reasons.
On the question of switching jobs for a slightly higher pay but similar role, a large majority of 67% said they would evaluate the move based on learning and workplace culture. 24% admitted they would switch immediately for better pay, while only 9% said they would stay loyal, insisting money alone wouldn’t make them move.
The idea of loyalty itself has shifted. When asked how they define ‘career loyalty’ today, 50% said loyalty is outdated and adaptability matters more. 30% defined it as staying committed to one’s profession or craft rather than to an employer, while only 20% viewed it as staying long-term with one organisation.
Career advancement continues to dominate decision-making. 68% said career progression and leadership exposure are the top motivators when considering a new job, followed by 21% valuing flexible work culture and work-life balance, and 11% choosing brand reputation and job security.
When presented with the scenario of an internal transfer or new role instead of a promotion, 46% said they would accept it as lateral moves help in growth, 36% said maybe, provided it leads to future advancement, and 18% rejected the idea, saying they prefer clear upward movement.
On job mobility, 57% of respondents said staying longer builds credibility and trust, while 34% believed balance is key, choosing to switch only for meaningful advancement. 9% felt switching jobs frequently helps them learn faster.
However, when asked if employers invest enough in retaining them, only 25% said yes, feeling valued and supported. 40% said appreciation is visible but inconsistent, while 35% disagree feeling retention efforts are mostly reactive.
Commenting on the findings, Mr. R P Yadav, Chairman and Managing Director of Genius HRTech Limited, said,
“The definition of loyalty has evolved with the workforce. Today’s professionals seek purpose, flexibility, and consistent growth rather than longevity alone. For employers, this means reimagining retention strategies; focusing less on tenure and more on trust, recognition, and career progression.”
The report highlights that India’s emerging workforce is not “disloyal” but dynamically loyal motivated by workplaces that invest in their potential, align with their values, and offer meaningful growth.
