SINGAPORE, Jan 8, 2025 – Sparkline, a leading digital analytics consultancy in Southeast Asia, is proud to announce its upcoming webinar, “Unlocking E-Commerce Success with Google Analytics 4”, designed to help marketers and e-commerce professionals harness the full potential of Google Analytics 4 (GA4). Taking place on 15 January 2025, this transformative session is tailored to empower businesses with advanced analytics strategies that enhance user journeys and maximize ROI.
Why Google Analytics 4 is a Game-Changer for Marketers
As digital marketing trends evolve, GA4 emerges as an essential tool for businesses aiming to stay ahead in an increasingly data-driven environment. With its enhanced capabilities in tracking user behavior across multiple platforms, GA4 provides deeper insights into the customer journey, enabling marketers and e-commerce managers to:
• Streamline Tracking: Simplify and centralize tracking mechanisms for cross-platform interactions.
• Boost Engagement: Identify key touchpoints to foster better user engagement.
• Optimize ROI: Make data-backed decisions that translate into tangible business outcomes.
In the era of first-party data, GA4’s emphasis on privacy-centric analytics ensures businesses remain compliant while delivering meaningful insights that drive growth.
Webinar Details
Join Sparkline’s esteemed experts for an engaging and insightful session:
• Date: 15 January 2025
• Time: 11:30 AM – 12:30 PM SGT
• Location: Zoom (Free Registration)
• Registration Link: Register Here
Meet the Speakers
The webinar will feature two industry experts who bring extensive experience in analytics and customer success:
• Timothy Paul – Analytics & Technical Integration Consultant at Sparkline
• Nur Raihana – Customer Success Manager at Sparkline
Both speakers will provide actionable strategies and practical insights tailored to the unique challenges of the e-commerce sector.
What Will be Covered
Attendees will gain access to:
• Advanced GA4 techniques to optimize every stage of the customer journey—from discovery to conversion.
• Tools to enhance engagement and improve tracking accuracy.
• Data-driven approaches to maximize ROI and drive sustainable growth.
