From E-commerce to Gaming: Seven Brands Utilizing AI Advancements
Artificial Intelligence (AI) has become an integral part of various industries, revolutionizing the way businesses operate. In India, several brands have embraced AI advancements and integrated them into their core strategies. From e-commerce to travel, lockscreen personalization to fashion, and entertainment to gaming, these brands are leveraging AI to enhance user experiences and drive innovation. We will explore the top seven brands in India that are using AI advancements to their core. Let’s dive in!
Amazon (AI for Enhanced E-Commerce) – As a global giant, Amazon is leading the way in integrating AI into its operations in India. Their AI systems optimize delivery routes, provide personalized search results, and offer product suggestions based on user behaviour. This not only improves operational efficiency but also enhances the customer experience, making online shopping convenient and tailored.
MakeMyTrip (Intelligent Travel Planning with AI) – MakeMyTrip has simplified travel planning by leveraging AI technology. Their AI algorithms analyse vast amounts of data, including travel trends, weather patterns, and user preferences, to forecast changes in airfare and hotel prices. Based on this analysis, MakeMyTrip suggests customized itineraries, allowing travellers to maximize the value of their trips and make well-informed decisions.
Glance (Lock Screen Personalization with AI) – Glance takes a unique approach to smartphone AI integration by personalizing and recommending content on the lock screen. Using AI, Glance recognizes user preferences and displays breaking news updates, sports scores, weather alerts, entertainment and business news right on the lockscreen. This innovative approach keeps users engaged and informed without the need to unlock their phones or download multiple apps, providing a seamless experience.
Myntra (Fashion Experience Tailored by AI) – Myntra, India’s top fashion e-commerce portal, utilizes AI to enhance the shopping experience. AI-powered virtual try-on tools and size recommendations help users find the perfect fit without visiting a physical store. Moreover, Myntra’s AI creates customized fashion feeds based on user behaviour and past purchases, speeding up and improving the online shopping process.
Instagram – Instagram uses AI to improve users’ entertainment experiences by providing personalized content. AI algorithms analyse user interactions and recommend posts, stories, and reels that match their interests. This AI-driven approach keeps users engaged and entertained, ensuring they discover content that resonates with them.
Nostra (AI led Gaming on Lock Screen): Nostra is at the forefront of AI-powered gaming experiences in India and Southeast Asia. They personalize and recommend games basis the users’ patterns and engagement level. Users can also create gaming content live through AI powered integration within Android games and share directly on their social channels sharing their achievements and learning with their community.
Zomato (AI for Enhanced Food Delivery) – Zomato, a leading food delivery platform in India, incorporates AI to enhance its services. AI algorithms analyse user preferences, order history, and restaurant data to provide personalized recommendations, making the food delivery experience more convenient and tailored. AI also helps optimize delivery routes, ensuring prompt and efficient deliveries.
