India, 25th November 2022, Freeman – America’s No.1 award-winning face mask brand announces its entry into the Indian beauty market in collaboration with India’s leading retailer House of Beauty. Launching exclusively with Myntra, the brand will also launch across Boddess Beauty online and offline stores by December this year.
Freeman’s offering in India will feature a range of their star products such as Charcoal Black Sugar Gel Mask, Day & Night dual chamber mask, Anti-stress dead sea mineral clay mask, clearing sweet tea and lemon peel off, Deep cleansing charcoal and sugar mud mask, to name a few. The brand portfolio consists of an array of face masks ranging from mud masks, gel masks, and peel-off masks among others, and will be introducing 15 variants in India.
Launched in 1976, Freeman has been committed to making nature-inspired, fun, high-performing specialty beauty products accessible to the younger beauty-involved customer for over 40 years. Since then, Freeman has become a leading recognized expert in facial masks with various innovative, on-trend, and award-winning products. Natural ingredients back the Mask Expert’s feel-good formulas, are cruelty-free and are also safe for sensitive skin.
Speaking on the occasion, Ritika Sharma, Founder, and Director, of House of Beauty said, “House of Beauty has always endeavored to introduce global beauty brands & experiences to Indian customers and Freeman is an exciting new addition to our ever-expanding portfolio. Freeman marks our entry into the mass-masstige beauty segment and we have plans to further strengthen our portfolio in this segment in the coming year. Freeman enjoys a cult following in the US and we’re certain our consumers will enjoy discovering this brand through their award-winning face & body masks.”
Speaking on the launch of the brand, Rahul Sachdev – Senior Director, Beauty, and Personal Care Category, Myntra, said, “With face masks gaining traction in Indian consumers’ skincare routines, the brand’s entry into the Indian market via Myntra, could not have happened at a better time. Freeman’s quality products made from natural ingredients, while also being highly affordable, have been trendy globally. We are extremely delighted to launch a globally sought-after brand like Freeman on our platform.”
“In the past couple of years, Boddess Beauty has successfully introduced to Indian beauty consumers several world-class skincare brands. The category has seen good traction among our customers, who are keen to experience global trends and products and we are committed to building and enhancing our offering for this segment,” says Sharad Sharma, Chief Business Officer, Boddess Beauty
