India, June 6, 2023 – Criteo S.A (NASDAQ: CRTO), the commerce media company, today announced the upcoming launch of its first Agency Challenge on June 13th, 2023, in India and selected countries in Southeast Asia, which is aimed at empowering performance and advertising agencies to enhance their professional skillset and attain certification as commerce media experts with a chance to win prizes. The Agency Challenge requires participants to access the Criteo Commerce Academy, Criteo’s global customer training portal that offers partners and professionals in the digital advertising industry the opportunity to learn and become certified on Criteo’s cutting-edge platforms and solutions.
The rapid advancements in the digital advertising industry brought on by the growth of ecommerce has led to the emergence of commerce media as the industry’s next wave, redefining advertising practices and presenting substantial opportunities. Criteo Commerce Academy aims to break down the complexities associated with commerce media and enable advertisers to effectively integrate programmatic and retail media strategies into a cohesive commerce media approach.
Tailored towards agency professionals, the Agency Challenge is built to equip them with KPI metrics with greater success, all through the Criteo Commerce Academy learning journey. At the end of this 3-month challenge period, participants will earn a verifiable LinkedIn certification badge in commerce media, deepen their knowledge in digital advertising, especially in the field of commerce media, and gain knowledge on Criteo’s commerce media platform. The top 3 participants will also be gifted branded prizes. To participate, those interested will need to sign up on the Agency Challenge website and complete the compulsory certification courses on the Criteo Commerce Academy. Winners will be determined in Q4 based on the completion and passing rate of the courses, assessment scores, and bonus points.
“As the leaders in commerce media and champions of our client’s success, we are thrilled to introduce the Agency Challenge for the Criteo Commerce Academy as a testament to our dedication to helping marketers stay on top of today’s rapidly advancing commerce media landscape and leverage their knowledge to deliver powerful advertising results, “said Taranjeet Singh, Managing Director, Enterprise, APAC at Criteo. “The Agency Challenge is a further extension of our commitment to empowering digital advertising professionals and enabling their success and we encourage those interested to join us in this noteworthy initiative.”
The Agency Challenge starts on June 13th, 2023, at 12:00 am SGT (June 12th, 2023, at 9:30 pm IST) to September 13th, 2023, at 11:55 pm SGT (June 13th, 9:25 pm IST), and is open to anyone working at a performance marketing and advertising agency located in Singapore, Indonesia, Vietnam, Thailand, Malaysia, Philippines, and India. Individuals interested in participating in the Agency Challenge can view the details including the challenge timeline, rules, and registration details here.