Taste that will take us back to our roots
In today’s busy world we are all looking for a moment to pause and taste something that will take us back to our roots.
The people at Tassyam want to do just that. With their varied and special line of products they want all of us to capture the taste of India in all her glory.
Founded by a brother and sister tandem, Tassyam sells Hing, Dry fruits, Teas, Spices, Cereals, Pickles, Butters and many more gourmet products. In this delectable range of products, their hing deserves a special mention. Ayush, one half of the brother-sister tandem that started this venture, was trained under the tutelage of his grandfather who has been a vanguard in the hing business for over 80 years. For them providing superior quality is not just a good business decision. It’s a matter of pride and carrying on their generation’s long tradition. The genesis of Tassyam speaks volumes about inquisitiveness and drive of the founders. The idea of the company was founded in Spain by Ayush as a project while he was studying management and business. People were instantly enamored by the idea and it grew from there. Thus, the umbrella company’s name was carefully chosen to be Goel United Spice Trading Office, which abbreviates to GUSTO, which means “good taste” in Spanish.
One of the things that the Tassyam team takes great pride is how their products are sourced and manufactured. They always deliver more than they have promised in terms of quality. That’s why they source materials for Tassyam products from the US and other countries also. Tassyam sees the people who make these products as valuable contributors in the value chain and thus fosters intimate relationships with them. For Ayush and Pallavi, Tassyam is much more than just a business venture. It’s an opportunity for them to take a step in terms of improving the lifestyle or eating habits of people in India.
Even though they come from a well-established business clan, Ayush and Pallavi started from humble beginnings in a 170 square foot office with just 9 tea varieties and have grown to such large proportions that now they operate in 8000 square foot office (processing and packaging unit) and are selling north of 200 varieties of products. Getting only 15-20 orders per month in the initial months, they now fulfil orders upwards of 15,000 units per month. Their drive and business acumen has been a major factor in this meteoric rise but the most important reason has been and will be their products. Tassyam boasts clientele in 5 continents and 170 countries. They even have a separate division for corporate gifting to keep up with the high demand in the business world. Try Tassyam and find out for yourselves why people are going gaga over their products.
