November 2023 - Page 46 of 49 - Media Bulletins Today News Bulletin in English

Technology

Capturing market in South East Asia: Clutch Ranks Binmile as the Top Software Development Company in Indonesia

Nov 2, 2023 by Sujata Muguda 0 Comments

Claymont, DE, November 02, 2023, Binmile, a leading digital engineering company, has been ranked as the top software development company in Indonesia by Clutch, a renowned B2B agency recommendation website. Clutch’s rigorous evaluation process, including client interviews, company experience, market presence, awards, and service focus, has positioned Binmile above numerous other esteemed software development companies in the area.

Established in 2017, Binmile has been a driving force in delivering cutting-edge software solutions to a diverse clientele, ranging from multinational corporations to burgeoning startups. With an impressive portfolio boasting successful collaborations with industry giants, including Adani, Indigo and KFC, Binmile has consistently demonstrated its commitment to excellence and innovation. Evidenced by the glowing recommendations from our esteemed clients, Binmile has maintained an exceptional satisfaction rating, reflecting our unwavering dedication to exceeding expectations and delivering tangible results.

Reflecting on the recent accolade, Ms. Sana Ansari – AVP Marketing of Binmile, expressed her gratitude for the continuous support of the team and clients. “At Binmile, we strive to foster an environment of collaboration and innovation, where every project is approached with meticulous attention to detail and a relentless pursuit of excellence. Our clients’ success is our success, and this recognition from Clutch as a leading software development company in Indonesia reaffirms our commitment to delivering unparalleled value and service across the globe.”

Looking ahead, Binmile is gearing up for its next phase of growth and expansion. Building upon recent achievements, including recognition from prestigious platforms such as NASSCOM, Clutch, and Deloitte, Binmile has solidified its position as a trailblazer in the software development landscape. With a recent milestone of bragging the Entrepreneur of The Year Award, Binmile is setting its sights on even greater heights, aiming to secure a place on the esteemed Statista analysts list in the near future.

News

Pack the Pantry Virtual Food Drive Tackles Food Insecurity at Local Community Colleges

Nov 2, 2023 by Sujata Muguda 0 Comments

San Diego, CA, November 02, 2023 , According to recent research, 50% of college students in San Diego face food insecurity, which means they do not have reliable, consistent access to food. This obstacle increases the likelihood that students will miss classes or drop out of school.

With the fifth annual Pack the Pantry virtual food drive, California Coast Credit Union is partnering with local community college campuses, the San Diego Food Bank, and the North County Food Bank to raise funds and fill local college food pantries and nutrition centers with healthy food.

Cal Coast President & CEO Todd Lane said, “Pack the Pantry is more important than ever due to the rising cost of food and supplies caused by inflation. Our goal through this virtual food drive is to ensure that community college students have access to nutritious and healthy meals so they do not have to worry about where their next meal will come from. We encourage the local community to join us in helping to keep food pantries and nutrition centers stocked on community college campuses across the region.”

During the month of November, you can donate online to help provide much-needed food to local community college food pantries and nutrition centers at https://www.calcoastcu.org/packthepantry. Donors can even select which campus food pantry/nutrition center they want their donation directed to. For every dollar donated, the food bank can purchase the equivalent of two meals for students in need.

“Pack the Pantry is an outstanding campaign that directly benefits students throughout the region. This campaign ensures that all ten community colleges will have an ample food supply in their food pantries and nutrition centers, so that healthy meals will be available to students when they are in need,” said Dr. Star Rivera-Lacey, superintendent/president of Palomar College and chair of the San Diego and Imperial Counties Community College Association (SDICCCA). “We are grateful to Cal Coast Credit Union for taking the lead on this food drive.”

Both the San Diego Food Bank and North County Food Bank are donating their services to support the Pack the Pantry food drive by managing the online donation portal and delivering the food to the community colleges at the end of the fundraiser.

Jacobs & Cushman San Diego Food Bank CEO Casey Castillo shared, “Cal Coast Credit Union has been a steadfast community partner of the San Diego Food Bank through its annual Pack the Pantry Food Drive. This campaign is critical in helping the Food Bank support the on-campus food pantries of local community colleges who are providing a vital service to students and their families facing food insecurity. With the help of the local community and Cal Coast Credit Union’s generous members, we can all rally together to help food-insecure students have continuous access to nutrient-rich foods, so they can stay focused on their education.”

Business

Toyota Kirloskar Motor Reports Robust Performance Sells 21,879 Units in October 2023

Nov 2, 2023 by Sujata Muguda 0 Comments #Atul Sood, #Toyota Kirloskar Motor, #Toyota Kirloskar Motor (TKM)

Bangalore, November 02, 2023: Toyota Kirloskar Motor (TKM) today reported yet another month of strong performance with sales of 21,879 units indicating a sharp rise of 66% in comparison with October 2022, when the sales stood at 13,143 units. The company sold a total of 20,542 units in the domestic market and exported 1337 units.

The healthy growth pace for TKM has continued through the year. The company recorded a significant increase in terms of Calendar Year performance for the period January–October by selling 1,92,661 units as compared to 1,38,190 units sold during the same period last year, thus demonstrating a substantial 40% increase in 2023. Similarly, in the first 7 months of FY’23, TKM has accomplished an impressive sale of 1,45,818 units as compared to 1,04,986 units sold in FY’22 indicating a growth of 39% in 2023. Furthermore, the enhanced production capacity through three-shift operations has strongly enabled TKM to meet the ever-growing market demand.

Commenting on the sales momentum, Mr. Atul Sood, Vice President of Sales, and Strategic Marketing at Toyota Kirloskar Motor, said, “This year, the offtake of the festive season has been very strong for both TKM and well as the industry. In the month of October 2023, we reported our sales of 21,879 units which is mainly driven by the festive season push along with the strong market acceptance of the entire product line-up, resulting in higher volumes.

For us sustained growth has been coming from across every segment where Toyota has its presence. This upward pattern is resulting in TKM delivering consistent results with fresh bookings remaining strong. Further to models such as the Urban Cruiser Hyryder, Innova Hycross, and Hilux, the recent additions of the All-New Vellfire and the All-New Rumion, have contributed to the positive booking trend. TKM has maintained its segment leadership with models like the New Innova Crysta, Fortuner, and Legender. The Camry Hybrid and Glanza also continue to be significant contributors to the company’s overall success. To further offer greater value to customers this festive season, we also rolled out several attractive service benefits and exciting offers across our dealerships to further enhance customer delight.

This year marks TKM’s 25 years of remarkable journey in India, our efforts continue to be strongly focused towards providing greater customer convenience through the enhancement of the distribution network and improved accessibility to the entire product line-up thus reiterating our customer-centric approach and our constant efforts to get closer to our customers. Given strong market sentiments around Diwali, we remain confident of a very buoyant performance in the coming months as well.”

The month of October also witnessed another successful culmination of the ‘Great 4X4 Expedition by Toyota’, in the East region after having completed thrilling zonal 4X4 SUVs experiential drives in South, West, and North regions. This event served as an exceptional platform to highlight the remarkable capabilities and performance of our 4X4 SUVs, increasing their visibility and appeal.

In addition, the popularity of Toyota’s iconic Hilux also continues to soar as a tough, versatile, and reliable vehicle meant for varied travel requirements. Besides, already marking a significant milestone by joining the fleet at the Indian Army earlier this year, the Hilux was also a part of the Eastern Naval Fleet Drive ‘The Eastern Arc,’ organized by the Eastern Command of the Indian Navy covering 17 cities and spanning approximately 6000 kilometres over 12 days along the East Coast of India. Besides the Hilux, the formidable Fortuner was also a part of the rally that traverses the challenging terrains and rugged off-road routes across various remote locations through the diverse and vibrant landscapes of India’s eastern region.

Business

Ignitarium is Among the Top 10 Best Workplaces™ for Women (Mid-Size) 2023

Nov 2, 2023 by Sujata Muguda 0 Comments

Bangalore, India, November 02, 2023 , Ignitarium Technology Solutions has been recognized by Great Place to Work® among the Top 10 Best Workplaces™ for Women 2023 in the category “Mid-size Organizations.” This prestigious recognition is awarded based on the experiences shared by current employees of Ignitarium.

As a global authority on workplace culture, Great Place To Work has been studying employee experience and people practices across organizations for over three decades. Every year, more than 10,000 organizations from over 60 countries partner with Great Place To Work for assessment, benchmarking, and planning of actions to strengthen their workplace culture. In this year for India, based on a rigorous evaluation methodology, 100 organizations among India’s Best Workplaces for Women 2023 have been recognized. These organizations among other practices particularly excel both on people practices that they have crafted for their employees and proactively acting on the feedback to create a High Trust Culture. The report and the complete list (in alphabetical order) of India’s Best Workplaces for Women 2023 can be viewed at https://www.greatplacetowork.in/indias-best-workplaces-for-women.

– The recognition is based on women employees sharing 70% or more positive feedback on the Trust Index™ assessment, i.e. Great Place To Work globally accepted framework used to measure employee experience

– Ignitarium was also studied based on Gender Parity in Experience & Representation across levels

“In today’s dynamic business landscape, recognizing the importance of gender diversity is not merely an ethical imperative but a strategic necessity. As highlighted in our recent report, the representation of women within the workforce is paramount, especially considering the growing demographic of women consumers. The commitment of each winning organization on India’s Best Workplaces™ for Women 2023 list to improving this representation is commendable. By having more women at all levels of your organization, you are uniquely positioned to understand and cater to the evolving needs of this ever-expanding consumer segment. This augmentation is pivotal for long-term success in today’s market, both in India and internationally.

“Our research shows that the Best Workplaces for Women 2023 deliver a remarkable 5% more positive experience to their female employees, resulting in an astounding 89% of women demonstrating a strong commitment to going the extra mile in their tasks. It is clear that as the cultural experience for women in the workplace improves, so does the overall performance of the organization. Your dedication to creating a nurturing environment is not just empowering your female employees but is also driving business excellence.” -Yeshasvini Ramaswamy, Serial Entrepreneur & CEO, Great Place To Work India.

“We are proud of this distinction and are honored to have been recognized in the Top 10!! This recognition is the result of the combined efforts of WINGS (Women Igniters’ Networking group, our women empowerment group), the support of the leadership team, the management and all fellow Igniters,” said Sona Mathew, Head – Human Resources, Ignitarium. “Backed by an award-winning culture that emphasizes inclusivity, wellness, recognition, and growth, we consistently strive to live up to our exceptional workplace ethics.”

“Since the time we started, we have been promoting the return of women to the workforce, and our ReIgnite program for women with career breaks has proved very successful in helping us to bring in diversity within the organization,” she added.

News

Pacific Premium Outlets Mall, Jasola Presents “Sacred Spaces”Art Exhibition

Nov 2, 2023 by Sujata Muguda 0 Comments #Abhishek Bansal, #art exhibition, #Pacific Premium Outlets Mall, #Sacred Spaces

New Delhi, India – November 2023 – Pacific Premium Outlets Mall, Jasola is thrilled to announce the inauguration of the much-anticipated art exhibition, “Sacred Spaces,” curated by the esteemed Kala Care Group. This exceptional event will take place from November 3rd to November 10th, 2023, and promises to be a unique blend of artistic innovation and a celebration of creativity.

Pacific Art Gallery at Pacific Premium Outlets Mall, Jasola, is set to be transformed into a visual sanctuary, as “Sacred Spaces” takes visitors on an extraordinary journey through a myriad of artistic expressions. This immersive art exhibition is a testament to the radiant spirit of positivity and the transformative power of art.

The exhibition will feature a remarkable lineup of artists from the Kala Care Group, showcasing their talent and passion for art. From intricate traditional techniques to cutting-edge contemporary pieces, “Sacred Spaces” captures the essence of illumination and inspiration, inviting visitors to explore the boundless potential of the human spirit. There will be 30 notable artists on display.

Gloria Berbena, Minister Counselor for Public Diplomacy in the U.S. Department of State, U.S. Embassy New Delhi, will be the chief guest for the evening. Her presence adds an international touch to this remarkable event.

“Bringing ‘Sacred Spaces’ to life as Pacific’s first art exhibition has been a journey of profound inspiration. It’s an honor to witness our malls transform into sanctuaries of creativity, where art and culture flourish. This exhibition reflects our commitment to nurturing diverse experiences and fostering a sense of togetherness in the community.” – Abhishek Bansal, Executive Director of Pacific Group

This exhibition marks a significant milestone for Pacific Premium Outlets Mall, Jasola, as it ventures into the world of art and creativity. We invite art enthusiasts, connoisseurs, and the general public to join us in celebrating the power of art and the beauty of “Sacred Spaces.”

Join us for the grand opening of the “Sacred Spaces” exhibition on November 3rd, 2023, at Pacific Premium Outlets Mall, Jasola. This is an event you won’t want to miss!

Education

Author Vickie L. Gardner’s New Book, “Las aventuras de Darby: Darby conoce Tall Town,” is an Adventure Story That Teaches Children About the Importance of Helping Others

Nov 2, 2023 by Sujata Muguda 0 Comments

Littleton, CO, November 02, 2023 , Vickie L. Gardner, author of The Adventures of Darby, has completed her new book, “Las aventuras de Darby: Darby conoce Tall Town,” the latest in the Spanish-language early reader series. She is the author of “The Ghost of Morgan Gulch,” a middle-grade novel, and “A Hunter’s Dream,” a short story. She is a three-time graduate of the Institute of Children’s Literature, a member of the Society of Children’s Book Writers and Illustrators and the Pikes Peak Writers Group of Colorado. In addition to her love of writing, Vickie loves spending time with her family. She enjoys music, photography, making jewelry, and spending time in the beautiful mountains of Colorado. Vickie resides in Littleton, Colorado, where she lives with her husband. She has two children and four grandchildren.

Published by Page Publishing, Gardner’s “Las aventuras de Darby: Darby conoce Tall Town” begins with Darby and Shyrka picking pine berries for Darby’s mother. The two friends discuss helping others as apprentice chiefs, and how important it is to gain the trust of the village elders. Shyrka thinks about his family, wanting them to accept him and wondering if they miss him.

What happens along the way and in Tall Town helps Darby and Shyrka understand the meaning of helping others and the importance of family.

Readers who wish to experience this heartwarming work can purchase “Las aventuras de Darby: Darby conoce Tall Town” at bookstores everywhere, or online at the Apple iTunes Store, Amazon, Google Play, or Barnes and Noble.

Business

Fino Payments Bank’s 15thConsecutive Profitable Quarter;PAT grew 42 Percent YOY

Nov 2, 2023 by Sujata Muguda 0 Comments #Fino Payments Bank, #Fino Payments Bank Limited (‘Fino’ or ‘Bank’), #Rishi Gupta

Mumbai, 2nd November 2023: Fino Payments Bank Limited (‘Fino’ or ‘Bank’) released its results for the quarter and half year ended September 2023 (Q2’24 & H1’24). The Bank has achieved another milestone on throughput demonstrating the efficacy of its digital impetus, pathway of strong financial growth, and customer engagement during this period.

With every passing quarter, the Bank is progressively enhancing its sustainability and is well-positioned to capitalize on emerging growth prospects.

Financial Highlights for Q2’24

Throughput increased by 43% and digital throughput increased by 120%.

In Q2’24, revenue increased 18% YoY to ₹ 358.6 crs.

EBITDA and PAT expanded by 51% and 42% YoY to ₹ 46.2 crs and ₹ 19.5 crs, respectively.

PAT margins increased to 5.4% in Q2’24 from 4.6% in Q2’23.

Financial Highlights for H1’24

H1’24 revenue increased 19% YoY to ₹ 706.9 crs.

EBITDA and PAT expanded by 60% each YoY to ₹ 87 crs and ₹ 38 crs, respectively.

PAT margins in H1’24 at 5.4% up from 4.0% in H1’23.

Throughput and Transaction Highlights for H1’24 and Q2’24

Overall throughput value grew by 43% YoY to ₹ 86,568 crs in Q2’24; H1’24 throughput grew 34% YoY to ₹ 162,374 crs.

H1’24 was the first-ever half where the total throughput crossed ₹ 1.5 lakh crs.
Digital throughput grew 120% YoY to ₹ 23,051 crs in Q2’24 and 108% YoY to ₹ 41,402 crs in H1’24.

Digital throughput is 27% of overall throughput in Q2’24, up from 17% in Q2’23.

37 cr UPI transactions in Q2’24; Contributed 1.25% to overall UPI ecosystem volume

Operational Highlights for H1’24 and Q2’24

Distribution network: The number of registered merchants climbed by 23.4% YoY to 15.1 lakhs, substantially deepening penetration and Fino’s distribution reach.

Customer ownership: 15.4 lakh bank accounts were opened during H1’24, up 12% YoY laying the groundwork for a significant cross and up-selling opportunity. The total number of CASA accounts ending H1’24 stood at 90.6 lakhs.

Product Mix substantially improved in favour of High-Margin Products: Revenue from CASA and CMS is 30% of total revenue in Q2’24 (26% in Q2’23).

Our annuity business experienced exponential growth as a result of CASA renewal income which grew 95% YoY in Q2’24 to ₹ 30.3 crs and 96% YoY in H1’24 to 56.5 crs.

Average deposits grew 53% YoY from ₹ 830 crs in Q2’23 to ₹ 1,267crs in Q2’24.

CMS volumes increased 40% YoY to ₹ 14,685 crs in Q2’24 and 55% YoY to ₹ 30,353 crs in H1’24, riding on an increased client base, which stood at 189 ending H1’24.

Rishi Gupta, CEO & Managing Director said, “I’m delighted to announce that our performance in the first half of FY24 is one more testimony of our commitment to consistent profitability and growth. Our strategic focus on Distribution, Data, and Digital (DDD) pivoting around customer centricity for our future journey continues even into our ambition of becoming a Small Finance Bank (SFB).

Digital impetus is an important business focus area for us and we are making significant progress in the space with ~40% of our customers being digitally active during the quarter. We opened 1 lakh accounts digitally till date, 27% of throughput is digital which contributed 1.25% to the UPI ecosystem in Q2’24. We are thoroughly prepared and excited about the road ahead. We have unwavering confidence in our ability to innovate and monetize growth opportunities as we continue to build a strong and profitable organization.”

Ketan Merchant, Chief Financial Officer said, “Our performance in the first half of the fiscal has been in line with our expectations wherein on the back of digital push we have registered another record on throughput of ~ ₹1,62,000 crs. With more than 2.5 lakh accounts consistently being opened on a monthly basis, we are creating an excellent platform for our future evolution. Our focus on profitability is driving PAT margin upwards from 4% in H1’23 to 5.4% in H1’24.

We remain committed to achieve a growth rate of around 20% in revenue, aligning with our goal of enhancing digital presence through the Fino 2.0 initiative with profitability and customer centricity at the helm.”

Business

Web Marketing Association’s 22nd IAC Awards to Name Best Online Advertising Campaigns

Nov 2, 2023 by Sujata Muguda 0 Comments

Boston, MA, November 02, 2023, The Web Marketing Association announces the international Call for Entries for its esteemed 22nd annual Internet Advertising Competition (IAC) Awards. Recognized as the pioneering award dedicated to online advertising, the IAC Awards are designed to honor the most innovative and creative online advertising campaigns in the industry.

Key Details:

Award Program: 22nd Annual Internet Advertising Competition (IAC) Awards
Scope: Celebrating brilliance across various online advertising mediums in 86 different industry categories.
Entry Portal: www.iacaward.org
Submission Deadline: January 31, 2024

A Word from Leadership: William Rice, President of the Web Marketing Association, emphasizes the role of the awards: “In our ever-evolving digital landscape, online advertising stands as the cornerstone of marketing success. The IAC Awards are not just a hallmark of recognition but a testament to the dedication, creativity, and prowess of industry professionals.”

Who Should Apply? The competition welcomes entries from all corners of the industry, be it ad agencies, corporate marketing departments, small business owners or individual professionals.

Judging Criteria: The entries will undergo rigorous assessment from multiple industry expert judges on various criteria including on creativity, innovation, impact, design, copywriting, and use of the medium.

Award Advertising Medium Categories:

Best Social Media Campaign
Best Online ad and campaign (including banner, pop-up or interstitial)
Best Email message & Campaign
Best Online Newsletter & Campaign
Best Website (including best landing pages and best microsites)
Best Online video
Best Mobile applications
Best Voice Skills or Actions
Best Integrated ad campaign

Industry Categories:

Special Recognitions:

One entries in each industry with the highest average score will be named Best of Industry for that category.

One entry in each advertising medium will be named Best of Show for that category.

Top Agency Award will be awarded to the organization with the most awarded entry winners.

Outstanding Advertising Developer award will be conferred to organizations receiving more than over five IAC Awards.

Unique digital assets, including a limited-edition NFT, await the winners.

Please Note: In a move towards affordability, the physical award trophies will be available upon request. The main aim is to encourage wider participation by reducing entry fees for 2024.

Judging Dynamics: The evaluation process will commence in February 2024, led by a panel of respected internet advertising professionals. Historically, this panel has included industry stalwarts from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Epsilon, Facebook, Google, Hawkeye, IBM Interactive, JWT, Mastercard, McCann Worldgroup, MullenLowe, Possible, Postali, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

Grateful Acknowledgment to Our Sponsors: PR.Com, iContact, eTail, and WMR.FM.

For insights into past IAC Award winners, interested parties can visit the IAC Award Website at https://www.IACAward.org.

gaming

The Impact of Music and Sound in Online Casinos

Nov 1, 2023 by Neel Achary 0 Comments

In the dynamic world of online casinos, the role of music and sound is evolving beyond mere background elements. The sonic landscape in digital gambling platforms has become a pivotal aspect, influencing player experiences in profound ways. This article delves into the impact of music and sound in online casinos like https://www.rivernilecasino.com/casino-games/ , exploring how the auditory dimension contributes to the immersive and engaging nature of virtual gaming.

The Psychology of Sound

Understanding the psychology behind the sound is crucial. Beyond mere auditory stimuli, sound has the power to evoke emotions and shape cognitive responses. In online casinos, strategic soundscaping is employed to create specific atmospheres, influencing how players feel and think during their gaming sessions.

Creating an Immersive Environment

The art of soundscaping involves the deliberate arrangement of auditory elements to craft a desired ambience. Techniques such as adaptive soundtracks and carefully selected music play a vital role in immersing players in the virtual casino environment. This section explores how these elements contribute to the overall gaming experience.

The Significance of Sound in Slot Games

Slot games, a cornerstone of online casinos, leverage sound to enhance player engagement. The rhythmic melodies and celebratory sounds associated with wins create a sensory experience that goes beyond visual stimuli. Examining the impact of sound on player behaviour, especially in the context of slot games, reveals the intricate relationship between auditory cues and player satisfaction.

Role of Sound in Slot Games

Slot games, a cornerstone of online casinos, leverage sound to enhance player engagement. The rhythmic melodies and celebratory sounds associated with wins create a sensory experience that goes beyond visual stimuli. Examining the impact of sound on player behaviour, especially in the context of online baccarat CA, reveals the intricate relationship between auditory cues and player satisfaction.

Social Interaction through Sound: Chat Features and Audio

Social interaction is a key component of the casino experience. This section examines how chat features and audio elements foster a sense of community among online players. The social dimension adds an extra layer of enjoyment and engagement to the gaming environment.

Conclusion

In conclusion, the article recaps the multifaceted influence of music and sound in online casinos. From its psychological impact to its role in shaping player experiences and loyalty, sound emerges as a powerful tool in the virtual gambling realm. The final section looks ahead, envisioning a future where online casino soundscapes continue to evolve. Hence, offering more personalized, immersive, and responsible gaming experiences for players worldwide.

Business

Dabur Amla in collaboration with Priya Malik offers a fresh perspective on Karwa Chauth

Nov 1, 2023 by Sujata Muguda 0 Comments

Dabur Amla, a brand committed to empowering women and nurturing strong relationships, has announced its exciting new campaign, “Jadon se Mazboot Riwaaj – Karwa Chauth Special.” This time, the brand has collaborated with Priya Malik to reinvigorate Karwa Chauth in a way that’s unique and fun.

Karwa Chauth is a festival that wears multiple hats, seen differently by each generation. Some consider it a tradition still brimming with commitment and sacrifice, while others perceive it as a heartfelt celebration of love and dedication between partners. With this campaign, Dabur Amla aims to present a fresh perspective, underscoring that Karwa Chauth is a voluntary expression of love and affection, far from being an obligatory ritual.

At the heart of the campaign is a resounding message: to ignite thoughtful conversations that move beyond the question of whether Karwa Chauth is outdated. It’s about embracing the strength of relationships and the beauty of equal partnerships.

Link to the film: Dabur Amla Hair Oil ft. Priya Malik | Jadon se Mazboot Riwaaj – Karwa Chauth Special

The film eloquently showcases Priya Malik’s transformative journey with Karwa Chauth, influenced initially by her parents’ experiences. Following her marriage, Priya found herself cherishing the smaller gestures associated with the festival. It became an opportunity to strengthen the bond, express devotion, and share love. Karwa Chauth, once perceived as an obligation, has now evolved into a jubilant celebration of love and equality within marriages.

Ankur Kumar, Head of Marketing at Dabur Hair Care said, “We are thrilled to embark on this transformative journey with Priya Malik to share a fresh perspective on how people perceive Karwa Chauth. This campaign signifies a departure from the traditional narrative, and it’s all about celebrating the essence of love and strong partnerships in a unique and modern way. We believe through this narrative we will encourage and inspire people to embrace this festival in a new way, building a deeper understanding of this symbolic festival and will strengthen their relationship.”

Rohan Hukeri, Executive Vice President, Mumbai, Delhi – Brand Solutions, Schbang added, “We are delighted to be a part of this innovative project that reimagines Karwa Chauth in a contemporary light. The campaign is designed to break free from the conventional narratives and celebrate the festival as a symbol of love and equality. We believe that it will inspire and engage audiences in a whole new way, fostering a deeper understanding of the festival’s true essence in the modern world.”

Archive: November 2, 2023

The Psychology of Sound

Creating an Immersive Environment

The Significance of Sound in Slot Games

Role of Sound in Slot Games

Social Interaction through Sound: Chat Features and Audio

Conclusion