Archive: January 23, 2023

Creators United 2023 by Mad Influence and Pinkvilla Celebrates the Future of the Digital World With India’s Biggest Online Creators, Platforms & Digital Pioneers

January 23, 2023, India: The first edition of Creators United 2023 was held in Goa, India on the 15th and 16th of January 2023, by Mad Influence, India’s leading influencer marketing agency,and Pinkvilla, a global mega lifestyle, and entertainment media hub. The power event facilitated one of the largest gatherings of the digital world’s leading superstars for a two-day content extravaganza. Creators United 2023 was India’s first and biggest experiential festival for creators and curated the most compelling live experiences, a coveted awards gala, and much more, honoring & uniting India’s leading digital voices. The event saw the country’s most prominent digital celebrities in attendance, such as Bhuvan Bam, Ashish Chanchlani, Anubhav Singh Bassi, Ankush Bahuguna Karan Singh, Gaurav Kapoor, Aakash Gupta, Aadil Khan, Shyam Sharma, Dhruv Shah, Jannat Zubair, and Ayaan Zubair, among many others. The collective digital reach of the event was close to a whopping 900 million, which is almost thrice the population of the U.S.A

The grand event’s opening ceremony was graced by none other than the Hon’ble Chief Minister of Goa, Dr. Pramod Sawant Ji, and Hon’ble Minister for Tourism, IT, and Printing and Stationery, Government of Goa, Rohan Khaunte Ji.

The opening ceremony also boasted of some much-loved performances. While India’s Got Talent winners Divyansh and Manuraj set the stage on fire with their memorable performance, Agrita Dhawan – popularly known as ‘Agsy’ – rapped electrifying numbers. The ceremony was followed by a fun-filled and stunning sundown carnival near the beachside, and a roaring afterparty.

Day two of the event started on a highly spirited note, with world-renowned guest speaker, Gautam Khetrapal, the Co-Founder & CEO of LifePlugin. He hosted a mindfulness session for all the digital leaders present in the room. This was followed by a super insightful panel discussion with India’s biggest online leaders on the intersection of creators, brands, and platforms. The highly coveted list of panelists included Nick Bahl, Co-Founder – ReelStar and ReelPay, Paras Sharma, Director – of Content & Community Partnerships, Facebook India (Meta), Manav Sethi,
Head of Martech & Growth – EV, Hero MotorCorp, Bhuvan Bam – YouTuber, Actor & Rohit Raj, Partner – BBKV Productions, and YouTuber Ashish Chanchlani. Illustrious leader Pratik Kumar, Co-Founder of super.buzz was the moderator for this panel discussion.

This was followed by the ultimate celebration of digital brilliance, the Creators United Awards 2023. All the winners and nominees walked the red carpet and stepped in for a night of glitz, glamour, and electrifying entertainment like no other! The night was jam-packed with non-stop excitement, with the brilliant and dynamic host of the evening Aparshakti Khurana. The awards felicitated the biggest impact drivers and powerful digital voices and recognized content creators across the most diverse genres such as finance, travel, comedy, fashion, tech, and much more.
Some of the big winners present at the star-studded evening included Bhuvan Bam – Star Creator of the Year, Ashish Chanchlani – Most Viral Creator of the Year, Kritika Khurana – Mega Fashion Creator of the Year, Ankush Bahuguna – Iconic Beauty Creator of the Year, Jannat Zubair – Illustrious Lifestyle Creator of the Year, Anubhav Bassi – Genius Stand-Up Creator of the Year and many more. The awards night marked the end of the first edition of Creators United and was followed by a phenomenal afterparty. Creators United 2023 was powered by Reel Star and was
supported by Payment Partner Reel Pay, Tourism Partner – Goa Tourism, Event Partner – Pentagon Events & Activations, and Outdoor Media Partner – Bright Outdoor Media Limited.

Speaking on the two-day festival, the Hon’ble Chief Minister of Goa, Dr. Pramod Sawant Ji stated, “Goa, known for its rich cultural heritage and flourishing tourism, is fast emerging as a creative capital in India. With the state transforming into a veritable incubator of new-age innovation, the government is committed to fostering the growth and development of Goa’s digital ecosystem. Events like Creators United play a crucial role in supporting us in this goal, empowering digital leaders to propel the state’s technological prowess and tourism industry forward. By bringing together the country’s celebrated virtual leaders, events like these have the potential to not only showcase the incredible culture and technological boom of Goa but also contribute to the advancement of the national digital economy.”

Hon’ble Minister for Tourism, IT and Printing and Stationery, Government of Goa, Rohan Khaunte Ji added, “The adoption of technologies has helped Goa enhance the tourism experience, improving convenience and ensuring global connectivity. Content creators have played a crucial role in promoting the state’s culture and attractions to a wider audience. Events like Creators United, which brought together India’s leading digital personalities, can drive
significant growth for the digital and tourism sectors. Such events boost digital tourism and promote Goa’s tourism experience, fostering cross-cultural connections with the state.”

Gautam Madhavan, Founder & CEO, Mad Influence noted, “As one of the leading influencer agencies in the country, we have always been focused on the immeasurable potential of digital content, and how it can transform the globe forever. Creators United 2023 was all about empowering the next generation of creators to take the reins. It has been an honor to facilitate a gathering like no other, to celebrate outstanding creators and digital pioneers who are leading the way today, and to drive conversations adding the greatest value to businesses, brands, and the digital ecosystem as a whole. This is just the beginning of a property that will be all about empowering and inspiring creators and curating experiences that will transform the digital landscape forever.”

Nandini Shenoy, Founder & CEO, Pinkvilla stated, “The world is changing at an unprecedented rate, and with it, the way we consume and create content. As one of the earliest digital players in the Indian content ecosystem, we are proud to have driven a mega-event that is playing a very unique role in recognizing and empowering the talent that is shaping India’s digital future. The massive success of the event re-affirms our faith in the unimaginable potential and role of creators in the emerging digital economy and the part we can play in facilitating this growth.”

Mukul Kumar Sharma, COO, Pinkvilla added, “For us, Creators United 2023, is not just a confluence of the biggest digital forces in the country, but a celebration of building India’s promising digital future. As a digital pioneer, Pinkvilla has always been driven by the belief that content in all its forms has the power to bring the world closer together. And today, as we stand at the cusp of a new era of digital innovation, we are elated to have facilitated a gathering that will play a key role in shaping the future of entertainment, communication, business – and even life
as we know it!”

Karan Sawhney, Festival Director, Creators United added, “It has been an absolute pleasure to have hosted a mega-event that successfully brought together the most accomplished and ambitious digital leaders changing the world – to learn, create, and be inspired. India’s first creator consortium of its kind, our greatest goal has been to create an environment like no other, to foster the most exciting and enriching environment built on the power of collaboration for the brightest digital minds in our country. We are excited to be back bigger and brighter with another second edition, that will also be built on the spirit of propelling forward India’s digital economy in the most
imaginative ways.”

Union Budget 2023 expectations | Jidoka Technologies

For India which is set to achieve its US$ 5 trillion GDP goal by 2024-25, it is important for the government to encourage IT-enabled manufacturing for efficient production and in high-quality throughput. Government should incentivize manufacturing companies to use automation to achieve world-class manufacturing, similar to the PLI scheme. Subsidies for tech adoption, loans, and access to funding especially for smart warehousing, shopfloor automation, and visual inspection processes are key. To drive the ‘make-in-India’ initiative faster, there should be a reduction in import duties for raw materials such as steel, and cameras, and lenses that are not manufactured in India.
Investments in AI, ML, and IoT technologies should increase along with a focus on skill-development programs while incentivizing organizations that deliver regular training and upskilling to employees. The emphasis should be on establishing a strong talent pool with these new-age digital skill sets that enhances productivity and operational excellence.
Globally India has the third highest number of startups after the US and China and for the startup ecosystem to thrive Government should further incentivize employment through the standardization of ESOP treatment.-Sekar Udayamurthy, CEO and Co-founder, of Jidoka Technologies,

Life sketch of Self-help Author Celebrity Dr Birbal Jha

Positional Status

The Celebrity Self-help Author Dr Birbal Jha is the Managing Director of Lingua Multiservices Pvt Ltd having the popular Trademark- British Lingua specializing in English and Soft Skills training in India. His multifaceted personality includes those as Social Entrepreneur, Social Thinker-Worker, Culture Activist, Author, Lyricist, Columnist and Communication Skills Trainer, all rolled into one.

Professional Engagement

At the age of 21, Birbal, who otherwise may have gone for any administrative jobs, came up with the start-up of his social venture- British Lingua which has been able to fairly sharpen the skills and improve the lifestyles of millions of students who were initially deprived of English education and employability skills.

The man now synonymous with English training is no other than Dr Birbal Jha, who evolved and expounded a unique Structural-cum-Interactive Method for a quick and easy grasp of the English language, which has been endorsed by various international schools of thought on the subject.

With a mission of helping people avail themselves of the advantages of English skills, he coined the slogan English for all for the social venture in 1993 for effecting societal change in which he succeeded greatly.

About Nativity

He was born to Smt Jaipura Jha and Sri Dayanand Jha on 22 Oct 1972, at the riverine village Sijoul falling in Madhubani, a district of Bihar. Continuously, he lived 16 years of his formative life there. The village under the Andhra Tharhi block is around 20 km away from the district town.

Education and Academics

He is a Ph D and holds 2 Masters’ from Patna University where his name figures in the category of notable alumni. However, he received early and secondary education in the village. He did his matriculation from Bihar School Examination Board in 1988.

Literary Works

He is an acclaimed author having penned over 30 books to date on aspects of Self-help improvements, English communication skills, personal growth, instructions, parenting and culture. Remarkably, he received a lot of acclaim for his weekly columns ‘Seekhen Sahi Angreji’ in Dainik Jagran and ‘Jano English’ in Hindustan, both national dailies. With Oxford University Professor Elizabeth Schoel besides many others highly appreciating Dr Jha’s magnum opus- Celebrate Your Life, he is an institution in himself considering his erudition and prolific works.

In 2013, putting a spotlight on the need for English education, he wrote a drama, namely ‘Englishiya Boli’. Moreover, as a poet, he has composed poems in three languages- English, Hindi and Maithili. He has also composed lyrics for several songs which have views in millions on youtube.

Special National Works

In the 2010 Commonwealth Games held in Delhi, he headed the training team of British Lingua which imparted the first-ever training in Spoken English and Behavior Skills to those who were the first points of contact in the event.

Recognizing his expertise and scholarship, the Government of Bihar entrusted him with implementing the first-ever ‘Spoken English and Capacity Building’ training project for Government High School-teachers in 2009, and its successful completion has set the benchmark for English education in the state.

Furthermore, in collaboration with the Government, his social enterprise has been able to bring about noticeable changes to the lives of thousands of Mahadalit, the poorest of the poor in the state.

Dr Jha’s continued research has become one of his greatest assets; it has a clear correlation with his teaching methods and reflects the needs of the people in contemporary society.

Social Works

What could be more satisfying for him than the recognition of his work? A postal stamp was issued on Mithila Paag in 2017 following the ‘Save the Paag Campaign’ launched by Mithilalok Foundation which he heads as Chairman. This campaign was his brainchild. He was a campaigner in the movement comprising a lot of intellectuals from the region.

As a mass communicator, he was able to connect the masses in the belt. Since then he is regarded as Paagman of India, an award bestowed upon him in recognition of promoting Indian culture and values. He is a part and parcel of many social outfits.

In recognition of his social, cultural and literary works Dr Jha has been bestowed several awards and citations matching his towering personality. He holds the view of an egalitarian society where everybody should get an opportunity of living a decent life. He is a social worker in every true sense of the word. His learning and sharing with others is on with his intention of taking English to the common in India.

Dr Jha’s personality and inspirational teaching have won him acclaim as well as the hearts and minds of many thousands of trainees along with recognition throughout India.

Child Activist

As a child activist, Dr Jha has launched campaigns for the safety, security and well-being of children. In this regard, his songs are so heart-touching, moving and emotive that all and sundry get riveted. Also, he has written a book titled ‘Child Safety’. His writings and works are reflective of his being a prolific writer.

He has been able to compose wide-ranging lyrics for dozens of songs as a non-professional person or amateur. One of them is Kya Gunah Tha Mere Bache Ka which is uploaded on youtube having views of more than 8 million to date.

Culturist & Environmentalist

His writings and participation in the ethical movement that seeks to improve and protect the quality of the natural environment give a clear impression of an environmentalist. It won’t be an exaggeration to call him a culturist for his keen interest in diverse aspects of arts, be it music, theatre and so forth.

Social Thinking and Intervention

As a social thinker, he has made so many social interventions and offered suggestions to the government and other stakeholders of society. Under his social engineering initiatives, he has been able to transform the lives of thousands of youth as the poorest of the poor from the deprived section and the lowest strata of society.

Legendary Figure

A non-fiction book titled ‘The Living legends of Mithila’ featuring the life sketch 25 of leading personalities of the region was published for their social contributions, in which Dr Birbal Jha has been accorded the status of the ‘Youngest Living Legend of Mithila’.

He is said to be a man of letters as he is well-versed in literature and related scholarly pursuits. For his success and talent in many areas, he is a man for all seasons. He is a man of people for his popularity in the society he comes from. His journey continues.

Honour

The awards Dr Jha has received include National Education Excellence Award-2010, Man of Works-2011, Person of the Year- 2014, Star of Asia Award- 2016, Great Personality of India Award-2017, Bihar Achiever Award-2017, Paagman Award-17, and the Youngest Living Legend of Mithila-2017, Global Skills Trainer Award, Mithila Vibhuti Award-2022, Shiksha Shikhar Samman, besides many others.

Marital Status

He is married to Gauri Rani with two Children- Mimansa Jha and Shabdagya Jha. His wife is a Fashion Designer at Pastel India whereas his daughter is a Textile Designer in Bangalore.

Intellectual Net worth: 100 Million

Physique & Physical Status
His height is 5’9’’= 175.25 cm. He weighs 78 KG.
Shoe Size: 9
Shirt Size: 42
Eye: Black
Singlet: 95
Hair: Black, Grey and partially bald
Blood Group: O+

Other Details
House: Living in his own house in Delhi-NCR
Ethnicity: Maithil
Home Town: Madhubani
Religion: Hindu

OCP Group and India enter a strategic partnership to strengthen food security and confirm their common ambition for an innovativeand sustainable agriculture.

23 January 2023, Bengaluru –The objective of this partnership is to carry out joint Research & Development initiatives, to jointly promote innovative fertilization solutions, and to offer tailor-made fertilizers that meet the specific needs of Indian farmers, in close collaboration with the Indian agricultural ecosystem (public sector, agronomic institutes, agricultural federations, farmers, etc.)
Within this framework, OCP Group has signed Memoranda of Understanding (MoUs) with India’s largest public and private sector fertilizer producers, paving the way for OCP to supply India with up to 1.7 million metric tons (MT) of phosphate fertilizers for the agricultural season over the next twelve months.

These memoranda were signed between OCP Group executives and Indian fertilizer manufacturers, in the presence of His Excellency Dr. Mansukh Mandaviya, Minister of Health, Chemicals, and Fertilizers in India, His Excellency Shri Rajesh Vaishnaw, Ambassador of India to the Kingdom of Morocco and Mr. Mostafa Terrab, Chairman and CEO of OCP Group.

The agreements will provide for up to 700,000 MT of Triple Super Phosphate (TSP), a phosphate-based fertilizer that has the highest phosphate content found in nitrogen-free granular fertilizers and can be tailored to meet the specific needs of plants and soils in India. Customized fertilizers are known to be better for soil health, thus reducing waste. The MOUs also calls for the delivery of 1,000,000 tons of diammonium phosphate (DAP) to Indian farmers.

Commenting on the occasion, Mr. Soufiyane El Kassi, Chairman and CEO of OCP Nutricrops, the group’s subsidiary dedicated to soil health and plant fertilization solutions said: “We are pleased with India’s interest in our customized solution (TSP) that significantly contributes to increasing yields, improving farmers’ incomes and accelerating the implementation of sustainable agricultural practices”

Barcode Entertainment appoints Ajay Kulkarni as its Business Head

Mumbai, 23rd January 2023: Global technology-driven influencer marketing company, Barcode Entertainment has recently announced the appointment of Ajay Kulkarni as its Business Head. Ajay has joined the company with over 17+ years of cross-functional and diversified experience in Revenue, Brand Management and Communications, Marketing, and Content Partnerships across the Media, Telecom, and Consumer Tech sectors.

As the Business Head, Ajay intends to leverage his exceptional team-working and marketing capabilities to bring seamless processes to Barcode Entertainment and grow the business exponentially. And with his resourcefulness and innovative perspective as an asset, he further seeks to help build the company into one of the most prominent players in social commerce, influencer marketing, and the content landscape.

Prior to this, Ajay has been part of various marquee companies. His most recent stint saw him oversee content and strategic partnerships at TikTok (ByteDance) for South Asia (Nepal, Bangladesh, and Sri Lanka). Besides this, he has also held the position of Assistant Vice President – International Business at Time Network, where he was responsible for creating saliency and revenue for the network in international markets. Furthermore, Ajay has also worked with other notable organisations, such as Star India Pvt Ltd, Tata Teleservices, and Times Group (Bennet & Coleman), amongst others, in the areas of brand, marketing, and revenue.

Talking about joining Barcode Entertainment, Mr. Ajay Kulkarni said, “I am delighted to be part of the immensely specialised and talented team at Barcode Entertainment. The rapid rise of influencers and the creator economy at large is a force to reckon with in today’s digital landscape. And with more and more people turning to content creation as a source of income alongside content consumption, Barcode is very well-positioned – at the intersection of influencer marketing, content and live commerce – to be the leading company supercharging the space. This, with unparalleled phygital experiences, and by making it easier for brands to grow their business through collaborations with the creator economy. And I am looking forward to working with the team on this exciting journey.”

Rahul Khanna, Co-founder of Barcode Entertainment, added, “We are immensely happy to have Ajay on board as the Business Head at Barcode. Having experienced growth at a lightning-fast pace, we are setting our sights on leveraging this growth momentum and scaling new heights to be the next big thing in the influencer, content, and live commerce space. And Ajay’s expertise aligns perfectly with this vision. His journey, which is more than a decade long – will surely ignite a spark and help us as we continue to strengthen our team and grow our business.”

Ever since its inception in 2019, Barcode Entertainment has strengthened its foothold in India’s digital sphere as trailblazers harnessing the power of both the physical and digital worlds. The company helps brands connect and collaborate with more than 20,000 macro and micro-influencers across the length and breadth of the country and beyond while also enabling them to connect with 200-plus potential customers via these collaborations/influencers. Furthermore, Barcode successfully brings together data-led performance, real human relationships, expert creative strategy, and authentic and engaging content alongside laser-sharp paid media targeting. And Ajay Kulkarni’s vast expertise over the years will allow him to contribute and drive meaningful value to its business.

Ajay has also recently authored a book on Globalization and International Advertising published by Sheth Publications.

Quote for the Union Budget 2023 <> E42

“While the former two budgets kept the focus on technology for creating a better India, this time’s budget is anticipated to be conducive to situating India as a leader in the AI space across the world. Building new technologies and services, taking a more proactive approach to digital transformation, automating more processes, and employing AI and machine learning that can adapt to the changing demands of businesses are some of the areas where we see the scope for massive advancement in this space. We, at E42, are eager to see what the budget has in store for AI and the policies that will propel India’s technology-led economy!”– Animesh Samuel, CEO, and Co-Founder, of E42

Brillio Earns AWS Data and Analytics Competency Status

Bengaluru, India (January 23, 2023) – Brillio, a leading digital transformation services and solutions provider, announced that it has achieved Data and Analytics Competency from Amazon Web Services (AWS). This designation recognizes that Brillio has demonstrated AWS technical expertise and proven customer success in using the AWS tools and best practices for collecting, storing, governing and analyzing data at any scale.

Brillio’s global team of data architects, data engineers and data scientists leverage deep data analysis and cutting-edge AI/ML solutions to extract meaningful insights that lead to competitive advantages. With AWS expertise in analytics, data movement, data lake and predictive analytics and machine learning, Brillio has a remarkable track record of rapidly developing and deploying disruptive industrial-grade data-driven solutions.

Sandeep Rane, Chief Delivery Officer at Brillio said: “Earning the AWS Data and Analytics Competency is a huge validation for our rapidly growing data and analytics practice at Brillio. Our practice teams have worked hard to develop a deep understanding of AWS data services and how they can be unlocked to maximize value. This status signals to prospective customers that Brillio is capable of conquering their most complex industry challenges by engineering data-driven solutions on AWS.”

In meeting the AWS requirements for Data and Analytics Competency, Brillio has showcased an expertise in designing and operating solutions across a range of AWS services, including Amazon Redshift, Amazon EMR, Amazon Kinesis and Amazon Athena, among others.

Disprz Secures Funding From Silverneedle Ventures & Others In A Bridge Round

23 January 2023, National: Early-stage technology fund, Silverneedle Ventures announces its investment in a Chennai and Mumbai-headquartered, Enterprise skilling platform, Disprz, that helps global companies right-skill their workforce with an AI-powered learning and skilling suite. The startup has raised an undisclosed sum in a bridge round between Series B & Series C rounds from Silverneedle Ventures & other current investors. Disprz aims to utilize the fund for the company’s expansion in the US & UK markets by pushing the pedal on hiring & marketing.

Founded in 2015, Disprz is leveraging the power of artificial intelligence, cloud, and mobile, to help organisations build a steady pipeline of the fully enabled workforce by accelerating job readiness, enabling skilling on the job, and facilitating career mobility. In the year 2021, Disprz raised $13 Mn in Series B round from Dallas Venture Capital (DVC), Mars Growth Capital & others. Silver needle Ventures (earlier Xseed Partners) has been one of the early backers of Disprz since 2016.

The Coronavirus (Covid-19) pandemic has thrown global learning and development spending into high gear – from spending that stood at $360 billion in 2019, to what is now expected to touch $500 billion in 2025.

With 280+ team members across India, USA, UK, ME & SE Asia, Disprz will use this investment in expanding to the developed markets. The startup aims to also expand the team in the sales & marketing functions in emerging markets where sales repeatability has been established.

On the investment, Mr. Ajay Jain, Founder & Managing Partner of Silverneedle Ventures said, “Disprz has a strong and credible team, backed by a solid founding team- amazing team players with a great mix of business & technology mindset. With regards to space in general, given the rapid technical & process changes at the workplace, upskilling has become a huge space. The problem statement is real and universal, hence on the consumer side there is a great propensity to pay. Developed and emerging markets are at different stages in the lifecycle with emerging markets having several segments waiting to be captured. Disprz recognizes this and is already on track to make headway in these markets. The team had previously created a product for the education sector – K12+university & did a healthy exit for the same. Now they have come up with an improved product that is laced with smartness to ensure the learner is comfortable during the course. We have built a strong relationship with the founder over a period of 10 years and worked extensively along with him throughout the journey. We were one of the early backers of Disprz through Xseed, and we feel there is a strong journey ahead. The company has just scratched the surface, hence we are doubling down from SNV with a lot more conviction”

Mr. Subramanian Viswanathan, Co-Founder & CEO of, Disprz on the fundraise said, “We are fast growing to become the leading provider of learning, skilling and enablement solutions for enterprises in emerging Asia, having reached a significant scale in India, South East Asia, and Middle East. Enterprises in these markets are at different levels of digital learning readiness and we have a solution for each, be it a cloud-based learning management system or a sophisticated skills-based learning experience platform. ”

“We have the privilege of serving some of the household brands in India and other emerging Asian markets like Uber, HDFC Life, Sharaf DG, Central Bank of UAE, and Bajaj Allianz, to name a few among our 275 clients. We are now keen to up our game in developed markets where we have demonstrated very good initial traction.”, Mr. Kuljit Chadha, Co-Founder & COO, Disprz.

The startup was founded by Subramanian Viswanathan & Kuljit Chadha. To date, the startup has helped 275+ global organizations in redefining their digital skills and has crossed 2 Million users on 6 continents at present.

Joining forces in India: SB Packagings, backed by Premji Invest, announces partnership with Constantia Flexibles

New Delhi, 23 January 2023: SB Packagings, a leader in the hygiene and recyclable packaging industry in India, and Constantia Flexibles, a leading global player in the flexible packaging industry, today announced they have entered into a joint venture (JV). This merger of SB Packagings, backed by Premji Invest, and Constantia India’s operations is in line with the vision of the stakeholders to create a dominant value-added packaging platform in India and South Asia.

“SB Packagings is known in the Indian packaging industry for its focus on sustainability and Innovation. We are delighted to enter into this joint venture with Constantia and look forward to continuing to develop our businesses together. This JV enables SBP to have a pan India presence across 9 manufacturing locations.” said Amit Banga, Managing Director of SB Packagings. O.P. Banga, Founder of SB Packagings, said that this JV with Constantia is a momentous milestone in the journey of SB Packagings and evinced optimism that the joint venture will scale new heights.

The JV will pursue both organic and inorganic growth opportunities in higher value-added market segments, continuing its strong growth trajectory in the hygiene, food, and HPC segment even as it further develops the sustainable mono-material EcoLam product range. It will bring together the mono-material capabilities of both Constantia Flexibles India and SB Packagings and offer medium to high-barrier packaging solutions to food and hygiene markets.

Transaction closure is subject to applicable regulatory approvals, and both parties expect the closure to be achieved by March end.

KPMG India acted as the exclusive financial advisor to Constantia Flexibles for the transaction