Archive: November 29, 2022

As Industry Spends on Gamification Touch New Highs, the ATechnos Group Appoints Sumit Damani as the Global Business Head of Its Gaming Division

New Delhi/ Mumbai, 29th November 2022:

The ATechnos Group, one of India’s leading names in digital transformation, mar-tech, consulting, content and VAS platform services, has just announced the appointment of Sumit Damani as the Global Business Head of GoGames, one of the group’s subsidiaries. As an industry veteran with two-decades of hands-on experience in the telecom, VAS, gaming, content, and mar tech domains, Sumit will be spearheading new business opportunities, while also continuing to nurture strong relationships with the group’s existing domestic and international clients.

Sunil Batta, Group Chief Business Officer, ATechnos Group said, “Today, brands are increasingly integrating gamification into their websites, apps, and social media pages to drive customer engagement. GoGames, an important part of ATechnos’ varied digital suite, has successfully enabled a sense of competitiveness and achievement for the customers who play our games and reap amazing rewards. When we recently witnessed a manifold increase in traction and revenue for GoGames, we knew it was time for an expert to lead this vertical and take it to its full potential. We feel Sumit is the apt leader who can lead GoGames to the next level and beyond.”

Sumit, with his transformational stints at OnMobile and Idea Cellular in the past, is a seasoned professional with 20 years of rich experience in growing existing businesses and building new ones. His core strengths lie in Business Management, Business Development, Client Relationship Management, Strategic Partnerships, Product, and Project Management, all of which he drives with the mindset of an entrepreneur and a keen eye on efficiency and profitability.

His primary responsibility will be to nurture and grow the GoGames business from a vertical to a separate unit altogether and Sumit will be responsible to devise new product strategies and find new areas of growth to build GoGames from strength to strength. Aided by a team of competent domain experts, his core functions will be to add new logos, increase business from existing partners, build new products and expand the business across geographies.

On his joining the ATechnos Group, Sumit said, “Leading the GoGames brand is both a challenging and rewarding role at this juncture. As traditional marketing and engagement techniques get called out by consumers, GoGames has a genuine shot at becoming a market leader in the consumer engagement and loyalty space. With the group’s focus on this vertical and the investment outlay that we have finalised for GoGames, our business playbook will revolve around enabling large enterprises and funded startups in their customer acquisition and retention journeys. Maximising adoption, revenue and profitability will remain my core goals in the near term. I am honoured to be a part of a highly talented team, and I hope that my contribution will help towards the growth of the company.”

Premium Tyre Brand ‘Reise’ Launched in India

Bengaluru, 29 November 2022: Reise Moto, a division of Mahansaria Group, one of the most renowned names in the automotive sector, announced the launch of their premium two-wheeler tyre brand ‘reise’ in India. Developed and designed to bring international quality tyres to Indian roads, Reise is a natural extension of synergies and convergence of the strong pedigree of the Mahansaria group and its tough and rugged DNA, and Mitas’s European lineage and understanding of specialized two-wheel applications and off-road capabilities.

Reise is a German word that means “Trip”. Designed in Europe and Engineered in India, Reise is curated for the growing segment of two-wheeler customers in India who aspire to ride with confidence whether on the road or off-road. With access to Mitas’ European technology, Reise Moto is bringing the widest range of technologically superior products for the discerning two-wheeler customers in India under the reise brand.

Mr Yogesh Mahansaria, Founder & Managing Director, of Reise Moto said, “In today’s highly dynamic Indian two-wheeler space, the key is to serve the ever-evolving needs and aspirations of enthusiasts who expect a lot more from their machines than just commuting. Reise Moto is a result of our ingrained understanding of the Indian tyre industry, with an aim to bridge the gap in the demand for an international quality range of tyres for Indian roads. Our first and continuing goal is to elevate and deliver world-class riding experience, encouraging and inspiring Reise riders to take on new roads with the confidence to ride more.”

Under the reise brand, Reise Moto has launched 26 SKUs in Phase 1 under 6 sub-brands viz. trail, tour, traceR & troops for the motorcycles category and trips and twists for the scooters category; with an aim to create specialized tyres optimized for purpose-specific performance for each sub-segment in the high-end performance as well as the commuter segments of the two-wheeler industry. In the motorcycles category – the trail series has been crafted for the true blue off-roader who wants to conquer every imaginable terrain, while the tour is designed for the relaxed adventurer who wants to munch miles on the go; traceR series are racetrack-inspired sticky road tyres for the corner carvers, and the troop caters to the commuter segment. In the scooters category, the triple series are touring tyres to cover longer distances – a first-in-segment, and the twisty series is for quick spins in and around the city. Reise Moto is developing a formidable network of distributor partners to sell the reise range of tyres.

All these SKUs have the same DNA and engineering as the international range of Mitas tyres, which have proven their credentials at the grilling rally championships such as the Paris-Dakar. All the Reise tyres undergo 182 rigorous assessments, through subjective and objective outdoor testing which are done to validate the product performance by professional test riders.

“India is one of the largest two-wheeler manufacturers in the world. We are confident that Reise Moto with its extensive range, will become the most aspired and dominant player in the two-wheeler tyre market,” Mr. Mahansaria added.

For Reise Moto, Mahansaria Group has joined hands with the European brand Mitas to manufacture performance two-wheeler tyres and entered into a 76:24 JV with Mitas to set up a 30+ acre greenfield state-of-the-art manufacturing facility in Saykha, Gujarat, India. The plant manufactures performance two-wheeler tyres under the brand name Mitas for European and North American markets and under the brand name Reise for the domestic market in India.

Mr Paolo Pompei, President, of Trelleborg Wheels Systems said, “We are extremely excited about our partnership with the Mahansaria Group, and the journey we plan together. With the best of our European technological expertise and the best practices between the two companies, we have a strong belief in Mahansaria Group to make Reise one of the strong brands in the high-performance market in India, while supporting the continuous growth of our Mitas brand worldwide.”

In addition to offering the widest range of international quality tyres for the Indian market, Reise Moto also plans to create specially curated brand experiential initiatives such as the off-road training academy and backcountry trails for encouraging and engaging with the two-wheeler ‘touring’ and ‘adventure’ enthusiasts in India.

Mooofarm Announces Brand Ambassador Collaboration With Sonam Bajwa to Collectively Promote Rural Development and Women Empowerment

New Delhi: Mooofarm, a dairy agri-tech startup, signs Sonam Bajwa as the Brand Ambassador to collaborate on their shared vision of Making Farmers Profitable and Women Empowerment in India. Sonam is a renowned model and actor in Punjab and other regions. Her fame spans from popular pageants to Punjabi films and all the way to Bollywood and Tamil cinema.

Sonam is very excited with this new partnership with Mooofarm towards a common noble purpose. She was born in Nainital, studied in Delhi and moved to Mumbai in 2012. Sonam comes from a Punjabi farmer family, and has a grown-up to have a confident voice with a progress-oriented approach. Living and working in many cities she shares a connect with people from different backgrounds. This characteristic is aligned to benefit Mooofarm in reaching out to its target audience more effectively i.e. dairy farmers and their families. Her complete support towards technological advancements that can enable upliftment in rural areas, especially for women, has also been a big factor in paving the way for this collaboration.

“We’re thrilled to have Sonam, the farmer’s daughter herself, as our Brand Ambassador. She resonates strongly with our mission to make farmers profitable, thus jointly paving the way for the next white-tech revolution.”says Mr. Abhijeet Mittal , CGO Mooofarm.

Indian Start-up GoKwik wins FedEx Express AMEA Small Business Grant Contest 2022

Bangalore, November 29 2022 — FedEx Express (FedEx), a subsidiary of FedEx Corp. (NYSE: FDX) and the world’s largest express transportation company, announced the Winner of the 2022 Small Business Grant Contest (SBGC) TM in the Asia Pacific, Middle East, and Africa (AMEA) region. The winner of the contest was Chirag Taneja, Co-founder, and CEO, GoKwik – an e-commerce company on a mission to help direct-to-consumer brands and marketplaces increase their sales through its Artificial Intelligence and Machine Learning software. The company was awarded a grant of US$ 30,000.

The following three small businesses were accorded Special Mentions and awarded a cash prize of US$13,000 each:

•  Indonesia: Tiger Fang, Cofounder, and CEO, Kargo Technologies – a logistics platform connecting shippers with truckers to bring down logistics costs by removing middlemen and reducing empty trips.
•  China: Hsu Po-Lin, Founder & CEO, magAssist – a MedTech company that develops circulatory support devices for acute/severe cardiac and pulmonary failure.
• Singapore: Gillian Tee, Founder, and CEO, Homage – a healthcare services platform that caters to adults and the elderly, connecting households with licensed caregivers, nurses, therapists, and physicians.

A panel of judges from FedEx and Forbes Asia selected the SBGC winners from among the AMEA region’s most outstanding start-ups and small businesses across a broad spectrum of industries. Four companies stood out with their remarkable vision and scalable business ideas.

“Entrepreneurs like these are shaping the future of business. From an AI-powered e-commerce solution to helping patients manage heart conditions, the winning companies are demonstrating how digital transformation is creating possibilities and impacting lives,” said Kawal Preet, president of the Asia Pacific, Middle East, and Africa (AMEA) region at FedEx Express. “In the past, we’ve seen the winners of our competition take their businesses to the next level with the help of a FedEx grant. That’s what FedEx is passionate about — giving small businesses the right resources, tools, and solutions they need while remaining a trusted advisor to help them accelerate their business on the global stage.”

“At FedEx, we strongly believe that the future of our socio-economic development is dependent on small businesses, and for decades, we’ve been finding ways to provide entrepreneurs with greater access to possibilities and bring them a step closer to their goal to win in cross-border trade, said Suvendu Choudhury, Managing Director – International Operations, FedEx Express, India. I’m excited to see an Indian company win this highly competitive award and inspire other small businesses to dream big.”

This is the second year that FedEx is collaborating with Forbes Asia to identify rising start-ups from the Forbes Asia 100 to Watch list. First launched in the U.S. in 2012, FedEx expanded SBGC to 31 international markets, including Europe and across the Asia Pacific, Middle East & Africa (AMEA). For more information about the contest, please visit.

TGIF – Thank God It’s Friday Grills at Novotel Hyderabad Airport

Hyderabad, November 2022: Food Exchange, the newly refurbished restaurant at Novotel Hyderabad Airport, is bringing to you fun Friday Grills Night every Friday. This delicious new dinner special will feature an array of succulent meat cuts grilled to perfection with a wide variety of sauces and accompaniments, live in front of the guests. The wonderful team of chefs at NHA will get the best catches and freshest of meats to be cooked and customized by guests as per their choice.

Gone are the days when you had to search far and wide for fun Friday night plans. Friday Grills at Food Exchange is perfect to be enjoyed with friends and families. Unparalleled gastronomy complemented by the legendary NHA service is unmissable. In addition to a succulent meat and seafood spread, there will also be a wide variety of fresh grills for vegetarians.

What’re you waiting for? Head to Food Exchange this Friday and experience the redefining of the phrase TGIF!

Venue: Food Exchange at Novotel Hyderabad Airport

Date: Every Friday

Timing: 7:00 PM to 10:30 PM

For reservations, call or WhatsApp on +91 8886064430

EZVIZ brings the Smart Home Revolution With Futuristic Smart Home Products at IFSEC 2022

Mumbai, 29th November 2022: EZVIZ, India’s global smart home security brand is participating in the IFSEC 2022 event to be held in Pragati Maidan, New Delhi, from 1st – 3rd December, 2022. With an aim to create a safe, convenient and smart life for users through its intelligent devices, cloud-based platform, and AI technology, EZVIZ will be presenting new range of innovative products and services that can be applied to home, workplaces, stores, schools, and more. The brand empowers partners to share their unique cloud services, and enables them to build a thriving IoT ecosystem. The new products will be showcased in Hall No. 05 at Stall No. C02 and will be further made accessible in the Indian market by early 2023.

By bringing together product and solution providers with both channel partners and senior decision makers from government and private sectors, the IFSEC 2022 poses a perfect opportunity for EZVIZ. The brand brings forth quality products lined up like the next generation Indoor & Outdoor PTZ Cameras, Battery Camera, Solar Battery Camera, Smart Video Door Bell, Smart Sensor Kit & Air Purifiers.

Speaking on their participation, Mr. Bipin Gupta, Product Manager, EZVIZ said, “We are pleased to be a part of an event that works on bringing together industry peers across the safety and security realm. In recent years, the demand for home security systems has significantly increased owing to the heightened need for quality security services. At EZVIZ, we work towards a vision of enabling customers to secure their homes with smart home products which are easy to use, hence making EZVIZ as the go-to brand for smart home & security products. With the recent announcement of new product range – the next generation Indoor & Outdoor PTZ Cameras, Battery Camera, Solar Battery Camera, Smart Video Door Bell, Smart Sensor Kit & Air Purifiers, we hope to serve all aspects of security and present a comprehensive experience while satisfactorily addressing the needs of our customers.”

With over 40 years of experience and innovation, IFSEC Global has become the pre-eminent authority on the global security and fire industry. Its relationship and collaboration with leading industry associations, government bodies, research partners, training providers and education specialists allows brands to exhibit thought leadership, product & solution showcases and a chance for year-round networking.

WazirX Heralds Crypto Security With Its 3rd Edition Transparency Report

November 29, 2022: In its continued effort to provide transparency to users and safeguard their assets, we have launched the third edition of our Transparency Report. The developments covered in the report occurred between April 2022 and September 2022. The report highlights the company’s initiatives in boosting awareness about Web3, assisting law enforcement in identifying bad actors and implementing a foolproof onboarding process to ensure the security of users. We have also outlined some common trends observed in Crypto scams over this time period which users should be aware of.

The exchange maintained its record of a 100% compliance rate for all 828 requests received from Law Enforcement Agencies (LEA). The requests were received against a total of 10Mn transactions during this period. WazirX also proactively identified accounts with suspicious activities with the help of third-party platforms and shared the information with the Financial Investigation Unit (FIU-IND). Our average turnaround time to respond to requests was 18 mins for the first cut response. With the help of our round-the-clock available legal support teams and monitoring infrastructure, we were able to continue assisting the LEAs to the best of our abilities.

Here are some of the major findings:

● Only 0.008% of all transactions during this period were reported/investigated by LEAs

● Recorded an improvement in average turnaround time at 18 minutes for the first cut of the response to LEA, although the recommended duration is 48 to 72 hours, as per IT Act, 2000

● Out of 828 queries received, 764 were by Indian Law Enforcement Agencies, whereas the Foreign LEAs made 64 requests

● The most number of requests came in from regulators and law enforcement agencies in Maharashtra

● Illegal fund transfers, Crypto scams, cheating, and forgery were the most common types of crimes reported, resembling scams in the Traditional Financial sector

● 700+ accounts were blocked during this period. The majority of them were due to requests that came in from users

“We still have some way to go to prevent security risks in Crypto. The level of awareness around Crypto needs to extend to its ill uses too. Only then can mainstream adoption take place in an environment of trust. We will continue our efforts to educate Indians about Crypto, and comply with regulators to ensure any form of fraud with virtual digital assets is tackled. ” Nischal Shetty, CEO, and Founder, WazirX

As per the report, some of the key cases that WazirX assisted law enforcement (Indian and Foreign) in are:

– In a recent case, a Bitcoin racket being run from Delhi came to the notice of the CBI on being alerted by the Austrian police. Imposters posed as Europol officers and other law enforcement agencies to tell their victims that their identities had been stolen and used for narcotics businesses. The criminals would target foreign nationals for the same. WazirX’s legal team, with assistance from Chainalysis, collaborated with the CBI on this case to block the operation. They identified the accounts which were being used to carry on this racket and blocked the withdrawal of the assets that were gained from the criminal proceedings.

– In one of the first Disproportionate asset cases involving Crypto, WazirX helped Bhubaneswar Police identify the Crypto accounts of an engineer who did not reveal his investments in Digital Assets. Upon scrutiny by the team, it was discovered that he had 50-odd Crypto wallets and an investment worth Rs. 2 crores.

– In another incident, the legal team assisted the Kolkata police in nabbing some criminals who were defrauding people through a mobile gaming platform. In this case, a large sum of money was collected from the public via the platform called e-nuggets. The culprits then disabled the withdrawal of money and also removed all data from the app. WazirX helped ED freeze crypto assets worth Rs 12.83 Crores.

– A few months ago, a group of criminals from Ghaziabad, Uttar Pradesh, created an elaborate fake trading app to lure customers and dupe them of huge sums of money. WazirX assisted the Ghaziabad Police in real-time in identifying the identities that were linked to the culprits which led to their arrest.

– In Bandra, Mumbai, and Maharashtra, the WazirX team helped identify wallets linked to Chinese loan apps which were used to dupe people through fraudulent transactions. The team worked closely with the law enforcement agency to identify the accused and block their operations using Crypto. WazirX cooperated with the investigators by providing them with all the necessary details, information, and documents of the alleged accused companies who used the WazirX platform. After an in-depth internal investigation, WazirX noticed that most of the users whose information was sought by ED were already identified as suspicious by WazirX internally and were blocked in 2020-2021. Due to the active cooperation extended by WazirX and active Anti-money laundering (AML) checks, suspected users were identified.

In terms of the nature of scams, here’s what the percentage looked like for each category:

Some of the Indian and Foreign Law Enforcement Agencies that WazirX has worked with during this period are the National Investigation Agency, Enforcement Directorate, State Cyber Crime Cells, Intelligence Fusion & Strategic Ops (IFSO) Delhi, Special Task Force, Narcotics Control Bureau, Bhopal Police, Crime Branch, and CID, Toronto Police Department, Federal Bureau of Investigation (FBI), German Police Agencies, United Kingdom Police, Interpol, Dutch Police, Austrian Police, Europol, etc.

WazirX has continued its association with TRM Labs, a virtual digital asset compliance platform, to sustain and scale up its efforts of security. It also collaborated with Chainalysis, a platform to analyze blockchain data. WazirX also joined hands with other industry players in the country to form a new crypto advocacy group called Bharat Web3 Association (BWA).

WazirX launched a course on Blockchain Technology to educate individuals. This was in collaboration with Gurukula Kangri in Haridwar, a deemed-to-be university, as per the University Grants Commission (UGC). Since its initiation, the course has seen more than 20,000 enrolments. We recently awarded the completion certificate to 400+ individuals. 7.4% of them were females. Uttar Pradesh saw the highest number of enrolments in the program (25.4%) among all participating states.

WazirX also modified the procedure to raise a Law Enforcement request. To submit a Law Enforcement request under relevant provisions of law, the requester must be a law enforcement agent or government official authorized to:

Gather evidence in connection with an investigation, or
Make a formal law enforcement request.

BeatO appoints Siddharth Sehgal as its new CFO

New Delhi, 29 November 2022: BeatO, a comprehensive digital care platform for controlling and reversing diabetes, today announced the appointment of Siddharth Sehgal as its new CFO.

Mr. Sehgal comes with more than a decade of leadership experience and 20 years of rich and diverse experience in M&A, financial planning and analysis, tax and regulatory matters. He will be responsible for re-orienting the finance function commensurate with BeatO’s scale up plans and assisting in charting out long term strategy at BeatO.

Speaking on his appointment, Gautam Chopra, Co-Founder, BeatO commented, “We are pleased to on board Siddharth as our Chief Financial Officer. His in-depth knowledge and diverse experience will help BeatO in charting its strategic direction and priming the organization for our aggressive growth plans. Siddharth will also be developing a process-led organization with a strong governance framework.”

Before joining BeatO, Mr Sehgal was working with EY India as an Associate Partner, where he assisted clients in transaction structuring, deal execution, and tax and regulatory matters. Prior to EY, he worked in leadership roles in professional services with M&A as domain expertise.

Siddharth Sehgal, CFO, BeatO said, “BeatO has been a front runner in making diabetes care accessible and affordable for all and to raising awareness about this condition among fellow citizens. I am inspired by their mission and enthusiasm. They have built a great team and a solid product. I look forward to contributing with my experience as we build BeatO for its next phase of growth.”

Having freshly raised $33 million, BeatO is looking at strengthening its leadership further, as more roles open up within the company. Along with this significant appointment, BeatO has also hired fresh talent from B-schools including ISB, where BeatO was present on Day Zero, and hired for roles across Product, Growth, and the Founders Office to keep the momentum going.