Archive: October 22, 2022

Merchants anticipate solid consumer demand till year end, expect up to 200% growth: ZestMoney Survey

Bengaluru, October 22, 2022: According to a survey conducted by ZestMoney, India’s leading and fastest-growing digital EMI/checkout finance platform, merchants expect strong consumer demand, which began with the festive season, to continue until the end of the year. About 4 in every 5 respondents expect to see an uptick in sales of up to 200% in the coming months, while 76% of respondent merchants anticipate a better festive season than the last, owing to strongly positive consumer sentiment that is primarily driven by pent-up demand and deals and discounts.

ZestMoney conducted the survey by engaging with over 750 merchant partners to gauge the festive trends, their preparedness, and expectations for the festive and the following season.

Insights for the survey were gathered from business partners and store managers of major retail players including Reliance Digital, Croma, Sangeetha Mobiles, Big C, and other physical retail stores from cities and towns across Karnataka, Andhra Pradesh, Telangana, Tamil Nadu, Maharashtra, Kerala, NCR, Punjab, and other states. Top online and D2C merchants also participated in the survey.

77% of the respondent merchants expect customers’ budgets to be higher than last year, and 49% believe that it will continue well until the New Year and January next.

Merchants added that smartphones and electronics will remain the largest selling category followed by fashion and accessories, home decor, and personal care products. About 45% of the respondents believe that the strong consumer sentiment will be driven by deals and discounts and 30% feel that the pent-up demand will be a major contributor.

Major travel e-commerce players also said they are seeing strong demand that will last till the end of 2022. Led by domestic travel plans, they are expecting a surge in transactions by up to 200%. The platforms revealed that Dubai, Maldives, Thailand & Bangkok, and other Southeast Asian countries emerged as the top international destinations, while Goa, Karnataka, Rajasthan, Uttarakhand, Gujarat, and others are emerging popular domestic destinations. ZestMoney counts MMT, EMT, and Goibibo among its key OTA partners.

When inquired about their preparedness to meet the demand, 76% of merchants responded that they were fully prepared with the inventory to meet the festive demand. Furthermore, a third of the merchants responded that they were making more payment options, especially credit/EMI facilities, available as a part of their preparatory efforts. More than half of the respondents said they have plans of hiring a temporary workforce to handle the festive shopping demand.

Commenting on the survey, Lizzie Chapman, CEO & Co-founder of ZestMoney said, “We’ve had a great start to the festive season this year that is largely driven by buoyant consumer sentiment and strong demand for credit . We’ve seen an overall growth of 3X in transactions during the first leg of the festive season in September compared to last year. The new customer applications went up by 10X in the last few months in the run-up to the festive sales. Smartphones and electronics along with large home appliances remained the largest category, followed by fashion and accessories and home decor. Travel and personal care were the other popular categories. Our conversations with merchants indicate that similar trends are expected to continue for the next few months.”

“Our offline business has seen a 300% increase in both transactions and GMV this year as we doubled our POS (point of sale) presence over the last year. Merchants continue to evince a strong interest in enabling EMIs at checkout. To service the demand, we’ve doubled down on our efforts to enable digital EMIs at their points of sale,” Lizzie Chapman added.

Around 40% of the respondents say customers are using cash and UPI for payments. Another 40% of the merchants expect the purchases to be made on digital EMIs because of flexible tenures, low cost, and convenience. Credit and debit cards were among the other popular payment instruments chosen by merchants.

ZestMoney is India’s leading digital EMI/Checkout finance platform with a registered user base of 17 Mn and a network of 10,000+ online and 75,000 stores. It is present at the checkout of leading e-commerce platforms like Amazon, Flipkart, Myntra, MakeMyTrip, Yatra, and Nykaa among others. It is also available at retail stores of Reliance Digital, and Croma across the country.

Vijay Sales celebrates Dhanteras and Diwali with a massive sale at its stores and www.vijaysales.com,

Mumbai, October 22, 2022: Diwali is just around the corner and there is no better way to celebrate this festive season than endless shopping. The five-day Diwali festivities begin on Dhanteras, with people getting into the spirit of the celebrations. To make this festive time more delightful than ever and get set for all the festive shopping, Vijay Sales, India’s leading consumer retail company, is live with its massive Dhanteras and Diwali Sale at all its physical stores and website www.vijaysales.com. Consumers can avail of interesting deals & offers on a wide range of smartphones, home appliances, laptops, smart watches, sound systems, and much more from their favorite electronics brands. Apple lovers can get their hands on the newest iPhone 14 & iPhone 14 Pro series with instant cashback as well.

The sale features a series of offers on products including Smartphones, Air Conditioners, Refrigerators, Washing Machines, Juicers and Blenders, Water dispensers, men’s grooming gadgets, Bluetooth Neckbands, Cooking Essentials, and Laptops.

Consumers can get hold of the latest iPhone 14 launches starting at just Rs. 74,900 including cashback. Don’t miss the most popular smartphones range starting at just Rs.7,499, the Top 5G mobile phones at Rs. 16,999, and some of the latest launches by leading Smartphone brands starting at Rs. 7,999. Major discounts can be availed on entry-level laptops with prices starting from Rs. 22,990, the premium & convertible ones starting from Rs. 35,990, gaming laptops starting from Rs. 55,490, and Tablets starting from RS.9,999.

Customers can revamp their home entertainment space with bestselling televisions starting from RS.8,490 and streaming devices starting from Rs. 1,899.

Keep track of your daily activities and lifestyle with some of the coolest smartwatches with prices starting just at Rs. 1,499. Diwali is incomplete without house parties and to host one, bring home a new audio system as prices start just at Rs. 2,090 and portable speakers starting at Rs. 999.

Customers can also avail of irresistible deals on the best Air Conditioners with price ranges starting at just Rs. 25,580. For those looking for Vacuum Cleaners and Geysers, there is upto70% and 40% discounts respectively. Exciting offers are available even on Chimneys & Hobs, Induction Cooktops Mixers & Juicers with the price range starting at. 2,499, Rs. 2,099 and Rs. 2,399, respectively.

In Kitchen appliances, consumers can also get their hands on Hand Blenders & Mixers, Air Fryers, Microwaves & OTGs, and Water Purifiers with prices starting from Rs. 799, Rs. 4699, Rs. 5980, and Rs. 5999.

Shopping with Vijay Sales comes with yet another advantage, the MyVS loyalty program. It rewards the buyers with 0.75% loyalty points on shopping from both the stores and the eCommerce website. Every point earned is worth a rupee at the time of redemption at stores.

Besides, customers can avail of instant discounts from top banks on their purchases at Vijay Sales stores and www.vijaysales.com. HDFC Bank Cardholders get a 7.5% instant discount of up to Rs. 3000 on Credit & Debit Card EMI transactions above Rs. 15000 & 5% instant discount of up to Rs. 1500 on Credit Card Non-EMI transactions above Rs. 15000. ICICI Bank Credit Card holders get 7.5% instant discount of up to Rs. 3000 on EMI transactions above Rs. 20000 & 5% instant discount of up to Rs. 1500 on Non-EMI transactions above Rs. 20000. ICICI Bank Credit Card holders can also avail of Flat Rs. 5000 instant discount on the purchase of Rs. 100000 & above on EMI & Non-EMI transactions. Kotak Mahindra Bank Credit Card holders get a 7.5% instant discount up to Rs. 2500 on EMI transactions of Rs. 15000 & above. There is an instant discount of 7.5% up to Rs. 7500 on EMI transactions with HSBC Credit Cards on minimum purchase of Rs. 20000 & above. YES, Bank Credit & Debit Card Holders can avail of an instant discount of 10% up to Rs. 2,000 on Non-EMI transactions. FurtherYES Bank Credit Holders can also avail of an instant discount of 5% up to Rs. 2,000 on EMI transactions of Rs. 15,000 & above. Yes, Bank Account holders can also avail 10% Instant Discount up to Rs. 1500 on transactions via Net Banking. Bank of Baroda Credit Card Holders get an instant discount of 5% up to Rs. 1500 on EMI transactions of Rs. 4500 & above at stores and on the website & instant discount of 5% up to Rs. 2500 on EMI transactions of Rs. 40000 & above at stores only. There is an instant discount of 10% up to Rs. 1000 on Non-EMI transactions for Rupay Credit Cards holders. IndusInd Bank Cardholders get a 5% instant discount of up to Rs. 2000 on Credit Card EMI transactions & 5% instant discount of up to Rs. 1500 on Credit Card & Debit Card Non-EMI transactions above Rs. 15000. RBL Bank Credit Card holders get 5% instant discount of up to Rs. 2000 on EMI & Non-EMI transactions above Rs. 15000.AU Small Finance Bank Card Holders can avail 10% Instant Discount up to Rs. 3,000 on Credit Card EMI transactions & 10% Instant Discount up to Rs. 2000 on Credit & Debit Card Non-EMI transactions on a minimum purchase of Rs. 10000 & above. Slice Credit Card holders can avail of 12% cashback up to Rs. 2500 on Non-EMI transactions of Rs. 7500 & above.

Federal Bank Card Holders can avail of an instant discount of 5% up to Rs. 4,000 on Credit Card EMI transactions&instant discount of 5% up to Rs. 2,000 on Credit Card Non-EMI transactions of Rs. 15000 & above at stores only. Further FederalBank Debit Holders can also avail of an instant discount of 5% up to Rs. 1,500 on Non-EMI transactions of Rs. 15,000 & above at stores only. SBI Bank Credit Card Holders can avail of an instant discount of 5% up to Rs. 2,500 on EMI transactions of Rs. 15000 & above. Further FederalBank Debit Holders can also avail of an instant discount of 5% up to Rs. 1,500 on Non-EMI transactions of Rs. 15,000 & above at stores only. IDFC First Bank Card Holders can avail of an instant discount of 10% up to Rs. 3,500 on Credit Card & Debit Card EMI transactions of Rs. 25000 & above.

Customers can also opt for cashback offers up to Rs. 22,500 through various Paper Finance schemes from Bajaj Finserv, HDFC, HDB, ICICI, IDFC& Kotak Mahindra Bank available across all stores of Vijay Sales

Boosting gender equality around the world: EIB expands SheInvest initiative and strengthens cooperation with Development Bank of Rwanda

Speaking at the Finance in Common Summit in Abidjan, Thomas Östros, Vice-President of the European Investment Bank (EIB), announced the extension of the Bank’s SheInvest initiative to mobilize another €2 billion of gender-responsive investment across Africa, Asia, and Latin America. In less than three years since the launch of SheInvest at the end of 2019, the EIB has mobilized a total of €2 billion of investment to boost gender equality and women’s economic empowerment in Africa, together with its partners on the continent and through Team Europe.

EIB Vice-President Thomas Östros said: “I am very proud of what the SheInvest initiative has achieved over the past three years. It has been a game changer in our EIB support for women-led enterprises across Africa. Combining this success with our track record of gender projects in Asia and Latin America as well — ranging from gender-responsive metro projects in India, to access to finance for women entrepreneurs in Brazil — it was a natural next step for us to not only raise the bar in monetary terms, but also geographically expand this initiative.”

SheInvest is complemented by a €2 million technical assistance program, the African Women Rising Initiative, which provides capacity building and mentoring to women entrepreneurs and supports intermediaries in designing financial and non-financial services tailored to their needs in sub-Saharan Africa.

Under this initiative, the EIB and the Development Bank of Rwanda (BRD) are today signing a new cooperation agreement that will enable BRD to increase access to finance for women and develop targeted advisory services for women entrepreneurs in micro to small and medium-sized enterprises in the country. The two banks already jointly financed a €30 million long-term facility at the end of 2021 to help companies impacted by COVID-19.

BRD Chief Executive Officer Kampeta Sayinzoga said: “At BRD, we have a saying — ‘the best gift you can give a woman, is the gift of choice.’ With the African Women Rising Initiative, we are excited to give women-led enterprises the gift of financial choice, by implementing policies and a strategy that provides them with access to finance, capacity building, and mentoring. It is, therefore, our pleasure to join hands with the European Investment Bank in this effort to design and offer financial services tailored to women’s needs in our region. Championing gender equality and equity in financial services is the direction we are taking for the goals we want to achieve for women’s empowerment.”

Vice-President Östros added: “I am delighted to strengthen our cooperation with the Development Bank of Rwanda to provide much-needed advisory and mentoring services to women entrepreneurs in the country. Investing with a gender lens is essential to build stronger societies and achieve greater development impact.”

Thanks to this new cooperation, the EIB and BRD will jointly define strategic objectives and key performance indicators to mainstream gender equality considerations in the lending and advisory activities of BRD, with the aim to further enhance women’s economic empowerment in Rwanda.

Rolled out in Uganda, Senegal, Côte d’Ivoire, Ghana, and Rwanda, the African Women Rising Initiative helps local banks and microfinance institutions in designing, establishing, and actively promoting gender-intelligent financial and non-financial products and services better tailored to the needs of women entrepreneurs, with the desired outcome of increased women’s economic empowerment in the selected countries.

Investments under SheInvest are guided by the 2X Challenge criteria applied by the EIB to increase the impact of its financing for gender equality and women’s economic empowerment in developing countries. The 2X Challenge criteria have been endorsed by the G7 development finance institutions, among others. The EIB was the first multilateral development bank to join the 2X Challenge, as well as the Gender Finance Collaborative alongside our development finance partners.

A webinar on “Cost-Effective Alternatives to Microsoft 365 and Google Workspace” was held by Synersoft Technologies.

New Delhi, October 22nd, 2022: Diwali Celebration Series (DCS) on Spartan Poker has some amazing fireworks for all players this Diwali. The highlight of the Diwali Celebration Series was the leaderboard which offered prizes worth Rs. 20 Lakh. The DCS saw a GTD of Rs. 9 CR and an Rs. 9,68,16,230 GTD prize pool crushed. Ujjwal Narwal is the DCS High- 1.5 CR GTD, Main Event Winner, who won prize money of- Rs. 22,18,003 and the Runner Up Gopal Bajaj took home a whopping Rs. 19,75,956. The DCS Highroller 50 Lakh GTD winner is Aayush Arya who won Rs. 12,12,000.

The enthralling 8-day-long series received 153801 entries. Players played from the ₹20 Lakh leaderboard by playing across low, mid, and high stakes. Buhr1085 finished 1st at the HIGH stakes Leaderboard & took home a brand new astral Royal Enfield Hunter 350. Vikhyat Ahlawat finished 1st at the MID stakes Leaderboard & won an iPhone 14. Karan Thakker finished 1st at the LOW stakes Leaderboard and brought home a 256 GB iPad.

Speaking on the success of the series, Mr. Amin Rozani, Group CEO of Quadrific Media Pvt Ltd said, “Spartan Poker enjoys the patronage of poker enthusiasts and hosts India’s biggest online poker community. We at Spartan Poker want to share Diwali with our extensive poker family. The success of the Diwali Celebration Series is evidence of how popular skill-based games like poker are becoming in India. The players’ enthusiasm and curiosity are what motivates us to keep holding these virtual poker tournaments on a regular basis so they may have a larger stage to hone their talents and compete against other poker legends across the country.”

The Diwali Celebration Series is an ode to the customary Indian Diwali celebration and an effort to bring people together to have fun. Poker is a great fit for the occasion as it captures the spirit of Diwali. The Diwali Celebration Series also hosted the ‘Mukkamaar PKO’ tournament which is a charity event. The revenue generated from this event will go towards empowerment and self-defense programs for women. The 20 Lakh GTD DCS High Mukkamaar was crushed with a total of 471 entries and a prize pool of 23.5Lakh. Mukkamaar is an NGO that started in February 2016. Mukkamaar works in collaboration with government education departments, empowering girls through self-defense.

The rate at which the Indian poker market is expanding is astounding as well as freeing, and I am thrilled to be a part of this revolution. The popularity of poker as a skill-based game is growing, making India one of the top five countries in the world for online gaming. As a result, the online poker market is expected to expand at an unfathomable rate over the next few years. Based on this pattern, we are concentrating on using our innovations and world-class technology to meet the demands of a lot more poker players. Added Rozani

Indusind Bank to Raise Usd 150 Mn Loan From DFC to Support Women Entrepreneurs

Bangalore, 22nd October 2022: IndusInd Bank today announced that it has executed a commitment letter with the United States International Development Finance Corporation (DFC) for a loan worth USD 150 Mn. The Bank plans to use the proceeds of this loan to expand the Bank’s microfinance lending for the women borrowers in rural communities of Jharkhand, Uttar Pradesh, and Bihar.

Under this program, IndusInd Bank aims at boosting access to finance for women borrowers, as well as uplift the livelihoods of these women and their families. This project advances DFC and the Bank’s commitment in economically empowering women customers.

Mr. Sumant Kathpalia, Managing Director and Chief Executive Officer of IndusInd Bank, said, “At IndusInd Bank, we are committed to the cause of fostering financial inclusion and making credit available in large swathes of unbanked and underbanked India. This program aligns with the Bank’s philosophy and focus to inculcate gender inclusion and empower the women entrepreneurs. This also marks a significant milestone for the Bank and shows the continued trust of the global investors in the Bank’s focus on sustainable growth.”

IndusInd Bank, a leading private bank headquartered in Mumbai, India had acquired Bharat Financial Inclusion (BFIL) in 2019 embarking on its transformational journey in the microfinance business. These customers are an important segment of the Indian economy, but are often constrained by lack of access to capital. This DFC loan will support IndusInd Bank in increasing its reach and enhance lending to women in the targeted states.

Vested Finance becomes the first US investing platform operating in India to get a FINRA broker-dealer license, brings several benefits to investors

Bangalore, 22 October 2022: Vested Finance, an investment platform that enables Indian investors to invest in the US markets is now, through its affiliated entity, VF Securities, a FINRA-registered US broker-dealer. It is the only Fintech platform operating in India that has obtained a license from FINRA, which is the regulatory body for brokers and dealers in the United States. FINRA is regulated and audited by the Securities and Exchange Commission (SEC). FINRA is dedicated to protecting investors and safeguarding market integrity in a manner that facilitates vibrant capital markets. A government-authorized not-for-profit organization, it oversees more than 624,000 brokers across the country and ensures that the industry performs fairly and honestly. Having a broker-dealer license comes with the following benefits for Vested investors:

Investments through the Vested platform are now under US broker-dealer regulations: Investments through the Vested platform have always been covered under the Securities Investor Protection Corporation (SIPC) insurance through its clearing firm, Drivewealth, and Securities and Exchange Commission jurisdiction. Now that Vested is a US broker-dealer, securities investments through the Vested platform also come under US broker-dealer regulations.

Investors can now access 5,000+ stocks and ETFs via Vested: So far, investors were able to invest in 1,500+ stocks and ETFs through the Vested platform, but with this license, they can now get access to a wide universe of 5,000+ securities on Vested. To get access to all these securities, Vested users with an existing ‘classic’ account can update to the ‘all-access’ account free of cost.

Viram Shah, Co-Founder & CEO, of Vested Finance, said, “First, the broker-dealer license helps us build deeper trust with our customers as investors on our platform now know that they are investing via an entity that is regulated both as an RIA and a broker-dealer in the US. The US regulations ensure that investors can participate in the market with confidence. Further, investors will now have access to a wider gamut of securities on our platform which gives them more investing options.”

This Diwali, gift your loved ones DoubleTree by Hilton Pune-Chinchwad’s handpicked Diwali Hampers

Pune, October 22, 2022: The festival that celebrates light, togetherness, and prosperity is here and it is complete only by indulging in lots of mithai and a basket full of dry fruits with your near and dear ones. To brighten this Diwali, DoubleTree by Hilton Pune-Chinchwad has curated delectably ecstatic Diwali hampers that are not just a sensory treat but a gift of pure love and luxury to add extra delight to your magical celebrations.

These extravagant gift hampers and mithai boxes are available in different options. Curated with elegance, the hampers offer an assortment of artisanal mithais, created to suit every guest’s palate. These premium hampers consist of rich and soulful delicacies starting from dry fruits to mithai, to high-end chocolates, rich herbal tea mixes, fine wine collection, pickled olives, signature cookies, and nutritious protein bars. Adding to the festivities you’ll also find painted diyas nestled among these goodies. Every hamper is an embodiment of richness and has a festive element laced in it.

The hamper options available are the Joyous Diwali Hamper, Ecstatic Diwali Hamper, Seasons Diwali Hamper, Euphoric Diwali Hamper, and Boxes of Sweetness.

Make this Diwali a festival of prosperity by spreading happiness, joy, and cheer with your loved ones and gift them DoubleTree by Hilton Pune-Chinchwad’s exquisite Diwali hampers.

Hiiraan’s Patisserie & Bistro Kolkata Grills up Tantalizing International Flavours this Diwali

Kolkata, 22 October 2022: Diwali celebrated with much pomp and glory at the end of autumn in India, is popularly known as ‘the festival of lights’. As bit by bit, every corner of our beautiful country lights up – with diyas, with the sparkle of a firecracker in the sky and with the brightest of smiles. With the advent of Diwali, an explosion takes place – of unadulterated joy, of love, of familial bonds, of friendships – old and new. Every moment becomes special – whether it is the entire process of cleaning, shopping, or decorating the house. Everyone comes together, sometimes from different corners of the world, to celebrate this festival of goodness.

To make Diwali Khushiyon Waali for customers, Hiiraans Patisserie & Bistro is offering a Diwali Special Menu. A unit of Byepass Dhaba, Hiiraans Patisserie & Bistro is an excellent family eatery visited by thousands of foodies every year, who ended up liking its vast and comfortable seating area, ambiance, vibrant surroundings, and the quality of delicacies served.

Mr. Abhik Saha, spokesperson on behalf of Hiiraan’s Patisserie & Bistro said “The trend of fusing ethnic flavours creatively is widely gaining prominence today. The customers in Kolkata have become extremely receptive to the different flavors and have developed a great fondness towards it. Hiiraans Patisserie & Bistro, Puja Special Menu, thus, aims to appease their evolving palates and showcase an array of the most popular flavors to them. We are also certain to take visitors on a culinary sojourn with the new festival.”

Hiiraans Patisserie & Bistro introduced a Diwali special Menu that embraces the hottest global ethnic street flavors. The Special Menu, Stuffed Corn Capsicum Bun (Rs 50/-), Chicken Mushroom Crostata (Rs 60/-), Lemon Gruffins (Rs 70/-), Bolillo Vegan Bread (Rs 40/-), Korean Bun (130/-), English herbs Focaccia Bread (Rs 100/-) and Cheese and herb Focaccia Bread (Rs 100/-) draws inspiration from the spice, seasonings and sauces of popular foods, found around the world.

AP CM YS Jagan Reviews Irrigation Project Works in the State

Amaravati, Andhra Pradesh, 22 October 2022: Andhra Pradesh Chief Minister Y S Jagan Mohan Reddy has directed the water resources department officials to prepare Standard Operating Procedures (SOP) for the maintenance of lift irrigation schemes in the state during the review meeting in Tadepalli on Friday.

Chief minister Jagan asked the officials to identify the good practices followed by other states regarding implementing lift schemes and work on it.

“The government is paying the electricity bill, and appropriate measures should be taken to educate and train them so that the management can run effectively under the supervision of the farmers,” said the Chief Minister.

Reviewing the progress of the Polavaram project works, the Chief Minister discussed the work plan to be undertaken in the area affected by erosion in the ECRF Dam.

Noting that the flood is continuing in the Godavari, the officials said there are currently two and a half lakh cusecs of flood water. Officials said the tests would start in mid-November to confirm the conditions in the erosion area and the strength of the diaphragm wall.

Officials said that the lower cofferdam would be completed while these tests are being conducted. In the meantime, CM Jagan directed to focus on completing relief and rehabilitation works up to 41.15 meters as prescribed in the order as a priority in R&R works.

Explaining the continuous flow in the Godavari, the officials said, “Andhra Pradesh has witnessed the highest flood since 1990 with 25.92 lakh cusecs on July 18. Further, the water flow was 15.04 lakh cusecs on August 14, 15.92 lakh cusecs on August 19, and 13.78 lakh cusecs on September 16.”

In the background of heavy rains, the reservoirs have about 90 percent water storage despite the plug cushion.

“The process of tenders for lift irrigation works from Gotta Barrage to Hiramandalam Reservoir has started. Arrangements are on for the foundation stone laying in December,” said the officials.

Measures have been taken to restore the works of Mahendra Tanaya on the orders of the Chief Minister with the revised estimates of Rs.852 crores. The officials said that they are finalizing the tender process soon.

The Chief Minister directed the officials to complete the remaining 3.4 km of tunnel works in Veligonda Tunnel-2 as soon as possible and to prioritize the construction of the barrage below the Prakasam barrage in Krishna River.He added that special attention should be given to managing the reservoirs and water projects besides hiring the necessary staff to carry out regular maintenance works.

Experience fine standout dishes at Babu Culture this Bhai Phonta

Kolkata, 22 October 2022: Bhai Dooj or Bhai Phota observed on the last day of Diwali is a ceremony symbolic of the brother-sister bond. Amidst all the diyas, fireworks, Diwali savouries and revelry, this occasion is celebrated where sisters invite brothers to perform aarti followed by a sumptuous meal. In return, the brother blesses the sister and exchange gifts.

There’s nothing better than good old Bengali food to celebrate the bond of siblinghood. The selection of Dishes in our Bhai Phonta Special Thali makes sure Bhai and Bon both get their favourites on their plates. Babu Culture presents Bhai Phonta Special Thali to celebrate the occasion of Bhai Dooj. On offer will be a variety of Bengali dishes that includes names like Bhetki Fish Dry, Thakur Barir Shukto, Dhakai Sorshey Ilish and  Mutton Kalo Bhuna among others, will remind the flavours of home, but with a gourmet twist. With specialities like Bhapa Doi and Misti Paan to finish off your meal, you will be leaving with a full belly and a rekindled bond.

Speaking on the occasion, Mrs. Mridula Mazumder the owner of Babu Culture said, “Babu Culture is at the cutting edge of the culinary city. Our goal is to evolve the Bhai Phota Special Menu by striking a balance between continuing to serve our loyal guests and attracting new ones. We want to keep the food fresh and interesting for our diners. And we want to give our guests a chance to try something different but we want them to know that they can still find their old favorites here. We are very excited to present our speciality and hope you all are going to love it.”

Sumptuous Thalis have been specially prepared for the festival. For Bhai Phonta Babu Culture have come up with a special premium package at only Rs. 1299/- which includes lip-smacking dishes starting with a welcome drink – Aam Panna then Bhetki Fish Dry, Salad, Luchi, Narkel diye Cholar Dal, Basmati Rice, Thakur Barir Shukto, Elish Macher Matha diye Kochu Shaak, Kancha Lanka Aamshatto Polao, Dhakai Sorshey Ilish (1 pc), Mutton Kalo Bhuna (2 pcs), Chutney, Papad, Bhapa Doi, Rosogulla and Misti Paan.

The standard thali at only Rs. 899/- includes Welcome drink – Aam Panna, Bhetki Fish Dry, Salad, Luchi, Narkel diye Cholar Dal, Basmati Rice, Thakur Barir Shukto, Elish Macher Matha diye Kochu Shaak, Kancha Lanka Aamshatto Polao, Jumbo Chingri Malawi Curry (1 pc), Mutton Kalo Bhuna (2 pcs), Chutney, Papad, Bhapa Doi, Rosogulla and Misti Paan.

The basic thali at only Rs. 750/- includes a Welcome drink – Aam Panna, Bhetki Fish Dry, Salad, Basmati Rice, Thakur Barir Shukto, Macher Matha diye Dal, Chanar Dalna, Kancha Lanka Aamshatto Polao, Papda Macher Tel Jhal (1 pc), Mutton Kalo Bhuna (2 pcs), Chutney, Papad, Bhapa Doi, Rosogulla and Misti Paan.

About Babu Culture: The dream destination for the lovers who celebrate the Bengali Culture and Tradition is started by Mrs. Mridula Mazumder a mother-daughter duo, their first time in the city. Babu Culture was launched in 2022 with an 850 sq feet sitting area for 50 visitors.