Archive: August 25, 2022

Saif Ali Khan’s ‘House of Pataudi’ unveils its first store in Bengaluru ahead of the much-awaited festive season

HOP image 1

Bengaluru, August 25, 2022: Saif Ali Khan’s House of Pataudi (HoP), one of the most loved ethnic and occasion wear brands of the country, has unveiled its first store in Bengaluru’s Phoenix Market City. The sprawling store offers customers the opportunity to experience the exuberant collection from the brand, which not only exudes style, but also narrates the rich legacy of the Pataudis.

Saif Ali Khan’s House of Pataudi

Ahead of the much-awaited festive season, the HoP store will serve customers with a range of styles and designs across fashion and footwear, along with other curated designs and native crafts. It hosts the brand’s smart everyday ethnic line, Rozana, along with its exquisite festive collection called Jashn and the extravagant wedding range, Riwayat. The core design of the collection comes from the rich traditions of the royal family of Pataudi, among other crafts and designs which are in accordance with the brand’s aesthetics and language. Working with the finest craftsmen, the brand enables shoppers to access crafts like, Kantha, Kashidakari, Mirror Work, Gota Patti and traditional Indian fabrics like Kota and Banarasi brocades, to choose from.

Spread across 1500 sqft, the outlet has been designed in collaboration with Studio 9491, giving consumers an immersive shopping experience. It echoes the culture and heritage of the Nawabs, drawing inspiration from the Royal Pataudi Palace, as well as unique Indian heritage architecture. The brand is also looking at expanding in multiple cities through similar stores.

Operating in the bridge to luxury (BTL) and premium segments, House of Pataudi currently offers Myntra customers a curated range of 2500-3000 styles in apparel, footwear and home segments. Over the years, the brand has established itself as one of the leading players in the men’s ethnic wear space and has consistently been among the most sought-after brands on the platform. The upcoming festive season will create ground for ‘House of Pataudi’ to cater to discerning Indian shoppers who value authentic experiences and nuanced aesthetics, all at an attractive starting price of ₹1500.

Commenting on the initiation of the launch, Saif Ali Khan, said, “This is an important milestone in ‘House of Pataudi’s’ journey so far as we begin a new chapter with our store launch. I am extremely delighted to witness the brand’s growth thus far and proud of its achievements. Our patrons are in for a treat with some exquisite designs this upcoming season. I urge everyone with a penchant for ethnic wear to visit us at Phoenix Market City in Bengaluru and subsequently in some of the other cities where we are coming up next.”

Talking about House of Pataudi’s store launch, Manohar Kamath, CXO and Chief – Myntra Fashion Brands, Myntra, said, “As one of the leading Indian wear brands on the platform, House of Pataudi has been synonymous with all things magnificent and opulent. The brand’s exquisite designs and intricate craftwork continue to gain popularity amongst our shoppers. It has been a heartening experience to witness the evolution of the brand as it explores multiple facets of the customer shopping journey.’’

Speaking about the launch, Afsar Zaidi, Founder and Enabler, Exceed Entertainment, said, “People’s love and admiration for House of Pataudi over the past 3 years has been a tremendous source of energy for us. It is a testament to the classic ethnic fashion style which has been part of our Indian culture. The Indian heritage, tradition and ethnic fashion statement is what our brand propagates and the styles, cuts, designs are all what have been part of our country for centuries. It is humbling to see this milestone taking shape at such an early stage in our brand’s journey. We are certain that this will serve as a channel for shoppers to sample the unique collection besides getting a chance to feel the Pataudi legacy. We will continue to look at growing our experiential presence in new cities and towns for our discerning audience to experience the opulence of the Pataudi heritage.”

Dell_Technologies _ Logo _ PNG

The Challengers: Nurturing a vibrant landscape with digital prowess

India, August 25, 2022: Dell Technologies, in collaboration with Network18, launched the Challengers campaign last year to honor companies that have reimagined their growth story through a digital lens. The campaign’s goal was to recognize the agility and innovation displayed by small businesses in India over the last few years. This year-long campaign, powered by Intel, will culminate at The Challengers Awards, which will felicitate IT innovators among Small Businesses who #StopAtNothing.

Commenting on digital adoption in India, Swati Mishra, Director and GM Small Businesses Dell Technologies India, notes, “In the past few years, India’s small business landscape has undergone a significant transformation, and it’s amazing to see how they’ve embraced technology widely to ensure business continuity. Before COVID, only 29% of SMEs adopted new technology; today, that percentage is 40%. Even though the difficulties these companies face are distinctive, Dell Technologies is dedicated to supporting them by facilitating their journey toward digital transformation”.

On the #StopAtNothing attitude of small businesses, Binoy Prabhakar, Editor, Moneycontrol said these businesses have limited resources, which means the entrepreneurs wear many hats. “How they have adapted to change by using technology to their advantage should be celebrated,” he said.

India’s vibrant landscape of micro, small and medium businesses contribute approximately 30% of the Indian GDP. The journey to support the digitization of this boundless sector has taken the first step in the form of The Challengers campaign. For over a year, Moneycontrol and Dell Technologies curated resources enabling businesses’ technological advancement. Credible information regarding pertinent issues that affect small businesses is made available on the microsite, including cybersecurity, strategies to recover from the pandemic, dealing with changing customer expectations, and how technology can help navigate away from such upheavals.  The campaign chose webinars as a medium to listen to what entrepreneurs had to say. The same efforts brought together experts who could guide stakeholders and share information MSME can benefit from.  From the many stories of resilience, Moneycontrol is proud to showcase stories of success that inspire.

Resilience and ability to transform using digital prowess are worth awarding. The Challengers campaign kept nominations open during the length of the campaign. Six nominee categories saw over one hundred small businesses qualify for an extensive evaluation. Independent curation by our process partners will declare the winners at a grand awards ceremony in New Delhi on 25 August 2022.

The Challengers is a landmark initiative to nurture India’s vibrant landscape of small businesses. For more information, please visit https://www.moneycontrol.com/msite/dell-stop-at-nothing/challengers-awards.

Romeo Vs Juliet_END CARD_DATED

Colors Bangla presents the World Television Premiere of Romeo vs Juliet

Get ready for a rom com as Colors Bangla brings to screen the World Television Premiere of Romeo vs Juliet special partner Dear Lotteries on 28th August at 2 pm.

Produced by Eskay Movies the movie is about Romeo, an unruly youth in his local village who goes to London after seeing his dream girl on Facebook to win her heart. The film stars superstar Jeet and the beautiful Mahiya Mahi. Released few years back, the movie will be aired for the first time on television on Colors Bangla. The film has been directed by Ashok Pati and Abdul Aziz and has been shot in the beauty of London locations. For the first time, Indian actor Ankush Hazra and Mahiya Mahi has been paired up for the romantic comedy. The film’s soundtrack was tuned and composed by Pritom and Emon Saha. Bangladeshi actress Mahiya Mahi debuts in the Bengali industry with this film.

Ankush and Mahiya play the gen next of two warring families. Romeo a young man of a village in an attempt to get rid of a marriage proposal lies to his entire village by saying that he loves somebody called Juliet who lives in London. He ends up being the bodyguard of Juliet after saving her life twice from the goons. Situations take a turn for the worse with lies, treachery and betrayal threatening the budding love story.

Ankush Hazra and Mahiya Mahi starrer Romeo vs Juliet will be aired on Colors Bangla Cinema subsequently on 11th September. The show will be heavily promoted on air and on social media for better reach and engagement.

Watch Romeo vs Juliet on 28th August at 2 pm only on Colors Bangla!!

ET Money

ET Money’s India Investor Personality Report 2022 decodes investors minds

New Delhi, 25th August 2022: ET Money, one of India’s largest Mutual Funds apps & fastest growing Investment Advisory Platform, recently released an exclusive report titled “India Investment Personality Report 2022” that looks into the minds of lakhs of investors. The insights have been drawn from their unique feature of Investor Personality assessment that assesses investors’ on four key parameters of risk tolerance, loss aversion, financial mastery, and overconfidence levels and draws a map of their unique investor psyche.

The assessment gives investors 8 unique Investor Personality tags that are closest to the type of investor they are. The report reveals that the majority of Indian investors are Strategizers (35%) – a type of investors who are action takers willing to take calculated risks. This is followed by Explorers (31%) – investors who are smart and, at times, overconfident risk takers.

The other investor personality types – Protector, Analyzer, Seeker, Adventurer, Researcher, and Observer- constitute the country’s remaining 34% of investors.

As per the report, Indians have an average risk tolerance range between 52 and 81 which means they are comfortable taking a decent amount of risk when it comes to investing. While high-risk tolerance can deliver good outcomes over the long term, the report also shows that investors with low-risk tolerance are also investing heavily in equities, indicating risk-taking capacity is being ignored. The report further indicates that the majority of Indians have low comfort levels with respect to incurring losses. Yet they are taking high risks, which is bound to make them uncomfortable during market volatility.

Interestingly, as per the report, Indian investors with high financial mastery are making strategic lumpsum investments along with their ongoing SIPs as opposed to investors with lower financial mastery who are sticking to only SIPs. Further on the positive side, women investors are seen to be more organized and well-planned, which is evident with them having a higher share in personality types of Strategizers and Researchers compared to men.

Commenting on the release of this exclusive report, Mukesh Kalra, Founder and CEO of ET Money, said, “Your investment biases impact how your money grows. And being aware of these biases can help you make smarter investing decisions. The ‘ET Money India Investment Personality Report 2022’ helps us look at the real-time situation, i.e. Indian investors are blindly chasing returns without considering their risk tolerance. Making better decisions starts with decluttering your thoughts and seeing what is driving your investment decisions. That is one major reason why ET Money Genius, our flagship offering, first understands users’ personality type and then recommends portfolios which are in-line with their risk tolerance levels. The report shows that investing decisions among Indians are driven by high returns and market rush, and there is a need to counteract this widespread behavior. ET Money Genius, a membership service, in this case, can assist investors in understanding their investment objectives and build portfolios that are highly optimized”.

Nickelodeon No.1 Kids' Network

Nickelodeon continues to dominate as India’s No.1 Kids’ network

25th August, 2022; Mumbai, India: Engaging young viewers with indigenous stories and adorable characters, India’s leading Kids’ entertainment franchise, Nickelodeon continues to take on the leadership mantle as the most preferred and No 1 kids’ entertainment franchise in India. Riding on the triumph of its diverse IPs, the Nickelodeon franchise continues to have a soaring reach of over 44 million kids’ each week, enjoying the highest viewership market share of 31% (YTD) within the category. The franchise also leads across co-viewing Target Groups, establishing the love for the brand amidst kids and their families alike. The pioneering kids’ network further continues to top the charts with Nick leading the category with a 15% market share. Boasting of the largest repository i.e. over 900 hours of homegrown content in the country, all Nickelodeon characters from Motu Patlu to now the Bhoot Bandhus have each gone on to become icons of today, making the Nickelodeon franchise an integral part of every kid’s daily lives.

Nina Elavia Jaipuria, Head, Hindi Mass Entertainment & Kids’ TV Network, Viacom18
Nina Elavia Jaipuria, Head, Hindi Mass Entertainment & Kids’ TV Network, Viacom18

Speaking about the category leadership and the responsibility that comes with it, Nina Elavia Jaipuria – Head, Hindi Mass Entertainment and Kids TV Network at Viacom18, said, “Kids have come out of a very difficult and daunting period and are slowly adapting to the post covid realities of going back to offline learning and having more social interaction. As a responsible storyteller, Nickelodeon has always been there for kids through these tough times, nurturing and inspiring them through our stories and characters who have become their best friends and confidantes. We are committed to taking kids into a world filled with fun, imagination, and laughter, making sure they are stress-free and in high spirits. It is this deep understanding and connect with kids who are at the centre of our universe that has allowed us to garner immense love from them as well as the trust of their parents.”

She further added “Responsible fun entertainment and putting kids first is the resultant patronage received from kids and parents, has also made us a preferred partner of choice for advertisers who are also seeking to meaningfully engage with children and their families.”

Stories and Entertainment Unlimited: Nickelodeon has grown from strength to strength owing to the robust programming strategy and the launch of 11 successful differentiated IPs across genres ranging from chase action, fantasy, and magic to slice of life. Each IP and character has established an everlasting bond with kids such that 5 characters from the Nickelodeon franchise are amongst Top 10 in the Ormax Small Wonder February 2022 report on kids’ favourite characters. Reinforcing its commitment as the undisputed leader of the kids’ genre, the franchise will continue to entertain kids with immersive stories of their favourite characters in the months to come that will include all-new episodes of Chikoo aur Bunty, Golmaal Jr., and Motu Patlu as well as the movie premiere of Motu Patlu and the first mini-movie premiere of Chikoo aur Bunty on Nick and new episodes of Shiva, Bhoot Bandhus, Ninja Hattori and Pakdam Pakdai along with the movie premiere of Rudra on Sonic.

Engagement and Innovation unlimited: Serving young audiences with innovative initiatives and high decibel engagement, Nickelodeon continues to provide kids with unmatched, money can’t buy experiences. As a category first, Nickelodeon hosted the screening of KCA in the Metaverse on Decentraland by keeping the environment safe and kid-friendly. The annual pro-social initiative Together for Good (TFG) sought to help address mental health issues that came as a result of the Covid-19 pandemic. With the core thought that Kids and Stress do not belong together, TFG urged kids to #TakeABreak to shed their stress away. In an attempt to empower kids and promote physical and mental well-being of India’s younger generation, Nickelodeon also partnered with the Ayush Ministry for its flagship campaign, #YogaSeHiHoga. Most recently Nickelodeon teamed up with United Nations to empower kids in the most meaningful way for its #OnlyOneEarth initiative.

As we enter into the festive season, Nickelodeon along with our digital destination Voot Kids is all set to spread the cheer bringing the best of content and experiences across screens for kids across the nation.

Ranchi's Shatrunjaywins the Jharkhand State Table Tennis Under-19 Men's Singles title

Ranchi’s Shatrunjaywins the Jharkhand State Table Tennis Under-19 Men’s Singles title

Ranchi, August 25th, 2022: The achievements made in the field of sports at the national and international levels have always made the nation proud. The country has made great progress every year in the field of sports, and there are many budding players coming up in various sports who want to move ahead with their hard work and dedication. One such table tennis player from Jharkhand’s Lalpur, Ranchi is Satrunjay Chakraborty, who recently won the Under-19 Men’s Singles title in the first Jharkhand State Table Tennis Championship held at the JRD Tata Sports Complex. This victory goes to M3M Foundation’s ‘Lakshya’ program with his dedication and hard work, with the support of which he achieved this victory.

On this occasion, Satrunjay said, “There is an atmosphere of happiness in the family. I also thank M3M Foundation for their support as they also owe a great thanks behind this performance. I am fully focused on taking part in the big tournaments ahead. “

Congratulating Satrunjay on this victory, Dr. Payal Kanodia, Trustee, M3M Foundation said, “First of all, many congratulations to Satrunjay Chakraborty for this victory. The target program we started in March 2022 is now showing its results. We all know that Priyanka Kewat has won the International Wushu Championship in Georgia, I am happy to share that Shivraj Bhosle recently won the runner-up trophy in the Under-16 category in the All India Tennis tournament organised by the All India Tennis Association in Gurgaon. Shivraj is our youngest trainee and is only 12 years old now. At the State Level Table Tennis Tournament in Ranchi, our trainee Satrunjay Chakraborty won the Under-19 Men’s title and finished runner-up in the Men’s category. All these achievements prove the usefulness and success of the Lakshya program being run under the M3M Foundation. The idea with which we started the Lakshya program as an institution makes us committed to taking the budding talent to the national and international level. “

Satrunjay started playing after seeing Sharad Kumar, one of the best players in India, and he considers him his role model. Satrunjay Chakraborty is currently a member of a club in Ranchi. But due to financial problems for the best training, they sometimes have to face problems. For such needy sportspersons, an organisation called M3M Foundation of Gurugram has come forward and provided a scholarship under its ‘Lakshya’ program to help fulfill Satrunjay’s dreams. He is now concentrating on his game without any challenge. The objective of M3M Foundation is to provide scholarships under the Lakshya program to such Indian players who have excellent performances in the game but are unable to progress due to poor financial conditions.

M3M Foundation, the philanthropic arm of the M3M Group, is working towards bringing about equitable development with the vision of Ujwal India. Its major areas are education, the environment, health, disaster management, and socio-economic development. The Foundation believes in adopting an innovative approach to address social issues by developing a self-sustaining program.

nurture catalist logo (1)

nurture.farm launches its Incubation Program ‘Catalyst’ for startups in the Agri-tech space

Mumbai | 25 August 2022: The Ag-tech industry has grown leaps and bounds in a short period, with several startups venturing into the space. However, they require guidance, mentorship, and access to resources to build a viable business. Against this backdrop, nurture.farm, India’s largest and leading ag-tech company is on a quest to build a resilient and sustainable farming ecosystem through tech-led solutions, and has launched its incubation program – Catalyst – to help agri-tech startups sustain themselves and expand further.

nurture.farm Catalyst will help agri-tech startups collaborate with key stakeholders across the agricultural ecosystem, gain capital for sustenance, test their products or solutions at scale, and gain access to infrastructural, knowledge and human resources. The program will offer its incubatees a wide spectrum of support to enable them and accelerate their growth journey. This incubation program focuses on nurturing the growth stage, pre-revenue, seed-funded, or angel-funded startups. It intends to support, collaborate and champion these startups as they break new grounds.

By partnering with nurture.farm, the startups can benefit from its experience, tap into their rural network, leverage industry connections, and the goodwill the company has garnered over time.

Dhruv Sawhney, Business Head & COO of nurture.farm, said, “Agricultural productivity is at an all-time low. Food security is at risk, with an ever-growing population set to reach 10 billion by 2050. In addition, pests, diseases, and natural calamities destroy more than 40% of annual production, thus resulting in an annual loss of over USD 108 billion due to damaged or lost crops.

nurture.farm has built digital highways to connect the heartlands of India by building robust technology platforms, Agri e-commerce marketplaces, market linkages, supply chain networks, advisory services, financial solutions, and shared economy models. The need of the hour is for the industry to come together, pool resources, exchange information, and share learnings to foster growth and scale quickly.

As we look at the various problems in the Agri industry, we realize that we need to pave the way for other Agtech startups to drive innovation & change. These budding startups can leverage our ecosystem, test their solution offerings at scale to establish a product-market fit, and help solve the challenges for the farmers, the Agri ecosystem, and the planet. The time to act is now, and our incubation program ‘Catalyst’ is another step toward achieving the same. We need to start focusing on fostering sustainable agricultural practices and work to integrate technology in this sector to solve the problems.”

Aspiring startups can apply for the program on nurture.farm’s website. Our knowledge partners include organizations like UPL, NPP, Advanta, and Decco. An experienced panel of experts from the agricultural industry will review each application, mentor startups, and help them grow. The program will accept entries until 31st March 2023.

Gruhas Aspire

Proptech Accelerator Gruhas ASPIRE Announces First Cohort

Hyderabad, India, August 25, 2022: Gruhas ASPIRE, a start-up accelerator focused on high-potential Proptech start-ups in India, has announced its inaugural cohort. Selected start-ups benefit from the accelerator’s support, which includes market expansion and access, business model refinement, branding and marketing, hiring, and 1:1 mentoring.

A partnership between Gruhas Proptech Fund, DLF Family Office, and Anthill Ventures, Gruhas ASPIRE (Accelerating Sustainable Proptech in Real Estate) chooses start-ups from four Proptech streams:

Construction Management
Property & Asset Management
New Materials and Technologies
Investments and Financing

Commenting on the need for investments and scaling support in these areas, as well as the exciting potential of the cohort, Abhijeet Pai, co-founder of Gruhas Proptech Fund, said, “There is no doubt about the continued demand for construction in global markets. However, we need to invest in sustainable solutions at the same time. Our quest at Gruhas is to bridge the gap between the infrastructure needs of developing markets and the sustainability goals set out by the Paris agreement. This can only happen through the use of innovative technologies and sustainable materials. We believe India has the brightest minds and markets for leading this change and we at Gruhas ASPIRE firmly back this cohort which represents the diversity and high potential of the country. We are excited to support such inspired founders to realise their vision.”

Start-ups in Gruhas ASPIRE’s first cohort include: 

Modcave- a shelter-tech start-up that manufactures innovative prefabricated, modular, temporary shelters that can be deployed anywhere. Modcave’s design allows the shelter to be compressed by 4x, enabling a 90% reduction in logistics and storage costs.https://modcave.in

Realiti.io- an integrated solution that empowers real estate brokers to create and manage their digital presence and collaborate with other brokers through a managed service. The service ensures the fulfilment of demand and supply and a 40%reduction in time from lead-to-sale.https://www.realiti.io

Safearth– India’s fastest-growing, fully integrated platform for solar projects, Safearth encompasses procurement, EPC, as well as financing support for projects of anysize. The start-up has already captured 6.67% in the C&I Rooftop Solar space and 5% In the overall distributed solar market in India.https://www.safearth.in

Settl- a new-age proptech start-up that is reimagining the co-living experience for urban professionals through data-driven models for property selection and differentiated community engagement. https://thesettl.com

SustVest- a sustainability fintech platform that enables retail investors to help finance India’s growing renewable energy demands through fractional ownership of solar projects. https://www.sustvest.com

Tellus Habitat–a start-up that is working to solve India’s water shortage issue through its proprietary decentralized wastewater treatment machine that can be installed in any home. The machine is scalable to a community and municipality-leveland reduces water use by 40%.

Zerund- a sustainable construction materials start-up that captures and converts waste plastic into high-grade, lightweight bricks that are 15% cheaper and 45% lighter than the industry standard. https://www.zerund.com

A fast-growing segment proving attractive to investors due to the scope for disruption through innovation and technology, Proptech is reshaping the face of the Indian real estate sector, a fact that Rahul Talwar of the DLF Family Office understands very well. “Construction is the biggest industry in the world, representing 13% of global GDP. But the sector has only seen a productivity growth of 1% in the past two decades. In addition, buildings and construction are responsible for 20.7% of global GHG emissions. I am happy to collaborate with Gruhas and Anthill and assist these innovators in their growth journey through Gruhas ASPIRE.”

Sailesh Sigatapu, Partner, Anthill Ventures said, “Our mission is to offer startups a speed scaling ecosystem that helps accelerate their growth while building a profitable business model. We do this by establishing a robust product-market fit from the outset and refining their business model before helping them build a measurable plan for sustainable scale. By offering a combination of focused mentoring, knowledge sessions, and capital, we provide founders with a space to bring their vision to life while ensuring that their idea is commercially viable and financially sound. We are committed to helping each cohort not just reach but exceed its potential.”

Anthill Ventures, an early-stage fund and a speed-scaling ecosystem for start-ups specialises in health, media, consumer, and urban tech. With Gruhas ASPIRE, the firm is expanding the reach of IndusX, its urban tech &sustainability program, and helping the seven proptech companies in the cohort brainstorm ideas, implement plans, and track goals.

Odysse Adopts Advanced IoT Technology in EV’s

Odysse Adopts Advanced IoT Technology in EV’s

National, 25th August 2022: Odysse Electric Vehicles announces an upgraded version of its IoT-enabled vehicles which provide real-time information and play an indispensable role in offering vehicle data. The advancement also measures absolute and relative parameters such as speed, acceleration, and braking pattern to provide recommendations for improved performance and lower maintenance.

The EV manufacturer has also introduced geofencing and immobilization in the vehicle to improve security and reduce the safety related risks. The IoT-enabled EV will also improve the overall user experience by making them aware about the money & CO2 saved by driving an EV compared to an ICE vehicle.

Given the additional features in the Electric Vehicles, Odysse has further expanded their presence in the influential metropolises, including their second showroom in Chembur- Mumbai (Maharashtra), Bhopal (M.P.), Agra (U.P.), and Vidhisha (M.P.), bringing the total number of dealerships to over 60. The new dealership intends to educate customers and respond to inquiries, including at-home charging options and set expectations.

Mr. Nemin Vora, Chief Executive Officer, Odysse Electric vehicles Private limited, said, “We’re thrilled to share our extended dealerships in India’s four major cities. These dealerships will aid to build a strong brand and customer bond throughout the country. Given our commitment to a sustainable ecosystem, we selected these locations based on their benefits to both business and the environment. Our main priorities will always be customer service, safety, and technology and we consistently strive toward achieving them.

We currently have 60+ dealerships and intended to have over 100 dealerships across India by March 2023. In addition, we have planned our product launch for September focusing on B2B clients.” he further added

veau Console with a mirror

The Great Eastern Home’s Art Nouveau collection

Art Nouveau (“New Art” in French) was a popular art style from the early 1890s. Art Nouveau is a design, architecture, and visual arts movement that was prominent in the early 20th century and continues to have an impact on interior design today.

The Great Eastern Home is renowned for housing furniture from all around the world, and has many Art Nouveau collectibles. Art Nouveau furniture pieces display long, sinuous lines that flow and curl in natural ways. This linear style was influenced by the flattened space and flowing lines of Japanese art, which was a popular influence among artists at the time. In Art Nouveau, the lines are often in the form of whiplash curves, long curved lines that extend out, then bend back on themselves.

The furniture is created with hardwoods, especially walnut, oak, and exotic hardwoods such as teak. Art Nouveau artists used a unique process of inlay, in which small pieces of different-colored hardwoods and other natural materials are cut out and pieced together to form a flat, ornately decorative surface. Many furniture pieces also incorporated elegantly curved and bent metals.

The Art Nouveau collection from The Great Eastern Home includes chairs, consoles, vases, lamps, and more. With its spectacular interior options, Art Nouveau furniture and design is still a favourite among homeowners. Make the most of your space by adding an exquisite Art Nouveau piece of furniture from The Great Eastern Home to furnish a pleasant space.