Archive: November 1, 2021

C Com Digital charting new frontiers

Mumbai: C Com digital a full-service techno digital marketing agency is now breaking new ground by expanding its service portfolio and coverage of global markets. The COVID-19 pandemic was tackled by C Com Digital as an opportunity and the company has made significant operational gains in recent times. Widening its scope, C Com Digital has progressed from being an ‘digital marketing execution agency’ to become ‘Marketing communication and digital marketing strategists’ at an international level.

In recent times, businesses across industries and geographies had to deal with an unprecedented challenge to their growth and survival. As customers increasingly went into isolation and activities shifted online, it became imperative for brands to amplify their digital presence and strengthen online communication. The need today is to engage the audience in a manner that impacts them positively and adds value to their lives. Brands across the world are eagerly working to get the right mix of impact, intent, and social relevance in their messaging.

Sensing this digital transformation trend and the needs of new normal of marketing, C Com Digital created solutions that helped it expand its operations geographically. The company has now evolved from being a digital marketing execution agency to the holistic role of communication and marketing strategists for international clients.

Speaking about this, Chandan Bagwe, Founder and Director, C Com Digital, said, “Since early 2020, we have seen global businesses pivot their marketing strategies and approaches to respond to their audience’s needs and aspirations. As a company that has built a high impact combination of creativity and advance technology driven marketing solutions, we leveraged this opportunity to refine and scale our expertise in customer targeting through data analytics, devops and marketing strategy across geographies. Since we already had a good exposure to global markets such as USA and UAE apart from our pan-India presence, I have now decided to personally lead our global expansion strategies with our offices in New York (USA) and Dubai (UAE) where C Com Digital LLC, USA will be represented by our strategic partner, Silver Cloud Digital. Going beyond the highly effective execution support, we will now be offering holistic services to our clients by helping them develop marketing and technology strategies that will achieve desired personalization and impact. Our aim is to make C Com Digital a globally reputed brand in its vertical in the years to come.”

C Com Digital specializes in building brand narratives and provides superior business driven marketing communication support to its clientele across industries such as Healthcare, Edu-tech, Pharma, Food & Beverage, Retail, Hospitality, Foundations and E-Commerce verticals.

FourKites Accelerates Global Expansion with Addition of New Executive Leaders in APAC

Mumbai — FourKites, provider of the world’s leading real-time supply chain visibility platform, today announced plans to expand its operations in India, including the appointment of two new executive leaders to its APAC leadership board. The company has appointed two growth leaders — Ms. Rashi Jain as Managing Director and Mr. Sriram Nagaswamy as Vice President, Engineering — to accelerate FourKites’ strategic global expansion and drive cutting-edge innovation from the company’s Engineering headquarters in Chennai.

FourKites pioneered real-time supply chain visibility in 2014 and has since built the world’s largest platform to track shipments across every mode of transportation, including road, rail, ocean, air, parcel and courier. Since that time, the company has expanded beyond transportation visibility, and is now the most comprehensive end-to-end supply chain visibility platform on the market, providing total transparency — down to the SKU level — into yards, warehouses, retail stores and beyond. Powered by data from 2 million daily shipments, FourKites uses machine learning to accurately predict exact times of arrival and helps leading brands lower their operating costs, improve on-time performance and create better customer relationships.

After revolutionizing the American and the European market with its real-time visibility solutions, FourKites is now poised for its next phase of rapid global expansion. Over the next six months, the company plans to add over 100 engineers in India across various skill sets, including front end, OCR, back end, NLP, AI and DevOps. Already, FourKites has over 250 people in India across Engineering, Product and Operations.

Mr. Sriram Nagaswamy, Vice President, Engineering, FourKites
Mr. Sriram Nagaswamy, Vice President, Engineering, FourKites

Commenting on the appointment of these growth leaders and growth in India, FourKites said, “India remains the core of our overall business growth as we build toward the future and continue to develop industry-first solutions in the supply chain visibility space. From our inception, our technology powerhouse in Chennai, equipped with the region’s top technology professionals, has been instrumental in the success of our mission across over 175 countries worldwide. As we scale to become truly a global company, we are expanding our leadership team with individuals who have the deep industry insights and technical expertise essential for supporting our business through this hyper growth phase. Congratulations to Rashi and Sriram, who have exhibited exceptional leadership and innovative thinking throughout their career to date.”

Rashi Jain comes with over 15 years of industry experience in global supply chain management, logistics and procurement across the manufacturing and automotive verticals. Rashi is an alumna of BITS Pilani and worked in diverse roles in the US and Asia Pacific after her MBA from the Tuck School of Business at Dartmouth, USA. As the Managing Director at Fourkites India, Rashi will lead strategic capabilities for India operation and execute strategic imperatives that are integral to achieving FourKites’ vision of connecting global supply chains.

Sriram Nagaswamy started his Engineering career in Chennai over 20 years ago, and he has deep experience in all facets of the industry, from signal processing, video compression and computer vision, to machine learning and SaaS delivery. As vice president of Engineering at FourKites, Sriram is currently responsible for product delivery, data science and empowering his team with growth opportunities and platforms to showcase their innovative work to global audiences. In his previous role at Samsung Research Institute, Sriram worked with multiple engineering teams across the globe to deliver some of the most-used computer vision/machine learning-based features in the Samsung Galaxy flagship mobile phones.

Earlier this year, FourKites announced a new $100M Series D financing round led by Thomas H. Lee Partners, L.P. (“THL”), with participation from Qualcomm Ventures, LLC, Volvo Group Venture Capital AB and Zebra Technologies, bringing total capital raised to over $200 million. Recent supply chain disruptions precipitated by the pandemic have underscored the need to connect the physical and digital worlds of warehouse, stores and transportation with real-time data and machine learning. FourKites, together with its strategic investors, highly engaged base of over 600 of the world’s leading brands, and the largest Engineering team in the industry, is uniquely positioned to provide the insights and industry-first innovations that keep our world of goods moving.

About FourKites

FourKites® is the leading global supply chain visibility platform, extending visibility beyond transportation into yards, warehouses, stores and beyond. Tracking more than 2 million shipments daily across road, rail, ocean, air, parcel and courier, and reaching 176 countries, FourKites combines real-time data and powerful machine learning to help companies digitize their end-to-end supply chains. More than 620 of the world’s most recognized brands — including 9 of the top-10 CPG and 18 of the top-20 food and beverage companies — trust FourKites to transform their business and create more agile, efficient and sustainable supply chains.

SafeStorage signs MoU with Imperial Supply Chain Solutions

India: SafeStorage®, India’s leading self- storage solution provider registered has signed a Memorandum of Understanding (MoU) with Imperial Supply Chain Solutions. Safestorage will support them with on demand space to scale up/down business as per requirements. This would include storage space support, third party logistics, and support for technical/non-technical staff.

To optimize warehousing and to facilitate ease our operations, Safestorage has incorporated AI&ML models in their processes. Artificial Intelligence is used to identify unused space across warehouses and it then suggests best fit space based on the inbound customer goods/items. The company has employed Machine Learning & Deep Learning to assign pickups based on geography resulting in optimization of transportation.

Sharing his thoughts, Ramesh Madisetty, CEO & Co-founder of SafeStorage, said, “We are excited to partner with Imperial Supply Chain solutions. We hope this collaboration sustains for a long time and we achieve newer heights. We have seen a significant positive growth in our business this year as well. Our target is to be one stop shop for storage & logistics solution in the country.”

SafeStorage saw 12x growth in business owing to its massive technology upgrade in the recent times. The company has completely overhauled its website- with a new Graphic User Interface (GUI) and brought down average booking time process from 3 minutes to 30 seconds.

SafeStorage currently has 9 Lakh square feet space in warehouses across five cities in India- Bengaluru, Hyderabad, Chennai, Mumbai & Pune. SafeStorage’s warehouses are covered for fire, theft, and natural calamities. All the customer items at SafeStorage are covered by insurance. Recently they tied up with United India Insurance and filed for 112 crore coverage. SafeStorage warehouses are fully equipped with modular fire extinguishers, smoke detectors, and alarm systems.

Myosutra- One Stop Shop for Clothing and Accessories

The brand Myosutra, started in 2017, by banker turned Entrepreneur Roshni Mukherjee is a true labour of love to celebrate the mystic wonder of womanhood. The name of the brand itself comes from a Nichiren Buddhism incantation “nam myo renge kyo.” The logo of the brand is inspired by the Durga Chalchitra. Roshni a saree connoisseur herself, had an indelible passion for Indian fashion and upholding her culture to the Asian diaspora in the United Kingdom.

Since 2017, the brand has been consciously championing Indian craftsmanship and heritage through sarees and ethnic wear for both women and men. ( and now for kids too!!).

Roshni Mukherjee (1)

Even though initially the brand aimed to reach out to the Asian diaspora in the UK, but in a very short span it became a global brand. Even Indians started buying from her due to the excellent quality and the customer services provided during the cycle of purchase. The brand now has 25,000 followers on Facebook and 9,000 followers on Instagram.

Aside from selling women’s ethnic wear, the brand provides complete customisations like stitching blouses, providing colour-co-ordinated accessories to match. That’s not all; the brand also has exclusive men’s ethnic wear collection. The brand has also come up with exciting kids ethnic wear with concepts like, superman dhoti kurta, Shohoj Path saree, Abol Tabol Panjabi, and so on to get the future generation close to their roots.

Roshni Mukherjee 2 (1)

The brand had launched a unique swap the saree campaign where it transformed the old sarees into gown, jacket, and dresses. It has been the official sponsor for Mrs. India UK 2020 and sponsors of many other significant events.

The brand carries out strict quality checks and boasts of a high customer satisfaction rate and is favourite among many celebrities in India and abroad.

India can attract USD 150 billion impact investment with 10 BSFI, Fintech ideas & create 8 million jobs, finds new research

New Delhi: India has recorded the highest fintech adoption rates among emerging economies and is also the second-largest fintech hub in the world. Yet, 20% of its adult population lacks access to capital and borrowing opportunities. With a view to steer the Indian economy onto a path of greater financial inclusion and inclusive growth, 20 eminent business and investment leaders have collectively identified top 10 investment ideas that can not only empower the underserved sections in the country but also attract a staggering $150 billion in investment and generate $350 billion in revenues by 2030 with the potential to create 8 million jobs while impacting 1.1 billion lives over-all.

Distilled from a sea of ideas at the intersection of technology and finance, the research publication – titled Investing for Impact: BFSI, Financial Inclusion, and FinTech and released by Aspire Circle, Impact Leadership champion and the creator of Impact Future Project in India – has identified 10 investment themes.

This was the first in a series of reports by Aspire Circle as a part of the larger and overarching programme of generating 100 Impact Ideas for India’s Inclusive Growth with India’s largest collaborative research initiative involving over 200 experts with an eye on shaping India’s Impact Economy.

The leaders who collaborated on this project included Ms. Chetna Gala Sinha, founder of Mann Deshi Bank and its Foundation and Co-chair of World Economic Forum 2018; Mr. Abhishek Agarwal, Chief Regional Officer for Accion India and an advisor to The Institute of Chartered Accountants of India (ICAI); Ms. Vishakha Mulye, Executive Director on the Board of ICICI Bank; Mr. Suresh Sethi, MD & CEO, NSDL; Mr. Alok Mittal, Co-founder & CEO, Indifi Technologies; and Mr. Eric Savage, Co-Founder, and CEO, Unitus Capital.

“We are proud to release the first of ten Impact Future Project research publications, on “BFSI, Financial Inclusion & FinTech”. Our research highlights that the Top 10 emerging investment themes in the sector – Digital Payments, Digital Lending, InsurTech, Consumer Savings Products, Digital Factoring, Ecosystem Actors, NeoBanking, AgTech Funding Platforms, Blockchain & Impact Bonds, can collectively attract $150 billion in investment and $350 billion in revenues by 2030 with the potential to create 8 million jobs and impacting 1.1 billion lives! This is the transformational promise of Impact when we juxtapose Finance with Technology,” said Mr. Amit Bhatia, Founder of Aspire Circle & Creator – Impact Future Project.

Rekindling its philanthropic heritage as well as resetting the social entrepreneurial ecosystem, in recent years, India has emerged as a high-quality impact investment destination. Last year, despite the pandemic, impact enterprises in the country received an impressive USD 2.6 billion in investments across 243 equity deals with 13 successful exits.

Ms. Vishakha Mulye, ED, ICICI Bank said, “As Capitalism moves from “shareholder management” to “stakeholder management”, we must integrate broader social and environmental objectives into our strategies and operations. This requires thought leadership and IFP has been a wonderful platform for the same, proposing ten truly transformative and impactful ideas for BFSI, Financial Inclusion & FinTech that embody ESG considerations”.

Mr. Abhishek Agrawal, CRO, Accion, Asia said, “We need to look at focusing on once-in-a-lifetime opportunity to create an Impact Economy where new technologies and business models yield shared prosperity & make progress towards achieving the UN’s Sustainable Development Goals.”

Inorbit Mall Unveils Diwali Décor ‘Padmawali’; Announces Musical Treat And Multiple Festive Offers Across Brands

Vadodara: Inorbit Mall has installed abstract Lotus+Diwali decor ‘PADMAWALI‘ to symbolise purity, enlightenment and rebirth to signify the festival of good over evil in a true sense. The special decor is a creation of abstract lotus using simple geometric forms and vibrant fresh colours that blossom and lit up this Diwali. The mall is all set with special offers and surprises to make the festive season more exciting with an exceptional shopping experience for you and your loved ones.

Music lovers can enjoy a special instrumental treat for their ears at the mall with Indian Classical Music comprising tabla, flute & harmonium from 2nd to 4th November 2021 by Nitin Parmar. Shoppers with love for Bollywood music can enjoy Bollywood instrumental music from 5th to 7th November 2021 by Chintan Jha.

To embark on this festive season, Inorbit Vadodara also launched leading outdoor and backpacking brand ‘Wildcraft’ and homegrown fashion brand ‘Kiaasa’. Visitors to the Wildcraft store can browse through the store stocked with the brand’s newly-launched range spanning inner-wear to travel cases, all priced at Rs 999 upwards. To usher in the festive season, the store is also currently offering gifting options in categories like backpacks and duffels. Shoppers can browse through Kiassa for their trendy ethnic fashion needs. The homegrown ethnic brand has established itself as a blend of modern-day trends with traditional essence.

To make your shopping experience more exciting, Inorbit Vadodara has appealing festive offers and discounts at various brands including Kiassa, Shoppers Stop, Pantaloons, Vedic, Rangriti, Soch, Ethnicity and Max.

Details: Diwali Offers

Date: 7th November 2021

Venue: Inorbit Vadodara

Time: 11:00 am to 9:30 pm

Second K-12 Edu leader Summit in National Capital

Universal Mentor Association in association with Asia Africa Consortium hosted the second K-12 Edu leader summit, India’s biggest leader summit on Saturday at Park Hotel. It is India’s biggest offline conference in the education sector with participation of more than 150 schools . Shri. Shyam Jaju, Indian politician and the Ex-National Vice President of the Bhartiya Janata Party was the chief guest of the grand event. Besides , the event was also attended by Major Harsh Kumar, Secretary, NCERT; Acharya Dr. Vinood Kumar Ojha, Vedic & Celebrity Astrologer; Vinay Chaudhary, BJP Spokesperson Delhi; Snehal Pinto from Ryan and many more dignitaries. Renowned educationist and Founder Asia Africa Consortium Dr. Varun Gupta and Sandeep Gulati, Founder Universal Mentor Association welcomed all the guests.

Speaking on the occasion, Shri Shyam Jaju said that the biggest impact of the global pandemic was in the education sector as well. Schools were closed after the first lockdown and the teachers had to go for online classes. Here we can’t deny that the infrastructure was not that strong, but despite all these challenges, there has been a lot of praise in this sector. We all have learnt a lot of new things virtually. For 70 years we continued to teach our students through the traditional method. The teachers who were teaching the young minds have not been reviewed which is necessary. Students were confined to art, commerce and science streams only. Now it has been realised that paying more attention to many more factors including the interest of a child is also significant. Good education is mandatory to build a great nation.”

Expressing his happiness on the occasion Major Harsh Kumar, Secretary NCERT said, “There is no doubt that the nature of education has changed. This National Education Policy focused on Early Childhood Care & Education is unique in itself. Its biggest attraction is that one Such an education policy in which such guidelines have been prepared that it is also beneficial for the students living in rural areas.”

Dr. Varun Gupta said, “Schools are going to open after a long time, which is a good thing in itself, but at the same time many things will also have to be taken care of such that following the COVID protocols, calling a specified number of children, operation of school transport, ensuring that all teachers are vaccinated, etc.”

Explaining about the event Dr. Gupta said, “various education leaders discussed the strength, weakness, opportunities and threat in the current education scenario, especially when schools are reopening. The objective of this even is to interact physically with speakers and more than ten technology partners. Various schools, educationalists and social activists were awarded during the event. Profiles of winners have been shortlisted under the category of promotion of peace through education.

Sandeep Gulati said, “It is the need of the hour that we discuss all the major issues as schools are going to blossom after eighteen months. Also it is important to discuss the role of technology. Technology has an impact on every part of our life, from banking to how we connect with one another. In reality, because technology has become an inextricable aspect of society’s survival, its integration with education is unavoidable. Technology not only gives kids access to a plethora of online materials, but it also helps them learn. A large number of universities and educational institutions have already begun to use technology in their teaching techniques.”

ETO Motors is spearheading the Electric Mobility Revolution at the EV Trade Expo

Hyderabad: ETO Motors’ made its presence felt at Hyderabad’s EV Trade Expo held at Hitex Exhibition Centre, showcasing its strength as a 360o Electric Mobility solution provider by not only being a manufacturer of the vehicles but also as fleet operator and a charging infrastructure provider.

Headquartered in Hyderabad, ETO Motors thrives on its 3E Principles of Environment, Employment and Empowerment working to reduce the carbon footprint, providing employment & empowerment opportunities, ably demonstrating it at the expo.

Chief Guest Shri K. Jagadish Reddy, the Minister for Energy, Govt. of Telangana commended ETO Motors’, a homegrown company for spearheading the electric mobility revolution across the country. He went on to state, “We are extremely happy to see Telangana taking the lead in the Electric Vehicle revolution”. Also in attendance were Guests of Honor Shri Jayesh Rajan, Principal Secretary, IAS (IT & IND), Shri Aravind Kumar, Principal Secretary, IAS (MA & UD), Shri Sunil Sharma, IAS, Special Chief Secretary (Energy), Shri N. Janaiah, VC & Managing Director, TSREDCO, Govt. of Telangana and Mr. Gopalakrishnan VC – Director Automotive Govt of Telangana.

Mr. N.K. Rawal, Managing Director & CEO, ETO Motors said, “We are very happy to launch the OYES (Own Your ETO Scheme) which takes away the hassle of EMIs, loans & Down payments from the drivers, turning them into entrepreneurs, holding to our 3E principle of Employment, Empowerment & Environment.”

As a part of its empowerment principle, ETO Motors’ has innovative schemes to turn drivers into business owners, especially for women, paving the way for financial independence through a steady income – the Own Your ETO Scheme, lauded by stakeholders & visitors alike.

ETO Motors’ vehicles are made for various applications in logistics – including refrigerated trucks, flatbeds, and garbage tippers. The company also works to install robust charging infrastructure, dedicated driver partner networks as well as three & four-wheeler passenger & cargo electric vehicles.

ETO Motors’ brings close to a decade of experience in the EV industry, having been instrumental in setting up 30 MWs of charging infrastructure and a 5MW charging hub at one location. The newest solution made to ease EV charging woes is the Thunder box, an affordable charging point for homes, small businesses, logistics hubs, parking spaces, malls, residential projects & commercial venues was launched during the expo. Thunder box is designed to work with all 2 & 3 wheelers.

Mr. Rajeev YSR, ETO Motors’ VP – Business Development at ETO Motors said, “India has once again proved to be the most exciting automobile market in recent times. By 2030, India is expected to become the 3rd largest automotive market in the world, and the Indian electric vehicle market size is expected to reach an impressive INR 11.42 Lakh Crores in the same period.”

He went on to add, “The electric mobility market is expected to expand significantly till 2030 and we are proud to be spearheading this revolution from Telangana, the go-to destination for all electric vehicle manufacturing & auxiliaries.”

Best Choice for Babies Clothes: Chicco New Laundry Detergent

Bringing a new baby home is both an exciting and sometimes overwhelming time. The little one is relying on you for everything including clean clothes and bedding that will not irritate delicate skin. Everything starting from milk feed, to constant spit outs and diaper blow outs that come in contact with his/her clothes making the parents change baby’s clothes couple of times in a day. Not just this, baby’s clothes get a wide variety of other stains too such as ghee & oil, dirt, dust, fruits stains etc. which usually is not the case with adult clothes. Therefore, removing all these stains and germs while ensuring that the baby’s clothes continue to look good, smell fresh at the same time can be a daunting task for parents. Chicco, a leading baby care brand which understands the needs of mom and babies has come up with the best in class offering in this segment with its New justifyDetergent especially formulated for cleaning baby’s clothes.

More so, knowing that a newborn’s skin is so sensitive, parents are not willing to take any chances and as a result of which they seek a laundry detergent that is specially meant for babies i.e. it should be gentle on the skin and proves its efficacy on these broader set of baby stains.

Key Features of Chicco Baby Laundry Detergent

  1. Specially formulated to effectively cleans babies and children’s clothes with its 5X ACTION that takes care of the larger set of stains that a baby gets as compared to adults
  2. It Kills 99% of Bacteria & Fungi
  3. Dermatologically tested on sensitive skin – it is gentle & safe for your baby’s skin & clothes thus helping you clean your baby’s clothes with peace of mind
  4. Free from Phosphorous, Fluorescence, Brighteners & Colorants
  5. Can be used for both machine wash & hand wash as well
  6. Leaves clothes delicately fragrant

Price Detail – The MRP of 1 Litre is 599/-.

ABOUT CHICCO INDIA

Chicco is part of a global multinational company, Artsana Group. The brand takes care of multiple needs of babies through its innovative products in nursing, baby toiletries, toys, travel (Strollers, highchairs and car safety seats) and fashion categories. Chicco’s vast experience of over 60 years in the infant world is consolidated in ‘Chicco Baby Research Centre’ that collaborates with doctors, midwives, pediatricians and parents to understand a baby’s psycho-physical, emotional and social needs to create most efficient products and solutions.

Diwali & Dhanteras for Real Estate: Mr. Daniele Russolillo, Deputy CEO & COO, Planet Smart City

“ Diwali is one of the most auspicious occasions for investments. Gold and real estate are traditionally considered to be assets with higher longevity and appraisal value. Real estate especially is less volatile to market fluctuation. Developers are looking at Diwali to elevate the reviving sector further with an expected upswing in sales and registrations for existing as well as new launches. Proptech-led and smart residences are now being leveraged to the home buyer, refashioning their dream home. Our project ‘Universe’ at Life Republic Township, Hinjewadi in Pune, in partnership with Kolte-Patil Developers offers 25+ smart solutions for 7000+ future residents. Our range of IoT based smart infrastructure management, property management and community management solutions are adapted to the needs of the increasingly smart buyer. Additionally a unique proposition of a full-time community manager whom residents can collaborate with face to face or through the Planet App to develop further smart solutions promoting social inclusion is also part of Universe. At Universe, Kolte- Patil Developers has launched a special offer – The Great Home Coming Festival. As part of this offer, buyers at Universe will get a voucher worth INR 1 Lakh and goodies like a free modular kitchen, AC, Smart TV, fridge, washing machine, and other electronic appliances.”