Archive: August 31, 2021

Vedanta promotes fruit farming in Karnataka through ‘Wadi’ Model’

Chitradurga, Karnataka: Vedanta’s Iron Ore Karnataka (IOK), under the umbrella CSR initiative that is, Alternative Livelihood Opportunities Project (ALOP) has introduced ‘Wadi’ Model (Tree based farming Model) across 11 villages in Karnataka state. Under this initiative 1700 Alphonso Mango grafts were provided to 40 farmers, which will bring 47 acres of land under fruit cultivation, thereby benefiting the farming community with sustainable alternative livelihoods. The program is introduced in order to support the small farmers (with less than 5 acre land holding) to opt for commercial fruit farming helping them to enhance their income.

The ALOP project is implemented in association with NGO partner Bharatiya Agro Industries Foundation (BAIF), with a larger objective to create sustainable livelihood opportunities with major focus on giving boost to Agriculture and Agri. allied livelihood opportunities.

Speaking about the initiative Mr. Sauvick Mazumdar, CEO- Iron & Steel Sector, Vedanta Limited said “At Vedanta, our aim is to contribute towards the holistic development of communities around, through our structured CSR programs. In line with our larger goal of partnering in the Atmanirbhar Bharat and Nation building, we launched ALOP project for the benefits of the communities from Chitradurga & periphery. I am extremely pleased to see the positive impacts of the project especially in generating massive livelihood opportunities”

Mr. Prasanna, Village panchayat member, Siddapura village quoted “I appreciate Vedanta Iron Ore Karnataka for providing the assistance towards the upliftment of Agriculture and supporting the communities with sustainable livelihood opportunities. I request all our farmers to take maximum benefit from this initiative”

Mr. Krishna Reddy, Director- Iron Ore Karnataka, Vedanta Limited quoted “At Vedanta Iron Ore Karnataka, We believe that community development and sustainability is integral to our business model. We are committed towards the holistic development of community through our CSR initiatives such as ALOP and our endeavour is to reach out to the every member of our society”

Iron Ore Karnataka Division of Vedanta Limited, is supporting communities through various high impact development programs including COVID-19 care initiatives. Recently the company inaugurated two COVID field hospitals at Chitradurga & Hubli, adding 200 Bedded Medical infrastructure in the state of Karnataka to extend support to state administration for combating COVID.

The Basics of Subtitles

The world of digital marketing is constantly changing. New trends and approaches are emerging all the time, which means that marketers need to stay on top of their game to keep up with the latest developments.

One area where this is especially true is subtitles. Subtitles are a great way to increase your viewership and reach the hearing impaired audience. You can also give access to international viewers who speak different languages than you!

While many have heard about them, not everyone knows what they are or how they can be used for a variety of purposes. In this post, we’ll take a look at the basics behind subtitles and some ways you might use them when creating your marketing materials today.

1. What are subtitles?

There are many reasons why subtitles may be used in a video. One reason is for viewers who do not speak the language of the film, and another is for those with hearing disabilities. Subtitles can also be used to identify characters speaking or to provide important information about what they are saying.

The placement of subtitles on the screen can vary depending on whether or not they are being projected from a text that scrolls across the bottom of the screen (commonly seen in foreign films) or if they’re displayed at the top of the frame near where time codes would appear (usually seen when English-speaking actors need them).

2. Why do you need subtitles?

In the past, TV shows and movies were presented to audiences with no subtitles. Subtitles are an important aspect to consider when creating videos because it helps make your content accessible to more people by providing translations.

Video subtitles can also improve SEO because Google favors videos with titles embedded into them over those without titles or descriptions. This is especially important if you are creating videos for social media where there isn’t always enough space for text descriptions. In addition, adding subtitles creates an opportunity for you as a business owner or marketer to include short call-to-actions in the form.

3. How to create subtitles for your video?

We all know that video content is one of the most engaging forms of marketing. But what are the best practices when it comes to subtitles? How do you make them stand out?   Here’s a quick guide on how to create subtitles for your videos.

1. There are three ways that you can add subtitles to your video:

• Using auto-generated captions
• Manually typing out the text
• and Uploading an SRT file.

2. Use a different font size and style for the subtitles.

3. Make sure that there is enough contrast between the background and the text. 

4. Keep it short – subtitles should only be a few words long, not sentences. 

5. Proofread! Check for spelling mistakes or typos before publishing your video with subtitles on YouTube.

The title of your blog post will be the first thing to catch someone’s attention. So, you must aim to make an impression. One way to do this is by using subtitles within your video. Titles at the beginning of a video provide context for what viewers are about to see, so they help get people hooked on your content from the start.

In summary, the benefits of having subtitles available are that it allows all members of society to enjoy their favorite program without any barriers; whether they’re deaf/hard-of-hearing or from a different country, and understand all kinds of visual content. Furthermore, with advancements in technology, you now have access to subtitle translation on your TV set-top box (STB) or streaming device. Thus, adding captions to your marketing videos can be a powerful way to increase engagement and conversions.

Property E-Registration in Maharashtra – Covid-19 Brings Another Gamechanger

– by Akash Pharande, Managing Director – Pharande Spaces

In these unprecedented times of the pandemic, going digital has become indispensable for most industries, including Indian real estate. In line with this, the recent announcement by the Maharashtra government that it will finally implement a full e-registration facility for new properties at developer offices is highly timely.

To hopefully be rolled out from October this year, e-registration of all first sale MahaRERA-registered properties will not only boost overall transparency. It is a major step towards future-proofing the housing industry in times of current and future uncertainty, and it will help developers become even more customer-centred.

E-registration will ultimately benefit all real estate stakeholders – developers, consumers and also the government.

Developers will see renewed sales momentum, even when registration offices are shut or visiting crowded government offices is unsafe.
Buyers will enjoy a vastly improved level of ease and convenience by being able to secure their dream homes faster at a time when homeownership sentiment has hit its highest peak in decades.
For the government, seamless continuity of the property registration process will help maintain state revenue collections.

Early Beginnings

In April 2020 – when the first lockdown more or less crippled the sector – there were just 796 property registrations in Maharashtra. According to the Department of Registration and Stamps, Maharashtra, the total revenue collection was just Rs. 3 crores. This dire state of affairs becomes more apparent if we consider that in April of 2019, there were nearly 1.05 lakh properties registered with total revenue collections of over Rs. 1,563 crores.

While this 99% drop in the number of registrations and 100% fall in revenues was a huge setback for the government coffers. The decision to roll out property e-registration is not merely a convenience extended to developers and their customers, but an insurance policy that the state government is taking out to prevent any such revenue shortfalls in the future – even during such pandemics.

High Time for Change

The property registration process in all states has always been very cumbersome and time-consuming. Over the last few years, on average, more than one lakh property documents are registered in Maharashtra every month. The massive crowding at sub-registrar offices leads to long queues that strain everyone’s nerves and patience – and already over-stressed government office infrastructure.

Ultimately, the traditional way of registering property sales deeds is a huge inconvenience, with people sometimes waiting an entire day to get their property documents registered. Also, middlemen charge exorbitant fees to ‘grease the wheels’.

But despite all these drawbacks, the old system continued until the Covid-19 pandemic proved to be the catalyst for change. Crowded government offices are not compatible with full or partial lockdowns and social distancing rules.

In 2019, the Maharashtra government first introduced the online registration of property documents to reduce paperwork, save time, and improve transparency. Homebuyers could upload their property documents on the Public Data Entry (PDE) section of the designated website in advance. Then they choose a day and time to visit the registration office.

This step aimed to be a time-saver for buyers and officials as buyers only had to come to the registration office for fingerprints and signatures. However, there were technical glitches galore – and it still required at least one visit to the sub-registrar office.

Gearing Up for the Future

After Covid-19 bared its teeth and became the most powerful call for technology adoption yet, the government has finally decided to meet this challenge head-on. After all, a commitment towards ease of doing business must also percolate down to the masses. The stated intention is to make e-registration of sales of new homes by developers of MahaRERA-approved projects not only possible but mandatory from October 2021.

The process has already been field-tested in the offices of select leading developers; online registrations were done from their offices in coordination with the property registration department. This critical Digitech intervention will be a gamechanger. Whether it will plug all the previous leakages and systemic flaws remains to be seen, but all journeys towards progress start with the critical first step.