Archive: March 30, 2021

Recycled Container Showroom designed by Veepul Kaushik for Honda Group

Container Designer Veepul Kaushik, the promoter of Prisha Container lines recently designed the movable Car showroom for Honda Group with the provision to display the Two Cars with the sale office and customer lounge.

The 40 ft recycled container is designed to accommodate all necessary spaces required for any fixed showroom. The container showroom has a reception area to welcome the customer with separate spaces for the display of the cars and a customer lounge for interaction.

The entry gate of the container is in red color with a glass door that leads to the reception area with the massive logo of Honda on the red color wall that creates an impressive brand reputation in the minds of the customer.

The one side of the façade has transparent glass, which allows the company to show cars to the customer. The Signage of more than 32 ft long right on the top of the container attracts the eye of anyone and becomes the center of attraction. The extended part of the container can be folded with the help of hydraulics installed.

The container has a separate section for the customer lounge and sales office to accommodate a team of 6-8 people. A special section has been curated to display the accessories for Car is made on the wall of the container in wood and glass. The color theme of the container is as per the official logo color of Honda in red and white. The ceiling with LED lights gives the perfect aura of the corporate interiors.

The advantage of these movable showrooms is the easy movement from one place to another place as per the marketing plan of the company. These designed containers are also used for the purpose of testing the market, which allows them to set up the showroom in the testing marketplace without spending expenses on the fixed infrastructure.

The team of professionals who are experts in civil engineering, architecture, and interior designing designs the containers. All Electrical works, ceiling, flooring, plumbing, drainage & all other aspects are taken into consideration while curating these recycled containers.

“These days the companies are getting these showrooms made in containers, as it allows them to save a lot of money on rentals, construction, and designing cost of the showrooms. These showrooms can be used again and again at different locations and has a very low maintenance cost,” says Veepul

ICICI Foundation to donate over 100 state-of-the-art dialysis machines

Mumbai: ICICI Foundation for Inclusive Growth (ICICI Foundation), the CSR arm of the ICICI Group, announced that it will donate over 100 dialysis machines to enhance the healthcare infrastructure in the country. ICICI Foundation will provide these machines to various hospitals free-of-cost. This initiative is aimed at providing affordable treatment to the lesser privileged across 60 districts in 14 states in the country.

ICICI Foundation is procuring these state-of-the-art imported machines and providing them to the identified hospitals with a four year warranty in order to ensure uninterrupted operations at the dialysis centres.

Speaking on the occasion, Mr. Saurabh Singh, President, ICICI Foundation for Inclusive Growth said, “ICICI Group has a long-standing legacy of contributing to nation-building. In line with this philosophy, ICICI Foundation has worked continuously to improve the well-being of citizens. As a step towards promoting healthcare, we are donating over 100 dialysis machines. This will make affordable dialysis treatment available for patients in towns of various districts, closer to their homes. We believe that this initiative will offer conveniences of time and cost saving for the patients, as they no longer have to travel to big cities for dialysis.”

This move is a step in the direction to augment the availability of dialysis machines across various states, where the availability of these machines is lower. This initiative is in line with the vision of ‘Pradhan Mantri National Dialysis Programme’, under the National Health Mission, for providing free dialysis services to the poor.

Second Homes concept gaining ground in New Normal

–Mr. Prateek Mittal, Executive Director, Sushma Group

You have compelling reasons to buy an apartment in the woods, a beach house, or another retreat if you’ve been dreaming of doing so. Since coronavirus cases aren’t going anywhere, being able to get away from busy places is appealing. Many people plan to work from home for the near future, and some are allowed to do so permanently. Second Homes cater to consumers and suit their purchasing appetite, acknowledging the lifestyle change brought on by the pandemic this year. The trend of low inventory and pent-up buyer demand is affecting many famous vacation destinations such as Kasauli (Himachal Pradesh) that have exquisite residential projects up for grab.

Although people’s vacation expectations have shifted due to the pandemic, going on a vacation in a healthy and secure setting is now more important than ever. A ‘second home’ is one of the best and most dependable solutions for spending leisurely times with your near and dear ones. These projects offer a pollution-free and stress-free atmosphere for rejuvenation, which is required as people’s stress levels increase every day.

Real estate as an asset class has reached maturity, and the modern age necessitates creative thinking. To be game-changers, market participants must recognize this and think ahead of the curve. Still reeling from the pandemic’s devastating consequences, this sector is taking steps toward normalcy while acknowledging that certain improvements might be lasting. Second Homes are the product of real estate’s unwavering dedication to innovating to meet changing lifestyle dynamics while retaining a high standard of living.

People who own a second home have the perks of being able to plan a vacation whenever they want, including in the event of a pandemic; this is because, more than ever, a second home provides the necessary personal security and complete ownership of your surroundings with ample resources.These homes are perfect for those who have the opportunity to work remotely because they can handle their professional duties while relaxing in the comfort of their luxurious abodes. Above all, it will help you to generate additional income by allowing you to rent these homes during peak vacation seasons when not using them and receive a reasonable sum per year.

Weekend homes/second homes located in the outskirts of the city can be bought for a low price and produce high returns over time. These homes may also have tax benefits, such as mortgage deductions. One can also relax in the backdrop of nature and live in a cozy home once the working years are on the verge of completion, and retirement draws closer.

Centuary Mattresses celebrated World Sleep Day with Sleeptime Stories, a story-telling campaign with Deepa Kiran

Centuary Mattresses, India’s fastest growing mattress brand, with a 3-decade legacy, has launched the second edition of its popular campaign –Sleeptime Stories. The first edition was launched during the COVID-19 lockdown, to engage with its audience and help them relax and sleep better during the challenging time. Now, marking the occasion of World Sleep Day, the brand has launched Sleeptime Stories with leading influencer and founder of Story Arts India, Deepa Kiran.

Over the span of 8 weeks, Deepa Kiran will narrate one folktale each week. Some of these include The King discovers the archer, The Chikoo Tree that wouldn’t grow, Becoming the most powerful and Secret behind the clean feet. With the multi-generational appeal of these classic tales, Centuary Mattresses will be able to reach a large section of audiences, and encourage them to have a positive and relaxing sleep with the stories that transport them to a simpler time.

Speaking on the campaign, Mr. Uttam Malani – Executive Director, Centuary Mattress said, “We are happy to have launched the second edition/wave of Sleeptime Stories on the occasion of World Sleep Day. Along with Deepa Kiran, who is a storytelling expert, we will be reaching thousands of people and regaling them with the stories that they have grown up with, giving them the perfect end to their day. The simple stories will be loved by kids, parents and grandparents, and it will be the perfect time for the entire family to come together before going to bed. We are looking forward to the responses that this campaign receives and to see how it helps people sleep better and wake up fresh.”

While narrating the stories, Deepa Kiran will also remind listeners to experience the power of sleep, and site the benefits of a great mattress – offering powerful word of mouth for Centuary. Along with brand plug-in, the story videos will also feature different mattresses, highlighting their visual appeal. At the very core, Sleeptime Stories is about sharing light-hearted, hopeful, fun and value-driven stories – the perfect way to say goodnight!