Archive: March 31, 2021

Business World, News

Benito Business Development Ltd, hospitality wing of TDI Group, won two awards at HT Hall of Fame

Mar 31, 2021 by Rekha Nair 0 Comments #Benito Business Development Ltd, #Mr.Akshay Taneja, #Promoter, #TDI Group

HT City Foodies Chandigarh bestowed the ‘Hall of Fame’ award to Benito Business Development Ltd, the hospitality wing of TDI Group, in a ceremony organized at JW Marriott, Chandigarh. Garam Dharam, the popular Punjabi restaurant brand, has won the title of ‘Popular Family Restaurant in Mohali’, and ‘Warehouse Cafe’ bagged the title of ‘Trending Bar & Kitchen of TriCity’. Both the cafe and restaurant are known for hosting multiple engaging events for their guests. The scrumptious delights on their menu have become the must-have dishes for the people of Tricity.

The awards aim to recognize popular cafes and restaurants in the Tricity based on their delectable menus. Garam Dharam is also known for its themed décor and perfect ambience. Warehouse Cafe offers a wide range of cuisines like North Indian, Continental, Chinese and Italian.

Upon receiving this honour, Mr.Akshay Taneja, Promoter, Benito Business Development Ltd, TDI Group said, “It gives us immense contentment and joy to receive this honour; it feels like a dream. Every one of us has been working hard to live up to the expectations of our patrons; this award means that our efforts have been successful. I would also like to say that it is just a beginning, and we will keep on working hard to deliver the best food to our guests. We believe in going beyond guest delight to overwhelm them with our service and delicacies. We are grateful to our teams at the restaurant and café. This would not have been possible without the sheer love we regularly receive from families and youth in Mohali, Chandigarh, Panchkula and Zirakpur.”

Education

Top 5 NBFCs that are bridging the gap for education loans to fulfill your dream

Mar 31, 2021 by Neel Achary 0 Comments #Eduvanz Financing Private Limited, #InCred Financial Services Pvt Ltd, #Indian School Finance Company, #Shiksha Finance, #Thirumeni Finance Pvt Ltd.

With the COVID-19 vaccine being launched countrywide, schools have started calling students back to school in a graded manner with special provisions and restrictions. While students of classes 9 to 12 have already resumed physical classes, those in junior classes are still continuing with online classes.

Parents also need to prepare themselves for the hefty fee payments to the educational institutions. even for those in a comfortable financial situation, tuition fees at premier schools, colleges, and universities can be exorbitant in these tough times. That’s where education loans can come to your rescue!

Education loans can be crucial in molding the career plans of a student. It can make or break students’ dreams. Fortunately, almost every bank of India provides education loans, but getting the loans from the Banks can be a task itself. That’s where certain NBFCs can assist you in availing education loans. Hence, we have curated the list of Top  5 NBFCs that offers an alternative for speedy disbursal of loans and social lending norms for education loans.

  1. Indian School Finance Company – is an NBFC- funding education segment exclusively by providing loans to Private Schools, loans to Affordable Schools, loans to Vocational Colleges & Institutes, loans to coaching centers, Loans to Teachers, and education Eco space. ISFC believes that the cost of your child’s education should not be a burden on your finances. Their low rates and easy documentation process ensure that good quality education is now made accessible to everyone. It’s customised loans also help edupreneurs and institutions to build their infrastructure which helps them grow in size and enable them to impart quality education to students.

  1. Varthana – Thirumeni Finance Pvt. Ltd.- Operated by Bengaluru based Thirumeni Finance Pvt Ltd.- Varthana Finance offers student loans for higher education for PUC, Degree, Vocational and Training Courses in India. They help you finance your studies in a course and college of your choice as they understand the education and admission process in colleges of India and hence provide tailor-made solutions to meet your needs.

  1. Eduvanz Financing Private Limited– Eduvanz provides loans to individuals to pursue any vocational degree or skill development course at any institute either recognised or in partnership with the company. It has tie-ups with more than 80 institutes. Eduvanz also aims to offer loan products that will focus on supporting financial requirements for K-12 (kindergarten to 12th grade) programmes, online skill development courses, and professional courses. Eduvanz’s mission is to make education universally accessible by providing easy, transparent, and speedy financial assistance using innovative technology solutions.

  1. InCred Financial Services Pvt Ltd. – InCred is a new-age financial services group that leverages technology and data-science to make lending quick and easy. They use technology and data-science to make lending quick, simple, and hassle-free. They also believe traditional ways of lending can exclude those most in need because of outdated, rigid, and often inefficient processes. InCred aims to support the India growth story and to aid current and future generations of Indians embark on their personal nation-building journeys – by removing the biggest hurdle our students face when dreaming of higher education – financing.

  1. Shiksha Finance– Shiksha Finance, a non-banking financial company (NBFC) focusing on school and student loans, provides loans to middle and lower-income families to finance school fees for their children. The loans, secured through social collateral, can be paid back through a repayment schedule. At Shiksha Finance, Student loans can be availed by parents to finance tuition fees, books, uniforms, shoes, bags, etc.

Health, News

BLK Super Speciality Hospital extends medical expertise in Haldwani with the launch of Gastro and Liver Clinic in the region

Mar 30, 2021 by Rekha Nair 0 Comments

Haldwani: BLK Super Speciality Hospital today launched its first Gastro and Liver Clinic in Haldwani in partnership with the city-based Central Hospital. This is another patient-centric step taken by the healthcare provider to empower patients with accessibility to quality healthcare services. The facility will provide expert advice and treatment for liver transplant; cancer of the liver and pancreas, oesophagus and stomach and all diseases related to liver and the pancreas.

The OPD services were launched by leading Gastroenterologist and Hepatologist from BLK Super Speciality Hospital, Dr Manav Wadhawan- Senior Director, Gastroenterology & Hepatology, BLK Institute for Digestive & Liver Diseases,

who has been a pioneer in the evolution of HBIg free regimens in HBV related Liver Transplants and has innovated multiple techniques to negotiate difficult biliary strictures in this setting. He will be visiting the OPD once in a month along with his team for consultation which provides state-of-the-art comprehensive digestive and biliary care to patients.

At the launch, Dr Manav Wadhawan said, “Due to changing lifestyle, sedentary habits, changing dietary habits, overuse of pesticides and substance abuse, we are witnessing rise in various diseases like Fatty liver, Liver Cirrhosis, Hepatitis C, GERD, Pancreatic diseases etc. Also cancers of GI tract, Pancreatobiliary system and Liver have gained notoriety. This brings to the fore the necessity to educate ourselves and the general public to be more aware of this and take preventive steps. This OPD will provide screening of liver and gastro related ailments such as chronic Hepatitis B, Chronic Hepatitis C, Alcoholic liver disease and autoimmune disorders etc. Patients will also benefit immensely from screening and expert evaluation of hepato-pancreato-biliary and gastrointestinal disorders.“

BLK Centre for Digestive & Liver Diseases is one of the most advanced centres in its respective field and carries out all major GI, Hepatobiliary, Pancreatic procedures and has a very active Bariatric Surgery Program. The Centre has dedicated Endoscopy suites with contemporary technology, located within its outpatient area along with a 4 bedded Recovery unit, for ease of patient movement. The Centre is equipped with state-of-the-art technology, world-class facilities and a highly experienced team of surgeons who work in synergy to provide the best possible personalised care.

Northern region is seeing an alarming rise in incidence of digestive andbiliary diseases A sedentary lifestyle, increased alcohol consumption and obesity are already contributing towards projecting India to be the world capital of liver diseases by 2025. With the launch of this Gastro and Liver Clinic, patients across age brackets, socio-economic backgrounds, etc. can avail the best consultation and treatment in Haldwani and nearby regions, without the inconvenience of travelling to a different city.

The hospital has already established itself as a tertiary care facility by virtue of having state of the art technology and a blend of the finest medical and surgical skills but now their focus is to cater to the people in other cities so that the quality of life becomes better. The centers are equipped with the state-of-the-art infrastructure, operation theatres, highly qualified nursing and support staff along with internationally trained clinicians who are among the best in the country. The focus towards improving the techniques and technologies has made surgeries safe, minimally invasive and cost-effective. All surgeries will be conducted at BLK Hospital while pre and post-operative care will be provided at the OPD along with consultation and medical advice to patients.

Dr Sanjay Juyal – Director, Central Hospital, said, “We are really happy to have collaborated with one of the best Centres for Digestive & Liver Diseases in the country to launch this OPD and look forward to saving as many lives as possible. We endeavour to equip the common man with relevant information pertaining to digestive & liver related issues and our OPDs will offer consultation and encourage people to lead a healthy lifestyle. India is seeing an alarming rise in the number of gastrointestinal and liver diseases related cases and the global burden of the disease is growing at a disturbing rate. Patients beyond the big metros find it difficult to avail world-class digestive & biliary care and incur huge costs in long distance travel. This OPD is going to be a valuable addition to the healthcare infrastructure of Haldwani by providing world-class treatment solutions to patients in the city right at their doorsteps. Our services will include all consultations and investigations and provide end to end services for the treatment.”

BLK Super Speciality Hospital is known to deliver international standards of care and treatment in Delhi and is extending its OPDs across different regions to make such services more accessible for the people there.

Education, News

IIHMR University conferred with 11th Asia Education Summit Awards 2021 under Most Promising University for Healthcare Management of the year

Mar 30, 2021 by Rekha Nair 0 Comments

IIHMR University one of the global healthcare hubs conferred the 11th Asia education Summit under the Most Promising University for Healthcare Management of the year category. The award was granted to Dr. Shiv Tripathi, Dean Training, who represented IIHMR University. Asia Education Summit for Education is the premier international platform dedicated to innovation and creative action in education where top decision-makers share insights with on-the-ground practitioners and collaborate to rethink education.

The award ceremony witnessed the presence of some very esteemed personnel from the ministries such as Shri Ramesh Pokhriyal, Honourable Minister of Education, GOI, ShriMurliManohar Joshi, Former Minister of Education, GOI, Shri Suresh Prabhu, Honourable Indian Emissary to the G20 and G7, Govt of India, Shri Rattan LalKataria, Honourable Minister of the State for Jal Shakti, Shri Sanjay ShamraoDhotre, Honourable Minister of the State for Education, GOI, Shri Ramdas Athawale, Honourable Minister of the State for Social Justice & Empowerment, GOI, Shri Pratap Chandra Sarangi, Honourable Minister of the State for Micro Small and Medium Enterprise, GOI, Animal Husbandry, Dairying and Fisheries and Smt. SunitaDuggal, Honourable Member of Parliament alongwith Smt. Jaya Pradha, Indian Film Actress and Former Member of Parliament.

Speaking on the occasion, Dr. Shiv Tripathi said, “We are delighted to receive this award. This award truly appreciates the 35 years of excellence that IIHMR University has propagated. The University has always worked in the area of research intensive in healthcare management. We are thankful to the jury of the Asia Education Summit Awards 2021.”

Dr. PR Sodani, President, IIHMR University said, “IIHMR University has strived for excellence in the health sector. This award is another feather in the cap for the brilliant work that the University has been doing to strengthen the health systems and in the higher education segment.”

IIHMR University is a premier healthcare institution which has proved its excellence in Academics, Training and Research. IIHMR University is a specialized research University in management research, postgraduate education and training in the health sector. The University aims to generate new knowledge and technologies to provide evidence and inputs for developing effective policies and health interventions and strategies.

News

Teams ‘Wheelers XI, Silent Heroes and Visions’ lifts 6th Usha Divyang Cricket League 2021 Trophy

Mar 30, 2021 by Rekha Nair 0 Comments

In an action-packed finale today, Teams Wheelers XI, Silent Heroes and Visions from wheel chair, deaf and blind categories respectivelyemerged victorious and lifted the 6th Usha Divyang Cricket League 2021 trophy. Supported by Usha International, India’s leading consumer durables company, this sporting tournament was organized by the Deaf Cricket Federation, Punjab affiliated to All India Cricket Association of the Deaf.

Category Man of the Match
Wheelchair Aftab
Blind Suraj
Deaf Manu

In the finale played earlier today, under the wheel chair category, Wheelers XI won the toss and chose to bat against Satluj XI. The Wheelers XI played a fabulous innings of 140 runs in 10.1 overs and won against Satluj by9 wickets. Under the deaf category, the match was between Jhelum XI and Silent Heroes, where Jhelum XI decided to bat. Silent Heroes scored 64 runs in 6 overs and won by 8 wickets. Additionally, under the blind category, the match was between Visions and Tiger Eyes, where Visions took 154 runs in 10 overs for 2 wickets, won the match by 32 runs. Shri K.K. Yadav, Secretary Sports graced the closing ceremony as chief guests and gave away the prizes.

The 6th Usha Divyang Cricket League 2021 was a 3-day tournament, played from 25thto 27th March 2021. In its 6thedition, the league includedparticipation from 4 wheel chair cricket teams, 4 visually impaired teams along with 4 hearing impaired cricket teams across 172states.

Addressing the audience at the closing ceremony, Komal Mehra, Head – Sports Initiatives and Associations at Usha Internationalsaid, “There may be just one team taking home the trophy, but to me, every player who participated in this tournament is a winner. Their sportsmanship reflects their tenacity, hardwork, discipline, and enthusiasm, and is truly inspirational. Supporting events like the Divyang Cricket Leaguegives us an opportunity to reinforce our commitment to promote talent inculcating a healthy and active lifestyle, and aligns perfectly with the Usha brand ethos of ‘play’.”

Shri KK Yadav, Secretary Sports, Chandigarh,Chief Guest at the closing ceremony, said, “To see such spirit and skill amongst the players is extremely heartening as is the growing participation. It is heartening to see companies like Usha step forward and support events like this helping create an enabling and inclusive platform which I am optimistic will see increasing participation going forward. Every player in this league is a winner and I congratulate each and every one who has worked hard to make this league successful – the organizers, the players, their coaches, and the sponsors.”

Twelve teams participated in the 6th Usha Divyang Cricket League 2021 comprising Wheelchair Cricketers, Blind Cricketers and Deaf Cricketers – Silent Heroes, Chenab XI, Jhelum XI, Satluj XI, Ravi XI, Beas XI, Special Lions, Tiger Eyes, Visions, Punjab Heroes, DCF XI, and Wheelers XI.Many of the participating players have also represented India as a part of the Indian Deaf cricket team and various other international tournaments.

News

Get ready to dance to the beats of the definitive wedding song of 2021 ‘AajSajeya’

Mar 30, 2021 by Rekha Nair 0 Comments

Ever since Alaya unveiled the official poster of ‘AajSajeya’, the new music video film shot by Dharma 2.0 on social media, the first look had her fans brimming with excitement. Fans are looking forward to see her in an all-new avatar – a millennial bride who graciously embarks on the adventure her “happily ever after”. This will be Alaya’s first music video, and her second screen outing after her debut film – JawaaniJaaneman, for which she recently picked up the Filmfare award for best female debut. Paired opposite Alaya Furniturewala is young actor Taha Shah Badussha, who has acted in films like Luv Ka Da End, Gippi and BaarBaarDekho among others.

Released by Saregama, the song is directed by ace filmmaker Punit Malhotra under the umbrella of Dharma 2.0 production while the talented musician Goldie Sohel has written, composed and sung it. With a lilting musical arrangement, evocative lyrics, and shot with a sense of grandeur that one expects from a Dharma production with a dash of quirk, this song is poised to be the definitive wedding song of the year.

So all you ladies out there who are all set to take the big plunge, we got you covered with ‘AajSajeya’. So bring out those shoes and get ready to groove and take over the wedding rendezvous.

Commenting on her association with Saregama, Alaya said, “Goldie Sohel has composed AajSajeya with all heart! The evocative lyrics are sung with so much feeling! And as the icing on the cake, Dharma 2.0 and Punit mounted it so beautifully, it has charm and quirk and is just very truthful to a modern young bride! It has all the right components to be the wedding song of the season! This will be my first music video so I’m very excited about it! It’s been such a fun and warm ride that now that it’s releasing, I’m super excited! Looking forward to seeing everyone’s reactions!”

Well, what are you waiting for? Hit the play button now on http://bit.ly/AajSajeya

Business World, News

74% of Indian IT decision-makers say their organization has experienced a ransomware attack; reports Barracuda Networks

Mar 30, 2021 by Rekha Nair 0 Comments

India: Barracuda, a trusted partner and leading provider of cloud-enabled security solutions, released key findings from its latest report titled The state of Office 365 backup. The research surveyed global IT decision makers of which 213 were from India. The idea was to capture their opinions and perspectives about Office 365, data security, backup and recovery, SaaS solutions, and a variety of related topics.

The survey, conducted by independent market researcher Censuswide, includes responses from 213 executives, individual contributors, and team managers shouldering the responsibility for their organization’s cloud infrastructure. They came from Indian organizations with 50 or more employees.

The findings of the survey indicate that the worldwide shift to remote work during the pandemic has intensified the challenges associated with protecting Office 365 data. Highlights from the report include:

Protecting data against attack and loss—both from outside actors and inside sources—is a key concern

Even though 84% respondents say that their organizations continue to rely solely on capabilities built in Office 365 to backup and recovery Office 365 data. 89% of respondents are concerned that their Office 365 data could be the target of ransomware

74% of Indian IT decision makers say their organization has experienced a ransomware attack

Organizations want granular restore and other functionality not available in Microsoft’s native capabilities

92% of IT decision makers agree that granular restore of Exchange, SharePoint, OneDrive, and Teams is important to them

90% want to be able to recover mailboxes to another location or user.

Data protection is both a security and a regulatory concern

While 93% of respondents want to be able to set their own back up schedule, 87% are concerned about data being backed up outside their geography (geo residency)

94% of respondents are concerned about compliance with data privacy requirements

Organizations prefer a SaaS solution that is fast and easy to get up and running.

88% of the IT decision makers surveyed say that SaaS backup for Office 365—i.e., no hardware or software to maintain—is important to them.

Meanwhile, for 94% of the surveyed individuals, a simple and all-in-one licensing solution is important for storage and computing.

94% of respondents want a back up solution that runs on Azure and stores Office 365 data in Azure

94% of individuals want to be able to start running their first backups immediately upon signing up for a new data protection solution.

Speaking on the findings of the survey report, Murali Urs, the Country Manager of Barracuda Networks (India) said, “Amid the dramatically rapid shift to remote working set up and increasing dependence on SharePoint, OneDrive, and Teams over the past year, protecting Office 365 data has turned out to be all the more crucial requirement than ever before—and more challenging. Therefore, organizations are now looking for comprehensive, easy-to-use backup solutions that are fast to get up, running and include capabilities like granular retention that aren’t included in Microsoft’s native functionality.”

Education, News

Enabling Students Dreams: Platforms that can help you Study abroad in 2021

Mar 30, 2021 by Rekha Nair 0 Comments

Over the period of time, International Education has gained immense popularity among Indian Students. But due to Covid, the sector witnessed a complete halt across the World. As a natural progression, the study abroad market witnessed a shift in the mode of learning- Offline to hybrid and online. Now after a year of Covid- 19, the next fall season of 2021 looks hopeful for the students to plan their study abroad dreams. To choose right and to invest in a future which is bright, here are few platform that can help you study abroad in 2021

Prodigy Finance for Loans: It is a leading cross-border lender for international postgraduate students that lends based on your future earning potential rather than your current circumstances, and requires no co-signer or collateral for the loan. Prodigy Finance offers education loans without the need for security, a co-signer or guarantor at more than 750 schools around the world, in the fields of business, engineering, law, public policy and health sciences. Prodigy Finance’s unique global credit model is forward looking and assesses applicants on numerous variables. The entire loan application process takes place online, with the student signing their final loan agreement once they’ve reached campus. Interest is calculated using simple interest and is made up of a fixed margin, determined by Prodigy Finance, and a variable base rate, using 3-month LIBOR. There is only ever one fee for each loan (no hidden surprises) and there are no penalties for early repayments. Prodigy Finance is not a bank, rather their loans are financed each year by a community of investors who receive both a financial and social return.

StudyGroup for Universities: For 25 years, Study Group has been working with leading universities across the UK, Europe, North America, and Australasia. They nurture ambitious students from diverse academic backgrounds and prepare them for success at their chosen university through our on-campus International Study Centres. Their programs provide the language, academic and social skills that students need for university progression and continued success after they graduate. Each year they enroll over 30,000 students from more than 140 countries. India has been identified as one of the top growth opportunities for Study Group in 2020 and will be an integral contribution to achieving Study Group’s Vision 2022 strategy. The mission is to deliver an additional 800 new student enrolments (NSEs), to achieve significant market growth from India in 2020 onwards.

Buddy4study for Scholarship: India’s largest scholarship network with the vision to make quality education accessible for all. A brainchild of IIT, IIM, and BITS Pilani alumni, Buddy4Study aggregates global scholarship information and makes education affordable by connecting scholarship and education loan providers with seekers. It has helped more than 45,000 students get scholarships worth more than Rs 50 crores through international and national scholarships. Buddy4Study has a massive collection of scholarship related blogs that will help students in their pursuit of finding and winning scholarships

LeverageEdu for personalised Mentors: This platform is empowering students across India to choose the best-matched career and higher education options, with one-touch access to personalised mentors and leading global universities. Leverage Edu’s technology-powered higher education and career guidance ecosystem includes a full-stack service, using AI to help students work with best-matched mentors from around the world in personalized career workshops. Leverage Edu’s Proprietary AI Algorithm complemented with its data-driven millennial-first approach ensures that every ’Student Experience’ is supremely unique.

Business World

Meet Naresh Pal Sharma, a Gurugram-based logistics entrepreneur who is a shining example of self-reliant India

Mar 30, 2021 by Neel Achary 0 Comments #Abhinav Singh, #Director – Amazon Transportation Services, #Naresh Pal Sharma

With the logistics industry thriving for innovation, new growth opportunities in the sector have led to micro-sized businesses taking a central role in servicing Indian customers. As people continue to expect faster deliveries, companies like Amazon are strengthening all parts of their network, including their middle mile operations, which connects the fulfillment network with the delivery network. This has opened avenues for small businesses to leverage their on-ground knowledge and power the company’s ability to increase the speed of transportation between the two miles while serving as a median to connect India.

Tapping into this opportunity, many entrepreneurs have been able to build and scale their business with Amazon; Gurugram-based Naresh Pal Sharma is one among them.

Naresh, the owner of NRS Transport Services, started his professional journey as a truck driver in 1993. Despite a near-fatal accident in 1999, he powered through hardship to provide for his family and pursued his ambition of running a trucking business. This led him to enrolling with Amazon as a partner and he quickly oriented himself to Amazon’s operational guidelines for reliable deliveries.

His commitment resulted in success, allowing him to expand his fleet and employ close to 40 truck drivers. He says, “I know that we play an important role in transporting customer packages for an on time and safe delivery. I have a responsibility to uphold and this keeps me going. Working with Amazon India, I have truly discovered my entrepreneurial journey and to be able to help people in the process was more than I could imagine.”
The efforts of Naresh as well as his associates have not only ensured seamless deliveries but have also cemented the role of its backbone, enabling them to upscale and be self-reliant.

Abhinav Singh, Director – Amazon Transportation Services, said “Trucking partners are the backbone of our operations, powering our ability to increase the speed of transportation between fulfilment centres and the last mile. Theirs is a pivotal role in ensuring on-time deliveries and we are focussed on enabling them with cutting edge technology. In line with our commitment to aid small businesses across the country we have worked with our partners and custom built programs for them to gain financial flexibility, safe driving techniques, route knowledge, maintenance and procurement programs from large OEMs. Driver safety is our top priority, we have trained thousands of drivers this year on defensive driving, COVID safety and facility safety protocols. We have partnered with third-party companies to provide health and accidental insurance coverage for drivers that is reimbursed by Amazon. We believe that the idea of an atmanirbhar Bharat is powered by these enterprising businesses and are proud to be empowering them.”

While these partners continue to travel the length and breadth of India, health and safety remains to be a priority. Partners and associates are following all preventative health measures such as adherence to social distancing norms and use of face covering, among 100 other measures.

With the last year constraining operations for these trucking partners, the company introduced the Partner Support Fund that allows partners in the middle-mile to support more than 40,000 of their associates through financial hardships, and to help cover critical fixed costs and liquidity concerns. Amazon India also extended the ‘Amazon Relief Fund’ to all eligible trucking partners providing transportation support in the event of financial hardships.

Business World

Tier II Pushing up Online Western Womenswear sales – Uptrend Healthy, says Madame

Mar 30, 2021 by Neel Achary 0 Comments #Head -eCommerce, #Madame, #Shalvi Govil

Gurugram: Madame, India’s leading women’s western wear fashion brand for apparel, handbags, footwear, and accessories, has witnessed a significant growth in their online sales during the pandemic period of 2020. The online sales jumped from 2% of overall sales to nearly 10% with a continuing upward trend majorly contributed to by growth in Tier II and Tier III cities. Cities like Ludhiana, Chandigarh, Lucknow, Jaipur, Mohali, Noida, Jammu and Shimla were the high growth cities for the brand. Madame has been striving to continuously inspire young women to express their individuality and spirit through accessible fashion. In the recent past, the fashion brand launched the well-received Wonder Woman inspired collection in collaboration with Warner Bros coinciding with the launch of the movie featuring Gal Gadot in the lead role.

With the revamp and modifications implemented to their exclusive online platform – www.glamly.com, Madame continues to provide personalized customer experience and is expecting a three-fold growth through online sales by 2025. The brand has also reinforced the need to strengthen the supply chain management with faster product delivery for international clients. In the future, a major share of the company’s overall revenues will be attributed to online sales only.

Commenting on the growth in sales, Shalvi Govil, Head -eCommerce, Madame said, “Online shopping emerged as a most sought-after shopping mode for many consumers owing to the pandemic. We at Madame had created a robust digital market penetration strategy and expanded our reach to multiple pin codes after a detailed research of our consumers. We realized that the demand for our brand was high, and if we delivered effectively, we could gain market share quickly. There is an enormous latent demand in Tier II and Tier III cities where women have the same aspirations as from the bigger cities, and Madame helps them express themselves uniquely through fashion”. Currently, buyers on Madame’s exclusive online shopping website, www.glamly.com, get their purchased merchandise within two days of purchase. Other online platforms which contribute to Madame’s online sales are Myntra, Amazon and Ajio. The brand is also available in 500+ retail outlets across India.

Sumedha Jain, Director – Marketing & Communications said, “Madame is known for its stylish and comfortable clothing which getting wonderfully captured visually on the website and relates very well with the brand ethos. With a no-compromise policy, our website is designed to provide quality content that showcases the latest trends. Some product images also display elements of relaxation and fun which helps the customer to connect with the brand online too. Apart from our seasonal collection, image capsules have also been showcased on the website that models some of our exclusive collections like the Wonder Woman and Valentine’s themes. We expect our online sales to contribute upto 15% of overall sales by the end of this year”.

Madame is also intensifying its market penetration through offline stores as well to have an integrated multi-platform approach combining online and offline sales points.