Tag: Women’s Day

Business

This Women’s Day, Tata Tea Gold’s Dil ki Suno campaign, pays tribute to a woman’s boundless potential

Mar 6, 2024 by Mansi Praharaj 0 Comments #Azaz-Ul-Haque, #Dil ki Suno, #Puneet Das, #Tata Tea Gold, #Women’s Day

National, March 06, 2024: This Women’s Day, Tata Tea Gold has launched a new ‘Dil ki Suno’ campaign that empowers women to listen to their hearts as they have the potential to achieve more. The latest film from Tata Tea Gold delicately captures the predicaments faced by women and encourages them to listen to their heart and believe in their ability to do more.

 The film depicts the journey of four women in different stages of their lives, each facing a dilemma of choosing between their aspirations and present-day realities. The film portrays  the story of a seasoned cricketer who has just tied the knot and struggles with the thought of balancing her professional and personal commitments. It also depicts the journey of a 50- year-old woman who is passionate about dancing but worries if pursuing dancing at her age would be perceived as appropriate. A successful corporate professional who wants to resume her musical journey, and a homemaker who is taking her first steps in stock-trading and feels uncertain about the likelihood of success. The film beautifully unfolds the conflicts a woman faces as she tries to balance her passion with familial, career or societal obligations. Nevertheless, what binds them together is their willingness to listen to their hearts and recognize that they have it in them to attain more.

Commenting on Tata Tea Gold’s new film, released on International Women’s Day, Puneet Das, President   Packaged Beverages (India and South Asia), Tata Consumer Products said, “Tata Tea Gold, a premium tea blend that gives you rich taste and irresistible aroma, has been bringing to life inspiring stories of today’s empowered women as it acknowledges the unique challenges faced by contemporary Indian women. Navigating through career and familial responsibilities, varied interests, and social circles within the confines of 24 hours can be overwhelming. Despite the challenges, today women are excelling across diverse fields – Leading Fortune 500 companies, building unicorns, scaling more peaks at Mountaineering, shining through Sports and creative fields like filmmaking, Music etc.     Hence, Tata Tea Gold, which propagates ‘Apne Dil ki Suno’ endeavors to motivate today’s women to listen to their hearts and unlock their true potential.”

 Commenting on the creative thought behind the campaign, Azaz-Ul-Haque, Chief Content Officer, Media Monks said “Aurat Bani Hai Aur Se. Discovering such hidden gems in language and a brand narrative that just perfectly echoes the thought is a rare occurrence in advertising. Tata Tea Gold urges women to listen to their heart and follow what it says, and so it was just the right brand to convey that only when you listen to your heart, you will discover there is more to you. Tata Tea Gold has always told the most beautiful narratives of women empowerment. Aurat bani hai Aur se is just another reflection of that singular, strong brand narrative”.

Business World

‘Womenia 2021’: A campaign by 315Work Avenue to honour & celebrate the women achievers

Mar 8, 2021 by Neel Achary 0 Comments #315Work Avenue, #a leading coworking space provider, #Women’s Day

Bangalore, March 08, 2021 – In keeping with the 2021 narrative of #ChoosetoChallenge theme of International Women’s Day, 315Work Avenue, a leading coworking space provider is hosting Womenia 2021, a campaign that features leading women personalities and achievers from diverse domains and celebrates the social, economic, sports, cultural and political achievements of women. As part of the month long campaign, the Onward Upward initiative by 315Work Avenue will honour & celebrate all the inspiring & motivating women from our country, who have showcased immense conviction & valour in their field of expertise & life. Bringing forth visionaries, from entrepreneurs to influencers, individuals who challenge the norms and showcase their ability to empower and inspire us all, this Onward Upward initiative presents a series of interviews that brings together industry leaders and visionaries to share their experiences and best practices.

Sharing her views on the initiative, Anju Bobby George, Former Athlete and India’s first and only World Champion in the IAAF World Athletics Final, said: “ We need to do something for our country, ourselves to prove to the world that with challenges, we can achieve greater heights.”

“If you are passionate about your skills, it is important to share and nurture them to your children and next generation so that they can share their knowledge to others – said Niveditha Hegde. She along with her daughter (Mom & Daughter dancing duo – Nivi & Ishanvi) create their dance content and influence millions of subscribers on all social media platforms.

“Winning a medal for India after so many years of hard work and sacrifices, motivates us to perform better & make our nation proud, said Sprinter Ashwini Akkunji as part of this initiative by 315Work Avenue.

Commenting on the occasion, Mr. Manas Mehrotra, Founder, 315Work Avenue said, “This special series will inspire other women to learn and reflect from their wisdom. Through this campaign, we tried to capture the undying spirit and daring stories of women who came from varied backgrounds, fought their own battles, with or without support and achieved success. On this occasion, the company also acknowledges success attained by every woman in her field of choice battling all odds and yet never gives up. It’s a narration of their determination, their leadership, their fearless attitude and spirit to win. We are sure this campaign will inspire many other women to take one step forward in their life to take a lead, explore and succeed. We are glad that 315Work Avenue is championing all the moves made by women in their daily lives.”

Link for the Campaign –

 

News

Women’s football tournament with a cause

Mar 8, 2021 by Rekha Nair 0 Comments #Häfele India, #Häfele India Pvt. Ltd., #head of marketing, #IWFA (Indian Women’s Football Alliance), #Sanjay Swami, #Women’s Day

Häfele India’s long-standing endeavour to uplift women in different strata of the society and bring gender equality sees light via the IWD (International Women’s Day) football tournament organized predominantly for the underprivileged

To encourage women empowerment through sports, Häfele India, together with IWFA (Indian Women’s Football Alliance), sponsored a one-day long football tournament entirely organized by and for women. The tournament held on 6thMarch at St. Joseph Ground, Mumbai, saw a fierce competition among ten teams comprising of girls aged between 16 and 32 from underprivileged backgrounds brought together by different NGOs. Each teamplayed for a specific cause such as ‘Education sets me free’, ‘Dowry kills dignity’, ‘A blessing called Beti’ and so on and had a renowned face as their team mentor along with support-mentors to uplift their spirits during the day. The team mentors included Kunal Kapoor, Tusshar Kapoor, Rahul Bose, Nandita Shah, Adhuna Bhabani, Bhairavi Jai kishan, Ankit Tanna, Richa Bahl, Nitasha Gaurav, Chef Sarita Pareira, and Nishrin Parikh. Kunal Kapoor, supporting the ‘Slum Soccer’ team said, “Through this team, we are supporting the ‘Silence Fuels Violence’ cause and truly hope that this initiative brings awareness on speaking up for any wrongdoing against women in the society.”Rahul Bose, cheering for Akshara Superstars, said, “I am so happy to hear that the Indian Women’s Football Alliance (IWFA) kicked-off their first competition called ‘Girls Love Goals’ – what a fantastic name! The ten girls’ teams pitted against one another each playing for a specific cause is a brilliant way to spread awareness.”

As a homage to Women’s Day, the tournament was created entirely for women by women sporting female coaches, referees, lineswomen, nutritionists, as well as therapists. The IWFA Girls Love Goals Cup is a tribute to sportswomen across India, who have used their grit, determination, blood and sweat to get where they have reached today. It is also a shoutout to girls across the country to stand by their goals in the face of gender, race, colour, or any such discrimination. The winning team gets a cash prize, proceeds of which are given to select NGOs that use football as a medium of social change for women across India.“I think we’re just at the tip of the iceberg and we really need to create a mountain of hope, a mountain of success and victory for these girls so that the future is bright for our kids for their kids, especially women who are always side-lined with sport that are predominantly male centric. The most important thing is to break stereotypes that only certain kind of women can play sports or that women don’t like to play sports or that people don’t like watching women play sports. The mindset needs to change, once that happens, the rest will follow,” concluded Tusshar Kapoor, summing up the spirit of the initiative.

Häfele believes that all individuals are responsible for their own thoughts and actions, all day every day, irrelevant to the gender. Sanjay Swami, Head of Marketing, Häfele India Pvt. Ltd. says, “You will notice that we as an organization challenge encourage and uplift our women colleagues constantly. Being a patron for promoting women football for the past three years in India, Häfele has extended its support to IWFA Girls Love Goals football tournament to celebrate the International women’s day this year. Our Theme, “Equality has no Gender” also promotes our beliefs.” A number ofHäfele India’s previous initiatives such as Supermom – a cooking competition for women across the country along with the International Celebrity Chef Sashi Cheliah; orthe mentoring of aspiring female footballers from Manipurat the hands of the FCB Munich Legends Klaus Augen thaler (Auge)&Bixente Lizarazu, have been aimed towards creating a larger impact for the women community across the country. Moreover, their next event scheduled in Imphal, Manipur, will be another football tournament primarily for the North East states offering girls out there a platform to display their skills, plan a future in sports, and be able to bring about a larger social change. Häfele’s aim is to work at the grass root level to support this cause and give the best exposure to these budding women footballers so that they are ably trained to be able to represent India at an International level.

About Häfele India:

Häfele India, is a wholly owned subsidiary of the Häfele Global network and has been operating in India since 2003 under the leadership of Mr. Jürgen Wolf (Managing Director). The ability of the company to understand the diverse Indian market has made it an authority in the field of architectural hardware, furniture and kitchen fittings and accessories. The company also has a strong presence in synergized product categories namely Appliances, Lights, Sanitary and Surfaces catering to the focused demand from these industries. Häfele India services its customers with a base of over 1300 employees, a well-networked Franchise base of over 150 shops along with over 3000 dealers situated across South Asia. The subsidiary has a sophisticated Logistics centre in Mumbai along with distribution centres in Delhi, Bangalore, Kolkata and Colombo respectively.

Business World

Women Podcasters Who Are Dominating the Content Space

Mar 6, 2021 by Neel Achary 0 Comments #Women’s Day

Over the last few years, the number of women creators has noticeably increased in roles such as directors, writers, producers, and editors. The same trend can be seen in the podcasting industry as well. Women podcasters, while creating great content, have been taking advantage of audio platforms and sharing their experiences and opinions with engaged listeners across the country.

Women have carved out their own space in the content industry, all while challenging societies’ stereotypes and taboos head-on. Their words are so thought-provoking that you’d want to become a leader yourself right after listening to their podcasts. This Women’s Day, we bring to you a list of such podcasters.

Let’s check out these talented women and tune into what they’re talking about.

Musings of Suta

Musings of Suta:

Sujata Biswas and Taniya Biswas, two sisters who share their love for sarees, come together to share their stories through Musings of Suta. Quitting their well-paying jobs, they chose to redefine sarees as the channel of love and vessels of stories. They talk about the hurdles they faced at the beginning of their venture, Suta, and how their journey taught them more than any other job could. The sisters now have two successful podcast seasons up-and-running. They share entertaining stories, giving us a closer look into their childhood, their journey so far and all the risks they took that finally led them to Suta.

Heart on My Sleeve Cover

Heart on my Sleeve:

“We aren’t alone in our insecurities & fears, but we are alone in our heads.” Mansha Kaur’s Heart On My Sleeve is all about helping women (and men!) realise that the next woman is probably dealing with similar issues even if her instagram feed may seem perfect. We saw Mansha wearing her heart on her sleeve as she talked about her personal experiences and observations on things like love, purpose, insecurities, girl friendships, growth and body image. In her second season we got to see the host in conversation with a string of guests like Nonita Kalra, Pooja Dhingra,

Sanjana Batra, Malini Agarwal and Sumaya Dalmia who were raw and honest about their struggles, the regressive views they see around them and the uphill task of changing societal perception of women, their abilities & bodies.

Whats a Man

What’s a Man? Masculinity in India:

Award-winning writer and researcher, Deepa Narayan, explores what it means to be a man with her podcast What’s a Man? Masculinity in India. The host has conducted over 200 in-depth interviews with middle and upper-class men from Delhi, Mumbai and many other cities. The podcast explores myths and expectations of being a man and how it has affected them since childhood. Deepa interviews guests from various fields and discusses issues like body image, nature of power and how people define masculinity.

Malini's World

Malini’s World:

Malini Agarwal comes back with a reboot of The Girl Tribe show. The podcast features empowering women coming from all walks of life. Be it celebrities or social activists, they all sit together and have an uncensored and candid conversation about issues in society that needs to be addressed. They share the struggles that made them the women they are today. The podcast is all about women empowering, supporting and looking out for each other.

success with savitha

Success with Savitha:

Find out what success looks like in this podcast with host Savitha Nanjappa who is an award-winning Life and Business Coach, Entrepreneur, and Founder of the thriving global coaching platform, Success with Savitha. The podcast was launched on 1st March and in the first episode, she discusses strategies to grow on Instagram and how to curate content consistently, with her guest, Masoom Minawala. Success with Savitha is a podcast for entrepreneurs, especially females, where they swap success stories, inspiration and strategies to tackle work, personal life and more, together.

Home Minister Hemali

Home Minister Hemali:

This fun weekly podcast is hosted by Hemali Govil, a former Radio Jockey and now a homemaker and full-time scriptwriter. The host understands how tough it is to manage work and home together. In her podcast, Hemali shares interesting daily life hacks, beauty tips, stories and recipes that make your everyday chores so much easier. Her podcast helps listeners manage their homes, health and lives in an organized way.

Popkast with Garima

Popkast with Garima:

Popkast with Garima is a pop-culture podcast that will entertain you like no other. The host, Garima Surana, and her guests break all the stereotypes and have a candid conversation about everything from millennials today to the 90s music. With season 3 launching on Women’s Day, there are a lot of fun episodes to look forward to. This podcast is packed with enough sass to get you through the week.

Real Talk

Real Talk with Smriti Notani:

Smriti Notani, a lifestyle blogger, hosts this podcast where she gets real with her listeners. The show covers every aspect of the life of an Indian that is not talked about enough in society. In her own filmy and pop-culture way, Smriti speaks bluntly about life blunders and what all comes with it.

Women in Labour Podcast

Women in Labour:

Women in Labour is hosted by Aditi Mittal, a renowned Indian stand-up comedian and Christina MacGillivray, an amazing cinematographer. The hosts explore taboo topics related to women, family, work and everything in between. They talk about the struggles women have to face when balancing family and work in a sarcastic manner. This power duo is super talented. Their satirical tone makes the podcast all the more thought-provoking.