Tag: Watcho.

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Business World

Watcho launches interactive Quiz contest ‘Watcho Aur Jeeto’ for its subscribers

Oct 22, 2020 by Gouri Achary 0 Comments #Mr. Sukhpreet Singh, #Watcho Aur Jeeto, #Watcho.

Committed to delivering an innovative and engaging content experience to its users, Watcho, Dish TV India’s OTT platform has announced the launch of ‘Watcho Aur Jeeto‘- an engaging quiz contest. The contest will be running daily with additional bonanza offers on weekends. Each quiz will have a specific set of questions that will be shared on the platform as well as telecast on Dish TV and D2H platforms, throughout the day at periodic intervals. Users can participate by logging in on the Watcho App or on the website watcho.com and submitting responses.

Watcho content is already a big draw for its subscribers and this contest will enable Watcho to connect and engage with its subscribers in a new way. The trivia quiz will be based on different subjects like trending topics, entertainment, lifestyle, and popular shows on Watcho. Three winners will be announced every day through a leader board on the app. The names of winners of the quiz will be recognized through social media posts and on Watcho channel on DishTV and D2H platforms.

Commenting on the contest, Mr. Sukhpreet Singh, Corporate Head – Marketing, DishTV & Watcho, Dish TV India Ltd, said, “Watcho as a platform goes beyond passive content consumption and tries to engage its users on many levels. It enables them to create their content, helps them to showcase their talent, and even gratifies users for active participation.

Watcho has always aimed at delivering a versatile content portfolio to its subscribers. This vision of delivering the best in class content service has enabled Watcho to grow significantly and make a mark in the mind of its subscribers. With the launch of ‘Watcho Aur Jeeto’, on the platform, we will be offering them an engaging tool and a new reason to adopt the platform which will not only entertain them but also give them an opportunity to win exciting rewards on an everyday basis.”

Building on its vision to provide unparalleled viewing content to its customers, the platform has also recently launched its user-generated content offering “Watcho Swag”. Bringing in a unique assortment of snackable content cutting across all genres, Watcho offers many original shows including web series like Its my pleasure, 4 Thieves, Love Crisis, Ardhsatya, Mortuary, Chhoriyan, Rakhta Chandana, and original influencer shows like Look I Can Cook, Bikhare hain Alfaaz, etc. to name a few.

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Business World

Dish TV India gives a boost to ‘Make in India’ initiative; shifts manufacturing of Set-top boxes to India

Sep 17, 2020 by Gouri Achary 0 Comments #Dish TV India, #MAKE IN INDIA, #Mr. Anil Dua, #Mr. Jawahar Goel, #Watcho.

India’s leading DTH Company, today announced the manufacturing of its set-top boxes in India. Demonstrating its commitment to the government’s ‘Make in India’ vision, Dish TV India has shifted the production of its set-top boxes to India, adopting a ‘vocal for local’ strategy. The first consignment of made in India set-top boxes is ready and being shipped to the market. The company offers DTH services across the country and operates Dish TV, D2H, and Zing brands in this segment, besides its rapidly growing OTT service brand Watcho.

Being the pioneer and technology leader in the DTH segment, Dish TV India plans to shift almost 50% of its production to India by the Q1 of 2021 while simultaneously benefitting its business and customers. The process will further intensify in the coming months, as the company is planning to also start the manufacturing of the major components of the Set-Top Box and its accessories in India, further boosting its commitment to ‘vocal for local’. Dish TV India plans to make the STB cabinet in India soon, has already started procuring the power adaptor from Indian manufacturers, and is in the advanced stage of talks with remote control manufacturers to produce the remote controls also in India.

Elaborating Dish TV India’s ‘Make in India’ plan, Mr. Jawahar Goel, Chairman & Managing Director, Dish TV India Ltd, said, “We are thrilled to join the Government of India’s ‘Make in India’ initiative and localize the manufacturing of set-top boxes and other key accessories in India only. This announcement reiterates our pioneering position within the DTH industry as we aim to further expand our business operations and develop products that match the intrinsic needs of our customers. With the vision of ‘Make in India’, we reiterate our commitment to producing quality products and are confident that we can achieve several industry firsts. We thank the Government of India for all their support and favourable policies.”

By shifting the production to India, the company looks at scaling manufacturing in the country and ways to enable industry revival. This will further assist them to streamline the supply chain, operations, and management. Sharing the optimism, Mr. Anil Dua, Executive Director & Group CEO, Dish TV India added, “Making our own STBs and accessories in India could not have come at a better time. Customer needs are evolving rapidly. As we refresh our STB range with a new set of connected devices and hybrid options, working with local design, development and production are definitely going to be a competitive edge for our business.”

Innovation is at the heart of the Dish TV operations; the company is credited with many firsts in the industry. Launched the first DTH service in the country, Live TV for moving vehicle- DishOnwheels, High-Definition services, Unlimited recording facility in STB, Live TV in luxury trains, Online TV for DTH viewers- DishOnline, Sub-brand for the regional markets- Zing, Home Video System- DishFlix to name a few. More recently, Dish TV India is also the first to launch a voice-enabled (Alexa powered) Smart and Magic range of technologically advanced products and the first DTH company to launch its own OTT platform, Watcho.