Tag: VP Amazon India

50,000+ offline retailers and neighbourhood stores now part of Local Shops on Amazon

Sandip Shah, owner of Oggo Enterprises, has been selling home and kitchen products to customers from his shop in Mulund, Mumbai, for over three decades. Amidst the challenging times last year, he brought his business online with ‘Local Shops on Amazon’program and fulfilled over 800 orders on Amazon within three months of joining the program. On his first experience with ecommerce, Sandip says, “A customer in an offline store will take half an hour to look at the product and decide if they like it, while I get 2-3 orders online in the same time. We now cater to customers beyond Mulund and across Mumbai using our own delivery set up. We are also leveraging Amazon’s pan-India delivery network and are able to serve customers in other cities.”

Today, Sandeep Shah is one of morethan 50,000 offline retailersand neighbourhood stores on the‘Local Shops on Amazon’ program. Launched in April 2020, the programbrings the benefits of ecommerce to offline retailers and neighbourhood stores. It helps supplement the existing footfalls at their stores with a digital presence on Amazon.in and expands their reach beyond the normal catchment. With Local Shops on Amazon, customerscan discover products from local shops in their city (many they already trust and love!) from the convenience of their homes while helping local shops transform into digital stores. Local Shops on Amazon has played a key role in helping sellers across India sustain their livelihoods and jumpstart their business amidst the unprecedented pandemic.

Manish Tiwary, VP – Amazon India said, What started as a pilot, has now become a pan-India phenomenon enabling local businesses to come online and benefit from technology adoption and ecommerce.The encouraging response to the Local Shops on Amazon program reflects in the rapid scale up of the program to 50,000+ sellers in less than one year of launch. It underlines how digital enablement and digital inclusion can help themscale and contribute to a digital economy.We remain committed to work closely with the millions of MSMEs including the vast network of neighbourhood stores across the country as part of our focuson transforming the way India buys and sells.”

Offline retailers, and Neighbourhood stores embrace technology to become digital entrepreneurs.

Today, more than 50,000 offline retailers and neighbourhood stores from 450 cities, from metros and tier 2 and tier 3 cities like Sangli, Osmanabad, Jamnagar, Gorakhpur, Jabalpur, Ratlam, Bikaner, Tumkur, Jalpaiguri, Ernakulum, Kanchipuram, Patna, Rajkot, Agra, Dehradun etc. have joined the Local Shops on Amazon program and offer customers in their cities a wide range of products including Fresh flowers, Home and Kitchen products, Furniture, Electronics, Books and Toys amongst others. Customers in these cities can log on to Amazon.in and shop from some of their favourite local stores in their cities, get deliveries the same/next day and also benefit from value added services offered by these stores.

Top 10 states with highest number of Local Shops on Amazon sellers Top 10 cities with highest number of Local Shops on Amazon sellers Top 10 most popular product categories for Local Shops on Amazon
1.        Maharashtra

2.        Delhi

3.        Gujarat

4.        Uttar Pradesh

5.        Rajasthan

6.        Karnataka

7.        Tamil Nadu

8.        Telangana

9.        West Bengal

10.     Madhya Pradesh

1.        Delhi

2.        Surat

3.        Jaipur

4.        Bangalore

5.        Mumbai

6.        Thane

7.        Hyderabad

8.        Pune

9.        Ghaziabad

10.     Ahmedabad

1.        Grocery

2.        Kitchen products

3.        Appliances

4.        Beauty products

5.        Consumer Electronics

6.        Home

7.        Furniture

8.        Business & Industrial Supplies

9.        Apparel

10.     Wireless Accessories

 

Local Shops on Amazon sellers have witnessed success through different Amazon sale events benefiting from enhanced visibility and increased customer demand. Over 20,000 Local Shops participated in Amazon.in’s Great Indian Festival hosted in October 2020 and got orders from nearly 1000 pin-codes. During Amazon Small Business Day in December 2020, a number ofLocal Shopson Amazon sellers witnessed a sales spike of 2X. Most recently, Local Shops on Amazon sellers participated in the ‘Great Republic Day Sale’ hosted in January 2021 and received orders from over 700 pin codes and some of the most bought products from customers included Orthopedic Mattresses, Organic Tea, DTH connections and Tubular Batteries.

Amazon.in hosts Small Business Day to help sellers

Bengaluru: Amazon.in today announced that the company will host the fourth edition of its sale event – Small Business Day (SBD) 2020 starting from midnight on December 12, 2020 until 11:59 pm on the same day. The specially curated online event will offer customers the opportunity to discover and purchase unique and hard-to-find products from start-ups, women entrepreneurs, artisans and weavers, and local shops and it will be instrumental in supporting them to sustain their accelerated business growth.

On Small Business Day, products across hundreds of categories including work from home essentials; safety and hygiene supplies;; wall décor & hangings such as Lippan art work from Bhuj and Dokhra craft from Chattisgarh; eco-friendly products like vegan leather accessories; kitchenware; sports essentials; Christmas special productswill be available on the marketplace at great prices,among many more. Whether customers are looking to purchase cleaning supplies like robotic vacuum cleaners, or superfoods and cozy blankets for the winter, or heritage handloom weaves straight from regional weavers, Small Business Day will have something for everyone. In order to encourage customers to shop big and support small businesses and micro-entrepreneurs, Amazon is also launching a one day cashback offer of 10% on digital payments for customers. Additionally, Amazon has tied up with ICICI bank to offer a 10% instant discount on credit and debit card transactions.

Amazon Business customers can avail an exclusive business customer only cashback of 10% and additional savings on GST input tax credit, bulk discounts and business exclusive deals on a wide range of products across printers, laptops, printers, appliances, other supplies and more. Amazon Business customers can also access four specially curated thematic stores for year-end Corporate Gifting, Safety and Hygiene essentials, ‘Work from Home’ supplies and ‘Back to Work’ checklist for hassle-free product discovery and buying experience.

Manish Tiwary, VP Amazon India said, “The year 2020 has been full of unprecedented challenges for businesses across India, and especially small businesses. At Amazon, we are committed to supporting our 7 lakh+ seller partners to continue the momentum built up over the past months through various sale events. With the upcoming Small Business Day, we want to create an opportunity SMB sellers and B2B sellers generate greater customer demand, revenue, and end the year on a positive note”.

Peter George, Director, AWIPL said, “As part of Amazon Business’ commitment to serving MSMEs, we are happy to be a part of Small Business Day helping small businesses become more efficient with their buying process, improve savings and drive profitability. MSMEs can ramp up their operations with a curated set of products to address emerging needs such as ensuring workplace safety and hygiene or enabling work from home. The event helps our MSME buyers conveniently discover and save on such products.”

In its third year now, Small Business Day has been helpful for Indian SMBs in driving growth. On Small Business Day that was held on June 27, 2020 on the occasion of the UN MSME Day, close to 45,000 sellers received an order and over 2,600 sellers witnessed their highest sales ever during the event. Artisans and weavers who sell their unique handmade collection through Amazon Karigar witnessed a growth of 4.5X during Small Business Day. Women entrepreneurs under the Saheli program witnessed a growth of 5X. Similarly, brands and start-ups under the Launchpad program grew by 1.6X over their average sales.

“Amazon Small Business Day has played a key role in helping me jump back from the setbacks brought upon by COVID-19. We registered 300% growth in sales during the event, and received great response from the customers, old and new. While the past months have been challenging, Amazon’s continuous efforts towards enabling SMBs has helped us sustain our accelerated growth. We look forward to experiencing yet another successful Small Business Day and attract more customers with our essential products such as nebulizers, thermometers, etc.”, said Akash Deep, CEO, Control D.

In addition to Small Business Day, Amazon.in also announced that it will celebrate All India Handicrafts Week 2020 starting 8th December 2020 to 14th December 2020. The event is curated to increase awareness about indigenously produced handicrafts from different parts of the country.As part of the celebration, Amazon India will create an exclusive storeto showcase80K+ traditional handicrafts & handlooms products while highlighting stories of artisans and their works, bringing them once step closer to the consumers.