Tag: TVC

Business

Neeraj Chopra Showcases Eveready’s Ultima Alkaline Battery in TVC: Fueling Kids’ Play and Infinite Imagination

Apr 9, 2024 by Sujata Muguda 0 Comments #Eveready, #Neeraj Chopra, #TVC, #Ultima Alkaline Battery

Apr 09, 2024 New Delhi, India: Ultima Alkaline battery and Neeraj Chopra signifies a convergence of two champions who share a commitment to excellence and innovation.

  • The TVC highlights the importance of uninterrupted playtime for children’s imagination.
  •  Eveready’s Ultima Alkaline batteries with 400% longer-lasting power ensure that children’s toys run longer, fostering creativity and limitless play.
  •  The TVC introduces a unique portrayal of Neeraj Chopra as ‘Javelin Man’, blending animation and live-action. It aims to inspire children with the values of performance, power, endurance, and reliability associated with both Neeraj Chopra and Eveready.

Eveready Industries India Limited, India’s No1 battery brand synonymous with power, performance, and reliability is thrilled to reinforce the teachings of its highly successful Ultima Alkaline Battery campaign, ‘Khelenge to Sikhenge’ in collaboration with its new brand ambassador Neeraj Chopra, the reigning Olympic gold medallist and World no. 1 men’s javelin star. The brand is focusing on enhancing its connection with youth, recognizing kids as natural scientists who thrive on experimentation and learning through play. Therefore, Eveready commits to providing long-lasting, value-for-money solutions for new-age India, recognizing the pivotal role toys play in children’s learning. These toys offer not just joy but also instill essential values and life lessons like friendship, sharing, and compassion.

neeraj chopra

Eveready’s latest TVC, starring Neeraj Chopra spotlights Ultima Alkaline batteries for kids uninterrupted play and limitless imagination

Fostering self-confident, creative, and happy children, the newly launched TVC conceptualised by Ogilvy emphasizes the significance of powering children’s toys with Eveready’s Ultima Alkaline batteries with 400% more power to ensure uninterrupted play and limitless imagination. The TVC features a kid playing with a battery-operated toy ‘Javelin Man’, representing sports icon Neeraj Chopra, who saves the world through non-stop javelin throws. However, when the toy’s regular battery dies out, the imaginary story of the kid is halted until the real Neeraj Chopra intervenes, with Eveready Ultima battery encouraging kids to keep playing. This narrative showcases the significance of reliable power sources and the admiration children have for their heroes, never wanting them to ‘die’. Neeraj and Ultima, both epitomize values of performance, power, endurance and reliability; setting a new benchmark of excellence in the industry.

Speaking on the accession, Mr. Anirban Banerjee, Senior Vice President and SBU Head, Batteries & Flashlights at Eveready Industries India Ltd. said, “Eveready, the iconic leader in the battery and flashlight industry, and Neeraj Chopra, the reigning Asian Olympics champion; our collaboration is a convergence of two champions, both driven by the relentless pursuit of excellence and innovation. Just as Neeraj powers his epic javelin throws non-stop, Eveready’s Ultima Alkaline range of batteries with 400% longer-lasting energy, powers high drain devices nationwide, including children’s toys, strengthening their imaginative journeys. Also, our latest high-energy film, blending animation and live-action, introduces a unique portrayal of Neeraj as ‘Javelin Man’, marking a unique step in our brand ambassador’s portrayal.”

“As storytellers, we always look for opportunities to craft narratives that help inspire the youth. Eveready’s philosophy of ‘Khelenge toh Sikhenge’ allows us to do that. In this latest TVC for the longer-lasting Ultima batteries, we’ve showcased the power of children’s imagination and how non-stop imaginative play should always be encouraged. A true champ like Neeraj Chopra, seen in a unique avatar as brand ambassador, helps us deliver the message in a memorable way,” said Sukesh Nayak, CCO, Ogilvy India.

The Ultima Alkaline Battery range offers Ultima (MRP 22) – a pack of 10 batteries and Ultima Pro (MRP 45) – a pack of 6 batteries, with Anti-Leak Turbolock Technology, reinforcing leak protection and ensuring users’ devices remain secure and functional. Eveready with its continued aspiration aims to steer high-growth businesses in India that are sustainable, scalable, and profitable, and deliver lasting value for all the stakeholders through excellence, and customer-centricity.

Health

BeatO launches TVC to raise awareness for diabetes control with experts

Dec 13, 2021 by Gouri Achary 0 Comments #BeatO, #Diabetes, #diabetes control, #Gautam Chopra, #TVC

BeatO- a digital app-based platform that provides clinically proven, comprehensive diabetes care programs to prevent, control, and reverse diabetes has launched its first ‘real life, real impact’ TVC campaign. The campaign is based on BeatO ‘Unbeatables’, which are true stories of members proudly sharing their journey of bringing their sugar levels and related health conditions in control with BeatO experts.
Gautam Chopra, Co-founder, and CEO of BeatO

This TVC is the first – of – its – kind, where the protagonists Vijay & Rishabh are based on real-life people, who have bravely chosen to inspire others with their success in bringing diabetes in control with experts through the BeatO app. A strong drive and making simple changes in their diet & lifestyle are the common sentiments amongst them.

The campaign aims at raising awareness about measures that can help one control diabetes and reduce health complications.

The series of videos have been published on television news channels as well as on social media platforms. The TVC showcases real-life stories* of actual BeatO members and how BeatO’s experts – Diabetes Care Coaches and Doctors have constantly supported them through their journey to achieve control over Diabetes and be able to live their life to the fullest.

TVC 1- Vijay:

TVC 2- Rishabh:

Commenting on the new TVC campaign and the need to bring awareness around diabetes Gautam Chopra, Co-founder, and CEO of BeatO said, “ Diabetes and pre-diabetes affect more than 200 million Indians and India’s national average HbA1c is 8.5%, which is much higher than normal. While so many people are affected by this condition there is still a lack of awareness about diabetes, its related complications & access to experts, and affordable quality care. With this campaign, we wish to raise awareness that with the right expert guidance one can control diabetes and reduce risk of future complications.”

With over 1 million members, from over 3000 towns and cities across India, BeatO helps its users achieve clinically proven, positive health impact through its program. The program includes the innovative Smartphone Glucometer, expert guidance via the BeatO App from leading diabetologists, diabetes care coaches, and nutritionists plus engaging learning resources. This has helped members control and even reverse diabetes in addition to improving related health complications. BeatO affectionately calls such members the ‘Unbeatables’. They are the inspiration behind the BeatO TVC that is based on real-life case studies of BeatO members.

The clinical results of these programs have been published in prestigious forums like the American Diabetes Association & Advanced Technologies & Treatment for Diabetes and show that BeatO’s approach reduces hypoglycemia incidents by 51.9% and average fasting blood glucose by nearly 10% in just 45 days respectively. Additionally, we observe that on average, BeatO members with uncontrolled sugar levels, are able to reduce their HbA1c by 1.9% points within 3 months.