Tag: the Founder

Business, News

Advertising creative consultant Surfraaz Gola to craft brand names with new venture ‘Name Game’

Aug 17, 2021 by Rekha Nair 0 Comments #Brandbay Retail and ApnaLow, #Coltplay Schools LLP, #Director, #Surfraaz Gola, #the Founder

National: Advertising and brand creative consultant Surfraaz Gola, a leading and accomplishedName game logo specialist in crafting brand names, has announced his new venture ‘Name Game’. A creative mind with ingenious ideas, Surfraaz is also working on his new startups; a fashion label ‘Onto & Desivy’ and a hair clip brand ‘Okya’.

Since 2008, Surfraaz Gola and his firms have created over 500 unique, love-at-first sight brand names for domestic and multi-national clients such as McDonald’s, Being Human, Bajaj, Radisson, Airavat, SBI, INFOMEDIA 18, ARAMCO, Baggit, WIAA, FIA and Tibbs among others. His creative ‘name’ hall of fame includes Probott, Danco Dairy, Tude-Ice Creams, Class Pass, Cubo and Pastrify among others.

Surfraaz Gola has worked on various projects with leading organizations in India on major sectors such as entertainment, hospitality, realty, education, electronics, FMCGs, consumer soft, BFSI, media, infrastructure, technology, art and so on. Having worked in both brands and agencies, he brings to the table a wealth of experience in concept development, creative designing and client interfacing.

Surfraaz Gola first got hooked on naming when Eddna Samuel, Director of Motif Advertising hired him to create a name for their client’s first product launch. “With his fresh, original and quirky naming style, Surfraaz soon became THE go-to resource for leading branding and naming firms around the country. He specializes in crafting names, which can be trademarked and registered. Since then, he has created hundreds of names for a variety of products including snacks, software, star hotels, sportswear, shoes, ice-creams, and restaurants,” says Eddna Samuel, Director, Motif India.

Paurv Mehta, National Head – Administration at Confidential, said in his Linkedin recommendation that he interacted with Surfraaz during his tenure in Pratibha. “He has relevant understanding of design sense as per client’s vision and requirement, Mehta added.

Roger Darashah, Founding Partner, LatAm Intersect PR, said in his Linkedin recommendation, “Surfraaz helped me to self-publish my first book, ‘The Theory of Adjacent Conversations’. He brought the concepts to life with his intelligent use of design and made the book more compelling and readable. The subject included some difficult and complex concepts, but Surfraaz invested his time and energy in understanding them. The result – my first book – was fantastic.”

Prior to Name Game & Sosh Design, Surfraaz worked in leading corporates and agencies such as Mandhana Industries, Midas Fashion (Paris), Team ONE Architects, Trisun Advertising and Mantri Realty. He learnt the language of branding from top notch clientele such as Sun Pharma, Replay, Cipla, French Connection, Matrix, Diesel, Armani, Pfizer, Novartis, Airtel, Colgate and GTL.

Surfraaz Gola is a Director in Coltplay Schools LLP and the founder of Brandbay Retail and ApnaLow. He loves to travel and hopes to see all the places on his bucket list in this lifetime.

Education, News

Suraasa launches skill qualifications for teacher empowerment in India

May 20, 2021 by Rekha Nair 0 Comments #CEO of Suraasa, #Rishabh Khanna, #the Founder

National: The teacher growth-focused ed-tech platform, Suraasa, has announced the introduction of two new UK-accredited qualifications. These qualifications support the recently launched competency-based education policy 2020, with the objective of improving the quality of teaching. ‘Certificate in Teaching (Assessment & Evaluation)’ and ‘Award in Teaching (Online Teaching & Learning)’ by Suraasa are both the UK level 6 qualifications.

Due to the changes in the education system and a huge demand for skilled teachers in India, most of the people of this community have started looking for ways of reskilling. There is a dearth of teachers equipped with high-quality pedagogy skills. Suraasa, being committed to bridging this gap, has worked hard and prepared more than 3,000 teachers in a time span of just 15 months. 96% of the teachers who undertook Suraasa programmes are either teaching in the top international schools or are currently training to actively pursue their dream school employers.

The ‘Certificate in Teaching’ (Assessment & Evaluation) qualification by Suraasa supports the Indian government’s vision of improving the current assessment system, based on rote memorization skills, with a one that tests higher-order skills such as analysis, critical thinking, and conceptual clarity. It empowers school principals and teachers with skills that enable them to build measurable assessments and evaluation frameworks as per the diverse needs of their students.

The ‘Award in Online Teaching’ qualification, on the other hand, supports the country’s need for a strong online education system during the ongoing Covid-19 situation. This qualification aims to equip teachers with the skills and technical knowledge required to engage with students easily and teach effectively in a digital classroom.

Rishabh Khanna, the Founder and CEO of Suraasa shares his views about the launch: “Thousands of Indian teachers have shown interest in Suraasa’s programmes in the past few months. It shows the clear need for skill-based teacher programmes in India. Further, many schools and EdTech companies have shown their interest in collaborating with Suraasa. They want to hire our skilled teachers due to our learners’ success in different classrooms worldwide. The two new qualifications look way ahead of the time as they deliver the expectations of the revised assessments. The qualifications derive their merits from our 10-month UK level 6 qualification, whose impact is resonating globally, and we want to deliver the same experience to every teacher who is leading a classroom in India.”

Suraasa is planning to launch 35 more programmes in multiple delivery formats. The objective is to empower every teacher with the skills of the 21st-Century that can enable them to perform better in the classroom and consequently, grow faster in their careers.