Tag: TCL

Business World

TCL wins the Prestigious Brands of Asia Award 2021

Apr 1, 2021 by Neel Achary 0 Comments #a global top-two television brand, #JUSTIN ZHONG Marketing Head TCL India, #TCL

TCL, a global top-two television brand and leading consumer electronics company, has been conferred with the Prestigious Brands of Asia Award 2021 at the Global Business Symposium 2021, recently held at Goa Marriott Resort & Spa. The distinguished recognition is attributed to the brand’s strong commitment to embracing technological innovation and deliver the same through its line of products, thereby contributing to the making of a bright future.

JUSTIN ZHONG Marketing Head TCL India said, “It’s an honor to receive an award from a prestigious body like BARC. It underlines our determination to excel in our domain by crafting best-in-class products for our customers while keeping affordability at the core. Recognitions like these also motivate us to perform better and innovate further in our journey. We will continue to build and bring products that are backed by cutting-edge technologies and are in sync with the changing market dynamics. After all, this is the only way to cater well to the needs of today’s new-age consumers.”

TCL, a global top-two television brand

RIMO BOSE PR Manager TCL India said, “At TCL, not only have we manufactured advanced technologies for our customers, but we have also ensured that these are available to them at an affordable price. It is this philosophy that has helped us grow immensely over the years and cement a leadership position in the market. All these values reaffirm that we care for all our stakeholders, including employees, customers and the society.

Hosted by Herald Global and ERTC Media, the event witnessed dignitaries like Mr Dilip Salgaocar,Mr Manoj Adlakhaand Mr Vikas Agarwalamong others joining the platform from across the nation.

Global Business Symposium 2021 is an initiative by Herald Global to celebrate the achievements of the visionaries, thought leaders, heads of state, policymakers, academicians and corporate heads playing a vital role in shaping industries with their inspiring contribution. The event was concluded with all awardees taking a pledge towards the protection and empowerment of women, stating individuals pledges on the pledge wall.

Business World

TCL Diwali Grand Content Offer: Binge Watch Unlimited Content on TCL Channel

Nov 2, 2020 by Gouri Achary 0 Comments #Android TV, #Diwali, #TCL, #TCL Channel, #Vijay Mikkilineni

With the annual festive celebrations around the corner, TCL, the global top-two television brand and leading consumer electronics company, has partnered with top OTT platforms in India to bring up to 50% discounts on content packages on its own UI TCL Channel. As part of the company’s strategy, TCL has always focused on deepening the partnership with local OTT platforms to bring more benefits to its consumers.

Taking a cue from this continuous commitment, TCL has come up with this one of a kind offers 50% discount on annual packs of Eros Now, 25% discount on all packs of ZEE 5, 40% discount on a seasonal and annual pack of Docubay, 25% discount on all packs of Epic On, 3-month free trial of Hungama Play and 10% discount on an annual pack of sony liv. The offer period is already live, which ends on November 30, 2020, and customers can find and avail these offers on TCL Channel on their TCL Android TVs.

For this Diwali, TCL ensures amazing products for the consumers along with bundle of content partnership deals, if a customer purchases any TCL TV and avail any of these content offers, he or she also gets a chance to win up to 100% cashback by participating in the brand’s #YouBuyWePay contest, more details can be found on the brand’s social media handles- Facebook, Twitter and Instagram.

Vijay Mikkilineni, Senior Marketing Manager, TCL India, said, “The festive season is not only about selling products but also about exhibiting our gratitude towards our customers. We not only believe in providing the best technology but we do understand that how important content platforms are, hence, this offer is a token of gift for our customers for this festive season. We want to make sure that our customers enjoy every moment when they turn on our Android TV.”

Business World

TCL Launches Latest 4K UHD Smart Android TV P615 with Unlimited On-Demand Content, this Diwali

Oct 30, 2020 by Gouri Achary 0 Comments #4K UHD Smart Android TV P615, #Amazon, #Diwali, #TCL

TCL, a global top-two television brand and leading consumer electronics company, has launched its latest 4K UHD TVP615 in India, right before Diwali. The new addition of this 4K Android TV pre-installed with a wide range of global and local APPs that bring unlimited on-demand content. This is TCL’s latest move in expanding its competitive value during the current festive season and available for purchase on Amazon.

P615comes with the world’s most popular Android operating system featuring a wide range of on-demand entertainment platforms, including Prime Video, Netflix, Hungama Play, Eros Now, Sony Liv, and ZEE 5, plus users can download more via the Google Play Store. Additionally, with Google Assistant built-in, P615 allows users to control the TV with voice commands and with Chromecast built-in you can easily cast your photos, videos, and music from any device to your TV.

While intelligent interaction is becoming ever more important, high resolution is fundamental to a great home theatre experience. P615 offers a stunning viewing experience with 4K HDR – astonishing brightness, incomparable contrast, captivating colour, and enhanced detail retention.

P615 combines advance algorithms for optimal contrast performance and colour presentation. P615 utilizes a Micro Dimming algorithm to achieve advance contrast and detail performance through over 1 thousand precisely controlled sections of the TV screen. Leveraging Dynamic Color Enhancement, P615’s displays in high gamut even when users display low gamut videos or pictures.

On top of propelling imagery performance, audio quality draws the audience into stories and helps grow a connection to what’s on the screen. P615 features DolbyAudioÔwhich delivers crystal clear sound, crisper dialogue, and great detail to make the entertainment you love even better.

Unique to the P615 is its bold design aesthetic and innovative plastic finish. It is available in 43”, 50” and 55”screen sizes and the starting price point will start from INR 23,999. Each variant is priced at an affordable keeping in mind the Diwali mood – 43’ inch is at INR 23,999; 50’ inch INR 29,499; and 55’ inch INR 38,499.

Business World

TCL Connects with Customers Through #YouBuyWePay for the Upcoming Festivities

Oct 17, 2020 by Gouri Achary 0 Comments ##YouBuyWePay, #cashback, #Mike Chen, #TCL

With festivals just around the corner, TCL, a global top-two television brand and leading consumer electronics company, has launched its latest campaign, #YouBuyWePay. As part of this exciting campaign, the brand is allowing customers to participate and stand a chance to win the latest TCL products. It will go live on 19th October 2020 and last till 18th November 2020.

Adding more fun to this celebration, TCL has spread this campaign into three phases – Lucky Draw (₹1 Sale) for week 1 (Oct 19-24), Weekly Cashback for week 2 and 3 (Oct 26-Nov 7), and Wish & Win with Grand Final Prize for week 4 (Nov 9-18).

Week 1: You Buy We Pay — Lucky Draw (₹1 Sale)

Participants can log in to their TCL account by clicking the link on TCL’s social media post, accessible across Facebook, Twitter, and Instagram to take part in the lucky draw. Customers can also visit TCL India’s official https://www.tcl.com/in/en.html to participate. Lucky winners can buy certain products at just₹1on its e-commerce own website- storeindia.tcl.com. Also, a certain number of discount vouchers for TVs and ACs will also be offered as lucky draw prizes, and can only be redeemed on its own e-commerce website mentioned above.

Week 2-3: You Buy We Pay –Weekly Cashback

This phase is meant for customers who buy TCL products from 26th October to 7th November. Participants need to share a selfie with a newly purchased TCL product or share the order confirmation screenshot if purchased online on TCL social media contest post. They need to comment with hashtag #TCLYOUBUYWEPAY and mention three features of the product and tag 3 friends/relatives to give likes. Lucky winners will be rewarded up to 100% cashback.

Key features of the products

TCL’s 2020 QLED and UHD models will come with advanced features such as quantum dot technology for the truly immersive viewing experience, and hands-free voice control, enabling users to operate their device by giving simple voice commands directly to the TV

The Smart AC range, on the other hand, the feature works with Google assistant which supports connecting with TCL Android TV, a titan gold evaporator and condenser for enhanced efficiency and increased life span. The Five-stariECO Air also offers silver ion filter that prevents bacteria and thus enables the AC to release fresh and bacteria-free in-door air.

For this upcoming festive campaign, TCL will announce the name of the winners for both the aforementioned phases. Soon, it will also share the details of the campaign’s third phase, Wish & Win with Grand Final Prize, scheduled for week 4, from 9th November to 18th November.

Mike Chen, General Manager, TCL India, said, “The craze for every festival in India is huge. Our latest campaign #YouBuyWePay is designed to make this period even more exciting and rewarding for customers. With the launch of three different contests under the campaign, we hope to drive more engagement among existing and potential customers, by offering them attractive deals and discounts. We also hope that this campaign would further add to their celebrations by letting them win TCL’s best-in-class products at an affordable price. We will come up with more such campaigns and lucrative offerings in the times to come, and strive to make every shopping moment value for money.”

Business World

TCL Joins Hands with TataCLiQ to Expand its Smart AC Business

Oct 2, 2020 by Gouri Achary 0 Comments #Smart AC Business, #TataCLiQ, #TCL

TCL, a global top-two television brand and leading consumer electronics company, has entered into a strategic partnership with TataCLiQ (https://rb.gy/nditaj) to expand its market reach of smart air conditioners across India. It means TCL users now have another address to book air conditioners, and avail the product conveniently.

Mike Chen, Managing Director, TCL India, said, “We are extremely delighted to associate with TataCLiQ. This association will not only give us another platform to sell our ACs but will also help us achieve an omnichannel presence across India. We believe that this partnership will go a long way and add value to both the parties, now and beyond.”

Starting at INR 23990, the new e-commerce platform will have a wide range of TCL ACs that come equipped with cutting-edge technologies. For instance, smart connectivity enables consumers to control their AC with a smartphone or simple voice commands. An advanced remote sensor with I Feel technology is another feature that senses the room temperature with high precision and accordingly regulates it for harmless cooling.

These ACs also offer AI Ultra-Inverter Compressor technology, which enables it to run at maximum RPM and ensure temperature drop to 18°C in merely 60 seconds. This feature also helps users save electricity bills by ensuring 50% power saving.

The Titan Gold evaporator and condenser augment the device’s efficiency and expands its lifespan. The Silver ion filter, on the other hand, prevents bacteria or virus from accumulating in the AC, hence making the room cool and germ-free. It also has R-32 eco-friendly refrigerant that efficiently carries heat with a lower global warming potential (GWP) than traditional ACs.

Business World

TCL expands operations in Tamil Nadu; launches a new store in Trichy

Sep 29, 2020 by Gouri Achary 0 Comments #Mike Chen, #Shri. B. Balasubramanian, #TCL, #TCL QLED models

Delhi, September 29, 2020: Ramping up its presence across India, TCL, a global top-two television brand and leading consumer electronics company, has opened its new store in Trichy, Tamil Nadu. It was inaugurated by Shri. B. Balasubramanian, General Manager, BHEL, Trichy, in the auspicious presence of other guests of honours, including Mike Chen (Country Manager, TCL), and Arasoorselvan.S, (India Sales Head, TCL).

Now customers can access, book and buy from TCL’s vast array of QLED TVs at the new store, including the 50-inch C715, starting at INR 45,990. The store will also have TCL’s other latest products
such as air conditioners and washing machines in the following festive months packed with appealing deals and offers. So, what are you waiting for? You can start with, grabbing one of the newest QLED TV models and make the festive season much more entertaining.

Some of the amazing features that TCL QLED models offer include quantum dot technology, 4K UHD, and HDR 10+ for an enhanced viewing experience. The hands-free voice control with far-field voice recognition technology is another lucrative feature that ensures smooth TV control by giving voice commands directly to the TV instead of the remote. Then there is Dolby Atmos Audio coupled with DTSsmart audio processing that delivers premium audio output, redefining home entertainment like never before.

Mike Chen, Managing Director, TCL India, said, “We are happy to expand our operations in Trichy with the launch of our new store. It will give customers a wide range of TCL’s QLED TVs to pick at exciting price points and experience the superior quality of entertainment solutions through its cutting-edge technologies and features. Not only will this launch help us drive engagement and boost sales, but also give us another avenue to reach out to customers and provide them with best in class TVs without burning a hole in their pocket.”

Technology

TCL Strengthens its AI x IoT Roadmap With Latest Innovations of Smart Living at IFA 2020

Sep 7, 2020 by Gouri Achary 0 Comments #AI x IoT Roadmap, #IFA 2020, #Smart Living, #TCL

[India, 7 September]:TCL Electronics (1070.HK), one of the dominant players in the global TV industry and a leading consumer electronics company who early this year launched an assortment of innovative QLED TVs with a mission to make life Intelligent, has arrived at IFA 2020debutingthe AiPQEngineTM Gen2, TCL’s newest intelligent advancement in audiovisual optimization.

TCL’s continuous endeavor in forwarding QLED and Mini-LED technologyhas also been showcased in part with the latest global TCL QLED 4K/8K TV lineups. Furthermore, TCL has reasserted its commitment to AIxIoT strategy with smart connected multi-category product launches ranging from soundbars, mobile devices, air conditioners and other major domestic appliances.

Visit https://www.tcl.com/exhibition/ifa2020.htmlto learn more about TCL at IFA 2020.

Product images available athttp://bit.ly/TCLPRESS@IFA2020

Global Marketing Performance

With consumers at the heart of all things,TCLhas enjoyed strong growth in the early 2020. Despite unsettled economies, TCL has maintained impressive TV sales figures worldwide. In Q1 2020 alone, 4.27 million [1]TCL branded TVs were sold with TCL QLED TV sales increasing 217.1% YoY [2].

In US retail market share, TCL brand TV ranked No.2 in Q1 2020[3]. In Australian market, TCL ranked No.1 in March [4].  In terms of the expanding global emerging market, TCLTV sales wereup by 14.3% Q1 YoY[5].

In Europe, TCL has also enjoyed sale volume increase from Italy of 16%,Germany 15%, Czech 100%, Poland 38%, UK 100%, and in France we reinforced our ranking as No. 3 in terms of market share [6].Over the years, TCL has continued to innovate display technology. As the entrance to the big screen connection, TV display innovation is always the top priority.

Display Advancements

Driven by machine-learning algorithms matched with vast knowledge in human visual perception, TCL’s AiPQ Engine Gen2 switches on the full potential of TCL’s big screen TVs with real-time audiovisual optimization according to various entertainment content genres and ambient watching environments. The advanced technology also allows global customization of the audiovisual performance for the unique applications of individual regions.

For over 10 years, TCL has invested billions of USD in display panel production facilities for TVs, mastering LCD, OLED, foldable OLED, Mini-LED, QLED technologies. TCL’s latest investment into Mini-LED display technology guarantees more flexible designs available with more lighting zones for stunning contrast performance. Meanwhile, TCL democratizes QLED display technology to more TV models, available to wider ranges of consumers around the world. This year, TCL has taken a step further and formed business alliance with JOLED Inc. to jointly-develop inkjet OLED printing technology.

Multi-Category Products

Under the ongoing AIxIoT strategy, TCL has launched a full category product lineup to IFA2020. As a large screen gateway to smartly connected homes, TCL showcased its 2020 QLED TV lineups, such as IMAX Enhanced and 8K Association certified X915 and EISA Award winner C815.

As for premium audio offerings, TCL presented at this IFA, theIF and EISA Award winner TCL TS9030 Dolby Atmos Ray·Danz soundbar and the TS8111 soundbar to further strengthen TCL’s audio lineup.

To push the boundary of intelligent lifestyle, TCL has also launched an assortment of global smart MDA products, such as air conditioner Ocarina and T-Smart,portable air conditioner models; washing machine X Series,P series, CSeries refrigerator.

For mobile devices, TCL launches its latest tablets TCL 10 TABMAX and TABMID, TCL MOVETIME Family Watch MT43A and true wireless headphones TCL MOVEAUDIO S200. TCL also unveils the TCL NXTPAPER technologydesigned for those who desire an elevated experience that combines the benefits of both screen and paper.

Sponsorship announcements

In recent years, TCL’s vast array of sponsorships and partnerships have shown that we recognize the power of sports and the connective spirit that drives players, fans and the wider community.

At IFA 2020, TCL has announced at global perspective that it is reinforcing collaboration with FIBA with more games and closer collaboration ascontingency plans and decisions for major tournaments continue to unravel.

Basketball is not just a game, it’s a way of life for many of our fans. The ways in which people interact with our sport is constantly evolving. The partnership has ‘switched on’ more possibilities to bring basketball to our fans across the world, with TCL’s latest products and technology.

Outlook to Intelligent Lifestyle

Keeping up with the times requires constant adaptation and innovation. Under on-going AIxIoT strategy, TCL’s leading display technology and multi-category innovations have been attracting users worldwide. With continuous endeavor, TCL is committed to immersing global customers, partners in this intelligent era with innovative products and services. Life is intelligent. Intelligence grows in life.

Visit https://www.tcl.com/exhibition/ifa2020.html to learn more about TCL at IFA 2020.

Product images available athttp://bit.ly/TCLPRESS@IFA2020

[1][2][5] TCL Shipment Data, 2020

[3] The NPD Group, Inc., US Retail Tracking Service, LCD TV, based on unit sales, Jan.- Mar. 2020 combined, March 2020, and April 5-11, 2020

[4] [6]GfK, 2020

* Product specifications and availability may differ between countries/regions.

* Google and Android TV are trademarks of Google LLC.

* Dolby is registered trademarks of Dolby Laboratories, Inc.