Tag: TAITRA

Business World

Eyes on the future Taiwan Excellence online product launch

Oct 16, 2020 by Gouri Achary 0 Comments #ophthalmic medical equipment, #TAITRA, #Taiwan Excellence, #Taiwan Excellence online product launch

Four Taiwan Excellence Award winners from the ophthalmic medical equipment industry demonstrated their most innovative products during a webinar on Wednesday. The event was jointly held by TAITRA, the foremost trade promotion body in Taiwan, and the Bureau of Foreign Trade, Ministry of Economic Affairs.

According to estimates from IEK Consulting of the Industrial Technology Research Institute, the global ophthalmic medical equipment market is estimated to reach US$ 58.4 billion by 2023. The three major areas of this market are vision care, surgery, and diagnosis and monitoring. Bulk products of significance are optical lenses, contact lenses and fundus cameras.

Taiwan’s ophthalmic medical equipment industry has grown steadily in recent years, with a turnover of approximately US $7 billion. The auxiliary and compensation category, the so-called “contact lens industry”, has the most outstanding performance. The export ratio of this “invisible champion” is about 75%, accounting for global sales of 1.53%. Diagnostics equipment accounts for approximately 0.3% of global turnover, combining technologies including optics, electronics, motors, and big data calculations. Taiwan is highly proficient in ICT technology, and with this significant advantage, our ophthalmology industry has great potential.

As a trusted world partner, Taiwan Excellence upholds the spirit of innovation by selecting products that best represent the image of Taiwan’s industries. On this occasion, the companies awarded are Crystalvue’s Non-Mydriatic Auto Fundus Camera, which utilizes automatic 3D tracking, reduces human diagnostic error and is sold to more than 40 countries around the world；Medimaging’s Horus Digital Portable Tonometer, which uses air-jet pressure detection to avoids contact with disease and infection; BenQ’s Miacare CONFIDENCE Daily Color Contact Lens, which adopts silicone hydrogel technology and provides contact lens’ wearers with all-day comfort; and In-Trust’s Aurai Hot & Cool Eye Massager, which is the first in the world to use water circulation and water wave massage to reduce intraocular pressure without risk of harm.

Taiwan Excellence award-winning products showcase the best of Taiwan’s industries, which provide smart solutions for our daily lives. According to TAITRA, more events focusing on medical products, including dentistry and assistance devices for the elderly, will be held in the coming weeks.

Please visit here for Taiwan Excellence Online Product Launch – Eyes on the future：https://www.youtube.com/watch?v=0WdW4wXpM9w

Business World

Beauty Products from Taiwan Unmasked !

Oct 14, 2020 by Gouri Achary 0 Comments #Dr. Grace Liao Yuan Li, #HALAL or BPOM, #Mr. Walter M. S. Yeh, #Perfect Corp., #TAITRA

Five Taiwan Excellence Award winners from the cosmetics industry demonstrated their most innovative products at a webinar on Wednesday. The event was jointly organized by TAITRA, Taiwan’s foremost trade promotion body, and the Bureau of Foreign Trade, Ministry of Economic Affairs.

While the global retail industry is experiencing great difficulties caused by the raging COVID-19 pandemic, the beauty industry has great business potential. According to Mr. Walter M. S. Yeh, President and CEO of TAITRA, “the market was worth more than US$297 billion and will exhibit a compound annual growth rate of 5.1 per cent during the forecast period.”

Dr. Grace Liao Yuan Li, an expert in the skincare product industry, also added that the global beauty products market is the fifth largest consumer aspect, with the Southeast Asian market having the highest growth rates in the world. Although most consumers in the region prefer to shop through traditional channels, beauty brands are being forced into take the digital transformation to overcome the COVID-19 crisis.

During the 90-minute webinar, a beauty technology brand, Perfect Corp., demonstrated how their products can fit the zero-contact demands. The latest virtual try-on solution detects face masks, allowing users to try on products without taking their masks off. Even more, Perfect also upgraded AI and AR technologies by supporting voice activation and gesture control. Everything can be zero-touch and safe to consumers. It helps beauty brands getting away from the waves of the pandemic impact and earn 38% to 250% increase in sales conversion rate.

ShannHonq (SHRD)’s products help consumers protect their hair from UV and heat, and are widely used by Hollywood celebrities. O’right, the greenest beauty brand in the world, announced its new toothpaste which has passed the 100% USDA biobased certificate. O’right’s products are not only 100% safe but also support sustainable development to our environment. The shiny brand introduced its brand MIRAE and a series of products for daily skincare. The brand partnered with renowned skincare teams in Korea. Annie’s Way offers nine different kinds of the jelly mask and provides a whole new different experience for skincare.

The event also covered how brands passed global standards and HALAL or BPOM certifications, which are essential for entering Southeast Asian markets. It attracted over 3,000 views online from countries including Malaysia, India, Indonesia, the Philippines, Singapore and Thailand. More events will be held that focus on medical products, including eye care, assistance devices for the elderly and dentistry.

To view the video of the online product launch, please visit: https://www.youtube.com/watch?v=d7v6Lynr3N8 .