Tag: Saurabh Saith

Business

Orion unveils two latest innovations for snacking: Strawberry-filled Choco Pie and the Biggest Choco Chip Cookie

Dec 15, 2021 by Rekha Nair 0 Comments #CEO, #Orion India, #Saurabh Saith

Gurugram: In tune with the evolving preferences of the Indian consumers, Orion, one of the largest food companies of South Korea, has introduced two innovative products: Orion Strawberry Choco Pie, a Choco-pie center-filled with the pulp of handpicked real strawberry, and the Ultimate Choco Chip, a large size cookie with real chocolate Choco chip. The launch is in line with company’s expansion plans to introduce more products and get into new geographies and stores.

Following the overwhelming response to its original Choco-pie in India, the addition of strawberry-filled Choco-pie is expected to further expand Orion’s market share. The Ultimate Choco Chip, is a premium and differentiated product, marks the company’s foray into India’s packaged cookies and premium biscuit segment.

The Orion Strawberry Choco Pie, weighing 28 grams each. A pack of six pieces is priced at INR 90, and the 12-piece pack at INR 180.

The Ultimate Choco Chip weighs 16.67 grams each – with 26% Choco chip content. A pack of six pieces of the Choco chip is priced at INR 60.

Both Orion Strawberry Choco Pie and The Ultimate Choco Chip are 100% vegetarian & hygienically packed products using state of the art machines in India.

Saurabh Saith, CEO, Orion India said, “We are happy & excited to present Orion Strawberry Choco Pie, it is a unique center filled product with 39% real strawberry. We use real strawberry pulp to conjure up an exciting flavor, a mix of chocolate+ strawberry+ marshmallow. Strawberry has been given a balanced tangy + sweet taste and leaves the consumer wanting for more. We are equally happy to launch The Ultimate Choco Chip cookie, also marks our entry in cookie segment in India. It is one of the largest cookies available in the branded-packaged format in India, featuring an exquisite taste and aroma of Choco Chips and contains 26% real chocolate, one of the best in the industry. These innovations are born of Orion’s global expertise, R&D prowess and quick adaptation to Indian consumers’ preferences. As per our corporate philosophy, we will keep getting world class products to delight consumers in India. India is Orion’s big strategic bet and company will continue to invest here following the approach of Make in India and Delight India.”

Orion is committed to bring the best of K-food to the world. It’s offering, Orion Choco Pie, is popular across multiple countries. Since the launch of its original Choco-pie in India, the company has been introducing world class, quality products to expand its portfolio in the country. Riding on volume growth, the company is now aiming at aggressively increasing its market share in the country.

Business, News

Orion, makers of the Original Choco-Pie invest INR 200 cr in India, sets up a manufacturing plant in India

Aug 3, 2021 by Rekha Nair 0 Comments #CEO, #Orion India, #Saurabh Saith

OrionMumbai: Orion, one of the largest food company in South Korea, has announced its plans of expanding in India. The company has put in an investment of INR 200 Cr in India and has set-up a 17,385-square-meter manufacturing facility for the production of Original ‘Choco-Pie’ locally and the soon to be introduced product portfolio in Bhiwadi, Rajasthan as part of its growth drive. The new plant will also cater to local taste preferences and is producing a 100% vegetarian range of Choco Pies.

Orion is committed to invest more and make more in India and is aiming at delighting Indian consumers with high quality food products at a reasonable cost. India is Orion’s 10th overseas production base, the company also has manufacturing units in Korea, Vietnam, Russia, and other locations. The new factory will support Orion’s expansion plans and will cater to taste preferences of Indian consumers. Given the rising popularity of Korean products in India, Orion is optimistic about its India plans and is actively growing its teams within the organization and as its point of Sale.

Saurabh Saith, CEO, Orion India said, “We are excited to be in India and are working actively to bring the best of K-Food and Orion’s specialties catering to tastes of Indian consumers. Given the annual confectionery market of around $15 billion for a 1.3 billion population, there is a huge scope for a player like us. Our state-of-the-art India manufacturing facility is a step toward our expansion drive which will not only allow us to build a strong supply chain for the domestic market but will also help us tailor our products as per Indian consumers’ preferences.”

Orion has partnered with confectionary specialist Mann Ventures for the production of Choco-Pie locally. In the coming months, Orion plans to add more ‘made in India’ products to its offerings and will be introducing more global offerings to Indian consumers. The company has already onboarded 250 employees to drive brand’s growth in India and is aiming at adding 1000 more to its India team in the next two years.

Orion will be a digital first brand, driving key consumer engagement through various digital platforms.