Tag: SAN ANTONIO

Technology

AppsFlyer Recognized for AI-driven Marketing Success Strategies

Jun 18, 2024 by Sujata Muguda 0 Comments #2024 Asia-Pacific Competitive Strategy Leadership Award, #AI-driven Marketing Success Strategies, #APAC organizations, #AppsFlyer, #Frost & Sullivan, #Hemangi Patel, #ROI, #SAN ANTONIO, #senior industry analyst at Frost & Sullivan

SAN ANTONIO, June 18, 2024  — Recently Frost & Sullivan assessed the digital advertising AI industry and based on its analysis, recognized AppsFlyer with the 2024 Asia-Pacific Competitive Strategy Leadership Award. As a marketing measurement, attribution, and data analytics provider, AppsFlyer empowers clients with privacy-preserving technologies and fosters innovation and trust in the mobile industry. Most importantly, AppsFlyer’s founders addressed a growing need within the blossoming application (app) economy to reliably measure marketing success. The company focuses on establishing trustworthy customer relationships among marketers, developers, and product managers and offers a compelling solution that resonates with most APAC organizations, effectively addressing their evolving business models and communications requirements. AppsFlyer has nearly 100,000 active mobile apps on its platform, with its solutions enabling markets to consolidate all marketing activities, streamline campaign optimization, and enhance clients’ return on investment (ROI).

AppsFlyer’s predictive analytics and models allow marketers to refine campaigns, assess key performance indicators, and acquire timely insights for swift decision-making. It continually evolves its value proposition and product portfolio to stay on top of market trends and sustain its market position. Its top strategic initiatives focus on improving its robust solution suite, including SKAN, Privacy Sandbox, Conversion Modeling, Aggregated AdvanceMeasurement, Privacy Cloud, and Data Clean Room. AppsFlyer upgraded its Data Clean Room as part of its Data Collaboration Platform initiative, introducing Dynamic Query Engine, a powerful AI tool to improve marketers’ data analysis capabilities. The tool removes the need for structured query language intermediaries and allows developers to make informed marketing decisions, increasing ROI while protecting customer privacy.

Hemangi Patel, senior industry analyst at Frost & Sullivan, observed, “AppsFlyer upgrades its measurement solutions to foster innovation in the ecosystem. This methodology highlights the effectiveness and execution of its strategy through AI-driven insights and enhanced collaboration among growth teams in the emerging privacy era.”

AppsFlyer’s Creative Optimization leverages AI to help marketers achieve optimal audience engagement and conversion rates, allowing marketers to maximize the value of their ad investment while enhancing the effectiveness of creative content and campaigns. AppsFlyer stands out for its stakeholder integration through its partner marketplace with over 10,000 different types of collaborators (e.g., email service providers, media, customer engagement platforms, product analytics platforms, and customer data platforms). With this network, clients can connect with different providers and receive tailored partner recommendations based on industry and KPIs, establishing a new standard in ad engagement measurement.

“With over 89 product updates and two strategic acquisitions, AppsFlyer’s solutions leverage powerful tools infused with artificial intelligence to foster private data collaboration and actionable insights. Its customer-centric approach enables organizations from various industry verticals to grow their business while remaining compliant. Owing to its visionary approach to digital ads and effective alignment with mega trends, AppsFlyer stands out among providers,” added Valentina Barcia, best practices research analyst at Frost & Sullivan.

“This recognition comes at the most opportune time as we celebrate ten years of AppsFlyer in APAC. Since 2014, we’ve been a reliable and trusted growth partner to many of Asia’s most expansive and innovative digital brands. In this age of AI, we continue to lead with our Data Collaboration Platform and Creative Optimization. We believe a strategic AI-based approach is the key to success in any competitive landscape,” said Ronen Mense, APAC president and general manager at AppsFlyer.

Each year, Frost & Sullivan presents this award to the company that has leveraged competitive intelligence to successfully execute a strategy that results in stronger market share, competitive brand positioning, and customer satisfaction.

Frost & Sullivan Best Practices Awards recognize companies in various regional and global markets for demonstrating outstanding achievement and superior performance in leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analyses, and extensive secondary research to identify best practices in the industry.

Business

STT GDC Thailand Applauded by Frost & Sullivan for Its Best-in-Class Data Centers and Solutions

Jun 11, 2024 by Sujata Muguda 0 Comments #Data center colocation services industry, #Data Centers and Solutions, #Frost & Sullivan, #Nishchal Khorana, #SAN ANTONIO, #ST Telemedia Global Data Centres Thailand with the 2024, #STT GDC Thailand

SAN ANTONIO, June 11, 2024  — Recently, Frost & Sullivan analyzed the data center colocation services industry and, based on its findings, recognizes ST Telemedia Global Data Centres Thailand with the 2024 Thailand Data Center Colocation Services Company of the Year Award. The company is a joint venture between Frasers Property Limited (FPL), a leading integrated real estate platform, and ST Telemedia Global Data Centres (STT GDC), a prominent data center provider. It is a subsidiary of Temasek Holdings Limited, with ST Telemedia as its direct and wholly owned parent company. It provides a complete range of best-in-class data center solutions to help its clients respond dynamically to changing situations and adjust to the growing demand for colocation, connectivity, and support services. STT GDC Thailand’s portfolio of carrier-neutral data centers enables it to fuel a sustainable digital future by offering a complete range of flexible, highly scalable, colocation solutions.

STT-GDC-Award

STT GDC Thailand’s facilities meet customers’ unique needs and operate according to strict internal benchmarks that align with international standards for operational excellence, energy efficiency, and security  STT GDC Thailand’s facilities meet customers’ unique needs and operate according to strict internal benchmarks that align with international standards for operational excellence, energy efficiency, and security. Providing essential digital infrastructure to meet the high demand for digital services, it has two Tier III operational carrier-neutral data centers in Bangkok (STT Bangkok 1 and 3) and another one under development (STT Bangkok 2). These facilities are strategically located in the Hua Mak and Pathumwan districts, totaling over 42 MW.

STT Bangkok 1, part of Thailand’s STT Bangkok hyperscale data center campus, caters to the increasing demand for digital infrastructure, which is driven by the growing consumption of rich media and the digital transformation of businesses and government organizations. The upcoming STT Bangkok 2, a twin tower to the flagship STT Bangkok 1, will offer an additional 20+MW with build-to-suit colocation services ideal for high-density and AI workloads requirements. STT GDC Thailand Bangkok 3 is an interconnection hub with carrier density and low latency capabilities, which is perfect for companies that require fast and reliable access to data, applications, and cloud services.

Nishchal Khorana, Frost & Sullivan industry analyst, observed, “STT GDC Thailand places a high value on the safety of its operations and utilizes its technology to promote a culture of transparency in reporting and communication. It focuses on establishing best practices for data center colocation, including conducting safety talks and risk assessments to drive better operations.”

STT GDC Thailand distinguishes itself in the emerging market by pioneering support for disruptive technologies like liquid cooling. As an AI-ready facility, the company is well-positioned to drive the data center colocation industry into its next growth phase. Currently, STT Bangkok 1 is accommodating an NVIDIA cloud provider tenant.

“STT GDC Thailand’s facilities offer carrier neutrality, operational excellence, and various connectivity options, making it an ideal choice for businesses seeking advanced data center solutions. The company led the way in bringing together data center leaders in Thailand to form the Thailand Data Center Council (TDCC), aiming to address the need for consistent and stable data center policies,” said Marcos Ainchil, Best Practices Research Analyst at Frost & Sullivan. With its strong overall performance, STT GDC Thailand earns Frost & Sullivan’s 2024 Thai Company of the Year Award in the data center colocation services industry.

Each year, Frost & Sullivan presents a Company of the Year award to the organization that demonstrates excellence in terms of growth strategy and implementation in its field. The award recognizes a high degree of innovation with products and technologies, and the resulting leadership in terms of customer value and market penetration.

Frost & Sullivan Best Practices awards recognize companies in various regional and global markets for demonstrating outstanding achievement and superior performance in leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analyses, and extensive secondary research to identify best practices in the industry.

Business

Ottopia Selected as the Global Market Leader of Automotive Teleoperation by Frost & Sullivan

Apr 5, 2024 by Sujata Muguda 0 Comments #2024 Global Enabling Technology Leadership Award, #Frost & Sullivan, #Global Market Leader of Automotive Teleoperation, #Industry Analyst, #Ottopia, #SAN ANTONIO, #Thirumalai Narasimhan

SAN ANTONIO, April 5, 2024 –– Frost & Sullivan recently researched the automotive teleoperations industry, and based on its findings, awarded Ottopia with the 2024 Global Enabling Technology Leadership Award. The company specializes in teleoperation technology for vehicles in serial production. With Ottopia software, vehicles on public roads seamlessly and safely connect with remote human operators. Leveraging AI-driven optimization techniques, dynamic video streaming capabilities, cybersecurity, and seamless interoperability with third-party ecosystems, the company demonstrates excellence in teleoperations. Ottopia’s teleoperation technology serves multiple applications and environments, catering to numerous unique use cases with remarkable innovation and adaptability.

Ottopia’s solution transcends conventional models, enabling remote operators to monitor, assist, and even drive any type of vehicle using public networks in a manner that is safe, scalable, and secure. For consumers seeking luxury, comfort, and time-saving, the company’s teleoperation platform enables a new type of “on-demand, personal remote driver” service that can take on driving tasks such as driving in heavy traffic, parking spot searching and management, refueling/recharging, periodic check-ups, repairs, and cleaning, all done by remote human drivers. While being remotely driven, a vehicle can be either occupied with passengers/the vehicle owner, or empty. Through its Advanced Tele-driver Assistance System (ATAS), Ottopia empowers tele-drivers to navigate challenging urban environments with unparalleled safety and precision, irrespective of weather conditions or time of day.

Thirumalai Narasimhan, Industry Analyst, Mobility, Frost & Sullivan, observed “Ottopia’s creative endeavors extend to high levels of safety and reliability. With 8 granted patents to date, its ATAS system ensures that remote vehicle operations remain immune to human failings, safeguarding the vehicle owner, passengers and surroundings. With dynamic trajectory computations and bespoke automated braking algorithms, Ottopia’s ATAS sets new standards for safety and efficacy in teleoperation software.”

Ottopia embeds tele-driving capabilities into new vehicle models in serial production be it cars, buses, yard and long-haul trucks, construction machines, and delivery vehicles. Overcoming public trust issues surrounding latency and reliability, its patented, advanced communication technology optimizes multiple cellular networks to enable safe tele-driving. By leveraging built-in vehicle hardware in tandem with advanced tele-driving software, the company achieves unprecedented levels of performance and reliability, defining and setting the “golden standard” for tele-driving solutions. Ottopia immerses operators in a seamless digital environment that mirrors the sensation of being behind the wheel through its intuitive user interface and ergonomic tele-driving station. By tailoring cognitive load management strategies to individual use cases and continuously monitoring operator engagement levels, Ottopia ensures that tele-drivers remain focused, engaged, and primed for peak performance.

“Ottopia’s relentless pursuit of technological advancement and customer-centric innovation propels the tele-driving sector into a future defined by enhanced safety, convenience, and efficiency in transportation,” added Thirumalai Narasimhan. Ottopia earns Frost & Sullivan’s 2024 Global Enabling Technology Leadership Award for its strong overall performance in the automotive teleoperations industry.

Each year, Frost & Sullivan presents this award to a company that has developed a pioneering technology that not only enhances current products but also enables the development of new products and applications. The award recognizes the high market acceptance potential of the recipient’s technology.

Frost & Sullivan Best Practices awards recognize companies in various regional and global markets for demonstrating outstanding achievement and superior performance in leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analyses, and extensive secondary research to identify best practices in the industry.