Tag: PHD Chamber of Commerce and Industry (PHDCCI)

PHDCCI organizes video conference on IPR to celebrate World IP Day
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PHDCCI organizes video conference on IPR to celebrate World IP Day

Apr 28, 2021 by Rekha Nair 0 Comments #Mr Param Kalra, #PHD Chamber of Commerce & Industry and Co-Founder, #PHD Chamber of Commerce and Industry (PHDCCI), #Regional Chairman, #Starthub Nation, #Startup Committee, #World IP Day

PHD Chamber of Commerce and Industry (PHDCCI) organized a video conference on IP & SMEs: Taking your Ideas to Market – How to Protect & Commercialize your Ideas to celebrate the World IP Day.

In his welcome address, Mr. Param Kalra, Regional Chairman, Startup Committee, PHD Chamber of Commerce & Industry and Co-Founder, Starthub Nation informed that PHDCCI has set up an IP Facilitation Centre at Amritsar under the aegis of Ministry of Micro, Small & Medium Enterprises (M/o MSME), Government of India to render IP services to MSMEs and Startups in the region. IPFC Amritsar & Chandigarh are providing all IP related services like Trademarks, Patents, Copyrights, Designs and Geographical Indication, etc. PHDCCI is also organizing series of events to publicize and apprise stakeholders of the services of IPFC for Startups and Industry members.

Speaking on the topic of ‘Startup Ecosystem Development in the State of Punjab’, Mr. Deepindar Dhillon, Joint Director, Startup Punjab and, Department of Information Technology & Sector Officer IT, Electronics, Invest Punjab, Government of Punjab stated that a congenial eco system is required for success of innovations. He shared that Punjab has already launched mission Innovate Punjab to promote innovation culture in the State. He informed that Patent Information Centre has been set up at the Department of Science and Technology to facilitate Patent research, filling of Patents, Trade Marks etc. The World Intellectual Property Organization has established Technology and Innovation Support Centre (TISC) at Science and Technology Department to provide facilities like training, experience sharing platform, support for technology transfer for helping the startups and MSMEs to exploit their innovative potential and manage their intellectual property rights.

Speaking on the occasion, Mr. Kundan Lal, Assistant Director, Govt. of India Ministry of MSME, MSME Development Institute, Ludhiana stated that subsidies are provided for IPR under various schemes being run by the Government of India. He shared that the MSME Development Institute, Ludhiana has conducted online awareness programs for all districts in Punjab to educate MSMEs and Startups regarding IPR.

Mr. Kundan Lal said two IP Facilitation Centres have been awarded for Punjab – one at Amritsar and one at Ludhiana. PHDCCI has already set up IPFC at Amritsar. The other IPFC will become operational shortly at Ludhiana.

Giving detail of grants and subsidies offered by GOI, he shared that a grant of one crore rupees is provided for setting up for IPFC. A subsidy of Rs. 1.00 lac is provided for national patent and Rs. 5.00 lacs for international Patent. Similarly, for geographical indication grant of upto Rs. 2.00 lac is provided. For Trade Marks, the subsidy is Rs. 10,000/-. Financial support of Rs. 70,000/- is provided for conducting offline IPR promotion program and Rs. 3.00 lacs for organizing regional level Conference/Conclave.

Dr. Shweta Sen, Head IPR, Integrum IP, Mohali made a detailed Presentation on IP Management Strategies for Entrepreneurs. She stated that Patents are innovations which are novel and not in public domain. She said IP Strategy should be linked with business objectives. She added that an offensive IP strategy focuses on acquiring and protecting IP that gives your organisation an advantage over its competitors. On the other hand, a defensive IP strategy is used to avoid risk of competitor patenting the innovation. She advised that innovators should assess the vulnerability of their innovations and first verify their availability and anticipate risks to appropriately manage their innovations.

Making a Presentation on ‘Tech transfer and Commercialization aspects for SMEs’, Ms. Deepika Divekar Panicker, Co-Founder, Lawgicon, Pune said that if IPR is registered, it can be used for financial gains. She explained that there are various ways to commercially exploit the IPR. It can be done in form of outsourcing R&D, upfront sale i.e. IP assignment, licensing IP etc. Other ways of commercial use of IPR are technology transfer, joint ventures and merger and acquisitions.

She said right documentation is very important in IPR and any agreement regarding IPR should be properly understood before signing. The Rights and obligations should be clearly mentioned and there should be no grey areas. She said that keeping in view the importance of legal documents; it is desirable to consult a lawyer about the various clauses of the agreement.

Explaining the procedure for registering Patents, Trademarks, Copy rights, Industrial designs etc., Ms.Geeta Gulati, Advocate, Trade Marks & Patent Attorney, Panchkula stated that IPs attracts investors and helps the organizations to grow.

She shared that an idea can be protected by Patent. It is valid for 20 years and cannot be renewed. It is territorial and applicable only in the country where it is registered.

Ms. Gulati informed that Trademarks refer to name, colour and logo and are valid for 10 years but can be renewed any number of times.

She said Copy rights are valid for lifetime and applicable in all countries. She added that Industrial designs constitute the outer shape of the product that can be manufactured.

She said that under valued or over valued IPs are not good for commercialization.

Thanking the speakers and participants, Mr. J K Sharma, Co-Chairman, Punjab Education Committee and Chief Operating Officer (COO), Technology Business Incubation Foundation (TBIF), Indian Institute of Technology (IIT) Ropar said that very valuable insights were shared during the Session and hoped the participants will benefit from the same.

Business World

Retail Companies should build Robust Supply Chain Model which can handle any Disruption & Contingency

Sep 17, 2020 by Gouri Achary 0 Comments #Dr. Yogesh Srivastav, #Mr. Sanjay Singhal, #PHD Chamber of Commerce and Industry (PHDCCI), #Retail Companies

PHD Chamber of Commerce and Industry (PHDCCI) organized an Interactive Webinar on Reshaping Retail with AI: Direct to Customer Strategy Post-COVID -19.

Mr. Ashutosh Sharma, Director & Country Head – Sales, Yellow Messenger while moderating the webinar, structured the discussion on the specific aspects of a technology shift and its implications on the Retail Industry.

In his deliberation, he highlighted how direct to consumer technologies are shaping in the time of pandemic which has become a new normal. Not only the enterprises but SME’s are adopting technological interventions for customer delivery and satisfaction in which AI is playing a pivotal role.

While discussing on How to Enable the Direct to Consumer model – common tech, Initiatives, and technologies for fast and effective Transitions, Mr. Sanjay Singhal, Chief Operating Officer – Dairy & Beverages ITC Limited, shared FMCG sector started investing in E-Commerce back 4-5 years but during Pandemic they have faced unique challenges due to market disruption and hampered supply chain as companies do not have sufficient feet on the ground to fulfil the household demands, consumer behaviour has shifted to online shopping, even for grocery requirements consumers are largely depending on online deliveries.

He highlighted the need for a robust customer engagement strategy whereby a content driven engagement platform along with the core product helps increase sales and demand of the products, for example, FMCG Food items bundled with recipes has helped ITC to increase the demand of its products.

Mr. Sanjay Singhal while sharing his thoughts on the digital and omnichannel marketing said that during COVID times the consumer is not experimenting with his preferences and only purchasing on the need basis with minimum exposure to Mom & Pop stores.

Talking about the effectiveness of the strategy of D2C for Enterprises and SME’s, Mr. Singhal shared that lockdown has enabled SME’s to reap maximum benefits owing to the local reach and better penetration of the supply chain in the local market.

Mr. Kunal Verma, Operations Director, Oriflame, while deliberating on the user engagement using AI automation spoke about how it has changed and shaped the customer service experience citing an example of how in the cosmetic industry Oriflame Inc is offering a customized experience by creating a unique skin profiling of the end-user and recommending them the intended product which is helping in customer acquisition and strengthen the last-mile delivery,

While discussing the brand transitioning to Direct to Consumer Mr. Verma, suggested that companies should adopt a step-wise transition model starting with internal evaluation, then financial evaluation, and then marketing evaluation, also he suggested that companies should start taking into account the influencers and bloggers while marketing their products.

Mr. Manoj Tomer, Manager System Implementation, Parle – G ltd, while expressing his views suggested that Operational excellence in the process automation has helped Parle to sail through the time of Pandemic. He also suggested that companies should build a robust supply chain model that can handle any disruption and contingency.

Mr. Pradeep Karambelkar, Chairman, Madhya Pradesh Chapter, PHDCCI highlighted the different consumer behaviour at different geo-localities he said that in two and three-tier cities people are still comfortable with mom and pop stores as the pandemic has not penetrated in these cities.

He said that Information technology will rule in the near future but, SME’s sector is on the learning curve right now, COVID-19 has changed consumer behaviour and also affecting business transaction models.

Mr. Saket Dalmia, Chairman, Retail Committee, while presenting his opening remarks highlighted that the need of the hour is how to efficiently perform customer acquisition, how to persuade customers to buy, and, last but not least encourage businesses to enhance technology transformation in the time of disruption.

Mr. Saurabh Sanyal, Secretary-General, PHD Chamber of Commerce and Industry, in his concluding remarks on the paradigm shift in the consumer preferences during these times of the pandemic. The Program was attended by almost 100 participants Pan-India and was supported by Yellow Messenger.

Dr. Yogesh Srivastav, Principal Director, PHD Chamber of Commerce and Industry, while welcoming the eminent speakers and the august gathering deliberated on how in the time of pandemic technology is shaping the consumer behaviour and altering the business transactions around us.