Tag: Mr. Vikas Chaturvedi

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Xanadu Realty ties up with Poddar Housing Development Limited in a mega portfolio deal

Mar 6, 2021 by Rekha Nair 0 Comments #CEO – Xanadu Realty, #Managing Director – PHDL, #Mr. Rohitashwa Poddar, #Mr. Vikas Chaturvedi

Xanadu Realty, India’s foremost institutional growth expert to the realty sector, has tied up with Poddar Housing Development Limited (PHDL) in a mega portfolio signup deal to market the latter’s portfolio of affordable homes in Maharashtra’s Kalyan, Badlapur, and Atgaon. The development underlines a shift towards adopting an integrated sales and marketing strategy within the country’s real estate ecosystem, with more developers growing cognizant of the role that such an approach can play in driving revenues.

“We have confidence in Xanadu’s ability to generate demand and build customer confidence through innovative campaigns backed by cutting-edge technology. The realty industry in India is at the cusp of unlocking stupendous growth on the back of recent policy interventions and a digital overhaul necessitated by the COVID-19 pandemic. There is also an increased impetus for home buying, as the pandemic’s impact has caused many to recognize the safety that comes with owning a property. We believe Xanadu’s keen understanding of the industry, as well as its capability to understand our business objectives, makes it the ideal partner to drive sales for our project portfolio,” said Mr. Rohitashwa Poddar, Managing Director – PHDL.

Founded in 1982, PHDL is a listed company under the Bombay Stock Exchange and National Stock Exchange. The company is a part of the Poddar Group, one of India’s oldest and reputed family businesses. In operation since year 1690, the Poddar family has built successful and reliable businesses in textile manufacturing, automobile tyre manufacturing, steel, real estate, and education. PHDL – its real estate arm – has delivered around 5,000 apartments in the last seven years, with a vision to meet the housing needs of all sections of society.

Speaking on the development, Mr. Vikas Chaturvedi, CEO – Xanadu Realty, said, “The Poddar name has historically been synonymous with trust and integrity. We are proud to be associated with the Group. Xanadu Reality’s approach of creating a holistic sales and marketing strategy has driven superlative results for real estate players and is a perfect fit for PHDL’s portfolio. With the government’s ongoing push for affordable housing, we believe PHDL’s projects are well-placed to capture the affordable housing market in Maharashtra, especially in the Mumbai Metropolitan Region. We are looking forward to driving its growth by leveraging our in-depth market intelligence and cutting-edge, tech-driven solutions.”

Among the projects assigned with Xanadu is the Poddar Riviera in Kalyan, a grand 18.8-acre project located next to Ulhas River. Designed by the Padma Bhushan awardee architect Hafiz Contractor, the property is built to meet every desire of its residents and includes a clubhouse, 25+ amenities, and massive open spaces, among other facilities.

Xanadu will also work with PHDL for the Poddar WonderCity project in Badlapur, a high-quality, affordable housing township also designed by Mr. Contractor. The township offers residents a plethora of amenities, including a multispecialty critical care hospital, the Poddar Brio International School, multiple sports and recreational facilities, and retail and entertainment options. The township will be built using imported aluminum formwork building technology and offer holistic living to its residents in a pollution-free zone.

Business World

Raunak Group enters the league of top 10 developers in the Mumbai Metropolitan Region for the first time

Feb 9, 2021 by Neel Achary 0 Comments #CEO, #Director, #Mr. Rajan Bandelkar, #Mr. Vikas Chaturvedi, #Raunak Group, #Xanadu Realty

In a development that underscores the need for a more evolved sales and marketing approach within the Indian real estate space, Raunak Group has broken into the top 10 developers, at number 4 in the Mumbai Metropolitan Region (MMR) for the first time. As India’s foremost institutional growth expert to the realty sector, Xanadu helped the developer to sell off more than 70% of its inventory in 2020. The 4th spot in the region is basis inventory absorption for the period April-November 2020. A remarkable feat in itself, achieving this in a pandemic aggrieved economy makes it an especially proud moment for both Raunak Group and Xanadu.

Xanadu focuses on understanding the business objective, or help redefine it, and does a thorough analysis of the problem, to provide unique growth led marketing and sales solutions. They have successfully created new product categories, unlocked sluggish micro-markets, and generated demand and customer confidence through innovation and tech across projects.

Raunak Group is one of the leading developers in the MMR area with over 150 projects spread across Mumbai, Thane and Kalyan, including luxury, premium and affordable segments. They’re reputed for their value oriented family homes, and on time delivery, with zero complaints on RERA. The group is all geared up for a new mixed-use project coming up at the center of Mumbai located on the Eastern Express Highway, with easy accessibility to local hubs such as the Bandra-Kurla Complex (BKC), South Mumbai, Western Express Highway, Thane, and Navi Mumbai at never seen before prices. This project is touted to have huge appreciation value with the infrastructure developments expected in the next few years such as the new Metro line, and an upcoming commercial zone in Wadala, apart from the existing developments in recent years like the Eastern Express Highway, Monorail and the new BKC-Chunabhatti connector. Given the success of its previous associations, Raunak Group has once again chosen Xanadu Realty to drive the sales and marketing efforts for this project. In the past, they have worked with Xanadu for their projects in Thane like Bonus City, Unnati Woods and Selten Isle, and in Kalyan like Urban Centre to name a few.

Speaking on the milestone, Mr. Rajan Bandelkar, Director, Raunak Group, said, “As one of the leading developers in the Mumbai Metropolitan Region, Raunak Group is committed to delivering best-in-class residential and commercial projects across customer segments, be it luxury or affordable. In line with this vision, we are delighted to be featured amongst the top 10 developers in the region. Xanadu Realty as our growth partner, has helped us to drive superlative growth since 2019. We look forward to building on this successful partnership and working with Xanadu Realty on more projects in 2021 and beyond.”

Mr. Vikas Chaturvedi, CEO, Xanadu Realty added, “Xanadu Realty has a singular vision: to accelerate business growth for the Indian realty sector by leveraging in-depth market intelligence and tech-driven solutions to create unique value propositions. We are proud to be associated with Raunak Group and are extremely pleased to be a part of the journey where the company broke into the list of top 10 developers in a market as competitive as the Mumbai Metropolitan Region. This milestone is also a testament to the volume of difference that we can create for real estate businesses and motivates us to keep raising the high bar that we have set in the industry ever higher. The Indian real estate sector is at an interesting crossroads and we are looking forward to driving its continued growth through more cutting-edge solutions and differentiated value offerings.”