Tag: Mr. Paavan Nanda

News

WinZO goes big, inks itself as the principal sponsor for marquee Kabaddi teams for PKL season 8

Dec 10, 2021 by Gouri Achary 0 Comments #Kabaddi team, #Mr. Paavan Nanda, #PKL season 8, #Sandip Tarkas, #WinZO

The fastest-growing social gaming platform, WinZO, has been announced as the new principal sponsor for Future Group-owned, Bengal Warriors and, Adani Group’s Gujarat Fortune Giants for the Vivo Pro Kabaddi League’s (PKL) Season 8. Focusing on developing a culturally relevant sporting ecosystem, WinZO sees this sponsorship as organic and supporting local talent which promotes “Bharat ka Khel- Kabaddi”.

Vivo PKL, India’s professional Kabaddi league, is the second most viewed sporting event in the country, second only to the Indian Premier League (IPL), with a viewership of 430 million. Taking pride in the homegrown sport and the talent, WinZO strives to pursue a shift in the interests towards other native sports that have the potential to showcase Indian mettle on a global level. Capturing the Indian sentiment and a huge audience outside the periphery of mainstream sports such as cricket, WinZO inked this partnership to encourage talent, sportsmen, and the spirit of raw sportsmanship.

With a specific focus on the interactive needs of audiences across markets, WinZO’s support of these teams will enable them to leverage its vernacular strength. Hosting 80+ games in 12 languages for a user base of 65 million+, 90% of WinZO’s user base is spread across tier II to tier V markets. With a presence in the deepest parts of the country and 80% of the user base consuming content in vernacular, WinZO persists to provide social interactive games and formats that are enjoyed by the masses, a synergy that coincides with Vivo PKL aptly.

Expressing his thoughts on this association, Mr. Paavan Nanda, Co-founder and Chief Executive Officer (CEO), WinZO said, “We are absolutely delighted to associate with the Vivo Pro Kabaddi League as the principal sponsor for two stellar teams. Just like Kabaddi, WinZO is also homegrown and is building for Bharat. The opportunity struck an instant chord with us. We believe that the Vivo Pro Kabaddi League will certainly provide a massive boost to the growth of the sport and players in the country. It’s a matter of great pride for us to play our part in the advancement of Kabaddi in India.”

Speaking about the development, Sandip Tarkas, CEO, Bengal Warriors said, “We are delighted to welcome WinZO as the lead sponsor for Bengal Warriors. The game Kabaddi has really found its rightful place as the largest sports league in India. Bengal Warriors is one of the founding teams of Vivo PKL and is one of the most exciting teams in the league. With WinZO’s association we are sure Kabaddi will make a BIG splash in the online games space as well.”

WinZO is passionate about the ‘Sporting and Gaming culture of India’. The popular social gaming platform has been a preferred destination for social interactive games across markets and age groups. The company is committed to promoting indigenous sporting talent and providing a fillip to the overall gaming ecosystem.

Over the years, WinZO has significantly invested its tech and distribution capabilities towards the development of the ecosystem. It has adeptly contributed to the various constituents associated with the gaming environment such as game developers, studios, players, game streamers, and talent amongst others.

Business World

WinZO becomes the official Co-Powered Sponsor in India-Australia Series on Sony Liv

Nov 27, 2020 by Gouri Achary 0 Comments #India’s tour of Australia, #Mr. Paavan Nanda, #Ms. Saumya Singh Rathore, #Ranjana Mangla, #SonyLIV, #WinZO

India’s largest vernacular social gaming platform WinZO is set to be the official co-powered sponsor of the India Tour of Australia on SonyLIV. This is the first time WinZO will be sponsoring a major sports event on a digital platform. SonyLIV is the OTT brand of Sony Pictures Networks India.

India’s tour of Australia, starting on 27th November 2020, is India’s first international tour after nine months post the global COVID-19 pandemic lockdown; India last played New Zealand in February 2020. The tour is two-month-long, comprising a three-match ODI series, followed by a three-match T20 series and a four-match Test series.

WinZO was recently in news for its $18 million Series B funding led by global interactive entertainment fund, Makers Fund, New York-based Courtside Venture, and Steve Pagliuca, the Co-Chairman of Bain Capital and investor in Epic Games – developers of the massively popular game, Fortnite. All these investors have made their first investments in the Indian market for the first time through WinZO.

WinZO is on a mission to create a highly personalized and localized social gaming platform powered by Microtransactions, where users can enjoy multiple engaging gaming formats and fantasy sports in 10+ regional languages with their friends or strangers online. Founded by Mr. Paavan Nanda and Ms. Saumya Singh Rathore, WinZO has been successful in delivering strong positive unit economics in the Indian gaming ecosystem and has continued to support the Gaming ecosystem by setting-up a Game Developers Fund 2.0 of a $5 million corpus to fund projects in interactive entertainment space built by game developers.

Speaking on the development, Ms. Saumya Singh Rathore, Co-Founder, WinZO Games said, “India is a market with over a billion cricket fans who have been hungry for cricketing action for the last nine months. Post-IPL, it is great to see the resuming of international tournaments as well and it’s a proud moment for us to associate with the first India-Australia International Series of the year. WinZO is always committed to bringing the best entertainment to Bharat”

Talking about the partnership, Ranjana Mangla, Head Ad Sales Revenue, Digital Business, SonyLIV said, “We are really delighted to have WinZO as a co-powered sponsor for the India tour of Australia on SonyLIV. This is a big overseas tournament that’s sure to drive viewership on the platform and be of value to both brands.”