Tag: Micromax

Business

“Level Up” your Style with Micromax’s super stylish ‘IN note 2’

Jan 26, 2022 by Praveen 0 Comments #IN note 2, #Micromax

Micromax Informatics Ltd., India’s very own smartphone and consumer electronics brand, today unveiled the latest addition to their ‘IN mobiles’ sub-brand –IN note 2, to ‘Level Up’ the style quotient. With focus on pure android OS experience along with smooth performance, the super stylish smartphone imbibes exemplary design with a sleek and beautiful Glass Back with Corning Gorilla Glass protection. Coupled with a powerful MediaTek Helio G95 processor and liquid cooling technology, it also has an ultra-bright 6.43” FHD+ AMOLED Display with a side fingerprint sensor.

Taking it a notch higher, the smartphone is powered by HyperEngine Gaming Technology and best in the segment A76 core architecture with pure Android 11 OS experience. It is equipped with a 48MP AI Quad Camera to capture all the cherished moments and Reels and a 16MP Front Camera for clicking selfies with amazing details. It comes with a 30W fast charger which charges the phone to 50% in less than 30 minutes.

The IN note 2 will be available in 4+64GB in two glamorous shades – black and brown. The smartphone will go on sale from January 30 onwards on micromaxinfo.com and Flipkart at INR 13,490

Commenting on the launch announcement, Rahul Sharma, Co-Founder, Micromax India said, “Consumers today are aspiring to own a stylish smartphone without compromising on the performance. With the IN note 2, we have struck the right chord where style meets performance. Apart from the stunning looks and best in class processor, the smartphone is equipped with an amazing camera for the young content creators, pure stock android OS experience and a brilliant AMOLED display to help consume the best of entertainment content on the go.”

Micromax IN note 2 – ‘Level Up’ your Style

The IN note 2 ensures seamless connectivity with its Dual VoWifi, Dual VoLte, Dual Wi-Fi Band (2.4/5GHz) 802.11 a/b/g/n/ac, Bluetooth V5.0 and Carrier Aggregation features. The uniquely designed phone gives a massive 4+64 (UFS+LPDDR4X) Memory to ensure abundant storage on the devices. Underlining the exquisite craftsmanship, it flaunts a shiny clear glass back to Level Up the style quotient.

Backed by a 5000 mAh battery that is 100% produced in India and comes with a 30W fast charger in-box. Built with cutting edge technology, the IN note 2 has a 48 MP + 2MP + 2MP + 5MP Quadcam set-up along with a f\1.79 Samsung Sensor that allows users to capture vivid pictures with amazing quality. It also features a 16 MP front camera that enriches the selfies with great details. It also provides selectable background blurring. The IN note 2 also sports a crisp AMOLED 1080:2400 pixel screen with a refresh rate of 60Hz with a 20:9 aspect ratio on a 6.43” FHD+ screen. 

Just like its predecessor, the IN note 2 has a lightweight and slim body that comes in handy while a person undertakes their day-to-day tasks with latest features at a lucrative price point.

Business World

Micromax unveils its new brand avatar – ‘in’

Oct 17, 2020 by Gouri Achary 0 Comments #‘in’, #Micromax, #Mr. Rahul Sharma

Micromax Informatics Ltd., India’s very own consumer electronics brand, today unveiled a new sub-brand- ‘in’, as it makes a comeback in the smartphone segment. The announcement comes on the heels of the PLI approvals sanctioned by the Government of India, moving a step closer to realising the vision of Atmanirbhar Bharat.

Mr. Rahul Sharma, Co-founder, Micromax launched the ‘in’ brand earlier today on the company’s digital handles. On the brand introduction of ‘in’, he said, “We are delighted to make a comeback in the India market with our sub-brand ‘in’. When you have the word India or ‘in’ on you, it gives you a sense of responsibility. The weight of a billion hopes. But bigger than anything is the pride it gives. Our endeavour is to bring India on the global smartphone map again with ‘in’ mobiles.

India is one the top five mobile gaming markets in the world, and with the ‘in’ brand we will provide a bona fide choice that will allow consumers to edge ahead with high performance-oriented products, without infringing on their privacy.”

The new avatar is inspired by the fun, bold and aspirational Indian millennials, who are looking for performance-oriented products for their digital journey on the go and are set to drive India’s success story. The brand colour and overall visual identity is inspired by India’s blue colours – the blue that we are recognized by. With its brand promise to bring uncompromised performance and a secure user experience, Micromax plans to holistically build and grow the smartphone ecosystem, where Indian consumers can truly benefit.

YouTube link: https://youtu.be/aRo69b1wTNg

To begin the strategic re-entry into the smartphone segment, Micromax plans to invest INR 500 crore and will build products from ground-up for the new-age Indian consumer. It will be introducing a new range of smartphones under the ‘in’ brand.

Micromax has state-of-the-art manufacturing facilities across 2 locations in India including Bhiwadi and Hyderabad. The brand has a capacity of producing over 2 million phones per month. Furthermore, the brand is working on strengthening its already established retail and distribution network. Currently, it has a retail presence of more 10K+ outlets and over 1000+ service centres across India.

Micromax has many firsts to its credit including the Longest Battery Phone, Dual SIM Phone, Qwerty Device, Gaming Device, Women’s Line of Devices, Universal Remote Control Phone, MTV Phone, Dockable Bluetooth Device and Edutainment Tablet.