Tag: Khabri:

Business World

5 Startups providing authentic local news

Nov 19, 2020 by Gouri Achary 0 Comments #Dailyhunt- & videos, #DB Digital, #Khabri:, #local news, #Lokal, #Public by Inshorts, #startup

As we proceed to the third wave of covid, many people are looking for authentic and localized updates to be aware of their city’s condition. Hence, the need for localized content and news in region friendly language is seeing a rapid demand. Many startups have acknowledged this pattern of users and thus introduced various forms of localized news consumption.

Here are a few startups that help you get real-time updates of the local news in your area and in the language you are most comfortable.

1. Public by Inshorts – a location-based social network allowing people to record and share happenings around them through short videos. The public has registered 10 million users within 6 months of launch, becoming the fastest Indian social app to cross the milestone. Witnessing tremendous growth in Tier 2-3 cities, Public has become No.1 app on Play Store in the category.

2. DB Digital – India’s leading digital products startup offering best news products – Divya Bhaskar, Divya Marathi and Dainik Bhaskar, DB Digital aims to be the provider of trusted and go-to sources for people for high-quality vernacular content delivered to them daily in the easiest to consume way, personalized for their specific needs. The startup ensures that the content is completely authentic and valuable. Its core product offerings keep their users updated with the latest breaking news, analysis on political news, sports news, business news, entertainment news, technology news, and automobile.

3. Khabri – A digital audio platform for content in vernacular languages. Khabri is India’s fastest growing audio platform targeted at the next billion internet users. The platform helps users discover and listen to the best audio content in their local language. Anyone can create content on the platform. Simply put, Khabri is a Youtube for Audio.

4. Dailyhunt- & videos-Dailyhunt (formerly Newshunt) is an application loved by more than 150 million users. Dailyhunt goes local! Enjoy immersive videos from your favourite sources, and 300+ locations across India. At present, Dailyhunt claims to offer more than 250,000 fresh pieces of news and content articles every day in 14 languages, licensed from over 1,300 publication partners.

5. Lokal – India needs to be informed in the right way and Lokal is a one-stop platform for life services and hyperlocal news interaction. Lokal carries news content from over 20 districts in the above region including Kurnool, Visakhapatnam, East Godavari, Chittoor, Mahabubabad, Khammam, and Warangal. The app aims to bring local news, classifieds to 900 million Indians in their regional languages. Lokal is also building a network of stringers and freelance reporters who produce original reporting around the issues and current affairs of local towns and cities.

Business World

Is it ‘same or different’: 5 homegrown apps that grew post-TikTok ban

Sep 26, 2020 by Gouri Achary 0 Comments #homegrown apps, #Instagram Reels, #Khabri:, #Rooter, #TikTok ban

With the ban of TikTok and 59 other apps in India catering short, crisp content to the users, homegrown Indian apps saw a great opportunity to bloom. However, the influencers are struggling to rebuild their
fan base and compensate in the income dip as an aftermath of the aforementioned. The growth in the Indian micro-video and audio platforms is exponential. The content creation and consumption is going and growing at large, with these homegrown apps.

Video-based content is becoming the most preferred viewing format in India and with the arrival of 5G and massive bandwidth, short-format video platform and even podcast platforms are well placed to cater to this boom.

To increase user engagement and build a community platform, social media apps like Roposo, Instagram Reels, Headfone, and more, are helping users monetize their content.

So here are the 5 micro-content platforms that will not make you miss upon your daily updates and entertainment.

  • Khabri

Khabri is a Hindi podcast app on Naukri and Current Affairs, as said in its app description. The unique thing about this app is that it’s a Hindi app and secondly it allows only verified (the one which Khabri team verifies) users to make content. However, it allows everybody to consume the
content but only verified people to create and share.

Since the Indian podcast industry is growing, Khabri gets on to address the regional content market. The influencers are finding a way to build a podcast community for them through Khabri, allowing the regional and homegrown brands to collaborate with them for the same. Hence, giving a regional face to a homegrown brand through platforms like this has become apt for the brand awareness and also for the influencers to use it as to compensate their dip in income.

  • ’60 Seconds? App’

Another micro-video platform from the U.S that has entered the Indian market post the ban of TikTok. ’60 Seconds? App’ is an infotainment platform that aims to allow users to discover, record, and share one-minute videos or short-format videos.

To give bait to the influencers and digital content creators, the app has launched a talent hunt in India. It aims to identify India’s most talented short-video creators across singing, dancing, comedy,
business, and fashion categories. Again, this would not only give content creators another platform to share their content, rebuild a fanbase, earn money but will also act as a symbiotic relationship for the app to cater to the huge demand for the short-video content.

  • Instagram Reels

Instagram launched a short-video sharing format called ‘Reels’ to fill that TikTok sized hole in our hearts. With the gone of the Chinese app, it became really easy for the content creators to shift to
Instagram and create content in the same short-video format with a little cumbersome job of rebuilding the fan base.

Existing IG influencers or digital content creators too shifted to this ‘Reels’ to attract viewers by serving them quick and crisp content.

  • Roposo

Same, same but different, another Indian video-sharing, social media platform where people share their homemade videos and photos. Being an Indian app, it also absorbed a lot of TikTokers and other creators in such format to visually express their content With powerful video creation and editing tools, it allows its users to share their life, showcase their hidden talents, and voice their opinion on relevant issues in 10 different Indian languages.

Having more than 24 channels across a variety of categories such as entertainment, comedy, spirituality, devotion, music, fashion, etc., it provides users to create and consume content based on their interest and choice. The best performing content on Roposo also gets a chance to feature on
InMobi’s Glance – a lock screen platform — another way for content creators to increase their reach.

  • Rooter:

In Sports, Rooter is a very unique product and has built a strong moat for its business with fans and community-driven content. India’s only and biggest User Generated Content platform for Sports and Gaming. Rooter’s unique product positioning is in Live Content Technology that allows tools like Sports
commentary, Live Quizzes, Mobile Game streaming etc. Rooter offers a personalized sports feed consisting of videos, images, polls etc & Scorecards in 10 Indian languages covering Cricket, Football, and multiple other sports. Rooter has witnessed 8x growth in daily users since the ban
TikTok and other apps ban.

Business World

6 homegrown social networking apps to watch out for

Sep 2, 2020 by Gouri Achary 0 Comments #60 second:, #Khabri:, #Rooter:m, #ShareChat:, #social networking apps, #Trell

The ban of Chinese apps by the government and the data privacy threat amongst the users has led to the increasing demand of homegrown networking apps. The ban of apps has also created a lot of opportunities for the Indian market which in turn has helped the existing and the new players to scale their business. Let’s thus take a look at five homegrown apps that are creating a buzz in the market:

60 seconds:

’60 Seconds? App’ is a one-stop destination to watch and create fun bite-sized videos. Established in June 2020, the company started its journey a few months ago in response to Prime Minister Narendra Modi’s call for Atma Nirbhar Bharat. In no time, the power-packed team which has built world-class apps via CODE FOR INDIA, developed ’60 Seconds? App’. Located in Mumbai and Chennai, ’60 Seconds? App’ is a brand for social-benefit and not just a for-profit company. The co-founders have pledged to plant one tree for every video that receives 100 likes, with a vision to create an impact on the environment.

ShareChat:

ShareChat is a regional social network allowing users to share their opinions, record their lives and make new friends – all within the comfort of their native languages. The platform has over 150 million registered users and 60 million monthly active users across 15 Indian languages. The app is aimed at providing users with an unmatchable networking experience in their native language.

Kuku FM:

Founded in 2018, Kuku FM is a podcast platform trying to reinvent traditional radio by allowing listeners to discover new, emerging and diverse audio content in various languages, and also engage with creators.  It is India’s biggest vernacular audio platform with over 5,000 hours of content in regional languages. The app houses a wide range of audio content, like audiobooks, book summaries, learning courses, stories. Over the past year, the app has seen 10x user growth and has over 1.5 Mn downloads.

Trell:

Trellis the go-to platform for users to share their experiences, recommendations, and reviews across various categories including health and fitness, beauty and skincare, travel, movie reviews, cooking, home decor and much more. The lifestyle vlogging platform allows users to create 3-5-minute videos in their native languages along with a ‘shop’ feature that lets them purchase the products featured in the vlogs. With over 75 Million downloads and 25 Million monthly active users on its app, Trell has grown 27X in the last 12 months and has emerged as one of the biggest lifestyle social platforms in India.

Khabri:

Launched in October 2017, Khabri is India’s first and fastest-growing digital audio platform providing content in the regional language. It is the first pure-play audio platform to discover, listen and create audio content in an Indian vernacular. In order to give more choice to local listeners, Khabri’s editors curate important and useful content throughout the day for their liberal consumption. It is turning out to be a great platform for creators in Hindi-speaking markets across India. “Influencers can join ‘Earn With Khabri’ programme through Khabri Studio App and make their channel on which they can start creating content and publish it on Khabri App. There is an opportunity to earn from day one through ‘Gigs’ in addition to regular monthly earning basis content consumption” The platform has observed an 80% surge after Chinese apps ban.

Rooter:

In Sports, Rooter is a very unique product and has built a strong moat for its business with fans and community-driven content. India’s only and biggest User Generated Content platform for Sports and Gaming. Rooter’s unique product positioning is in Live Content Technology that allows tools like Sports commentary, Live Quizzes, Mobile Game streaming etc. Rooter offers a personalized sports feed consisting of videos, images, polls etc & Scorecards in 10 Indian languages covering Cricket, Football, and multiple other sports. Rooter has witnessed 8x growth in daily users since the Chinese apps ban.