Tag: Kapil Makhija

Unicommerce to power Fabindia’s E-commerce operations

27th June 2024, New Delhi: Fabindia, India’s premier consumer lifestyle platform has partnered with Unicommerce, one of India’s leading e-commerce enablement SaaS platforms, to manage its growing business operations across online and offline channels and streamline its e-commerce supply chain. As an important channel for thousands of rural artisans across India, Fabindia continues to revolutionize traditional wear mixing it with modern urban tastes.

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Fabindia has deployed Unicommerce’s end-to-end technology stack including multi-channel order management, warehouse management system and omnichannel retail management system to streamline its order processing for its wide array of products listed on its own website, multiple marketplaces as well as across its 100+ physical stores located in the country.

Fabindia will use Unicommerce’s technology to seamlessly process orders from across online channels and physical stores. By enabling ship-from-store for orders placed on online platforms, Fabindia will be able to allocate the order to the store location nearest to the customer’s delivery address leading to faster deliveries to the end customers.

The partnership will further enable Fabindia to synchronize inventory on an hourly basis so that no order is missed along with efficient management of returns from customers. This will further help the brand in enhancing the customers’ overall post-purchase experience.

Currently, the brand manages a catalog of 1,75,000 items across channels, processing orders from across its 100+ Stores and 4 warehouses using Unicommerce’s platform.

Speaking about the partnership, Arun Naikar, Chief of E-commerce at Fabindia, said, “With Unicommerce’s robust omnichannel technology, we are confident of seamlessly managing our rising e-commerce volumes across online and offline channels. I believe this is an important step towards building a strong technological foundation that will unlock our future growth.”

Kapil Makhija, MD & CEO of Unicommerce commented, “We are focused on contributing towards India’s D2C and retail ecosystem as we continue to proactively design solutions for India’s leading enterprises. We are confident that Fabindia will benefit from the automated workflows offered by Unicommerce’s technology while catering to their rising order volumes and growing customer aspirations.”

boAt partners with Unicommerce to expedite order delivery and elevate the post-purchase experience

New Delhi: boAt, Indian largest audio wearable brand announced its association today with Unicommerce, India’s largest e-commerce focused supply-chain SaaS technology platform, to strengthen its supply-chain operations and ensure faster delivery for all orders received on the brand website. The company will be leveraging Unicommerce’s order management solutions to manage the rising demand on the brand’s website and elevate the post-purchase experience. The solution allows boAt to effectively allocate orders and manage all orders and inventory on a single platform. The company is currently managing around 6000 average order per day with an inventory of 5.5 mn products stored across multiple warehouses located across various locations in the country.

With a wide range of audio products and wearables, the company is gearing towards great customer experience by enabling faster deliveries and seamless online shopping experience through its brand website. In order to further streamline their existing supply chain management and logistics, the partnership will ensure smoother business execution and accelerated growth. The Unicommerce platform also offers a vigorous AI-based technology that allows brands to reduce order fulfillment time and utmost customer satisfaction.

Commenting on this partnership, Kapil Makhija, CEO Unicommerce, said “BoAt in an iconic youth audio technology brand in India and we are ecstatic to partner with them and support them in their e-commerce journey. Through this partnership, we are committed towards strengthening its brand website operations and this association will further help them in faster order fulfillment process and significantly reduce return orders. We have industry’s finest technology solutions designed for companies with a focus on selling through brand websites, our seamless integration with leading website platforms and logistic solution providers makes us a preferred choice of many brands and retailers.”

The Unicommerce solution comes with 150+ hassle-free integrations which include global marketplaces, website platforms, logistics providers, ERP, and POS systems.

Speaking on the partnership Vivek Gambhir, CEO, boAt said “We are delighted to partner with Unicommerce to elevate our supply chain operations for our brand website operations. We are witnessing consistent traffic growth on our website and with the unique tech capabilities of Unicommerce, we are hopeful that we will be able to streamline our operational flow, reduce return orders, and ensure consistent repeat customers by enhancing the post-purchase experience for our consumers. We have a wide product range for audio and wearable products portfolio and we are confident that with this partnership we will be able to further expedite our brand’s growth.”

At 1 million+ daily transactions, Unicommerce clocks over USD 5 billion GMV annually. Moreover, the e-commerce automation platform currently processes over 20% of India’s total volume of shipments. Considering its rapid growth in the last few years, the company plans to increase its workforce by over 60% to fuel its future agendas.