Tag: Insights & Analytics

Business World

Mondelez India brings back Cadbury Dairy Milk Silk Heart Pop, with special-edition ‘I Missed You’ packs

Aug 19, 2020 by Gouri Achary 0 Comments #‘I Missed You’, #Anil Viswanathan, #Cadbury Dairy Milk Silk Heart Pop, #Insights & Analytics, #Kartik Aaryan, #Mondelez India, #Senior Director – Marketing (Chocolates)

India, August 19, 2020: There is no denying the fact that social distancing and the imposition of lockdown has resulted in a lot of people staying apart from their loved ones. However, with the easing of restrictions and life taking a turn towards normalcy, it is time to finally bridge the distance and initiate that much-awaited meeting with friends, family and the special someone. Realizing the importance of the first meeting post the lockdown, Mondelez India, the makers and bakers of some of India’s iconic snacking brands, aims to help couples celebrate this milestone and reconnect on a romantic note with the launch of limited-edition Cadbury Dairy Milk Silk Heart Pop 2.0 ‘I Missed You’ pack.

Commenting on this launch, Anil Viswanathan, Senior Director – Marketing (Chocolates), Insights & Analytics, Mondelez India said, “Having created several special occasions and represented a plethora of emotions, Cadbury Dairy Milk Silk has always stood out as an icon of love and celebration amongst the country’s youth. It has turned into the perfect manifestation of a romantic gesture, so much so, that the brand has become an intrinsic part of the youth culture. Understanding that the first meeting after lockdown is going to rather be a memorable one, our aim is to help couples express their emotions when words fall short and add a heartwarming touch with Cadbury Dairy Milk Silk Heart Pop ‘I Missed You’ pack. As the chocolate market leaders, we will continue to identify new occasions while empowering our consumers to convey the right emotions through our products and cherish each moment in the most memorable way possible.”

The bar is a perfect articulation of every young couple’s emotion for each day they’ve stayed apart from each other and a marker of sweet moments of pure love that they missed. In order to drive deeper resonance with the youth of the country, Kartik Aaryan, along with other celebrity influencers will nudge people to make their post lockdown experience memorable and remind them to continue living up to their promise of never letting go through an exciting consumer engagement campaign.

With this limited-edition launch, for the very first time, Cadbury Dairy Milk Silk will be releasing the much-loved Heart Pop bar, beyond Valentine’s Day, continuing to nudge the youth by asking ‘How Far Will You Go for Love’. This limited-edition Cadbury Dairy Milk Silk Heart Pop 2.0 ‘I Miss You’ packs will be available at Rs. 160, across traditional & modern trade stores near you, and e-commerce platforms, as well.

Business World

Cadbury’s Unity Bar celebrates the spirit of India on our 74th Independence Day

Aug 15, 2020 by Gouri Achary 0 Comments #Anil Viswanathan, #Cadbury’s Unity Bar, #CCO, #Director – Marketing (Chocolates), #Insights & Analytics, #Mondelez India, #Ogilvy India, #Sukesh Nayak

Mondelez India unveiled its special limited-edition Cadbury Unity Bar to celebrate the spirit of India on our 74th Independence Day, today. This very special Cadbury bar – a combination of dark, blended, milk and white chocolate united in one bar, epitomizes the common sweetness that defines us in India, even during the not so sweet and difficult times. It celebrates our Unity in Adversity – showcasing the inherent sweetness in every Indian that has united us during these tough times.

Anil Viswanathan, Director – Marketing (Chocolates), Insights & Analytics, Mondelez India, said, “We understand the role our brands play in people’s lives as we continue to spread the message of generosity and goodness. The focus of the Unity Bar this year is on all Indians and the intrinsic sweetness that brings us together despite external adversity. The concept is a celebration of our shared sweetness – shared during not so sweet times among the country’s diverse citizens.”

Commenting on behalf of the creative agency behind Unity Bar, Sukesh Nayak, CCO, Ogilvy India, said, “The brief was simple – how do we express a common sentiment of a billion people? The theme beautifully personifies the shared characteristics of people that are united because of their sweetness. The work has been designed for multiple platforms and will be led by video and static pieces.”

To spread the message of generosity and goodness further, Mondelez India has also committed all the proceeds from the sale of the Cadbury Unity Bar to the India FoodBanking Network (IFBN) – donating chocolate bars equivalent to the total proceeds to those in need.

The launch of the Cadbury Unity Bar is supported by an engaging digital activation, print advertisements and a heart-warming new film. The brand is also bringing back its popular composition of ‘Kuch Khaas Hai, Hum Sabhi Mein’ to this campaign which truly reflects the sentiment and feeling of the people in current times. The limited-edition Cadbury Unity Bar is priced at INR 200 and is available for order exclusively on Flipkart starting today (Aug 14).