Tag: Infobip

Technology

Infobip Now Enables Businesses to Respond to Customers Via Instagram Messaging

Jun 4, 2021 by Neel Achary 0 Comments #Infobip

New Delhi : June 4, 2021 – Global cloud communications company, Infobip today announces it has added Instagram Messaging to the broad portfolio of channels available through its global Communications-Platform-as-a-Service offering.

Customer support agents within consumer facing businesses will now benefit from a unified and simple workspace where they will be able to manage communication over Instagram through Infobip’s contact-center-as-a-solution service – ‘Conversations’- resulting in the need for fewer calls to a contact center and a more seamless, improved customer experience.

With this new capability, Infobip’s clients are now able to handle messaging at scale on Instagram, connect to new customers and strengthen relationships with existing ones.

The social media platform also holds the ability to deliver visual messages to many recipients quickly and conveniently and has proven excellent for sharing these visual cues with consumers all over the world. This capacity has helped businesses online and off to form deeper connections with their customers.

“We are delighted that Infobip is launching Instagram Messenger in their contact center solution. The Messenger API for Instagram is now available for all developers who make it possible for brands to improve and enhance messaging experiences with customers,” said Konstantinos Papamiltiadis, VP of Platform Partnerships at Messenger. “By integrating the Messenger API for Instagram, businesses and developers can effectively scale messaging workflows to better own the customer experience and build more authentic relationships.”

Since its launch in 2010, Instagram has seen a meteoric rise to 1 billion active users[i] making it one of the top 6 social networks worldwide and has become an increasing strategic communications tool for enterprises and institutions.

Adrian Benić, Chief Product Officer at Infobip said: “It is clear that customers want to use their preferred channel of communication to connect with businesses and service providers. In fact, many customers today primarily choose to interact with brands through social media for everything from ordering food, requesting rides, making retail purchases right through to some elements of banking, and this same fast and simple capability can be brought to the contact center. I am very pleased that Infobip can now offer our contact center clients this popular communications channel and I look forward to seeing it positively impact their customers’ experience.”

Business World

Infobip launches Infobip Startup Tribe, its new global startup program

May 26, 2021 by Neel Achary 0 Comments #Infobip

New Delhi, 26th May 2021 – Global communications company Infobip today announces the launch of its Infobip Startup Tribe program. The program will be led by newly appointed director Nikola Pavesic who joins from one of the world’s largest business media publishers and Financial Times parent company – Nikkei. Mr. Pavesic is based in Japan where he headed Nikkei’s startup and investor relations, alongside leading the largest tech conference series in Japan.

Infobip Startup Tribe is a bespoke program aimed at finding and bringing together the world’s most innovative startups to help fast-track their growth and development.

Qualifying startups will be able to apply for substantial credit allowances on Infobip’s products and services worth up to $60,000 that will enable them to grow their customer base through omnichannel communication. Further on, Infobip plans to provide hands-on support in the sales and product fields though Infobip’s vast global teams. The Infobip Startup Tribe will also have at their disposal the resources of Infobip’s 65+ global offices, wherever available, and a special relationship with Infobip Shift – the newly acquired leading developer conference.

 “With this valuable program, Infobip shows it is ready to invest in the community beyond what a more traditional tech company would do, not only through capital and credits, but through all other resources at its disposal, its global presence and network. The tech sector is an exciting game-changer, and we want to boost local and regional ecosystems throughout the world. Working with startups allows us to access new ideas, ways of thinking and approaches that enable companies to better leverage their own resources, assets and technology for greater impact. I am excited to have joined Infobip as it builds out its developer and startup organization and look forward to bringing value through startup collaboration.” – says Nikola Pavesic.

In addition to Infobip’s offerings, the program tapped external expertise to assist qualified startups, first with a unique Advisory Council comprising of top investors and entrepreneurs from all over the world.

Furthermore, Infobip has also confirmed partnerships with the world’s leading accelerators like Y Combinator, 500 Startups, Techstars and many other venture capital funds. Startups that apply for the Infobip Startup Tribe program, which are already funded by partnered VCs and accelerators will be receiving additional credits and benefits within the program.

“Startups have always been a personal passion of mine, with Infobip Shift originally being a Startup Conference, it’s really great to, as part of our new Developer Experience Department, get back to my roots and help the community, albite this time it is the global community.” – said Ivan Burazin, Chief Developer Experience Officer at Infobip.

Infobip has purposely ensured flexible application criteria ensuring it casts a wider net for startups consisting of up to 100 employees or those that have not received more than $5M in funding, subject to exceptions for whomever demonstrates impact and high-growth potential.

Interested startups can learn more and quickly apply by visiting https://startups.infobip.com/.

Technology

Infobip Acquires SMS Firewall Business Anam to Create Outstanding Secure Messaging Solutions for Mobile Operators

May 7, 2021 by Neel Achary 0 Comments #Infobip

New Delhi: May 7th, 2021: Infobip Group, a global cloud communications platform company for businesses, and leader in telecom solutions today announces it has acquired the number one SMS firewall service provider Anam that offers solutions to more than 80 MNOS with more than 606 million customers across the world. The purchase price remains undisclosed and consists of a combination of cash and Infobip shares.

This strategic acquisition strengthens Infobip’s position as the first choice for mobile network operators through enhanced product and service offerings. Their combined product portfolio for MNOs represents an exceptional proposition to mobile operators that will also vastly benefit subscribers, and includes best in class SMS Firewall, SMS Hubs, SMSC, CPaaS, RCS and Authentication & Verification.

With Anam joining Infobip’s Strategic Operator Partnerships division, customers of both companies will benefit from a better all-up offering including 24/7 Networks Operations Centre (NOC), on ground support, enriched analytics, and reporting. Additionally, it offers greater scale through Infobip’s truly global presence and direct relationship with over 650 carriers across the world. Together Anam and Infobip’s combined assets secure the best supply chain available today for A2P SMS globally.

The companies will now be able to provide technical solutions to a combined 700+ MNOS globally with 64% global mobiles reached. Infobip processes more than 14 billion monthly customer interactions across the full range of communication channels, in more than 190 countries around the globe.

Both companies are active GSMA associate members and have consistently ranked Tier 1 in ROCCO’s A2P SMS Firewall vendor benchmarking reports. Both are also recipients of Juniper Future Digital Awards in their respective fields making this a highly complementary union.

Anam is also one of the few companies that hold certification of both ISO 27001 and ISO 20000 – best practice standards for information security and IT service management – that guarantee premium levels of Quality of Service to operators.

Culturally, both businesses have closely matched company values and beliefs – abiding by a team-based ethos which emphasizes employee participation at all levels centering on customer experience and innovation.

Darragh Kelly, Anam CEO: “This announcement is very exciting, and a validation of how important mobile messaging has become in today’s ever growing digital environment.  A key part of the messaging ecosystem is the security and integrity of the Mobile Networks. For the industry to continue growing, the messaging channel need to be free from spam and fraud and the mobile operators, enterprises and subscribers position protected.  This acquisition brings two best in class messaging companies together to deliver this. When both companies’ products are combined it makes the joint offering a rare and exceptional Mobile Operator proposition. We are delighted to join Infobip, continue our growth story and bring even more value to our customers.”

Silvio Kutić, Founder and CEO of Infobip Group said: “I am very pleased that Anam has decided to join Infobip in this important phase for A2P messaging. This past year saw the effects of the pandemic impact many operators who were reporting heavy messaging traffic on a regular basis across the world, as businesses moved to a digital model almost overnight. A2P has never been more important to this cohort for sustainability. Together with Anam, we will continue to provide even more support to carriers to ensure we secure messages and help them bring more value to their sector and to end users. I look forward to joint future success.”

The transaction was advised on by Morrison & Foerster, Ernst & Young, Deloitte M&A & Tax Teams Ireland and Eversheds Ireland.

Business World

Infobip Rated Tier One SMS Firewall Vendor in Mobile Operator Survey by ROCCO Research

Apr 9, 2021 by Neel Achary 0 Comments #Infobip

New Delhi, April 9, 2021 – Leading global engagement solutions and telco services provider Infobip announced today it has been rated Tier One SMS firewall vendor in the annual survey of mobile operators worldwide conducted by ROCCO Research.

In a survey of 215 mobile network operators from 109 countries, Infobip placed in the top two overall rating of providers with a score of 4.38 out of a possible 5 and topped the ratings in performance and leadership categories. This marks Infobip’s fourth consecutive appearance in the top tier of SMS firewall vendors worldwide, further solidifying its reputation as a reliable and high-performing provider of SMS traffic filtering and monetization solutions.

ROCCO Research methodology includes impartial and transparent surveys aimed at mobile operators, asking them about the performance of vendors from various telco services, and producing detailed reports with ratings in various technical and commercial categories. In the past, Infobip has consistently topped the ratings for A2P SMS services provider in both mobile operator and enterprise surveys also conducted by ROCCO Research.

“We’re absolutely delighted with the findings of this year’s SMS firewall vendor survey by ROCCO. Our mobile operator partners have recognized the efforts we put into building a comprehensive ecosystem that combines cutting edge development of filtering solutions with a proactive approach to traffic monetization. We’re also pleased that the survey highlighted further growth and innovation areas that complement our vision for the future,” said Infobip founder and CEO Silvio Kutic.

Founder and chairman of ROCCO Group, Jason Bryan concludes: “Once again we find another reason to celebrate the performance and leadership of Infobip, a company greatly admired by the Mobile Operator community. Featuring again in ROCCO’s fourth annual SMS Firewall Vendor Benchmarking study, Infobip has grown to become a leader in SMS Firewall on several key KPIs based on the feedback of MNOs globally.”

Business World

Infobip launches ‘Moments’– helping brands add a human touch to customer communications

Oct 1, 2020 by Gouri Achary 0 Comments #Harsha Solanki, #Infobip, #Moments

Global cloud communications platform Infobip has now launched an omnichannel customer engagement hub, Moments. Moments empowers brands to segment their customers by demographics and behaviour alongside other metrics, thereby driving contextual messaging and rich experiences across major marketing channels.

As more people join the digital bandwagon in the New Normal, ‘Moments’ leverages Infobip’s mobile-first telecommunications solutions to ensure all customers have rich and consistent experiences across all marketing channels. It delivers the right set of messages to the right customer at the most optimal times. Moments does so across the channels that a brand’s customers generally prefer. Some of them include social messaging apps (such as WhatsApp, Viber, Facebook Messenger, Line, etc), SMS, email, voice, mobile applications, websites, and also the emerging channels such as RCS.

Moments empowers marketers and businesses to drive highly effective campaigns that resonate with their customers on a personal level. It provides a 360o view of every customer which can be used to automate ‘multi-step communications flows’ and ‘behaviour-triggered messages’ across different channels. The platform can even analyze an end-user’s actions as well as the interactions at each step of the consumer journey. This approach ensures that every customer comes across cherry-picked communication that drives superior engagement with great personalization.

Harsha Solanki, Managing Director India, Infobip, comments: “The digital lines are bedimming very rapidly. A customer in nothing flat can get lowdown on, with your business on WhatsApp and wind up at your website after a quick Google search. This globe-trot gets cyclic when the same entity engages with you on WhatsApp again. This cyclic engagement holds good even for other channels of marketing including voice and emails. The present scenario merits the prerequisite of a robust omnichannel strategy in place that ensures you don’t miss out on any customer or conversation – be it on your website or WhatsApp.”

“We have developed Moments while taking all such scenarios into consideration. Moments builds on Infobip’s state-of-the-art technology and empowers organizations to deliver personalized messages that generate optimal results amongst your target audience. We do so across the widest range of programmable channels offered by any platform globally. In the wake of the pandemic-induced digital surge, we are sure that this approach will prove crucial in driving brands closer to a customer-centric form of marketing.”Key features include:

Easy cross-channel campaign management: Moments allows marketers to create, orchestrate, and run campaigns across Infobip’s vast portfolio of channels through a single interface. Messaging campaigns can be delivered and scaled at the right time on the customer’s preferred and most relevant channel.
Unified customer data: Creates richer customer profiles by connecting and unifying data from multiple sources, enabling businesses to understand customer needs better and create personalized campaigns.
Smarter audience segmentation: Personalize messaging campaigns at scale by segmenting audiences based on events, tags, behaviour, or special occasions.

Dynamic marketing automation: The ability to onboard, activate, and re-engage via multistep campaign automation, and create an event and behaviour-based triggers to respond instantly to customer actions.
Powerful analytics: Through event and segment analytics, businesses can optimize customer interactions by setting goals to track conversions and access insight-driven funnel reports. There is also the ability to test which messages and channels get maximum engagement results with A/B testing.

Harsha concludes: “In India, we’ve remarked an overwhelming adoption of smartphones and digital tools of late. Perhaps, Moments will enable brands to unlock the true power of communications by adding a human touch to it. The overarching objective will be to turn business communications into something a lot more meaningful – thereby curating the perfect ‘moments’ for both businesses and their customers.”

To learn more about Moments, visit www.infobip.com/products/moments

Business World

Infobip launches ‘Moments’– helping brands add a human touch to customer communications

Sep 30, 2020 by Gouri Achary 0 Comments #Harsha Solanki, #Infobip, #Moments

New Delhi, 30th September 2020: Global cloud communications platform Infobip, has now launched an omnichannel customer engagement hub, Moments. Moments empowers brands to segment their customers by demographics and behaviour alongside other metrics, thereby driving contextual messaging and rich experiences across major marketing channels.

As more people join the digital bandwagon in the New Normal, ‘Moments’ leverages Infobip’s mobile-first telecommunications solutions to ensure all customers have rich and consistent experiences across all marketing channels. It delivers the right set of messages to the right customer at the most optimal times. Moments does so across the channels that a brand’s customers generally prefer. Some of them include social messaging apps (such as WhatsApp, Viber, Facebook Messenger, Line, etc), SMS, email, voice, mobile applications, websites, and also the emerging channels such as RCS.

Moments empowers marketers and businesses to drive highly effective campaigns that resonate with their customers on a personal level. It provides a 360o view of every customer which can be used to automate ‘multi-step communications flows’ and ‘behaviour-triggered messages’ across different channels. The platform can even analyze an end-user’s actions as well as the interactions at each step of the consumer journey. This approach ensures that every customer comes across cherry-picked communication that drives superior engagement with great personalization.

Harsha Solanki, Managing Director India, Infobip, comments: “The digital lines are bedimming very rapidly. A customer in nothing flat can get lowdown on, with your business on WhatsApp and wind up at your website after a quick Google search. This globe-trot gets cyclic when the same entity engages with you on WhatsApp again. This cyclic engagement holds good even for other channels of marketing including voice and emails. The present scenario merits the prerequisite of a robust omnichannel strategy in place that ensures you don’t miss out on any customer or conversation – be it on your website or WhatsApp.”

“We have developed Moments while taking all such scenarios into consideration. Moments builds on Infobip’s state-of-the-art technology and empowers organizations to deliver personalized messages that generate optimal results amongst your target audience. We do so across the widest range of programmable channels offered by any platform globally. In the wake of the pandemic-induced digital surge, we are sure that this approach will prove crucial in driving brands closer to a customer-centric form of marketing.”Key features include:

Easy cross-channel campaign management: Moments allows marketers to create, orchestrate, and run campaigns across Infobip’s vast portfolio of channels through a single interface. Messaging campaigns can be delivered and scaled at the right time on the customer’s preferred and most relevant channel.

Unified customer data: Creates richer customer profiles by connecting and unifying data from multiple sources, enabling businesses to understand customer needs better and create personalized campaigns.

Smarter audience segmentation: Personalize messaging campaigns at scale by segmenting audiences based on events, tags, behaviour, or special occasions.

Dynamic marketing automation: The ability to onboard, activate, and re-engage via multistep campaign automation, and create an event and behaviour-based triggers to respond instantly to customer actions.

Powerful analytics: Through event and segment analytics, businesses can optimize customer interactions by setting goals to track conversions and access insight-driven funnel reports. There is also the ability to test which messages and channels get maximum engagement results with A/B testing.

Harsha concludes: “In India, we’ve remarked an overwhelming adoption of smartphones and digital tools of late. Perhaps, Moments will enable brands to unlock the true power of communications by adding a human touch to it. The overarching objective will be to turn business communications into something a lot more meaningful thereby curating the perfect ‘moments’ for both businesses and their customers.”

To learn more about Moments, visit www.infobip.com/products/moments