Tag: Full On

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Ab thrills aur Masti Hogi, On Nahi, Full On with the power packed premiere of ‘Omerta’ & ‘Good Newwz’ on &pictures

Oct 19, 2020 by Gouri Achary 0 Comments #&pictures, #Akshay Kumar, #Full On, #Good Newwz, #Hansal Mehta, #Omerta’, #On Nahi

Tired of the work from home blues? Wondering what do for a perfect weekend chill? Well, not to worry as a weekend filled with full-on thrills & masti awaits you with the all-new &pictures. So, get ready to switch on to a blockbuster experience kyun ki ab entertainment hoga ‘ON NAHI, FULL ON’. Grab your bucket of popcorn and enjoy the power-packed delivery of full-on entertainers by &pictures with the premiere of the award-winning full on thriller ‘Omerta’ on October 17 and the family entertainer ‘Good Newwz’ on October 18 that promises to tickle your funny bone with its Full-On Googly moments.

This Saturday, National award-winning director, Hansal Mehta’s biographical crime drama ‘Omerta’ is all set to keep you at the edge of your seat with its arresting storyline and thrilling twists. Promising to deliver a Full-on thrilling experience, the film is based on the life of Omar Sheikh, the dreaded terrorist who abandoned his normal life to answer the call of Jihad.

It also explores his connection to some of the most gruesome terrorist attacks that the world has ever seen like the 1994 kidnappings of the westerners in India the 9/11 & 26/11 terror attacks and the plotted murder of the Wall Street Journal journalist Daniel Pearl. This suspense thriller won numerous accolades and impressive reviews from around the world for its gripping cinematography and spectacular performance by Bollywood’s golden boy ‘Rajkummar Rao’. Witness the next level of cinematic experience with this nail-biting suspense thriller on October 17, at 9 pm.

Commenting on the film, Rajkummar Rao said, “Omar was one of the most challenging characters I have ever played, and I couldn’t have imagined how playing a part in a film could take me to such dark places. I closely studied the character of one of the deadliest terrorists that ever existed and Hansal sir pushed me beyond my boundaries to explore something this unprecedented in my career.

I am truly grateful to this project as it let me step out of my comfort zone and its global success was more than a rewarding experience. If you missed catching the film before, do tune in to &pictures to watch the World Television Premiere of Omerta on October 17, at 9 PM.”

Turning your Sunday into a full-on fun day will be the power-packed delivery of the family entertainer ‘Good Newwz’ by &pictures. Featuring the full-on Masti squad i.e. Akshay Kumar, Kareena Kapoor Khan, Kiara Advani and Diljit Dosanjh, the laughter riot is sure to tickle your funny bone with its humorous, unconventional storyline and full-on googly moments.

Directed by Raj Mehta, the movie revolves around the lives of two couples that are caught up in hilarious chaos because of a medical goof up. Along with the storyline, the movie’s electrifying jukebox with super hits like ‘Chandigarh Mein’ and ‘Sauda Khara Khara’ will surely set your feet tapping, ensuring a full-on party experience for you. So, join this laughter riot on 18th October at 11:30 AM on &pictures.

Talking about the film, Akshay Kumar said, “Movies like these remind me why I love humour and films so much. Good Newwz is such a well-rounded balance of comedy, romance and drama — a mix that I think everyone loves to enjoy. And, especially in these trying times, a little bit of fun, lighthearted entertainment with some quirky good newwz can lighten up one’s mood. It’s a simple, heartwarming film with a big goof-up that will make you emotional but at the same time will leave you in splits while delivering a heartfelt message on an important subject.

This movie is also very special for me as Bebo and I have come together after a while and we had a blast! I also had the opportunity to work with Kiara and Diljit, both of whom are terrific actors. I am extremely grateful for the love and appreciation our film received in theatres and now I’m looking forward to sharing it with the audiences on television.”

Get ready for a blockbuster weekend because  Entertainment Hoga on nahi full-on with &pictures!

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&pictures powers on to a brand-new experience with ‘On Nahi, Full On’

Oct 16, 2020 by Gouri Achary 0 Comments #&pictures, #Full On, #On Nahi, #Prathyusha Agarwal, #Ruchir Tiwari, #Zee Hindi Movies Cluster

A year that will go down in history! 2020, a year that showcased life’s uncertainty! A year of exploration, where we learnt a new skill or picked up a new hobby. Even the might of 2020 couldn’t stop young India from immersing into new experiences of living their present to the fullest. Embracing this energetic and aspirational mindset, &pictures’ is powering on to a brand-new experience with its refreshed brand ideology ‘On Nahi, Full On’.

Built on the insight that ‘In a world that uncertain, why stop myself from immersing fully in what I do’, &pictures’ new brand philosophy of ‘On Nahi, Full On’, ignites a spark of aspiration amongst the young and breathless to take charge and maximize every moment without slowing down.

Since, its launch in 2013, &pictures has been catering to an audience with a youthful mindset with an array of content and characters that reflect their life choices and beliefs. Retaining its progressive yet rooted brand DNA, the all-new &pictures has levelled up its energetic and quirky vibe that promises to leave viewers refreshed with a full-on experience.

Talking about the new ideology, Ruchir Tiwari, Business Head, Zee Hindi Movies Cluster, said, “Over the past 7 years, &pictures has carved a niche for itself by offering content that reflects the belief of the young and aspirational India.&pictures now has the highest skew amongst the young audience i.e. 13-21 years NCCS A in the Hindi Movie category.

The brand proposition ‘On Nahi, Full On’ is an energetic and fun-loving mindset that embraces the beliefs of this distinct viewer set. Creating an immersive experience for our viewers, we have created refreshing content blocks with ‘blockbuster premieres’, ‘Full-on Dynamites’ that celebrates Gen Z of Bollywood‘, 2pm ‘Full-on Time-out’ slot, Hollywood movies back to back with ‘Full-on Hollywood’, and many more.

Foraying into original content with ‘Footfairy’, a TV first initiative is a testament of our commitment to offering enthralling content to complement the viewers evolving consumption patterns. Through this re-energized experience, &pictures aims to cement our positioning in the minds of our consumers.”

Prathyusha Agarwal, Chief Consumer Officer, ZEEL added, “While the unpredictable 2020 threw tons of challenges at us, we dealt with it in our own extraordinary way by making every opportunity count. Pegged on this premise, ‘On Nahi, Full On’, gives the dynamic young generation, a cue to maximize every moment without slowing down. And, we are bringing alive this Full-On ideology through the visual mnemonic of a ‘power on button’ and the ‘&pictures shorties’ our brand films that draw a connection between the consumer’s world and the role of &pictures to amplify life.”

Prathyusha also added “Consumers ‘choice’ is driven by what’s being aired on the channel but through our groundwork, we know that brands image and perception also impact these choices. We tested 2 concepts with consumers, to help us learn their understanding and resonance, that led us to the winning concept – ‘On Nahi, Full On’. The rebooted brand philosophy could be a game-changer in moving &pictures from the ‘known and listed’ basket to the ‘my consideration set’ amongst the audience.”

The content strategy of the new &pictures has been designed keeping the new-age sensibilities in mind to strengthen its bond with its core viewers. And, at the same time to engage and bring in new viewers. With ‘On Nahi, Full On’, &pictures promises to make the viewing experience richer and immersive with a pumped library focusing on 3 tenants i.e.Full on blockbuster premieres like Good Newwz, Dabangg 3, Kaali Peeli and Gunjan Saxena.

Satiating the audience taste for full-on thrilling content, the channel will showcase unique and fresh movies like Footfairy, Omerta and Hacked amongst others. And, satisfying the need for larger than life adventure and a window to a new world,&pictures will treat its viewers with blockbuster Hollywood premieres like Bumblebee, Fantasy Island & Bloodshot along with back to back Hollywood movies with Full on Hollywood; featuring movies from viewers favourite franchises like Kungfu Panda, Jumanji and Transformers amongst others.

Bringing alive the essence of the new brand philosophy ‘On Nahi, Full On’, viewers are invited to a ‘Full-on Bloc Party’ on the &pictures social media channels. &pictures has collaborated with young and driven individuals like Ishaan Khatter, Dhvani Bhanushali, Dolly Singh& Nikhil Paralikar a.k.a the Tabla guy that personify the brands new energetic and expressive personality.

Each collaborator will build on the brands content pillars i.e.Full on Feels, Full on Masti, Full on Punch & Full on Thrill, through their unique skill set that connects to the world of &pictures. Created by Lowe Lintas, the &pictures shorties that have been conceptualised will be promoted extensively through television and digital promotions. And, levelling up the fun quotient will be the full-on masti brand filters that will be launched soon to rub of its energetic and quirky vibe on its viewers on Instagram.

Taayar hojao, kyunki ab entertainment hoga ‘On Nahi, Full On’

&pictures’ powering on to a brand-new experience starting 11th October!