Tag: EuroKids International

‘Right Start, Flying Start’ key to closing the learning gap caused by the pandemic, says EuroKids International

Mumbai, April 26, 2021: In order to stem the learning gap that the Covid-19 pandemic has caused to toddlers’ developmental journey, leading early childhood education company EuroKids International urges parents to resume learning for their young ones through the launch of their ‘Right Start, Flying Start’ digital campaign comprising of a series of three videos.

As one of the leading pre-school operators in the country, EuroKids International strongly believes in #UninterruptedLearning being the key to unlock a child’s potential. A recent survey conducted with 1,082 pre-school parents revealed that they are worried about their children losing out on learning and, as a result 95% of those surveyed said that they have enrolled their children in some form of learning – online or home schooling to ensure continuity in their education.

The ‘Right Start, Flying Start’ campaign showcases a few ways a toddler should learn concepts of language, numbers, colours, etc., as this is the most important foundational years of learning. Pre-School educators at EuroKids show how they use the Euphonics Method to teach children the sounds of Aa, Buh, Cuh so that they can reach the potential of learning four times more words than the traditional method of A-B-C.

Speaking about the ‘Right Start, Flying Start’ campaign, K V S Seshasai, CEO, Pre-K Division, EuroKids International said, “There is irrefutable global evidence that the learning journey for children is the most rapid in the early years and the closure of early childhood education centres during the pandemic has resulted in a widening gap in learning for most children. In order to stem this, we want to encourage parents to consider remote learning for their children, so they can continue to achieve their developmental milestones. Children can stay indoors and learn with experienced educators and use scientifically developed curriculum.”

The ‘Right Start, Flying Start’ campaign was conceptualised with creative agency – The Womb.

Navin Talreja – Founding Partner, The Womb said,” Our understanding of parents’ mindsets with regard to early years of schooling revealed that these are considered as discretionary years of fun for kids. Working with the management, curriculum creators and teachers at EuroKids helped us understand that in fact some of the critical phases in a child’s learning journey are the early years in school. Taught the EuroKids way better prepares them to take on the academic challenges that come their way as they move through different grades. Our task in communication was to bring to the forefront the unique ways EuroKids teaches kids to give them this flying start.”

The three videos are available on:

Film 1: https://youtu.be/BZQ-EYNoOrM

Film 2: https://youtu.be/ufN92OJwc-0

Film 3: https://youtu.be/IWYjbkc47Rk

Quote from Prajodh Rajan (Co-founder and Group CEO, EuroKids International) on CBSE board announcement

“The COVID-19 pandemic has shaken the entire nation since March 2020. As the current examination cycle is upon us, and the second wave of COVID-19 is impacting more people and children across the country than before, the recent decision of the CBSE Board authorities to cancel Class 10th examinations and postpone Class 12th examinations is a welcome step in alleviating students’ and parents’ concerns about offline examinations. At EuroKids International, we will adhere to the CBSE Board’s decision on the ‘objective criterion’ for the Class 10th students, and await to hear from the Board on the dates for the Class 12th students. While today’s announcement offers much relief, the Class 12th students remain on tenderhooks as to when their year will close. This postponement of their examinations will impact college admissions for the coming year, as the exam, paper checking and results announcements remain open”.

Learning milestones have been significantly impacted, say worried parents

The learning and development milestones for preschool children across India have taken a severe hit due to Covid-19. According to a survey conducted by EuroKids International with pre-school parents, as the Covid-19 pandemic caused the early closure of schools in March and resulted in disrupting the 2020 academic year, they are quite worried about their children losing out on learning as a result, and believe that it is very important to keep a child’s education going during this pandemic.

According to the survey results, a high degree of parental concern towards continued education is evident as 95% of the parents have enrolled their child in some form of learning – online or home schooling, to ensure continuity in their education. When asked how long children spend learning during a week, 43% of the respondents stated that children spend between one to three hours a week learning, while 37% stated that children spend more than three hours learning.

A key factor in online learning for toddlers is the involvement of parents and the amount of time they spend with their children in the learning process. When asked about how much time parents spend on their child’s education in a week, 43% of the respondents stated that they spend more than three hours a week, which indicates that almost all the learning for young children requires the aid of their parents. 42% of the respondents revealed that they dedicate one to three hours a week for their child’s learning. An in-depth look into the responses showed that this is a point of problem for many parents and that they have to dedicate an inordinately large amount of time on their children’s learning, which includes online classes, then the related homework and additional activities.

33% of the respondents felt that when pre-schools open, a single shift preschool of 2-3 hours daily would be most appropriate for their child, while 20% of the respondents stated their preference for the pre-school to have a double shift with smaller batches, for example two hours daily for separate batches in the morning and afternoon. Over 70% of the parents also stated that they would continue/choose online learning (led by the teacher and supplemented by the parent), in case schools do not reopen in the next six months, while 22% would seek a home schooling option, by the parent, perhaps with teacher support.

As pre-schools were shut down a year ago, parents have found that online learning has been a viable substitute for their toddlers to avoid a near zero-learning year for their children. When asked about the achievement of learning outcomes of their children, parents cited that their children were able to grasp pre-academic skills such as recognizing colours, printed names, letters of the alphabet, numbers, etc. more than any other skills. The survey also reveals that many parents believe that while academic learning is being somewhat managed and learning outcomes therein are being addressed, parents are more worried about their child’s social and physical development. As per the survey findings, 80% of parents who had enrolled in online pre-schooling saw delivery of clear learning outcomes and 75% of these parents were willing to recommend online pre-schooling to their friends and families.

The EuroKids International survey was conducted by The Hearth Education Advisors across 10 cities with 1,082 parents. The research study was conducted in detailed Qualitative and Quantitative phases. Here, insights were gathered through the qualitative probes and to provide an understanding of what parents of toddlers feel about the learning pathway of their children.