Tag: digital services

Business World

Prism Digital Wins the Digital Marketing Services Mandate in UAE for Museum of Illusions, Dubai

Jul 1, 2020 by Neel Achary 0 Comments #Digital marketing, #digital services, #Dubai, #Museum of Illusions, #Prism Digital, #United Arab Emirates

Dubai, United Arab Emirates, July 01, 2020: Prism Digital, a full-service digital marketing company, has won the digital mandate for Museum of Illusions, Dubai which is one of the most popular tourist attractions in Al Seef by Meraas. This business was won after a Pan Arab Multi-agency pitch conducted earlier this year.

As a part of the mandate, Prism will handle digital advertising, social media marketing, Google AdWords, SEO, and online reputation management. Prism with its core expertise in digital marketing and advanced creative approach will be managing their social media footprints with authentic content and capture live actions at the museum during operation.

Commenting on the association with Prism, Varvara Bonnet, Museum Manager Museum of Illusions, expressed, “We have selected Prism after a comprehensive pitch process. They understood our business and have tremendous experience handling major Dubai Tourism Projects. 90% of our business comes from Tourists and we are confident that Prism’s strategic approach towards our digital marketing management will go a long way in making Museum of Illusions, a well-known tourist attraction amongst visitors visiting Dubai.”

Prism is one of the leading Digital marketing agencies in Dubai and caters to 150 clients from different sectors from Large Corporate and brand to real estate and Food and beverage brands. they also manage some of the largest brands in the Medical services segments. Established in the year 2006 they are also a preferred Google Partner Agency as a Facebook Preferred Partner.

Speaking about the win, Mr. Lovetto Nazareth, Director Prism Digital comments “We couldn’t be more thrilled to partner with Museum of Illusions, Dubai. Our ROI focussed lead generation methodology and digital marketing strategies have grown the business by 3x even in a situation where there was a 90% drop in footfalls and traffic into the Al Seef Area for a couple of months due to the corona virus situation. I am sure this partnership will become a fruitful one and will unlock new doors for Prism as well.”

Business World

One in two in India will make regular e-payments by 2022

Jun 22, 2020 by Neel Achary 0 Comments #digital services, #epayment, #gdp growth

According to analysts of Robocash Group, more than half of Indians will make five and more e-payment weekly during 2021 in contrast to 17% in 2019. At the same time, the share of unsecured consumer loans issued online will approach 50%.

Social distancing has caused a shift in consumption patterns and accelerated the adoption of digital services and payments by businesses and customers. Due to the rapid development of digital payments and alternative lending recently, India serves as a strong example.

The World Bank states that only 29% of the local population made or received digital payments in 2017. A survey conducted by Robocash Group in early 2020 showed a remarkable dynamic. Thus, 71% of the company’s customers made e-payments last year. However, the frequency was rather low: only 17% conducted five and more digital payments weekly. This is close to the results in Southeast Asian countries: the Philippines – 13%,  Indonesia – 16%, Vietnam – 23%. As for online lending, only 28% of respondents in India took their first loans in 2019 remotely.

To sum up, habits formed during COVID-19 pandemic and social distancing will contribute to the continued expansion of digital payments and lending. Moreover, speeding up the transfer of funds, reducing the weight of the informal economy, and increasing tax inflows to the budget, it can add up to 0.5% to GDP growth in the countries of South-East Asia in 2022-2025.