Tag: businesses

Business

Knorish invites corporate registrations for the spellbinding Spire Summit 2021

Dec 8, 2021 by Gouri Achary 0 Comments #businesses, #coaches, #content creators, #Knorish, #Shobhaa De, #Spire Summit 2021, #Tom Ross, #trainers

Knorish, India’s leading 360 degrees SaaS platform is back with the much-awaited 2021 edition of Spire Summit. The 1-day free virtual event, organized and powered by Knorish, will aim to inspire & enable coaches, trainers, content creators, and training businesses around the world about the power of digitization and monetizing their knowledge & skills the online realm.

Slated for December 9th, the Spire Summit 2021 will bring together some of the biggest newsmakers in the industry such as the celebrated Masterchef Sanjeev Kapoor, Bestselling author Brendan Kane, noted author, journalist & columnist – Shobhaa De, Tom Ross, CEO at Design Cuts, world-renowned international stand-up comedian, executive coach & author – Papa CJ and many others.

In the aftermath of the pandemic, millions around the world have gone on to become passion-gig entrepreneurs. A veritable progeny of the pandemic, the passion economy consists of communities built by people doing what they love creating a successful business out of it through a fortuitous alliance of passion and entrepreneurship. In this regard, the Spire summit will prove instrumental in illustrating how any coach, trainer, or content creator can quickly set up their expertise online and build a significant income source by sharing and monetizing their knowledge base and proficiencies.

The summit will offer once-in-a-lifetime opportunities to discover game-changing strategies that will be shared across 15+ super-focused live sessions and panel discussions. These sessions have been specifically curated around 4 key tracks of content creation, sales & marketing, community building & affiliate marketing.

The summit has been proudly partnered by leading brands such as Canva, Jio GenNext,100X VC, MentorKart, CreativE Mentor, Speakin.co, and Action Coach.

Speaking before the event, the Co-Founder & CEO at Knorish, Kinner N Sacchdev, said, At knorish, we have always harbored a keen intent to inspire the next million digital intelligentsia comprising coaches, experts, content creators, business trainers across the country. The spire summit 2021 is simply an extension of our efforts. We believe that coaches, trainers, and experts are great at sharing their knowledge but many of them struggle when doing this online. We wanted to break this typecast and actually show to the people that taking their expertise online and sharing it with the world is now not only super-easy but an urgent need of the hour in the post-pandemic milieu. If you wish to grow your business and brand in the digital world, the spire summit is exactly the place for you. We are confident that the event will be a roaring success”

The 1-day virtual event can be accessed from any device and shares knowledge about a host of much-needed topics such as how to leverage content and build your brand, how to write a bestselling book, how to turn your side hustle into a 6 figure business, how to build a massive following on social media in 30 days or less and even how to get comfortable in front of the camera for your video shoots.

Knorish has been at the forefront of the online learning revolution and has helped countless individuals and businesses to create and sell online courses, webinars, and memberships. Through the power of sales funnels on their own white-labeled custom apps and websites, they have grown their revenues and traffic exponentially while sharing their knowledge with more than 500,000 users across 37 countries.

Business

Why businesses must live up to their core values during the times of crisis

Sep 1, 2021 by Rekha Nair 0 Comments #B2B Sales Arrow, #businesses, #coronavirus pandemic, #crisis, #Founder & CEO, #Paras Lohani

-Paras Lohani, Founder & CEO, B2B Sales Arrow

Among many lessons imparted by the current Coronavirus pandemic, the crisis has made organizations realize the need to walk the talk when it comes to their core values. Core values are the cornerstones of corporate culture and these can be put to extreme tests during a crisis. Organizations that can strongly anchor their core values in such challenging times are the ones that persevere and sustain in the long run.

Values that matter

A study by MIT SLOAN, which included analysis of 1.4 million employee-written reviews on Glassdoor, has sprung a pleasant surprise. The survey found a sharp spike in average culture and values ratings across companies during the peak of COVID-19 in the US in April-August 2020. Those five months also occupied the top five spots in terms of average culture and values ratings for the preceding five years.

It’s heart-warming how organizations are realizing the need to act good, do good and uphold their values and culture even as they continue to brave the pandemic-related challenges.

The survey findings show that the companies which witnessed the biggest spike in ratings were the ones that excelled at communication, employee welfare, and agility. These are the values that contribute to making businesses more resilient. Organizations that fail to harbour their core values are more likely to fizzle out in the face of a crisis, as was witnessed with the outbreak of the Corona pandemic. According to the World Bank, globally 26% of small businesses were shut down by the peak of the pandemic in May 2020. In India, there were reports of over 10,000 companies closing due to the COVID-19 impact.

To avoid going under in the face of crises, organizations must have values engrained in their culture which make them resilient and resonate with their raison d’etre. The focus should be on ‘how to preserve the core and stimulating progress.’ as famously quoted by Jim Collins in Built to Last. Here is a look at some of the core values that businesses can consider anchoring and the effective ways to do it when the going gets tough.

Build harmony and emotional connect- like a family: In a LinkedIn blog by Sir Richard Branson titled ‘Why you should treat your company like family,’ he makes a pointed remark — “though many a Chairman will say he looks at his company like a family, then acts in a way which makes you glad you’re not related.” The blog is a sharp commentary about the need for organizations to build an emotional connect with their employees, be sensitive and respectful towards them in order to create a motivated team and achieve organisational harmony.

The pandemic, especially, requires businesses to become more empathetic and aware of the needs and wellbeing of the employees and their families. Smaller organizations that may not have big budgets for employee welfare schemes can think of solutions that can create a deeper impact. To cite an example, they can link employees to a dedicated medical practitioner who can guide them through their individual medical needs and provide customized advice which is difficult to get during the pandemic. Likely, employers will be able to find doctors within their own families who will be forthcoming to provide such service at a small fee or even free of cost. Companies can also consider providing support through initiatives like additional paid leaves, advance pays, reimbursement of medical expenses, enhancing medical insurance cover, facilitating vaccine and testing, providing mental health support and counselling for their employees and families who are tested COVID positive or are recuperating from the illness.

Pursue growth and knowledge: For building resilient businesses, it’s equally important to build a resilient workforce. The pandemic has triggered tectonic shifts in the employment landscape, leading to large-scale unemployment and the widening of skill gaps. As outlined in the World Economic Forum’s Future of Jobs Report, almost 50% of all employees around the world will need reskilling by 2025. Businesses, therefore, must invest in largescale reskilling and upskilling of their employees to create a workforce that is future-ready and equipped with new-age skills. With work-from-home and lockdowns still in force in many parts of the world, companies can look at the professional development of their employees through digital certifications and upskilling programs which are now available in plenty. Many companies like Microsoft, Infosys, TCS, Facebook, etc. are also offering free professional development programmes which smaller companies can sign up for.

Embrace and drive change: In June 2020, McKinsey published a survey report titled ‘Innovation in a crisis: Why it is more critical than ever,’ in which it found that the commitment for innovation and experimentation has declined across every industry as companies work through the COVID crisis and focus on addressing short-term issues. McKinsey researchers observed that “playing it safe” right now may be a short-sighted decision for organizations.

With the pandemic fundamentally changing the way businesses were conducted, smaller businesses particularly must focus on continuous experimentation and innovation for developing new products and services of the future. Experiments can be small-scale to keep the costs down and the ones that become successful can be further developed into full-fledged business models. What is important is to keep experimenting constantly as there are high chances that new business models will evolve out of these focused efforts that have the high potential to become the mainstay in the future.

Summing up

While traversing a crisis, organizations must strive to uphold core values that are aligned to their business goals, inspire employees, and spur their professional growth, besides epitomizing hope for the nation and communities around them. These values must also clearly define the path to be followed during and beyond the crisis period.

Business World

How to Scale Your Startup Sales in 2020

Sep 19, 2020 by Neel Achary 0 Comments #businesses, #startup

Growth is the goal for every company that exists.  Unfortunately, a big mistake many businesses make is thinking that their advertising and lead generation can run the same way despite the size of the company changing.  You can scale your scales, your advertising,  and your customer relations with a few changes that put value back into your company.

Here’s how to scale your sales and encourage that growth to keep going as your company picks up pace.

Think About Your Company’s Purpose

What is the root belief, skill, or item that your company offers?  Consider how this differs from other companies and consider how you can make this clear to your leads and customers.  You will need to prove your company’s worth in a way that you can believe in, and your potential leads will be more likely to have faith in it as well.

Make a mission statement out of this purpose, and use the ideals you set to advertise your company effectively.

What’s Your Demographic?

This information is something you should consider before you start up your company.  Who are you trying to sell your product?  Who could most benefit from your service or product?  From there, research what platforms or sites these people would use, what time of day they’d be more active, and what kind of advertisements would work best on them.

This information is vital since you’d want to advertise to women over fifty on Facebook, but younger people of any gender are more easily caught on TikTok or Twitter.  Advertise in a way your audience would connect with, and find them at their level.

What Image or Personality Does Your Company Show

Your advertisements should show some flavor of personality.  Think about what attitude your company gives off, and how you can make that into almost a character with which your customers can interact.  You don’t have to be as sassy or extreme as Wendy’s is on twitter– but you can use an artificial personality like this to garner attention and give your leads an emotional connection to your company.

Work On How You Bring In Leads

There are dozens of ways to bring in leads; it’s vital that you think about passive ideas that inspire leads to click your website.  These include SEO, PPC, and things like social media integration.

Search engine optimization will pull in leads faster than any other type of advertising.  This plan can be achieved by hosting articles on your site, creating guest articles on other sites, or riddling your website with searchable terms.  Companies that have blogs on their site get clicked more often and are more likely to turn those clicks into customers.

Pay per click is even more passive since it’s classic advertising that finds your customers and pulls them in.  With proper advertising, from short videos for youtube ads to static images to go through Google Adsense, you can see which type of advertisements work best for your company.

Social media is vital for every startup.  Twitter and Instagram are like storefronts for many companies, that help funnel customers directly to their websites.  This type of advertising means that they can reach a possibly unlimited number of leads, and will open options for how to advertise.

Look At Past Data

Review what types of advertising has worked for your company in the past.  This option will also help you see what hasn’t worked and can give you the push you might need to drop advertising or communicating styles that don’t work for your company.

If you don’t have much information on your advertising practices and results yet, now is the time to collect it.  Knowledge is financial power and will give you the support you need to feel confident in any changes.

Check Your Pricing

If your sales are going up, now is the time to review your product and pricing.  Your business isn’t a can of Arizona tea that permanently has a price stamped on it.  As you grow, rework your product, or have the power to revalue it- your price should increase to some degree.  This work will give your company more money to invest back in itself and give you the chance to think about whether your product can be improved.

Retrain Your Team

No change is complete until your entire team has been trained on it and understands the transition.  Take ideas from your unit, anything from how they would approach advertising, to how your sales meetings can become a personalized experience.  Explain how any changes you’re making will help the company and let them know what steps to implement these changes and do their part.  Your company is only as reliable as its least informed employee.

Follow Up To Ensure Changes Work

Once your changes are completed or are well underway, go over what information you gather from your changes.  If the changes don’t seem to be working right off the bat- give them a little more time.  Don’t wait longer than a quarter before declaring something successful or not, but also don’t waste time on anything that may damage your business.  You have to think about what will benefit your company in the long term and groom your advertisements and company to fit that mold.